Whakatāne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Whakatāne in 2025? Explore comprehensive Airbnb analytics for Whakatāne, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Whakatāne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Whakatāne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whakatāne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Whakatāne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Whakatāne (2025)
Understanding the monthly revenue variations for Airbnb listings in Whakatāne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whakatāne is typically April, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whakatāne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,604+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,232 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,367 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whakatāne
Whakatāne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Whakatāne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whakatāne:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whakatāne
Average Daily Rate (ADR) Airbnb Trends in Whakatāne (2025)
Effective short term rental pricing strategy in Whakatāne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whakatāne typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Whakatāne
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Airbnb Seasonality Analysis & Trends in Whakatāne (2025)
Peak Season (April, December, January)
- Revenue averages $2,214 per month
- Occupancy rates average 49.5%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,790 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $125
Low Season (July, August, October)
- Revenue drops to average $1,312 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $116
Seasonality Insights for Whakatāne
- The Airbnb seasonality in Whakatāne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whakatāne's highest earning potential, with monthly revenues capable of climbing to $2,288, occupancy reaching a high of 51.9%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,269, occupancy could drop to 35.2%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whakatāne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Whakatāne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Whakatāne (2025)
Exploring the top neighborhoods for short-term rentals in Whakatāne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Whakatāne CBD | The central business district of Whakatāne, vibrant with shops, cafes, and restaurants. This area is popular due to its accessibility and proximity to local attractions. | Whakatāne River, Te Kani a Takiri, local markets, restaurants and cafes, Whakatāne Art Gallery |
| Ohope Beach | A stunning beach known for its long stretches of golden sand and ideal swimming conditions. Highly sought after by holidaymakers for its scenic beauty and relaxing atmosphere. | Ohope Beach, Whale Island, Ohope Scenic Reserve, local cafes, walking trails along the beach |
| Mataatua | A culturally rich area with historical significance and close proximity to the famous Mataatua Wharenui. Attracts visitors interested in Māori culture and history. | Mataatua Wharenui, Whakatāne Riverwalk, local cultural experiences, Māori craft shops |
| Pohaturoa | Known for its beautiful rivers and outdoor activity opportunities, including fishing and kayaking. Ideal for those looking for a nature-centric experience. | Whakatāne River, fishing spots, kayaking, scenic viewpoints, natural reserves |
| Kawerau | A nearby town with beautiful natural scenery and geothermal activity. Great for budget travelers seeking adventure and nature activities. | Tarawera Falls, Kawerau Hot Pools, local parks, scenic walks |
| Te Teko | A small town near Whakatāne with a tight community feeling and access to nature. Attractive for its peaceful environment and proximity to outdoor activities. | Riverside parks, local events, walking trails, community-friendly atmosphere |
| Ōpōtiki | A bit further down the coast, offering access to stunning beaches and surf spots. Ideal for visitors looking for a more laid-back environment. | Ōpōtiki Beach, Pohutukawa Coast, surfing spots, local seafood |
| Western Bay of Plenty | An area rich in agriculture and natural beauty, offering a variety of outdoor activities. Attracts tourists interested in the Bay of Plenty region's diverse landscape. | nature reserves, local farms, hiking trails, orchards |
Understanding Airbnb License Requirements & STR Laws in Whakatāne (2025)
While Whakatāne, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whakatāne to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Whakatāne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whakatānebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pacific Ocean Heights
Entire Place • 4 bedrooms
Absolute Beachfront!
Entire Place • 2 bedrooms
Delightful Family Home on Amber
Entire Place • 3 bedrooms
Absolute best view in Ohope
Entire Place • 2 bedrooms
*BEACHFRONT- A FRAME-MODERN RETRO-WEST END OHOPE*
Entire Place • 2 bedrooms
Uptown on Simpkins Street
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Whakatāne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Whakatāne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liana | 5 | $98,097 | 115 | 4.96/5.0 |
| Lorraine | 1 | $88,477 | 76 | 4.97/5.0 |
| Bachcare | 3 | $49,328 | 36 | 4.68/5.0 |
| Tony | 1 | $40,986 | 12 | 4.75/5.0 |
| Mark | 1 | $39,986 | 14 | 5.00/5.0 |
| Jenny | 1 | $37,232 | 13 | 5.00/5.0 |
| Craig | 1 | $29,324 | 167 | 4.98/5.0 |
| Kelly | 1 | $26,238 | 97 | 4.96/5.0 |
| Host #107150523 | 1 | $25,512 | 11 | 5.00/5.0 |
| Vincent | 1 | $24,061 | 116 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whakatāne.
Dive Deeper: Advanced Whakatāne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whakatāne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhakatāne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whakatāne
- The Whakatāne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whakatāne, House properties are the most common (60.4%), reflecting the local real estate landscape.
- Houses represent a significant 60.4% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.1%) offer potential for unique stay experiences.
Whakatāne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whakatāne
- The dominant room capacity in Whakatāne is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Whakatāne, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whakatāne.
Whakatāne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whakatāne
- The most common guest capacity trend in Whakatāne vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Whakatāne STR market, accounting for 50.1% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whakatāne.
- On average, properties in Whakatāne are equipped to host 3.9 guests.
Whakatāne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whakatāne
- The most common availability pattern in Whakatāne falls within the 271-366 days range, representing 39.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Whakatāne (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Whakatāne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
53.3% of total
2 Nights
13 listings
28.9% of total
3 Nights
1 listings
2.2% of total
4-6 Nights
1 listings
2.2% of total
30+ Nights
6 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Whakatāne is 1 Night, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Whakatāne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Whakatāne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.3% of Whakatāne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whakatāne.
Whakatāne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
41.5% of total
Moderate
7 listings
17.1% of total
Firm
10 listings
24.4% of total
Strict
7 listings
17.1% of total
Cancellation Policy Insights for Whakatāne
- The prevailing Airbnb cancellation policy trend in Whakatāne is Flexible, used by 41.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.6%) and stricter (41.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.5% market standard in Whakatāne.
- Regularly review your cancellation policy against competitors and market demand shifts in Whakatāne.
Whakatāne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Whakatāne
- The overall average booking lead time for vacation rentals in Whakatāne is 49 days.
- Guests book furthest in advance for stays during December (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Whakatāne.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Whakatāne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Whakatāne (2025)
Amenity Prevalence
Amenity Insights for Whakatāne
- Essential amenities in Whakatāne that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whakatāne: Wifi.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whakatāne to stay competitive.
Whakatāne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Whakatāne
- The typical guest profile for Airbnb in Whakatāne consists of primarily domestic travelers (78%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 77.9% of guests.
- Key international markets include New Zealand (77.9%) and Australia (7.6%).
- Top languages spoken are English (72.3%) followed by German (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Whakatāne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Island View | 29 | $2,247 | $201.70 | 41% |