Waitematā Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auckland, New Zealand
Is Airbnb profitable in Waitematā in 2025? Explore comprehensive Airbnb analytics for Waitematā, Auckland, New Zealand to uncover income potential. This 2025 STR market report for Waitematā, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,605 active listings.
Whether you're considering an Airbnb investment in Waitematā, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waitematā Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Waitematā Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Waitematā (2025)
Understanding the monthly revenue variations for Airbnb listings in Waitematā is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waitematā is typically November, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waitematā across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,438+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,033 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,039, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waitematā
Waitematā Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Waitematā STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waitematā:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waitematā
Average Daily Rate (ADR) Airbnb Trends in Waitematā (2025)
Effective short term rental pricing strategy in Waitematā involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waitematā typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Waitematā
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Airbnb Seasonality Analysis & Trends in Waitematā (2025)
Peak Season (November, January, December)
- Revenue averages $2,794 per month
- Occupancy rates average 58.5%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,328 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $149
Low Season (August, September, October)
- Revenue drops to average $1,876 per month
- Occupancy decreases to average 51.0%
- Daily rates adjust to average $144
Seasonality Insights for Waitematā
- The Airbnb seasonality in Waitematā shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waitematā's highest earning potential, with monthly revenues capable of climbing to $2,956, occupancy reaching a high of 62.8%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,692, occupancy could drop to 41.1%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waitematā.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Waitematā seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Waitematā (2025)
Exploring the top neighborhoods for short-term rentals in Waitematā? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grey Lynn | A trendy suburb known for its rich culture, vibrant dining scene, and proximity to central Auckland. It's popular among both locals and tourists seeking a relaxed yet urban experience. | Grey Lynn Park, West Lynn Gallery, Local cafes and bakeries, Brewery visits, Art studios |
| Ponsonby | Renowned for its stylish boutiques, bars, and restaurants. Ponsonby is a hub for foodie tourists and art lovers alike, making it a prime location for short-term rentals. | Ponsonby Road, Local markets, Art galleries, Dining establishments, Cultural events |
| Herne Bay | An affluent beachfront suburb with stunning water views and parks. Ideal for travelers looking for luxury and relaxation close to the city. | Herne Bay Beach, Bayfield Park, Local high-end dining, Scenic walks along the coast, Water activities |
| Wynyard Quarter | A vibrant waterfront precinct offering modern accommodations, great dining options, and proximity to key attractions. Perfect for both business and leisure travelers. | Viaduct Harbour, Silo Park, Te Wero Island, Bars and restaurants along the waterfront, Events and festivals |
| Auckland CBD | The heart of Auckland with a range of attractions, shopping, and entertainment options. A bustling area with high demand for short-term rentals. | Sky Tower, Auckland Art Gallery, Queen Street shopping, Auckland Waterfront, Victoria Park |
| K Rd (Karangahape Road) | A diverse and edgy neighborhood known for its nightlife and cultural scene. Draws a younger crowd looking for unique experiences. | Live music venues, Cafes and bars, Street art, Boutique shops, Cultural events |
| Mount Eden | A charming suburban area with a village feel, known for its historic homes and proximity to the extinct volcano, Mount Eden. Appeals to nature lovers and families. | Mount Eden summit, Eden Gardens, Local shops, Parks and playgrounds, Cafes |
| Mission Bay | A beachside suburb perfect for those wanting sun, sand, and sea. Popular among families and beachgoers looking for a relaxing getaway. | Mission Bay Beach, Kelly Tarlton's Sea Life Aquarium, Local eateries and ice cream shops, Scenic walks along the waterfront, Mission Bay Fountain |
Understanding Airbnb License Requirements & STR Laws in Waitematā (2025)
While Waitematā, Auckland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waitematā to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Waitematā (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waitematābased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive Use (9 Bedrooms)
Entire Place • 9 bedrooms
Entertainers penthouse with 5 bedrooms pool & spa
Entire Place • 5 bedrooms
Edition Penthouse | Breathtaking Views | 6 Carpark
Entire Place • 4 bedrooms
The Cube on Upper Queen Street
Entire Place • 4 bedrooms
Princes Wharf's truly stunning North-West Loft
Entire Place • 3 bedrooms
Penthouse, Grey Lynn
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Waitematā (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Waitematā based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefan | 110 | $3,482,122 | 5311 | 4.63/5.0 |
| Terry | 82 | $2,783,585 | 7676 | 4.88/5.0 |
| QV Team | 62 | $1,618,333 | 1046 | 4.27/5.0 |
| Team EJ | 54 | $1,296,518 | 4147 | 4.60/5.0 |
| Urban Stays New Zealand | 33 | $949,040 | 226 | 2.77/5.0 |
| Katie | 40 | $860,249 | 1251 | 4.66/5.0 |
| The MAC Property Team | 22 | $737,103 | 3283 | 4.76/5.0 |
| Hostz | 27 | $699,663 | 6023 | 4.58/5.0 |
| Pillo Team | 24 | $581,942 | 1446 | 4.23/5.0 |
| Ceri | 24 | $562,247 | 1036 | 4.39/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waitematā.
