Airbnb Market Analytics, Statistics and Data in Henderson-Massey, Auckland, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Henderson-Massey? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Henderson-Massey:
How much do Airbnb hosts make on average per month in Henderson-Massey?
The short-term rental market in Henderson-Massey shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,316 per month
- Strong performing properties (top 25%) make $2,306 or more
- Best-in-class properties (top 10%) achieve $3,391+ monthly
- Entry-level properties (bottom 25%) typically earn around $605
Revenue Variations by Month
Occupancy Rates Throughout the Year in Henderson-Massey
The market in Henderson-Massey shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Henderson-Massey
Daily rates in Henderson-Massey vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $63 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $177+ per night
- Entry-level properties (bottom 25%) earn around $39
Daily Rate Variations by Month
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Seasonality patterns in Henderson-Massey
Peak Season (June, November, March)
- Revenue peaks at $2060.50 per month
- Occupancy rates reach 56.16%
- Daily rates average $118.62
Shoulder Season
- Revenue averages $1668.07 per month
- Occupancy maintains 46.51%
- Daily rates hold at $102.87
Low Season (July, August, September)
- Revenue drops to $1218.75 per month
- Occupancy decreases to 36.59%
- Daily rates adjust to $93.31
Is it still profitable to do Airbnb in Henderson-Massey in 2025?
Yes! Henderson-Massey demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1668 and The market's 170 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Henderson-Massey
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Henderson | A vibrant suburb with a mix of urban and suburban characteristics, Henderson offers diverse amenities, shopping centers, and parks. It attracts families and tourists with its community feel and accessibility to nature. | Westfield Henderson, Waitakere Ranges, Te ATATU Peninsula, Henderson Valley, Corbans Art Estate |
| Massey | Massey is a growing suburb known for its family-friendly environment and proximity to schools and parks. It provides a peaceful setting while being close to the urban conveniences of Auckland. | Massey Park, Westgate Shopping Centre, West Auckland's parks, Royal Reserve, The Trusts Arena |
| Oratia | A charming semi-rural area on the outskirts of West Auckland, Oratia is known for its scenic landscapes and local farms. It likely appeals to those looking for a more tranquil getaway. | Oratia Farmers Market, Crystal Mountain, Laingholm Beach, Arataki Visitors Centre, Waitakere Ranges Regional Park |
| Kumeu | A picturesque area surrounded by vineyards and wineries, Kumeu is perfect for those wanting to experience the wine country close to Auckland. It's popular for romantic getaways and weekend retreats. | Kumeu River Wines, Hobsonville Point Farmers Market, Soljans Estate Winery, The Riverhead, West Auckland Wine Trail |
| Avondale | A multicultural suburb rich in diversity, Avondale offers cultural experiences along with vibrant markets. It's becoming increasingly popular among travelers looking for local experiences. | Avondale Markets, Dallas Park, Wesley Primary School, Rangiharakeke Reserve, Avondale Racecourse |
| Glendene | A quiet residential area popular for its suburban feel and accessibility to public transport. Glendene is a great option for families and travelers looking for a comfortable stay without the hustle. | Glendene Park, Glendene Community Centre, Nearby sports facilities, Access to transport links, Local dining spots |
| Te Atatu South | Known for its family-friendly environment and vibrant community, Te Atatu South has parks and waterfront access, making it attractive to both families and travelers seeking outdoor activities. | Te Atatu Peninsula, The Scenic Drive, Local cafes and shops, Te Atatu Boating Club, Nearby parks |
| Sunnyvale | An affordable suburban area with good transport links to Auckland city. It appeals to budget-conscious travelers looking for convenient access to the city. | Sunnyvale Park, Goodwood Reserve, Local shopping centers, Close to public transport, Nearby recreational facilities |
Do you need a license for Airbnb in Henderson-Massey?
We recommend checking directly with Henderson-Massey's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Henderson-Massey
Modern House by the Reserve (9)
Entire Place • 4 bedrooms
Sea Views & Coastal Walkways
Entire Place • 1 bedroom
Lux Tree House Oasis w Spa!
Entire Place • 3 bedrooms
Modern House by the Reserve (1)
Entire Place • 3 bedrooms
Ranges 3BR Family Home with Backyard and Air-Con
Entire Place • 3 bedrooms
Modern House by the Reserve (7)
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Henderson-Massey
Additional analytics on vacation rental, real estate, short term rental data in Henderson-Massey
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.4%), with house and boutique & hotels properties comprising 85.3% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.8% combined)
Room Capacity Distribution
Analysis of 170 properties in Henderson-Massey shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.1% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 170 properties in Henderson-Massey reveals that 2 guests properties dominate the market, representing 30.6% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 55.9% of the market.
Key Insights
- Most common capacity: 2 guests (30.6% of market)
- Least common capacity: 3 guests (1.8% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 55.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 170 properties in Henderson-Massey, the most common availability pattern is 271-366 days (43.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.5% of properties).
Key Insights
- Most common availability window: 271-366 days (43.5%)
- Most common booking duration: 181-270 days (26.5%)
- Properties with high availability (180+ days): 65.3%
- Properties with long-term bookings (180+ days): 35.9%
Minimum Stay Distributions
1 Night
64 listings
48.9% of total
2 Nights
47 listings
35.9% of total
3 Nights
7 listings
5.3% of total
4-6 Nights
5 listings
3.8% of total
7-29 Nights
5 listings
3.8% of total
30+ Nights
3 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.8%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 90.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
33 listings
28.7% of total
Moderate
54 listings
47% of total
Firm
17 listings
14.8% of total
Strict
11 listings
9.6% of total
Key Insights
- Moderate is the preferred policy at 47.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.7% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 9.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Apr, May, averaging 50 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 30 days
- Spring shows the longest average booking window at 49 days, while Summer has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Henderson-Massey
Below is the distribution of amenities across listings in Henderson-Massey:
Traveler Demographics
Key Insights
- Domestic travelers make up 66% of total guests, indicating a significant local market share.
- Primary international markets: Australia (12.5%) and United States (5.5%)
- English is the top language at 80.6%, followed by Chinese (6.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Henderson-Massey. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Pataua North | 14 | $2,165 | $280.42 | 38% |
| Langs Beach | 24 | $2,060 | $416.12 | 32% |
| Karapiro | 37 | $2,058 | $190.03 | 40% |
| Island View | 31 | $2,047 | $199.40 | 40% |
| Baylys Beach | 13 | $2,021 | $135.50 | 49% |
| Whananaki | 20 | $2,019 | $260.32 | 34% |
| Opito Bay | 13 | $2,019 | $368.30 | 30% |
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