Airbnb Market Analytics, Statistics and Data in Tauranga, Bay of Plenty, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tauranga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tauranga:
How much do Airbnb hosts make on average per month in Tauranga?
The short-term rental market in Tauranga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,809 per month
- Strong performing properties (top 25%) make $3,246 or more
- Best-in-class properties (top 10%) achieve $5,244+ monthly
- Entry-level properties (bottom 25%) typically earn around $913
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tauranga
The market in Tauranga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tauranga
Daily rates in Tauranga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $157 per night
- Strong performing properties (top 25%) secure $254 or more
- Best-in-class properties (top 10%) pull in $365+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Tauranga
Peak Season (January, December, February)
- Revenue peaks at $3394.97 per month
- Occupancy rates reach 52.26%
- Daily rates average $216.24
Shoulder Season
- Revenue averages $2476.88 per month
- Occupancy maintains 43.21%
- Daily rates hold at $189.95
Low Season (September, August, July)
- Revenue drops to $1551.55 per month
- Occupancy decreases to 31.36%
- Daily rates adjust to $182.66
Is it still profitable to do Airbnb in Tauranga in 2025?
Yes! Tauranga demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2477 and As a mature market with 1303 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tauranga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mount Maunganui | A popular beach destination known for its stunning beaches, cafes, and vibrant nightlife. Close proximity to the iconic Mount for hiking and panoramic views make it a top choice for tourists. | Holywell, The Mount, Adrenalin Forest, Mount Hot Pools, Surfing and Water Sports, Dining at the beachfront cafes |
| Tauranga City Centre | The bustling urban center of Tauranga with shopping, dining, and entertainment options. Attracts both locals and tourists looking for amenities and cultural experiences. | Dine at waterfront restaurants, Shopping precincts, Bay of Plenty Museum |
| Papamoa | Known for its long, sandy beaches and family-friendly atmosphere. Popular among those seeking a relaxed coastal lifestyle and outdoor activities. | Surfing and fishing spots, Local cafes and eateries, Family parks and playgrounds |
| Te Puke | Famous for its kiwifruit orchards, Te Puke is a charming town that attracts visitors interested in agritourism and outdoor activities. | Sunset Beach, Local farm experiences, Nature trails |
| Omanu | A quiet, family-friendly beach area with beautiful surf beaches, ideal for those looking for a more laid-back beach experience. | Water sports activities, Beachfront walking tracks |
| Aongatete | A rural setting surrounded by natural beauty, perfect for those seeking tranquility and outdoor activities such as hiking and birdwatching. | Camping and picnicking, Wildlife observation |
| Ngatai Road | Located near the city center, this area is a mix of residential living and proximity to local amenities, making it convenient for visitors. | Short drive to the beach, Close to city amenities |
| Welcome Bay | A picturesque suburb with stunning views across the bay, popular for its scenic spots and proximity to outdoor adventures. | Kayaking and fishing spots, Scenic viewpoints |
Do you need a license for Airbnb in Tauranga?
We recommend checking directly with Tauranga's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tauranga
Designer waterfront living with pool, spa and gym
Entire Place • 3 bedrooms
Perfect retreat - 5 bedroom home with pool and spa
Entire Place • 5 bedrooms
Beachfront Elegance on Marine Parade
Entire Place • 5 bedrooms
Great for large families - pool, spa, games room!
Entire Place • 5 bedrooms
Absolute Beachfront Luxury
Entire Place • 4 bedrooms
Hidden Treasure
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Tauranga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristin From Time In A Place | 44 | $1,744,267 | 2292 | 4.61/5.0 |
| Chloe | 33 | $1,524,688 | 1474 | 4.70/5.0 |
| Beyonder | 31 | $1,260,427 | 1114 | 4.69/5.0 |
| Jessica | 18 | $417,443 | 1107 | 4.69/5.0 |
| Bachcare | 27 | $345,834 | 167 | 3.48/5.0 |
| Stay A While | 7 | $323,184 | 322 | 4.87/5.0 |
| Melanie | 5 | $238,311 | 119 | 4.91/5.0 |
| Orange Corporation | 7 | $221,424 | 296 | 4.89/5.0 |
| 83675619 | 7 | $184,425 | 316 | 4.10/5.0 |
| Bernadette | 8 | $175,202 | 230 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tauranga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with house and apartment & condo properties comprising 78.0% of inventory
- Untapped potential in outdoor & mobile segments (0.5% combined)
Room Capacity Distribution
Analysis of 1,303 properties in Tauranga shows that 3 bedrooms properties are most prevalent, making up 25.9% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 51.5% of all listings.
Key Insights
- Most common: 3 bedrooms (25.9%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 51.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,303 properties in Tauranga reveals that 2 guests properties dominate the market, representing 22% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 41.4% of the market.
Key Insights
- Most common capacity: 2 guests (22% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 41.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,303 properties in Tauranga, the most common availability pattern is 271-366 days (44.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.3% of properties).
Key Insights
- Most common availability window: 271-366 days (44.4%)
- Most common booking duration: 91-180 days (28.3%)
- Properties with high availability (180+ days): 72.6%
- Properties with long-term bookings (180+ days): 28.9%
Minimum Stay Distributions
1 Night
316 listings
27.4% of total
2 Nights
380 listings
32.9% of total
3 Nights
155 listings
13.4% of total
4-6 Nights
145 listings
12.6% of total
7-29 Nights
22 listings
1.9% of total
30+ Nights
137 listings
11.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.3%
- Mid-length stays (4-6 nights) represent 12.6% of listings
- Monthly+ stays (11.9%) suggest a stable extended-stay market
- High market flexibility with 73.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.3% of total
Super Strict 30 Days
11 listings
1% of total
Flexible
231 listings
20.9% of total
Moderate
382 listings
34.5% of total
Firm
271 listings
24.5% of total
Strict
209 listings
18.9% of total
Key Insights
- Moderate is the preferred policy at 34.5% of listings
- The market shows a balanced distribution between guest-friendly (55.4%) and strict (43.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 70 days
- Shortest booking windows are in Jul, Jun, Aug, averaging 35 days
- Winter shows the longest average booking window at 70 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 70 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Tauranga
Below is the distribution of amenities across listings in Tauranga:
Traveler Demographics
Key Insights
- Domestic travelers make up 73% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (8.4%) and United States (5.6%)
- English is the top language at 77.8%, followed by Spanish (6.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tauranga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
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