Pukehina Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Pukehina Beach in 2025? Explore comprehensive Airbnb analytics for Pukehina Beach, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Pukehina Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in Pukehina Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pukehina Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pukehina Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pukehina Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Pukehina Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pukehina Beach is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pukehina Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,059+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,971 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,562 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $751, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pukehina Beach
Pukehina Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pukehina Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pukehina Beach:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pukehina Beach
Average Daily Rate (ADR) Airbnb Trends in Pukehina Beach (2025)
Effective short term rental pricing strategy in Pukehina Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pukehina Beach typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $431+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Pukehina Beach
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Airbnb Seasonality Analysis & Trends in Pukehina Beach (2025)
Peak Season (December, January, April)
- Revenue averages $3,571 per month
- Occupancy rates average 43.7%
- Daily rates average $239
Shoulder Season
- Revenue averages $2,344 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $211
Low Season (August, September, October)
- Revenue drops to average $1,694 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $199
Seasonality Insights for Pukehina Beach
- The Airbnb seasonality in Pukehina Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pukehina Beach's highest earning potential, with monthly revenues capable of climbing to $3,600, occupancy reaching a high of 46.0%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,622, occupancy could drop to 21.7%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pukehina Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pukehina Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pukehina Beach (2025)
Exploring the top neighborhoods for short-term rentals in Pukehina Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pukehina Beach | A beautiful coastal destination known for its stunning beaches and relaxed atmosphere. Ideal for families and beach lovers looking for a peaceful getaway with water activities such as surfing, fishing, and swimming. | Pukehina Beach itself, Beachfront cafes, Fishing and surf spots, Pukehina Estuary, Nearby Mount Maunganui, Whakatane's attractions |
| Te Puke | The heart of New Zealand's kiwifruit industry, this town offers visitors a unique cultural experience with local produce and festivals. It serves as a great base for exploring the Bay of Plenty region. | Te Puke town center, Kiwifruit Country, Young's Berry Farm, Te Puke Sports and Recreation, Fishing at the local rivers |
| Tauranga | A vibrant city known for its stunning waterfront, thriving arts scene, and proximity to beautiful beaches. A popular spot for both domestic and international tourists. | Mount Maunganui, Tauranga Art Gallery, The Strand, Waimarino Adventure Park |
| Papamoa | A suburban beach area located near Tauranga that boasts stunning long sandy beaches and family-friendly amenities. Increasingly popular for vacation rentals due to its relaxed vibe. | Papamoa Beach, Papamoa Plaza, Pukehina Park, Scenic coastal pathways |
| Maketu | A historic fishing village that offers a glimpse into Maori culture. Ideal for tourists interested in local history and beautiful coastal scenery. | Maketu Beach, Rawhiti Cave, Historic Whakaue, Local seafood restaurants |
| Mount Maunganui | A highly sought-after tourist destination known for its surf beaches, vibrant nightlife, and scenic walks. Popular among tourists for summer and adventure activities. | The Mount, Mount Maunganui Main Beach, Maunganui Summit Walk, Local cafes and shops |
| Rangitaiki Plains | An agricultural hub that offers rural experiences and is great for those looking for peace away from the bustling urban centers while being close to natural attractions. | Local farms, Birdwatching at wetlands, Rural walks |
| Kaimai Range | A stunning natural area that provides outdoor activities such as hiking and mountain biking, attracting adventurous travelers looking for scenic beauty. | Kaimai Mamaku Forest Park, Various hiking trails, Mountain biking routes |
Understanding Airbnb License Requirements & STR Laws in Pukehina Beach (2025)
While Pukehina Beach, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pukehina Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Pukehina Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pukehina Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Beachfront Sun Trap In The Clouds
Entire Place • 4 bedrooms
Beach Beauty
Entire Place • 4 bedrooms
Family Holiday at the Beach!
Entire Place • 5 bedrooms
Pukehina Estuary Sunset Views Holiday Home
Entire Place • 4 bedrooms
Merle's Retro Beach Bach
Entire Place • 3 bedrooms
Relaxing beach-front living.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pukehina Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pukehina Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beach | 23 | $241,965 | 88 | 2.26/5.0 |
| Joelene | 1 | $153,639 | 125 | 4.94/5.0 |
| Mike | 1 | $114,629 | 18 | 5.00/5.0 |
| Paul And Jo | 2 | $58,791 | 41 | 4.92/5.0 |
| Keita | 1 | $55,269 | 30 | 4.53/5.0 |
| Fiona | 1 | $38,738 | 95 | 4.99/5.0 |
| Paula | 1 | $37,784 | 7 | 5.00/5.0 |
| Nicola | 1 | $37,005 | 41 | 4.90/5.0 |
| Vicki | 2 | $32,851 | 67 | 4.72/5.0 |
| Kay | 1 | $31,333 | 150 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pukehina Beach.
Dive Deeper: Advanced Pukehina Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pukehina Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPukehina Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pukehina Beach
- The Pukehina Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pukehina Beach, House properties are the most common (80.3%), reflecting the local real estate landscape.
- Houses represent a significant 80.3% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, apartment/condo (combined 7.5%) offer potential for unique stay experiences.
Pukehina Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pukehina Beach
- The dominant room capacity in Pukehina Beach is 3 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.5% of the active Airbnb listings in Pukehina Beach, indicating a high concentration in these sizes.
- A significant 60.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pukehina Beach.
Pukehina Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pukehina Beach
- The most common guest capacity trend in Pukehina Beach vacation rentals is listings accommodating 8+ guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Pukehina Beach STR market, accounting for 57.5% of listings.
- 62.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pukehina Beach.
- On average, properties in Pukehina Beach are equipped to host 5.8 guests.
Pukehina Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pukehina Beach
- The most common availability pattern in Pukehina Beach falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pukehina Beach (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pukehina Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
14.8% of total
2 Nights
17 listings
27.9% of total
3 Nights
7 listings
11.5% of total
4-6 Nights
2 listings
3.3% of total
30+ Nights
26 listings
42.6% of total
Key Insights
- The most prevalent minimum stay requirement in Pukehina Beach is 30+ Nights, adopted by 42.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.6%) caters to monthly stays (30+ nights) in Pukehina Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.6% of Pukehina Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pukehina Beach.
Pukehina Beach Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
20% of total
Moderate
12 listings
24% of total
Firm
17 listings
34% of total
Strict
11 listings
22% of total
Cancellation Policy Insights for Pukehina Beach
- The prevailing Airbnb cancellation policy trend in Pukehina Beach is Firm, used by 34% of listings.
- A majority (56.0%) of hosts in Pukehina Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34% market standard in Pukehina Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Pukehina Beach.
Pukehina Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pukehina Beach
- The overall average booking lead time for vacation rentals in Pukehina Beach is 74 days.
- Guests book furthest in advance for stays during January (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (95 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Pukehina Beach.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Pukehina Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pukehina Beach (2025)
Amenity Prevalence
Amenity Insights for Pukehina Beach
- Essential amenities in Pukehina Beach that guests expect include: Smoke alarm, TV, Dishes and silverware, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pukehina Beach: Smoke alarm, TV, Dishes and silverware, Kitchen.
- Prioritize adding missing essentials: TV, Dishes and silverware, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pukehina Beach to stay competitive.
Pukehina Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pukehina Beach
- The typical guest profile for Airbnb in Pukehina Beach consists of primarily domestic travelers (75%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 74.5% of guests.
- Key international markets include New Zealand (74.5%) and United States (7%).
- Top languages spoken are English (71%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pukehina Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Island View | 29 | $2,247 | $201.70 | 41% |