Whakamarama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Whakamarama in 2025? Explore comprehensive Airbnb analytics for Whakamarama, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Whakamarama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Whakamarama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whakamarama Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Whakamarama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Whakamarama (2025)
Understanding the monthly revenue variations for Airbnb listings in Whakamarama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whakamarama is typically April, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whakamarama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,067 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $998 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $495, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whakamarama
Whakamarama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Whakamarama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whakamarama:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whakamarama
Average Daily Rate (ADR) Airbnb Trends in Whakamarama (2025)
Effective short term rental pricing strategy in Whakamarama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whakamarama typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Whakamarama
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Airbnb Seasonality Analysis & Trends in Whakamarama (2025)
Peak Season (April, December, January)
- Revenue averages $2,656 per month
- Occupancy rates average 39.2%
- Daily rates average $201
Shoulder Season
- Revenue averages $1,614 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $195
Low Season (July, September, October)
- Revenue drops to average $994 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $199
Seasonality Insights for Whakamarama
- The Airbnb seasonality in Whakamarama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whakamarama's highest earning potential, with monthly revenues capable of climbing to $2,686, occupancy reaching a high of 51.5%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $936, occupancy could drop to 22.1%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whakamarama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Whakamarama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Whakamarama (2025)
Exploring the top neighborhoods for short-term rentals in Whakamarama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Whakamarama Village | Charming rural village with a strong community vibe. Ideal for tourists looking to escape the hustle and bustle while being close to local attractions. | Whakamarama Falls, Local cafes, Community markets, Scenic walking trails, Nearby beaches |
| Rural Whakamarama | Peaceful rural setting with picturesque landscapes. Great for nature lovers and those seeking a quiet retreat, yet close to Tauranga and Mount Maunganui. | Horse riding, Gardens, Local wineries, Bird watching, Scenic views |
| Mangawhai | Popular coastal area known for beautiful beaches and a laid-back atmosphere. Perfect for families and beachgoers looking for a relaxing getaway. | Mangawhai Heads Beach, Surfing spots, Cafés and restaurants, Fishing opportunities, Mangawhai walks |
| Katikati | Vibrant small town known for its art and culture. Attracts visitors interested in the local history and beautiful gardens, making it a cultural hub. | Katikati Bird Gardens, Town Centre art murals, Historic sites, Coastal walking tracks, Local markets |
| Tauranga | Nearby city with a thriving economy and beautiful beaches. Ideal for business travelers, tourists, and families looking for amenities and attractions. | Mount Maunganui, Tauranga Harbour, Shopping malls, Dining options, Events and festivals |
| Omokoroa | Waterfront community with stunning views and family-friendly parks. Great for those looking to relax by the water and enjoy outdoor activities. | Omokoroa Beach, Walking and biking trails, Local parks, Golf courses, Fishing spots |
| Te Puna | Growing suburban area with access to both rural and urban experiences. Appeals to those wanting a mix of serenity and convenience. | Te Puna Quarry Park, Local vineyards, Shopping, Parklands, Cafés and eateries |
| Pyes Pa | Suburb of Tauranga known for its family-oriented lifestyle and proximity to nature reserves. Great for visitors who want to explore the surrounding greenery. | Otumuheke Stream, Nature walks, Local farms, Shopping areas, Community activities |
Understanding Airbnb License Requirements & STR Laws in Whakamarama (2025)
While Whakamarama, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whakamarama to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Whakamarama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whakamaramabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Space for the whole team!
Entire Place • 6 bedrooms
Rural Haven with Swimming Pool
Entire Place • 4 bedrooms
Pahoia Beach Retreat
Entire Place • 4 bedrooms
Peaceful cottage by the water in Te Puna, Tauranga
Entire Place • 3 bedrooms
226OnPoint. Boutique Accommodation.
Entire Place • 2 bedrooms
Island Life in the Bay - Te Puna Point Retreat
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Whakamarama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Whakamarama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gabby | 1 | $61,833 | 9 | 4.56/5.0 |
| Danielle | 1 | $53,364 | 12 | 5.00/5.0 |
| Host #14037793 | 1 | $31,278 | 2 | 0.00/5.0 |
| Stephanie | 1 | $29,474 | 19 | 5.00/5.0 |
| Sean | 1 | $28,147 | 16 | 5.00/5.0 |
| Tracey Lee | 4 | $23,043 | 176 | 4.89/5.0 |
| Jenny | 1 | $19,777 | 16 | 4.94/5.0 |
| Rupali | 1 | $19,403 | 38 | 5.00/5.0 |
| Eileen | 1 | $18,634 | 20 | 5.00/5.0 |
| Samantha And Adam | 1 | $18,436 | 9 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whakamarama.
Dive Deeper: Advanced Whakamarama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whakamarama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhakamarama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whakamarama
- The Whakamarama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whakamarama, Hotel/Boutique properties are the most common (36.1%), reflecting the local real estate landscape.
- Houses represent a significant 36.1% portion, catering likely to families or larger groups.
- The presence of 36.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Whakamarama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whakamarama
- The dominant room capacity in Whakamarama is 1 bedroom listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Whakamarama, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whakamarama.
Whakamarama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whakamarama
- The most common guest capacity trend in Whakamarama vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Whakamarama STR market, accounting for 52.8% of listings.
- 30.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whakamarama.
- On average, properties in Whakamarama are equipped to host 4.2 guests.
Whakamarama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whakamarama
- The most common availability pattern in Whakamarama falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Whakamarama (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Whakamarama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
33.3% of total
2 Nights
14 listings
38.9% of total
3 Nights
1 listings
2.8% of total
4-6 Nights
1 listings
2.8% of total
7-29 Nights
3 listings
8.3% of total
30+ Nights
5 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Whakamarama is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Whakamarama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Whakamarama, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Whakamarama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whakamarama.
Whakamarama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
32.4% of total
Moderate
16 listings
47.1% of total
Firm
4 listings
11.8% of total
Strict
3 listings
8.8% of total
Cancellation Policy Insights for Whakamarama
- The prevailing Airbnb cancellation policy trend in Whakamarama is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 79.5% of listings offering Flexible or Moderate policies. This suggests guests in Whakamarama may expect booking flexibility.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Whakamarama.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Whakamarama.
Whakamarama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Whakamarama
- The overall average booking lead time for vacation rentals in Whakamarama is 55 days.
- Guests book furthest in advance for stays during January (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (83 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Whakamarama.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Whakamarama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Whakamarama (2025)
Amenity Prevalence
Amenity Insights for Whakamarama
- Essential amenities in Whakamarama that guests expect include: Free parking on premises, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whakamarama: Free parking on premises, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Hot water, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whakamarama to stay competitive.
Whakamarama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Whakamarama
- The typical guest profile for Airbnb in Whakamarama consists of primarily domestic travelers (72%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 72.3% of guests.
- Key international markets include New Zealand (72.3%) and Australia (7.4%).
- Top languages spoken are English (69.9%) followed by Spanish (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Whakamarama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Island View | 29 | $2,247 | $201.70 | 41% |