Dive Deeper: Advanced Waitematā STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waitematā. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaitematā Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waitematā
- The Waitematā Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.7% of the 1,605 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Waitematā, Apartment/Condo properties are the most common (73.1%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Waitematā Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waitematā
- The dominant room capacity in Waitematā is 1 bedroom listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.3% of the active Airbnb listings in Waitematā, indicating a high concentration in these sizes.
Waitematā Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waitematā
- The most common guest capacity trend in Waitematā vacation rentals is listings accommodating 2 guests (41.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Waitematā STR market, accounting for 65.2% of listings.
- A significant 44.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Waitematā.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waitematā.
- On average, properties in Waitematā are equipped to host 3.0 guests.
Waitematā Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waitematā
- The most common availability pattern in Waitematā falls within the 91-180 days range, representing 28.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Waitematā (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Waitematā Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
427 listings
29.3% of total
2 Nights
465 listings
31.9% of total
3 Nights
85 listings
5.8% of total
4-6 Nights
66 listings
4.5% of total
7-29 Nights
62 listings
4.3% of total
30+ Nights
353 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Waitematā is 2 Nights, adopted by 31.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.2%) of the Waitematā Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Waitematā, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.9% of Waitematā hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waitematā.
Waitematā Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
0.9% of total
Super Strict 60 Days
1 listings
0.1% of total
Flexible
302 listings
21.5% of total
Moderate
558 listings
39.7% of total
Firm
220 listings
15.6% of total
Strict
313 listings
22.3% of total
Cancellation Policy Insights for Waitematā
- The prevailing Airbnb cancellation policy trend in Waitematā is Moderate, used by 39.7% of listings.
- There's a relatively balanced mix between guest-friendly (61.2%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Waitematā.
- Regularly review your cancellation policy against competitors and market demand shifts in Waitematā.
Waitematā STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Waitematā
- The overall average booking lead time for vacation rentals in Waitematā is 46 days.
- Guests book furthest in advance for stays during November (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (51 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Waitematā.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Waitematā averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Waitematā (2025)
Amenity Prevalence
Amenity Insights for Waitematā
- Essential amenities in Waitematā that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waitematā: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waitematā to stay competitive.
Waitematā Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Waitematā
- The typical guest profile for Airbnb in Waitematā consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 44.3% of guests.
- Key international markets include New Zealand (44.3%) and United States (14.8%).
- Top languages spoken are English (61.5%) followed by French (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Waitematā Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Island View | 29 | $2,247 | $201.70 | 41% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Karapiro | 38 | $2,157 | $194.60 | 40% |
| Pios Beach | 18 | $2,086 | $233.93 | 40% |
| Whananaki | 19 | $1,987 | $272.19 | 33% |
| Newstead | 15 | $1,933 | $142.02 | 45% |
| Waihi Beach | 125 | $1,875 | $220.36 | 38% |