Airbnb Market Analytics, Statistics and Data in Papamoa, Bay of Plenty, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Papamoa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Papamoa:
How much do Airbnb hosts make on average per month in Papamoa?
The short-term rental market in Papamoa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,151 per month
- Strong performing properties (top 25%) make $4,046 or more
- Best-in-class properties (top 10%) achieve $6,433+ monthly
- Entry-level properties (bottom 25%) typically earn around $977
Revenue Variations by Month
Occupancy Rates Throughout the Year in Papamoa
The market in Papamoa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Papamoa
Daily rates in Papamoa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $189 per night
- Strong performing properties (top 25%) secure $290 or more
- Best-in-class properties (top 10%) pull in $399+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
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Seasonality patterns in Papamoa
Peak Season (January, December, March)
- Revenue peaks at $4183.36 per month
- Occupancy rates reach 52.71%
- Daily rates average $251.80
Shoulder Season
- Revenue averages $2971.70 per month
- Occupancy maintains 41.65%
- Daily rates hold at $217.39
Low Season (September, August, July)
- Revenue drops to $1764.09 per month
- Occupancy decreases to 28.00%
- Daily rates adjust to $205.24
Is it still profitable to do Airbnb in Papamoa in 2025?
Yes! Papamoa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $2972 and With 219 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Papamoa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Papamoa Beach | Popular beach destination known for its beautiful sandy shores and family-friendly atmosphere. Attracts tourists for beach activities, sunbathing, and water sports. | Papamoa Beach, Papamoa Plaza, Motiti Island, Adrenalin Forest, Tauranga Golf Club |
| Papamoa East | A growing suburb with residential amenities and close proximity to the beach. Ideal for families and those seeking a quieter stay. | Papamoa Hills Regional Park, Rae’s on the Ridge, Botanical Gardens, Te Puke Golf Club |
| Papamoa Domain | Offers recreational facilities and access to the beach, making it a great spot for outdoor activities and relaxation. Suitable for families and groups. | Papamoa Domain, Surfing spots, Beach volleyball courts, Walking tracks |
| Coast Papamoa | A newer area with modern developments and beach access, appealing to visitors looking for contemporary accommodations. | Coast Papamoa, Local cafes and eateries, Beachfront parks |
| Papamoa Hills | Provides stunning views and access to hiking trails. Great for visitors who want a nature experience combined with beach access. | Papamoa Hills Regional Park, Walking trails, Stunning coastal views |
| Sunny Papamoa | Known for its sunny weather and relaxed vibe, this area attracts those looking for a laid-back vacation experience. | Beachfront dining, Family parks, Local markets |
| Golden Sands | A family-friendly community with access to beach facilities and parks. Ideal for families traveling to the Bay of Plenty. | Golden Sands Beach, Community playgrounds, Coastal walking trails |
| Papamoa Village | A charming local hub with shops, cafes, and cultural activities. Offers a glimpse into the local lifestyle while being close to attractions. | Papamoa Village Centre, Local artisanal shops, Community events |
Do you need a license for Airbnb in Papamoa?
We recommend checking directly with Papamoa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Papamoa
Papamoa Coastal Oasis
Entire Place • 8 bedrooms
Spacious Oasis with Pool and Spa Pool
Entire Place • 5 bedrooms
T Two Pāpāmoa Beach guesthouse
Entire Place • 3 bedrooms
Beachfront Mediterranean Villa
Entire Place • 4 bedrooms
Family Fun in Papamoa
Entire Place • 4 bedrooms
Relaxing Home Close To Beach With Spa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Papamoa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beyonder | 4 | $184,659 | 134 | 4.89/5.0 |
| Rebecca | 1 | $178,756 | 4 | 5.00/5.0 |
| Jessica | 6 | $165,381 | 426 | 4.76/5.0 |
| Toni | 2 | $154,850 | 74 | 4.95/5.0 |
| Belinda | 1 | $146,158 | 15 | 4.93/5.0 |
| Chloe | 1 | $87,518 | 11 | 5.00/5.0 |
| Kathryn | 2 | $85,670 | 101 | 4.96/5.0 |
| Stacey | 1 | $82,518 | 6 | 5.00/5.0 |
| Anya | 1 | $82,195 | 16 | 4.94/5.0 |
| Rest Easy | 1 | $67,413 | 37 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Papamoa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.7%), with house and others properties comprising 89.9% of inventory
- Untapped potential in apartment & condo, boutique & hotels, outdoor & mobile, unique stays segments (10.1% combined)
Room Capacity Distribution
Analysis of 219 properties in Papamoa shows that 3 bedrooms properties are most prevalent, making up 35.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 60.7% of all listings.
Key Insights
- Most common: 3 bedrooms (35.2%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 60.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 219 properties in Papamoa reveals that 8+ guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 55.3% of the market.
Key Insights
- Most common capacity: 8+ guests (29.7% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 55.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 219 properties in Papamoa, the most common availability pattern is 271-366 days (49.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.9% of properties).
Key Insights
- Most common availability window: 271-366 days (49.8%)
- Most common booking duration: 91-180 days (27.9%)
- Properties with high availability (180+ days): 77.2%
- Properties with long-term bookings (180+ days): 24.2%
Minimum Stay Distributions
1 Night
51 listings
26.8% of total
2 Nights
73 listings
38.4% of total
3 Nights
24 listings
12.6% of total
4-6 Nights
17 listings
8.9% of total
7-29 Nights
4 listings
2.1% of total
30+ Nights
21 listings
11.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.2%
- Mid-length stays (4-6 nights) represent 8.9% of listings
- Monthly+ stays (11.1%) suggest a stable extended-stay market
- High market flexibility with 77.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.6% of total
Flexible
33 listings
20.4% of total
Moderate
60 listings
37% of total
Firm
42 listings
25.9% of total
Strict
26 listings
16% of total
Key Insights
- Moderate is the preferred policy at 37.0% of listings
- The market shows a balanced distribution between guest-friendly (57.4%) and strict (41.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Feb, Jan, averaging 71 days
- Shortest booking windows are in Jun, Oct, Aug, averaging 40 days
- Winter shows the longest average booking window at 71 days, while Summer has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 71 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Papamoa
Below is the distribution of amenities across listings in Papamoa:
Traveler Demographics
Key Insights
- Domestic travelers make up 77% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (7.2%) and United States (4.2%)
- English is the top language at 79.8%, followed by Spanish (6.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Papamoa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
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