Airbnb Market Analytics, Statistics and Data in Franklin, Auckland, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Franklin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Franklin:
How much do Airbnb hosts make on average per month in Franklin?
The short-term rental market in Franklin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,471 per month
- Strong performing properties (top 25%) make $2,529 or more
- Best-in-class properties (top 10%) achieve $4,044+ monthly
- Entry-level properties (bottom 25%) typically earn around $709
Revenue Variations by Month
Occupancy Rates Throughout the Year in Franklin
The market in Franklin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Franklin
Daily rates in Franklin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $169 or more
- Best-in-class properties (top 10%) pull in $332+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Franklin
Peak Season (March, February, December)
- Revenue peaks at $2524.71 per month
- Occupancy rates reach 52.38%
- Daily rates average $165.61
Shoulder Season
- Revenue averages $2060.69 per month
- Occupancy maintains 41.83%
- Daily rates hold at $159.10
Low Season (August, July, September)
- Revenue drops to $1700.85 per month
- Occupancy decreases to 33.45%
- Daily rates adjust to $155.22
Is it still profitable to do Airbnb in Franklin in 2025?
Yes! Franklin demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2061 and With 281 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Franklin
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Franklin | A picturesque rural area with stunning landscapes, ideal for those looking for a peaceful retreat from city life. Close proximity to Auckland makes it appealing for weekend getaways. | Waiuku Forest, Franklin Arts Centre, Waiuku River, Kariotahi Beach, Awhitu Regional Park |
| Tuakau | A charming small town that offers a mix of rural and suburban living, making it attractive for families and travelers seeking a quiet getaway while still being accessible to Auckland. | Tuakau Grand Circus, Tuakau River, local cafes, parks and walking tracks |
| Pukekohe | Known for its vibrant township and rich agricultural landscape, Pukekohe is increasingly popular with those looking for a mix of urban convenience and country charm. | Pukekohe Park, West Street Park, local markets, Pukekohe Golf Club |
| Patumahoe | A peaceful village environment that offers a taste of rural life while being close to urban amenities, perfect for those looking for tranquility with easy access to larger towns. | Patumahoe Village, local vineyards, scenic countryside drives |
| Karaka | An upscale residential area with newer homes and a suburban feel, attracting families and professionals looking for proximity to Auckland and a higher standard of living. | Karaka Lakes, Karaka Foreshore, local parks and reserves |
| Walters Road | A family-friendly suburb with diverse amenities and good schools, making it a good choice for families seeking a community-oriented environment. | Walters Road Park, local shops and cafes, community events |
| Clevedon | A serene countryside village known for its markets and artisanal shops, good for those who want a rural escape close to Auckland, with plenty of outdoor activities available. | Clevedon Village Markets, Thompson's Beach, local farms and artisans |
| Opaheke | A suburban area with a growing population, it offers a peaceful lifestyle while still being conveniently located near larger urban centers in Auckland. | Opaheke Park, local schools, easy access to shopping centers |
Do you need a license for Airbnb in Franklin?
We recommend checking directly with Franklin's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Franklin
Maota Clevedon Country Home
Entire Place • 4 bedrooms
Peaceful Farm Stay Near Auckland with Spa Pool
Entire Place • 6 bedrooms
Hololio House - Country Comfort in Clevedon
Entire Place • 7 bedrooms
Harvest House at Bracu Estate
Entire Place • 4 bedrooms
South Ridge
Entire Place • 4 bedrooms
Large Farm Stay with Spa Pool
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Franklin
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Robert | 9 | $356,868 | 349 | 4.42/5.0 |
| Bracu | 3 | $169,007 | 124 | 4.71/5.0 |
| Team EJ | 5 | $132,744 | 97 | 2.78/5.0 |
| Rae | 2 | $128,236 | 157 | 4.90/5.0 |
| Josephine | 2 | $110,835 | 73 | 5.00/5.0 |
| Gabrielle Barbara | 3 | $107,077 | 27 | 4.96/5.0 |
| Alan Stuart | 1 | $82,537 | 43 | 4.95/5.0 |
| Donna | 2 | $77,740 | 37 | 4.79/5.0 |
| Cynthia | 1 | $70,960 | 39 | 4.85/5.0 |
| Kristen | 1 | $68,621 | 6 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Franklin
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.8%), with house and boutique & hotels properties comprising 67.6% of inventory
- Strong specialty sector (33.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.4% combined)
Room Capacity Distribution
Analysis of 281 properties in Franklin shows that 1 bedroom properties are most prevalent, making up 43.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.8% of all listings.
Key Insights
- Most common: 1 bedroom (43.4%)
- Least common: 5+ bedrooms (6%)
- Market concentration: 64.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 281 properties in Franklin reveals that 2 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.5% of the market.
Key Insights
- Most common capacity: 2 guests (31.3% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 50.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 281 properties in Franklin, the most common availability pattern is 271-366 days (42.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.9% of properties).
Key Insights
- Most common availability window: 271-366 days (42.7%)
- Most common booking duration: 91-180 days (29.9%)
- Properties with high availability (180+ days): 71.9%
- Properties with long-term bookings (180+ days): 29.2%
Minimum Stay Distributions
1 Night
136 listings
54.8% of total
2 Nights
91 listings
36.7% of total
3 Nights
9 listings
3.6% of total
4-6 Nights
4 listings
1.6% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
7 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.5%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 95.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
88 listings
35.6% of total
Moderate
85 listings
34.4% of total
Firm
49 listings
19.8% of total
Strict
25 listings
10.1% of total
Key Insights
- Flexible is the preferred policy at 35.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.0% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 10.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 65 days
- Shortest booking windows are in May, Sep, Aug, averaging 49 days
- Winter shows the longest average booking window at 64 days, while Spring has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 64 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Aug when lead times are shortest
Popular Airbnb Amenities in Franklin
Below is the distribution of amenities across listings in Franklin:
Traveler Demographics
Key Insights
- Domestic travelers make up 62.4% of total guests, indicating a significant local market share.
- Primary international markets: Australia (13.9%) and United States (9.7%)
- English is the top language at 77.5%, followed by French (6.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Franklin. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Langs Beach | 24 | $2,060 | $416.12 | 32% |
| Karapiro | 37 | $2,058 | $190.03 | 40% |
| Island View | 31 | $2,047 | $199.40 | 40% |
| Taumarunui | 19 | $2,046 | $131.11 | 48% |
| Opito Bay | 13 | $2,019 | $368.30 | 30% |
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