Tauranga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Tauranga in 2025? Explore comprehensive Airbnb analytics for Tauranga, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Tauranga, based on AirROI data from November 2024 to October 2025, reveals key trends in the bustling market of 1,316 active listings.
Whether you're considering an Airbnb investment in Tauranga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tauranga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tauranga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tauranga (2025)
Understanding the monthly revenue variations for Airbnb listings in Tauranga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tauranga is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tauranga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,087 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,698 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $839, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tauranga
Tauranga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tauranga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tauranga:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tauranga
Average Daily Rate (ADR) Airbnb Trends in Tauranga (2025)
Effective short term rental pricing strategy in Tauranga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tauranga typically peaks in January and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $396+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Tauranga
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Airbnb Seasonality Analysis & Trends in Tauranga (2025)
Peak Season (December, January, February)
- Revenue averages $3,593 per month
- Occupancy rates average 52.5%
- Daily rates average $231
Shoulder Season
- Revenue averages $2,075 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $210
Low Season (June, August, October)
- Revenue drops to average $1,562 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $196
Seasonality Insights for Tauranga
- The Airbnb seasonality in Tauranga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tauranga's highest earning potential, with monthly revenues capable of climbing to $3,977, occupancy reaching a high of 54.1%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,463, occupancy could drop to 28.8%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tauranga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tauranga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tauranga (2025)
Exploring the top neighborhoods for short-term rentals in Tauranga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Maunganui | A stunning coastal town known for its beautiful beaches, the iconic Mauao (Mount) and vibrant atmosphere. A hotspot for tourists looking for a beach holiday experience paired with a lively café culture. | Mount Maunganui Beach, Mauao Summit Walk, The Mount Hot Pools, Pilot Bay, Mount Maunganui Main Street, Endless Summer |
| Tauranga City Centre | The central business district offering urban attractions, shopping, dining, and a picturesque waterfront. Ideal for travelers seeking convenience and a taste of local city life. | The Strand, Tauranga Art Gallery, Tauranga Marina, Elms Mission Station, Historic Villages, Bayfair Shopping Centre |
| Papamoa | A popular suburb adjacent to Mount Maunganui, known for its expansive beach and family-friendly atmosphere. Attracts families and beach lovers looking for spacious accommodation. | Papamoa Beach, Papamoa Hills Regional Park, Fashion Island, Papamoa Plaza, Rangiwaea Island |
| Te Puke | Known for its kiwifruit orchards, Te Puke offers a unique local experience, appealing to travelers interested in New Zealand agriculture and rural landscapes. | Kiwifruit Country, Te Puke Museum, Te Puke's local parks, McLeod Park, Papamoa Hills |
| Omokoroa | A picturesque coastal village popular for its laid-back lifestyle and beautiful sunsets, attracting those looking for tranquil retreats close to the waterfront. | Omokoroa Beach, Omokoroa Golf Club, Harbourside Dr, Omokoroa Road, Murphys Park |
| Whakatane | A stunning town slightly east of Tauranga, known for its beautiful coastlines and gateway to White Island, attracting adventure seekers and nature lovers. | White Island Tours, Whakatane River, Ohinemuri Estate, MataatuaWharenui, Ohope Beach |
| Katikati | Famed for its art, culture, and beautiful rural landscapes, Katikati is perfect for a peaceful stay amidst natural beauty, known for its murals and scenic walks. | Katikati Murals, Rural Walks, Bureta Park, Katikati Bird Gardens, Athenree Hot Springs |
| Pāpāmoa Hills | A popular area for outdoor activities and scenic views, ideal for nature lovers interested in hiking and exploring the natural beauty of the Bay of Plenty. | Pāpāmoa Hills Regional Park, Hiking Trails, Scenic Lookouts, Picnic Areas, Wildlife Viewing |
Understanding Airbnb License Requirements & STR Laws in Tauranga (2025)
While Tauranga, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tauranga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Tauranga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taurangabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
36 Marine - Unparalleled beachfront luxury
Entire Place • 6 bedrooms
Great for large families - pool, spa, games room
Entire Place • 5 bedrooms
Oceanside Bliss Absolute Beachfront Stunning Views
Entire Place • 3 bedrooms
T Two Pāpāmoa Beach - For the whole family!
