Airbnb Market Analytics, Statistics and Data in Waitematā, Auckland, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Waitematā? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Waitematā:
How much do Airbnb hosts make on average per month in Waitematā?
The short-term rental market in Waitematā shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,943 per month
- Strong performing properties (top 25%) make $2,986 or more
- Best-in-class properties (top 10%) achieve $4,467+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,070
Revenue Variations by Month
Occupancy Rates Throughout the Year in Waitematā
The market in Waitematā shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Waitematā
Daily rates in Waitematā vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $166 or more
- Best-in-class properties (top 10%) pull in $268+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Waitematā
Peak Season (November, February, March)
- Revenue peaks at $3051.98 per month
- Occupancy rates reach 63.62%
- Daily rates average $163.73
Shoulder Season
- Revenue averages $2348.15 per month
- Occupancy maintains 52.61%
- Daily rates hold at $145.35
Low Season (July, August, September)
- Revenue drops to $1814.60 per month
- Occupancy decreases to 40.83%
- Daily rates adjust to $136.04
Is it still profitable to do Airbnb in Waitematā in 2025?
Yes! Waitematā demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 53% and solid monthly revenue averaging $2348 and As a mature market with 1622 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Waitematā
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ponsonby | Vibrant suburb known for its trendy cafes, boutique shops, and nightlife. Ideal for tourists wanting a hip, urban experience with easy access to Central Auckland. | Ponsonby Road, Western Park, Victoria Street West, Frick & Frack, La Zeppa |
| Grey Lynn | Charming neighborhood with a mix of residential homes and local businesses. Popular for its parks, cafes, and proximity to the city center. | Grey Lynn Park, Saratoga Park, Local cafes, Greenwoods Corner, Leeds Street Bakery |
| Mission Bay | Popular beachside location with a relaxed vibe, perfect for families and beachgoers. Offers scenic views and a range of outdoor activities. | Mission Bay Beach, Kohimarama Beach, Selwyn Reserve, Restaurants along the beach, Kayaking |
| Auckland Central | The heart of Auckland with bustling activity, shopping, and cultural sites. Attracts a diverse range of visitors looking for convenience and accessibility. | Sky Tower, Auckland Art Gallery, Queen Street, Auckland Waterfront, Viaduct Harbour |
| Herne Bay | Affluent coastal suburb known for its stunning views and upscale amenities. Ideal for those seeking luxury accommodations in a peaceful setting. | Herne Bay Beach, Dingle Dell Reserve, Local fine dining, Waterfront parks, Scenic coastal walks |
| Devonport | Picturesque village with Victorian architecture and beautiful beaches. Offers a laid-back atmosphere just a ferry ride from the city center. | Devonport Beach, North Head Historic Reserve, Devonport ferry terminal, Local boutiques, Art galleries |
| Newmarket | Shopping and commercial hub, known for its high-end retail outlets and dining options. Appeals to both leisure and business travelers. | Westfield Newmarket, Te Kirikiri, Local theatres, Restaurants and cafes, Olympic Pools |
| Mt Eden | Residential suburb with a historic volcanic cone offering panoramic views. More relaxed, attractive to families and nature lovers. | Mt Eden Domain, Eden Garden, Local parks, Restaurants on Dominion Road, Eden Park |
Do you need a license for Airbnb in Waitematā?
We recommend checking directly with Waitematā's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Waitematā
Exclusive Use (9 Bedrooms)
Entire Place • 9 bedrooms
The Cube on Upper Queen Street
Entire Place • 4 bedrooms
Entertainers penthouse with 5 bedrooms pool & spa
Entire Place • 5 bedrooms
Upper Reserve (5 Bedrooms)
Entire Place • 5 bedrooms
Princes Wharf's truly stunning North-West Loft
Entire Place • 3 bedrooms
State-Of-The-Art Executive Home | Aircon & Spa
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Waitematā
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefan | 111 | $3,431,247 | 5409 | 4.62/5.0 |
| Terry | 81 | $2,617,438 | 7648 | 4.88/5.0 |
| QV Team | 63 | $1,634,063 | 1111 | 4.42/5.0 |
| Team EJ | 55 | $1,351,090 | 4171 | 4.60/5.0 |
| Katie | 39 | $979,107 | 1246 | 4.65/5.0 |
| Urban Stays New Zealand | 38 | $950,631 | 442 | 3.17/5.0 |
| The MAC Property Team | 22 | $779,896 | 3281 | 4.76/5.0 |
| Hostz | 27 | $710,149 | 6023 | 4.58/5.0 |
| Pillo Team | 26 | $630,544 | 1411 | 3.91/5.0 |
| Urban Quarters | 19 | $533,405 | 934 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Waitematā
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.2%), with apartment & condo and house properties comprising 89.5% of inventory
- Untapped potential in others, outdoor & mobile segments (2.8% combined)
Room Capacity Distribution
Analysis of 1,622 properties in Waitematā shows that 1 bedroom properties are most prevalent, making up 47.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.0% of all listings.
Key Insights
- Most common: 1 bedroom (47.7%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 75.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,622 properties in Waitematā reveals that 2 guests properties dominate the market, representing 40.1% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 64.4% of the market.
Key Insights
- Most common capacity: 2 guests (40.1% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 64.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,622 properties in Waitematā, the most common availability pattern is 271-366 days (28.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (28.3%)
- Most common booking duration: 91-180 days (26.9%)
- Properties with high availability (180+ days): 55.3%
- Properties with long-term bookings (180+ days): 46.2%
Minimum Stay Distributions
1 Night
443 listings
31% of total
2 Nights
542 listings
38% of total
3 Nights
122 listings
8.5% of total
4-6 Nights
93 listings
6.5% of total
7-29 Nights
61 listings
4.3% of total
30+ Nights
167 listings
11.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.0%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (11.7%) suggest a stable extended-stay market
- High market flexibility with 77.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
11 listings
0.8% of total
Super Strict 60 Days
1 listings
0.1% of total
Flexible
302 listings
21.4% of total
Moderate
569 listings
40.3% of total
Firm
219 listings
15.5% of total
Strict
310 listings
22% of total
Key Insights
- Moderate is the preferred policy at 40.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Mar, Jan, averaging 61 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 36 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Waitematā
Below is the distribution of amenities across listings in Waitematā:
Traveler Demographics
Key Insights
- Domestic travelers make up 44.2% of total guests, indicating a significant local market share.
- Primary international markets: United States (18.2%) and Australia (15.9%)
- English is the top language at 71.6%, followed by French (8.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Waitematā. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Pataua North | 14 | $2,165 | $280.42 | 38% |
| Langs Beach | 24 | $2,060 | $416.12 | 32% |
| Karapiro | 37 | $2,058 | $190.03 | 40% |
| Island View | 31 | $2,047 | $199.40 | 40% |
| Baylys Beach | 13 | $2,021 | $135.50 | 49% |
| Whananaki | 20 | $2,019 | $260.32 | 34% |
| Opito Bay | 13 | $2,019 | $368.30 | 30% |
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