Franklin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auckland, New Zealand
Is Airbnb profitable in Franklin in 2025? Explore comprehensive Airbnb analytics for Franklin, Auckland, New Zealand to uncover income potential. This 2025 STR market report for Franklin, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 268 active listings.
Whether you're considering an Airbnb investment in Franklin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Franklin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Franklin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Franklin (2025)
Understanding the monthly revenue variations for Airbnb listings in Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,067+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,413 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $672, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin
Franklin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin
Average Daily Rate (ADR) Airbnb Trends in Franklin (2025)
Effective short term rental pricing strategy in Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Franklin
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Airbnb Seasonality Analysis & Trends in Franklin (2025)
Peak Season (December, April, January)
- Revenue averages $2,414 per month
- Occupancy rates average 46.9%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,988 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $163
Low Season (July, September, October)
- Revenue drops to average $1,705 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $162
Seasonality Insights for Franklin
- The Airbnb seasonality in Franklin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin's highest earning potential, with monthly revenues capable of climbing to $2,592, occupancy reaching a high of 49.1%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,623, occupancy could drop to 33.3%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Franklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Franklin (2025)
Exploring the top neighborhoods for short-term rentals in Franklin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponsonby | A trendy suburb known for its vibrant nightlife, boutique shopping, and a variety of restaurants and cafes. Attracts young professionals and tourists looking for an upscale urban experience. | Ponsonby Road, Victoria Park, Heldens Gardens, The Glasshouse, Local Markets |
| Grey Lynn | A family-friendly suburb with parks, cafes, and a community vibe that appeals to both locals and visitors. Offers a relaxed atmosphere while being close to the city center. | Grey Lynn Park, West Lynn Gardens, Local cafes, Ceres Organics, Greenwood Street |
| Devonport | Picturesque seaside suburb with stunning views of the Auckland skyline, beaches, and a charming village atmosphere. Perfect for those looking for a relaxed holiday by the water. | Devonport Beach, North Head Historic Reserve, Devonport Ferry Terminal, Torpedo Bay Navy Museum, Victoria Road shops |
| Mission Bay | Popular beachside suburb known for its sandy beach, cafes, and waterfront park. Ideal for tourists seeking sun and leisure activities close to the city. | Mission Bay Beach, Michael Joseph Savage Memorial, Eastridge Shopping Centre, The Mission Bay Boardwalk, Local seafood restaurants |
| Mount Eden | Famous for its volcanic cone, this suburb has beautiful parks and trendy cafes. Great for visitors wanting a mix of natural beauty and urban life. | Mount Eden Domain, Maungawhau / Mount Eden, Local shops, Eden Garden, Potter's Park |
| Ellerslie | A convenient suburb close to the city with transport links and a range of dining options. Appeals to business travelers and families. | Ellerslie Racecourse, Local shops, One Tree Hill, Cornwall Park, Ellerslie Events Centre |
| Kingsland | Up-and-coming area with a vibrant bar and food scene. Attracts visitors looking for a lively nightlife and cultural experiences close to the city. | Kingsland Village, Local breweries, New Zealand League games, The Glasshouse, Base Park |
| Albert Park | Central park with beautiful gardens, walking paths, and close proximity to universities and the Auckland Art Gallery. Ideal for tourists staying in the heart of Auckland. | Auckland Art Gallery, Albert Park, University of Auckland, Auckland Domain, Local cafes |
Understanding Airbnb License Requirements & STR Laws in Franklin (2025)
While Franklin, Auckland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Franklin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Farm Stay with Spa Pool
Entire Place • 8 bedrooms
Maota Clevedon Country Home
Entire Place • 4 bedrooms
Hololio House - Country Comfort in Clevedon
Entire Place • 7 bedrooms
Peaceful Farm Stay Near Auckland with Spa Pool
Entire Place • 6 bedrooms
Pohutukawa Point Estate Homestead
Entire Place • 5 bedrooms
South Ridge
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Franklin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Robert | 9 | $437,597 | 349 | 4.42/5.0 |
| Team EJ | 6 | $178,139 | 106 | 3.05/5.0 |
| Bracu | 3 | $142,509 | 124 | 4.71/5.0 |
| Rae | 2 | $119,697 | 157 | 4.90/5.0 |
| Josephine | 2 | $117,608 | 73 | 5.00/5.0 |
| Gabrielle Barbara | 3 | $103,018 | 27 | 4.96/5.0 |
| Kristen | 1 | $87,363 | 6 | 5.00/5.0 |
| Donna | 2 | $79,801 | 37 | 4.79/5.0 |
| Alan Stuart | 1 | $75,017 | 43 | 4.95/5.0 |
| Esther | 2 | $68,156 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin.
Dive Deeper: Advanced Franklin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin
- The Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 268 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin, House properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 48.1% portion, catering likely to families or larger groups.
- The presence of 20.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.4%) offer potential for unique stay experiences.
Franklin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin
- The dominant room capacity in Franklin is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.1% of the active Airbnb listings in Franklin, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franklin.
Franklin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin
- The most common guest capacity trend in Franklin vacation rentals is listings accommodating 2 guests (30.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Franklin STR market, accounting for 50.0% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin.
- On average, properties in Franklin are equipped to host 3.8 guests.
Franklin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin
- The most common availability pattern in Franklin falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franklin (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
135 listings
54.2% of total
2 Nights
76 listings
30.5% of total
3 Nights
6 listings
2.4% of total
4-6 Nights
6 listings
2.4% of total
30+ Nights
26 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin is 1 Night, adopted by 54.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.7%) of the Franklin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Franklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.2% of Franklin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin.
Franklin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
82 listings
34% of total
Moderate
85 listings
35.3% of total
Firm
49 listings
20.3% of total
Strict
25 listings
10.4% of total
Cancellation Policy Insights for Franklin
- The prevailing Airbnb cancellation policy trend in Franklin is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (69.3%) and stricter (30.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Franklin.
- Using a Strict policy might deter some guests, as only 10.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin.
Franklin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin
- The overall average booking lead time for vacation rentals in Franklin is 53 days.
- Guests book furthest in advance for stays during January (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (67 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Franklin.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Franklin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Franklin (2025)
Amenity Prevalence
Amenity Insights for Franklin
- Essential amenities in Franklin that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin to stay competitive.
Franklin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Franklin
- The typical guest profile for Airbnb in Franklin consists of a mix of domestic (64%) and international guests, often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 64.4% of guests.
- Key international markets include New Zealand (64.4%) and Australia (12.5%).
- Top languages spoken are English (68.4%) followed by French (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Island View | 29 | $2,247 | $201.70 | 41% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Karapiro | 38 | $2,157 | $194.60 | 40% |
| Kinloch | 79 | $2,132 | $248.06 | 41% |
| Pios Beach | 18 | $2,086 | $233.93 | 40% |
| Newstead | 15 | $1,933 | $142.02 | 45% |