Ōmokoroa Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Ōmokoroa Beach in 2025? Explore comprehensive Airbnb analytics for Ōmokoroa Beach, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Ōmokoroa Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Ōmokoroa Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōmokoroa Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōmokoroa Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōmokoroa Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōmokoroa Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōmokoroa Beach is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōmokoroa Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,101+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,380 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $510, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōmokoroa Beach
Ōmokoroa Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōmokoroa Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōmokoroa Beach:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōmokoroa Beach
Average Daily Rate (ADR) Airbnb Trends in Ōmokoroa Beach (2025)
Effective short term rental pricing strategy in Ōmokoroa Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōmokoroa Beach typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Ōmokoroa Beach
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Airbnb Seasonality Analysis & Trends in Ōmokoroa Beach (2025)
Peak Season (January, June, December)
- Revenue averages $2,959 per month
- Occupancy rates average 40.6%
- Daily rates average $181
Shoulder Season
- Revenue averages $1,924 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $167
Low Season (August, September, October)
- Revenue drops to average $1,180 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $149
Seasonality Insights for Ōmokoroa Beach
- The Airbnb seasonality in Ōmokoroa Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōmokoroa Beach's highest earning potential, with monthly revenues capable of climbing to $3,005, occupancy reaching a high of 50.8%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,121, occupancy could drop to 26.9%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōmokoroa Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōmokoroa Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōmokoroa Beach (2025)
Exploring the top neighborhoods for short-term rentals in Ōmokoroa Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Omokoroa Beach | Beautiful coastal area popular for its scenic views and access to the beach. Ideal for families and outdoor enthusiasts looking to enjoy water sports and relaxation. | Omokoroa Beach, Omokoroa Golf Club, Tauranga Harbour, Harbour View Café, Omokoroa Boat Ramp |
| Tauranga | Nearby city known for its vibrant culture, fantastic beaches, and growing economy. Attracts a mix of domestic and international tourists. | Mount Maunganui, Tauranga Art Gallery, Tauranga Waterfront, The Strand, Downtown Tauranga |
| Papamoa Beach | Popular beach destination known for its relaxed atmosphere and beautiful coastline. Great for families and those seeking beachside activities. | Papamoa Beach, Papamoa Hills Regional Park, Fashion Island, The Good Local, Pāpāmoa Beach Playground |
| Mount Maunganui | Iconic tourist destination with stunning views and popular surf beaches. Perfect for high foot traffic and tourism. | Mount Mauao, Pilot Bay, Ocean Beach, Mount Maunganui Main Beach, Shopping and dining on Maunganui Road |
| Pāpāmoa | Expanding residential area with a family-friendly vibe and close proximity to the beach, making it ideal for vacation rentals. | Pāpāmoa Beach, Pāpāmoa Hills Regional Park, Pāpāmoa Plaza, Pāpāmoa surf life saving club |
| Katikati | Charming small town known for its art and horticulture. Offers a unique experience for visitors looking for something off the beaten path. | Katikati Heritage Museum, Gary's Garden, Haiku Pathway, Katikati Kite Festival |
| Te Puke | Known as the 'Kiwifruit Capital of the World', it attracts visitors interested in agritourism and the local farming culture. | Kiwifruit Country, Te Puke Historic Buildings, Katikati Bird Gardens, Blossom Festival |
| Aongatete | Rural setting close to natural attractions, offering a peaceful retreat for guests looking for relaxation and nature experiences. | Aongatete River, Bush walks, Scenic views, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Ōmokoroa Beach (2025)
While Ōmokoroa Beach, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōmokoroa Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ōmokoroa Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōmokoroa Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Views - Omokoroa
Entire Place • 5 bedrooms
The Clubhouse - Immerse yourself in tranquillity
Entire Place • 4 bedrooms
Tropical paradise in Omokoroa.
Entire Place • 4 bedrooms
Sunset Haven: Waterfront Retreat
Entire Place • 3 bedrooms
Park and Beach Front Getaway
Entire Place • 3 bedrooms
Omokoroa Retreat, Your Home Away from Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōmokoroa Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōmokoroa Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 1 | $48,168 | 41 | 4.95/5.0 |
| Frances | 1 | $37,983 | 14 | 5.00/5.0 |
| Craig | 1 | $36,831 | 11 | 4.91/5.0 |
| Noelene | 1 | $31,091 | 8 | 4.75/5.0 |
| Aimee | 1 | $30,446 | 45 | 4.98/5.0 |
| Gillian | 1 | $27,384 | 11 | 5.00/5.0 |
| Deb | 1 | $26,595 | 100 | 4.90/5.0 |
| Host #145244100 | 1 | $23,012 | 2 | 0.00/5.0 |
| Allan & Simone | 1 | $20,456 | 15 | 4.93/5.0 |
| Rochelle | 1 | $19,829 | 35 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōmokoroa Beach.
Dive Deeper: Advanced Ōmokoroa Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōmokoroa Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌmokoroa Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōmokoroa Beach
- The Ōmokoroa Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōmokoroa Beach, House properties are the most common (62.9%), reflecting the local real estate landscape.
- Houses represent a significant 62.9% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Ōmokoroa Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōmokoroa Beach
- The dominant room capacity in Ōmokoroa Beach is 3 bedrooms listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Ōmokoroa Beach, indicating a high concentration in these sizes.
- A significant 48.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōmokoroa Beach.
Ōmokoroa Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōmokoroa Beach
- The most common guest capacity trend in Ōmokoroa Beach vacation rentals is listings accommodating 8+ guests (25.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Ōmokoroa Beach STR market, accounting for 48.6% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōmokoroa Beach.
- On average, properties in Ōmokoroa Beach are equipped to host 4.8 guests.
Ōmokoroa Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōmokoroa Beach
- The most common availability pattern in Ōmokoroa Beach falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ōmokoroa Beach (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōmokoroa Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
33.3% of total
2 Nights
16 listings
53.3% of total
30+ Nights
4 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ōmokoroa Beach is 2 Nights, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.6%) of the Ōmokoroa Beach Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Ōmokoroa Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.3% of Ōmokoroa Beach hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōmokoroa Beach.
Ōmokoroa Beach Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
48% of total
Moderate
6 listings
24% of total
Firm
2 listings
8% of total
Strict
5 listings
20% of total
Cancellation Policy Insights for Ōmokoroa Beach
- The prevailing Airbnb cancellation policy trend in Ōmokoroa Beach is Flexible, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Ōmokoroa Beach may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48% market standard in Ōmokoroa Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōmokoroa Beach.
Ōmokoroa Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōmokoroa Beach
- The overall average booking lead time for vacation rentals in Ōmokoroa Beach is 61 days.
- Guests book furthest in advance for stays during March (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (75 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Ōmokoroa Beach.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Ōmokoroa Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōmokoroa Beach (2025)
Amenity Prevalence
Amenity Insights for Ōmokoroa Beach
- Essential amenities in Ōmokoroa Beach that guests expect include: Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōmokoroa Beach: Smoke alarm, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōmokoroa Beach to stay competitive.
Ōmokoroa Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōmokoroa Beach
- The typical guest profile for Airbnb in Ōmokoroa Beach consists of primarily domestic travelers (78%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 77.5% of guests.
- Key international markets include New Zealand (77.5%) and Australia (9.6%).
- Top languages spoken are English (73.7%) followed by German (3.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōmokoroa Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Island View | 29 | $2,247 | $201.70 | 41% |