Airbnb Market Analytics, Statistics and Data in Howick, Auckland, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Howick? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Howick:
How much do Airbnb hosts make on average per month in Howick?
The short-term rental market in Howick shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,397 per month
- Strong performing properties (top 25%) make $2,756 or more
- Best-in-class properties (top 10%) achieve $4,496+ monthly
- Entry-level properties (bottom 25%) typically earn around $596
Revenue Variations by Month
Occupancy Rates Throughout the Year in Howick
The market in Howick shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Howick
Daily rates in Howick vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $138 or more
- Best-in-class properties (top 10%) pull in $233+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in Howick
Peak Season (November, February, April)
- Revenue peaks at $2360.74 per month
- Occupancy rates reach 55.81%
- Daily rates average $131.77
Shoulder Season
- Revenue averages $2081.00 per month
- Occupancy maintains 45.61%
- Daily rates hold at $115.87
Low Season (December, July, September)
- Revenue drops to $1505.88 per month
- Occupancy decreases to 31.82%
- Daily rates adjust to $106.32
Is it still profitable to do Airbnb in Howick in 2025?
Yes! Howick demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2081 and With 290 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Howick
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Howick Village | A quaint suburb with a charming village atmosphere, Howick Village is popular among tourists looking for a relaxed environment with local shops, cafes, and a marketplace. | Howick Historical Village, Pakuranga Golf Club, Howick Beach, Fencible Walk, Rogers Park |
| Bucklands Beach | Known for its beautiful beaches and coastal views, Bucklands Beach is a sought-after location for both relaxation and recreational activities such as swimming, kayaking, and walking. | Bucklands Beach, Half Moon Bay Marina, Pakuranga Watercare Coastal Walkway, Sandy Bay, Rugby and Soccer Clubs |
| Pakuranga | A growing suburb with diverse dining options and shopping experiences, Pakuranga attracts families and travelers looking for convenience and amenities within reach. | Pakuranga Plaza, Howick Golf Club, Lloyd Elsmore Park, Aorere Park, Chas Riddet Sports Centre |
| Eastern Beach | Offering stunning views of the Hauraki Gulf, Eastern Beach is perfect for beachgoers and those interested in outdoor activities, including picnics and water sports. | Eastern Beach, Shelly Park, Morrisons Bay, Cockle Bay, Howick Beach |
| Greenwoods Corner | A vibrant community with a blend of residential and light commercial areas, Greenwoods Corner is close to the main transport routes, making it ideal for business travelers. | Cornwall Park, One Tree Hill, Royal Oak Shopping Centre, Greenwoods Corner Shopping Centre, local cafes |
| Howick Beach | This area offers direct access to the beach and is ideal for tourists wanting a coastal experience. Great for families and weekend getaways. | Howick Beach, Howick Historical Village, local fish and chips shops, cockle gathering, sandcastle building spots |
| Cockle Bay | A picturesque suburb with coastal views and a relaxed atmosphere, Cockle Bay caters to families and individuals looking for a tranquil setting by the sea. | Cockle Bay Beach, local parks, walking trails, Malcolm’s Park, Cockle Bay Tennis Club |
| Bells Road | Known for its stunning homes and views, Bells Road is an up-and-coming area for Airbnb hosts looking to offer a premium experience for visitors. | Bells Road walkway, local parks, scenic views of the Gulf, close proximity to churches and schools, community events |
Do you need a license for Airbnb in Howick?
We recommend checking directly with Howick's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Howick
7 Bedroom Exclusive Residence
Entire Place • 7 bedrooms
Extra-Large Brand-New House 9 Bedrooms 6 Bathrooms
Entire Place • 9 bedrooms
Luxe Splash R/Piano/Pool/Spa/Sauna/Snooker
Entire Place • 5 bedrooms
Relax at Redoubt - Auckland Holiday Home
Entire Place • 6 bedrooms
Stunning Views - Central Manukau
Entire Place • 5 bedrooms
Stylish Family Home in East Auckland
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Howick
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lyle | 13 | $375,747 | 397 | 4.23/5.0 |
| Team EJ | 10 | $304,752 | 282 | 4.65/5.0 |
| Harvey | 5 | $223,496 | 77 | 4.93/5.0 |
| Loretta | 3 | $163,047 | 46 | 4.86/5.0 |
| Ming | 1 | $146,787 | 59 | 4.90/5.0 |
| StayCare Team | 2 | $115,487 | 13 | 2.42/5.0 |
| Hayley | 5 | $99,708 | 210 | 4.82/5.0 |
| Bachcare | 2 | $94,097 | 11 | 4.82/5.0 |
| Yan | 2 | $85,467 | 334 | 4.79/5.0 |
| Rajesh | 1 | $81,580 | 25 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Howick
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.8%), with house and others properties comprising 78.6% of inventory
- Untapped potential in unique stays, outdoor & mobile segments (0.6% combined)
Room Capacity Distribution
Analysis of 290 properties in Howick shows that 1 bedroom properties are most prevalent, making up 31% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 52.1% of all listings.
Key Insights
- Most common: 1 bedroom (31%)
- Least common: 5+ bedrooms (6.9%)
- Market concentration: 52.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 290 properties in Howick reveals that 2 guests properties dominate the market, representing 23.1% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.0% of the market.
Key Insights
- Most common capacity: 2 guests (23.1% of market)
- Least common capacity: 7 guests (2.8% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 39.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 290 properties in Howick, the most common availability pattern is 271-366 days (38.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (38.3%)
- Most common booking duration: 91-180 days (30%)
- Properties with high availability (180+ days): 70.3%
- Properties with long-term bookings (180+ days): 32.8%
Minimum Stay Distributions
1 Night
119 listings
48.8% of total
2 Nights
71 listings
29.1% of total
3 Nights
19 listings
7.8% of total
4-6 Nights
13 listings
5.3% of total
7-29 Nights
8 listings
3.3% of total
30+ Nights
14 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.9%
- Mid-length stays (4-6 nights) represent 5.3% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 85.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
76 listings
33.9% of total
Moderate
76 listings
33.9% of total
Firm
48 listings
21.4% of total
Strict
24 listings
10.7% of total
Key Insights
- Flexible is the preferred policy at 33.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.8% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 10.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Feb, Mar, averaging 72 days
- Shortest booking windows are in Oct, Sep, Jun, averaging 38 days
- Winter shows the longest average booking window at 58 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 58 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jun when lead times are shortest
Popular Airbnb Amenities in Howick
Below is the distribution of amenities across listings in Howick:
Traveler Demographics
Key Insights
- Domestic travelers make up 54.8% of total guests, indicating a significant local market share.
- Primary international markets: Australia (13.6%) and United States (8.5%)
- English is the top language at 71.6%, followed by Chinese (13.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Howick. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Pataua North | 14 | $2,165 | $280.42 | 38% |
| Langs Beach | 24 | $2,060 | $416.12 | 32% |
| Karapiro | 37 | $2,058 | $190.03 | 40% |
| Island View | 31 | $2,047 | $199.40 | 40% |
| Baylys Beach | 13 | $2,021 | $135.50 | 49% |
| Whananaki | 20 | $2,019 | $260.32 | 34% |
| Opito Bay | 13 | $2,019 | $368.30 | 30% |
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