Okere Falls Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Okere Falls in 2025? Explore comprehensive Airbnb analytics for Okere Falls, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Okere Falls, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Okere Falls, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Okere Falls Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Okere Falls Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Okere Falls (2025)
Understanding the monthly revenue variations for Airbnb listings in Okere Falls is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Okere Falls is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Okere Falls across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,046+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,951 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,343 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,401, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Okere Falls
Okere Falls Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Okere Falls STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Okere Falls:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Okere Falls
Average Daily Rate (ADR) Airbnb Trends in Okere Falls (2025)
Effective short term rental pricing strategy in Okere Falls involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Okere Falls typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $503+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $323 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Okere Falls
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Airbnb Seasonality Analysis & Trends in Okere Falls (2025)
Peak Season (January, December, April)
- Revenue averages $4,393 per month
- Occupancy rates average 61.5%
- Daily rates average $241
Shoulder Season
- Revenue averages $2,759 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $227
Low Season (July, September, October)
- Revenue drops to average $2,142 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $221
Seasonality Insights for Okere Falls
- The Airbnb seasonality in Okere Falls shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Okere Falls's highest earning potential, with monthly revenues capable of climbing to $5,207, occupancy reaching a high of 71.7%, and ADRs peaking at $252.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,955, occupancy could drop to 29.8%, and ADRs may adjust down to $218.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Okere Falls.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Okere Falls seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Okere Falls (2025)
Exploring the top neighborhoods for short-term rentals in Okere Falls? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Okere Falls | A picturesque location known for its stunning waterfalls and natural beauty. It attracts visitors seeking adventure, such as kayaking and hiking, making it a prime spot for nature enthusiasts. | Okere Falls Track, Lake Rotoiti, Kayaking on the Kaituna River, Bungee Jumping, Fishing opportunities, Nearby Rotorua thermal parks |
| Lake Rotoiti | Known for its serene environment and beautiful lake views, this location is ideal for families and relaxing retreats. It's popular among tourists looking for a peaceful getaway. | Lake Rotoiti hot pools, Fishing and swimming in the lake, Scenic walks around the lake, Nearby Rotorua attractions, Kayak rentals |
| Rotorua | A major tourist hub famous for its geothermal activity and Maori culture. This area offers a wide array of attractions, making it attractive for short-term rentals. | Te Puia, Redwoods Treewalk, Geothermal parks, Maori cultural experiences, Lake Rotorua, Skyline Rotorua gondola |
| Ngongotaha | A vibrant village located on the edge of Lake Rotorua, it offers a mix of outdoor activities and a close-knit community feel, appealing to nature lovers. | Lake Ngongotaha, Agrodome, Rainbow Springs, Trout fishing, Scenic views of the lake |
| Hamurana | A small community known for its beautiful natural reserves and the Hamurana Springs, perfect for visitors seeking tranquility and natural experiences. | Hamurana Springs Reserve, Scenic walking trails, Lake access for swimming, Trout fishing spots |
| Makati Marae | This area is noted for its cultural significance and beautiful scenery, attracting visitors interested in the Maori way of life and natural landscapes. | Māori cultural experiences, Lake and hiking opportunities, Scenic views of the countryside |
| Hamurana Springs | A stunning natural attraction characterized by its crystal-clear waters and lush surroundings, ideal for eco-friendly tourism and nature walk enthusiasts. | Hamurana Springs, Walking trails, Picnic spots, Fishing spots, Wildlife watching |
| Te Ngae | Located near Rotorua Airport, this area is not only convenient for travelers but also offers easy access to a range of attractions, making it popular for short-term stays. | Rotorua Airport, Shopping facilities, Cafes and restaurants, Access to geothermal areas |
Understanding Airbnb License Requirements & STR Laws in Okere Falls (2025)
While Okere Falls, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Okere Falls to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Okere Falls (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Okere Fallsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Okere Lakehouse Retreat
Entire Place • 4 bedrooms
Lakefront Oasis
Entire Place • 3 bedrooms
The Lakes Edge Lake Rotoiti Rotorua
Entire Place • 3 bedrooms
Swiming in space in Okere Falls
Entire Place • 4 bedrooms
Relax at Lake Rotoiti
Entire Place • 4 bedrooms
The Love Shack Lake Rotoiti. Absolute Lake Edge.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Okere Falls (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Okere Falls based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristin | 1 | $137,080 | 68 | 4.90/5.0 |
| InnList | 3 | $80,434 | 76 | 4.74/5.0 |
| Penny | 1 | $59,878 | 40 | 4.90/5.0 |
| Olivia | 1 | $44,360 | 3 | 4.67/5.0 |
| Sandra | 1 | $43,969 | 10 | 4.90/5.0 |
| Florence | 1 | $40,254 | 400 | 4.96/5.0 |
| Stuart | 1 | $40,176 | 464 | 4.99/5.0 |
| Mike | 1 | $39,577 | 6 | 4.33/5.0 |
| Roy | 1 | $37,337 | 5 | 5.00/5.0 |
| Gail | 1 | $30,671 | 125 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Okere Falls.
Dive Deeper: Advanced Okere Falls STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Okere Falls. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOkere Falls Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Okere Falls
- The Okere Falls Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Okere Falls, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 7.2%) offer potential for unique stay experiences.
Okere Falls Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Okere Falls
- The dominant room capacity in Okere Falls is 3 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 60.7% of the active Airbnb listings in Okere Falls, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Okere Falls.
Okere Falls Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Okere Falls
- The most common guest capacity trend in Okere Falls vacation rentals is listings accommodating 8+ guests (46.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Okere Falls STR market, accounting for 71.4% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Okere Falls.
- On average, properties in Okere Falls are equipped to host 5.5 guests.
Okere Falls Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Okere Falls
- The most common availability pattern in Okere Falls falls within the 271-366 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Okere Falls (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Okere Falls Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
28% of total
2 Nights
12 listings
48% of total
3 Nights
2 listings
8% of total
4-6 Nights
1 listings
4% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Okere Falls is 2 Nights, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.0%) of the Okere Falls Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Okere Falls, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48% of Okere Falls hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Okere Falls.
Okere Falls Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
15.4% of total
Moderate
11 listings
42.3% of total
Firm
8 listings
30.8% of total
Strict
3 listings
11.5% of total
Cancellation Policy Insights for Okere Falls
- The prevailing Airbnb cancellation policy trend in Okere Falls is Moderate, used by 42.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.3% market standard in Okere Falls.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Okere Falls.
Okere Falls STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Okere Falls
- The overall average booking lead time for vacation rentals in Okere Falls is 68 days.
- Guests book furthest in advance for stays during January (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (89 days avg.) sees the longest lead times, while Summer (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Okere Falls.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Okere Falls averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Okere Falls (2025)
Amenity Prevalence
Amenity Insights for Okere Falls
- Essential amenities in Okere Falls that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Okere Falls: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Okere Falls to stay competitive.
Okere Falls Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Okere Falls
- The typical guest profile for Airbnb in Okere Falls consists of a mix of domestic (50%) and international guests, with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 49.7% of guests.
- Key international markets include New Zealand (49.7%) and Australia (15%).
- Top languages spoken are English (70.1%) followed by Spanish (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Okere Falls Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Island View | 29 | $2,247 | $201.70 | 41% |
| Karapiro | 38 | $2,157 | $194.60 | 40% |
| Mourea | 12 | $2,135 | $187.92 | 44% |
| Kinloch | 79 | $2,132 | $248.06 | 41% |