Entire Place • 6 bedrooms
Beaches Abode
Entire Place • 4 bedrooms
Perfect retreat - 5 bedroom home with pool and spa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tauranga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tauranga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chloe | 33 | $1,810,765 | 1631 | 4.86/5.0 |
| Beyonder | 35 | $1,425,333 | 1531 | 4.88/5.0 |
| Kristin | 49 | $1,401,027 | 2537 | 4.85/5.0 |
| Stay A While | 8 | $411,404 | 397 | 4.86/5.0 |
| Jessica | 14 | $401,361 | 1039 | 4.62/5.0 |
| Melanie | 7 | $285,670 | 167 | 4.87/5.0 |
| Orange Corporation | 8 | $279,621 | 363 | 4.91/5.0 |
| Bachcare | 22 | $237,799 | 159 | 4.72/5.0 |
| Steph | 4 | $210,548 | 805 | 4.85/5.0 |
| David | 3 | $201,323 | 460 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tauranga.
Dive Deeper: Advanced Tauranga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tauranga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTauranga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tauranga
- The Tauranga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 1,316 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tauranga, House properties are the most common (63.5%), reflecting the local real estate landscape.
- Houses represent a significant 63.5% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Tauranga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tauranga
- The dominant room capacity in Tauranga is 3 bedrooms listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.3% of the active Airbnb listings in Tauranga, indicating a high concentration in these sizes.
- A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tauranga.
Tauranga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tauranga
- The most common guest capacity trend in Tauranga vacation rentals is listings accommodating 6 guests (21.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Tauranga STR market, accounting for 40.7% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tauranga.
- On average, properties in Tauranga are equipped to host 4.6 guests.
Tauranga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tauranga
- The most common availability pattern in Tauranga falls within the 271-366 days range, representing 49.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tauranga (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tauranga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
301 listings
22.9% of total
2 Nights
341 listings
26% of total
3 Nights
75 listings
5.7% of total
4-6 Nights
77 listings
5.9% of total
7-29 Nights
33 listings
2.5% of total
30+ Nights
485 listings
37% of total
Key Insights
- The most prevalent minimum stay requirement in Tauranga is 30+ Nights, adopted by 37% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37%) caters to monthly stays (30+ nights) in Tauranga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37% of Tauranga hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tauranga.
Tauranga Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.3% of total
Limited
1 listings
0.1% of total
Super Strict 60 Days
4 listings
0.3% of total
Flexible
286 listings
21.9% of total
Moderate
440 listings
33.7% of total
Firm
469 listings
36% of total
Strict
100 listings
7.7% of total
Cancellation Policy Insights for Tauranga
- The prevailing Airbnb cancellation policy trend in Tauranga is Firm, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (43.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36% market standard in Tauranga.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tauranga.
Tauranga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tauranga
- The overall average booking lead time for vacation rentals in Tauranga is 47 days.
- Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Tauranga.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Tauranga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tauranga (2025)
Amenity Prevalence
Amenity Insights for Tauranga
- Essential amenities in Tauranga that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tauranga: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tauranga to stay competitive.
Tauranga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tauranga
- The typical guest profile for Airbnb in Tauranga consists of primarily domestic travelers (71%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 70.7% of guests.
- Key international markets include New Zealand (70.7%) and Australia (8.4%).
- Top languages spoken are English (67.5%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tauranga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 27 | $3,318 | $271.36 | 51% |
| Lake Tarawera | 36 | $2,632 | $322.22 | 38% |
| Waiheke | 605 | $2,626 | $352.27 | 35% |
| Hamurana | 28 | $2,600 | $179.82 | 48% |
| Te Kūiti | 17 | $2,587 | $128.76 | 60% |
| Hahei | 98 | $2,524 | $261.79 | 41% |
| Okere Falls | 30 | $2,518 | $235.65 | 43% |
| Ngongotahā | 77 | $2,382 | $189.63 | 48% |
| Tikitere | 16 | $2,352 | $236.40 | 45% |
| Taupō | 984 | $2,305 | $222.95 | 43% |