Te Puke Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Te Puke in 2025? Explore comprehensive Airbnb analytics for Te Puke, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Te Puke, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Te Puke, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Te Puke Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Te Puke Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Te Puke (2025)
Understanding the monthly revenue variations for Airbnb listings in Te Puke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Te Puke is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Te Puke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,198+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,361 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $649 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $283, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Te Puke
Te Puke Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Te Puke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Te Puke:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Te Puke
Average Daily Rate (ADR) Airbnb Trends in Te Puke (2025)
Effective short term rental pricing strategy in Te Puke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Te Puke typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Te Puke
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Airbnb Seasonality Analysis & Trends in Te Puke (2025)
Peak Season (January, March, December)
- Revenue averages $1,205 per month
- Occupancy rates average 45.2%
- Daily rates average $107
Shoulder Season
- Revenue averages $936 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $109
Low Season (May, July, August)
- Revenue drops to average $729 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $110
Seasonality Insights for Te Puke
- The Airbnb seasonality in Te Puke shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Te Puke's highest earning potential, with monthly revenues capable of climbing to $1,380, occupancy reaching a high of 56.8%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $688, occupancy could drop to 21.5%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Te Puke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Te Puke seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Te Puke (2025)
Exploring the top neighborhoods for short-term rentals in Te Puke? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Te Puke Central | The heart of Te Puke with abundant amenities, shops, and cafes. It's popular among travelers seeking convenience and accessibility to local attractions. | Te Puke Indoor Sports, Te Puke Library, Te Puke Golf Club, Pukehina Beach nearby, Kiwifruit Country Tours |
| Mount Maunganui | Close to Te Puke, this area is famous for its stunning beach, surf culture, and outdoor activities. A prime tourist destination with lots to see and do. | Mount Maunganui Beach, Pilot Bay, The Mount Summit Walk, Hot Pools, Shopping and dining at Mount, Tauranga Art Gallery nearby |
| Papamoa Beach | A growing suburb known for its beautiful beaches and family-friendly atmosphere. Attractive to both tourists and families looking for a beach holiday. | Papamoa Beach, Fashion Island Shopping Center, Papamoa Hills Regional Park, The Papamoa Domain, Local cafes and restaurants |
| Katikati | A charming town known for its artistic community and beautiful natural surroundings. It offers a quieter experience with lovely local attractions, suitable for more relaxation-oriented travelers. | Katikati Bird Gardens, Haiku Pathway, Katikati Mural Town, local art galleries, Kaimai Mamaku Forest Park |
| Te Puna | A peaceful area with scenic views and a variety of local attractions, suitable for guests wanting a quieter rural experience while still being close to Te Puke and Tauranga. | Te Puna Quarry Park, local vineyards and orchards, Tauranga Harbour views, art and craft shops, nature walks |
| Pukehina | A tranquil beach township popular for its relaxed vibe and beautiful coastlines. Ideal for vacation rentals, especially for beach lovers and surfers. | Pukehina Beach, local cafes, water sports activities, fishing spots, sunset views on the beach |
| Rural Te Puke | For those seeking a unique experience in the Kiwi farmland, staying in rural areas offers a chance to enjoy the culture and lifestyle of New Zealand's agricultural heart. | Kiwifruit orchards, farm tours, local markets, scenic countryside walks, wildlife experiences |
| Omokoroa | A coastal community located near Te Puke, providing a mix of beach and suburban living. Attractive to families and those seeking outdoor recreational activities. | Omokoroa Beach, Esplanade Walkway, Omokoroa Golf Club, local parks, water sports |
Understanding Airbnb License Requirements & STR Laws in Te Puke (2025)
While Te Puke, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Te Puke to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Te Puke (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Te Pukebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tranquil Countryside Retreat with Spa
Entire Place • 2 bedrooms
Cosy orchard hideaway!
Entire Place • 1 bedroom
Elmswood Guest Suite.
Entire Place • 1 bedroom
New home ready for your stay
Entire Place • 3 bedrooms
Cute Cottage
Entire Place • 1 bedroom
Timeless Villa Escape
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Te Puke (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Te Puke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 1 | $23,989 | 97 | 4.98/5.0 |
| Kate | 1 | $20,488 | 49 | 5.00/5.0 |
| Torrey & Susan | 1 | $14,874 | 211 | 4.97/5.0 |
| Host #408100047 | 1 | $14,324 | 0 | N/A/5.0 |
| Kerri | 1 | $13,714 | 87 | 4.98/5.0 |
| Jenya | 2 | $12,020 | 42 | 4.98/5.0 |
| Michelle | 1 | $5,603 | 4 | 5.00/5.0 |
| Peter | 1 | $5,262 | 67 | 4.85/5.0 |
| Christine | 4 | $4,665 | 7 | 4.80/5.0 |
| Dominique | 1 | $4,105 | 55 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Te Puke.
Dive Deeper: Advanced Te Puke STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Te Puke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTe Puke Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Te Puke
- The Te Puke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Te Puke, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Te Puke Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Te Puke
- The dominant room capacity in Te Puke is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Te Puke, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Te Puke is particularly well-suited for individuals or couples.
Te Puke Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Te Puke
- The most common guest capacity trend in Te Puke vacation rentals is listings accommodating 2 guests (47.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Te Puke STR market, accounting for 63.2% of listings.
- A significant 47.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Te Puke.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Te Puke.
- On average, properties in Te Puke are equipped to host 2.6 guests.
Te Puke Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Te Puke
- The most common availability pattern in Te Puke falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Te Puke (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Te Puke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
6 listings
31.6% of total
3 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Te Puke is 1 Night, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Te Puke Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Te Puke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.1% of Te Puke hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Te Puke.
Te Puke Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
64.7% of total
Moderate
2 listings
11.8% of total
Firm
2 listings
11.8% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Te Puke
- The prevailing Airbnb cancellation policy trend in Te Puke is Flexible, used by 64.7% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in Te Puke may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 64.7% market standard in Te Puke.
- Given the high prevalence of Flexible policies (64.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Te Puke.
Te Puke STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Te Puke
- The overall average booking lead time for vacation rentals in Te Puke is 33 days.
- Guests book furthest in advance for stays during December (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Te Puke.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Te Puke averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Te Puke (2025)
Amenity Prevalence
Amenity Insights for Te Puke
- Popular amenities like Microwave, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Microwave or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Te Puke to stay competitive.
Te Puke Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Te Puke
- The typical guest profile for Airbnb in Te Puke consists of primarily domestic travelers (72%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 71.7% of guests.
- Key international markets include New Zealand (71.7%) and Australia (9.4%).
- Top languages spoken are English (64.2%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Te Puke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 25 | $3,168 | $272.22 | 54% |
| Lake Tarawera | 41 | $2,767 | $334.42 | 39% |
| Waiheke | 595 | $2,553 | $355.20 | 35% |
| Tikitere | 16 | $2,542 | $241.96 | 46% |
| Hamurana | 26 | $2,521 | $175.21 | 46% |
| Te Kūiti | 13 | $2,429 | $131.95 | 59% |
| Ngongotahā | 78 | $2,291 | $192.96 | 47% |
| Hahei | 102 | $2,260 | $267.63 | 39% |
| Okere Falls | 30 | $2,230 | $234.30 | 43% |
| Taupō | 966 | $2,171 | $217.54 | 44% |