Airbnb Market Analytics, Statistics and Data in Devonport-Takapuna, Auckland, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Devonport-Takapuna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Devonport-Takapuna:
How much do Airbnb hosts make on average per month in Devonport-Takapuna?
The short-term rental market in Devonport-Takapuna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,768 per month
- Strong performing properties (top 25%) make $3,093 or more
- Best-in-class properties (top 10%) achieve $4,988+ monthly
- Entry-level properties (bottom 25%) typically earn around $888
Revenue Variations by Month
Occupancy Rates Throughout the Year in Devonport-Takapuna
The market in Devonport-Takapuna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Devonport-Takapuna
Daily rates in Devonport-Takapuna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $314+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
Get Live Devonport-Takapuna Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Devonport-Takapuna
Peak Season (February, March, November)
- Revenue peaks at $2832.73 per month
- Occupancy rates reach 58.37%
- Daily rates average $171.80
Shoulder Season
- Revenue averages $2425.56 per month
- Occupancy maintains 48.53%
- Daily rates hold at $153.89
Low Season (August, July, September)
- Revenue drops to $1746.68 per month
- Occupancy decreases to 36.63%
- Daily rates adjust to $145.71
Is it still profitable to do Airbnb in Devonport-Takapuna in 2025?
Yes! Devonport-Takapuna demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $2426 and With 297 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Devonport-Takapuna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Takapuna Beach | Beautiful beach area that attracts tourists for its stunning views and leisure activities. It’s a popular location for both visitors and locals, with plenty of cafes and shopping. | Takapuna Beach, Shopping at The Strand, Bruce Mason Centre, Lake Pupuke, The PumpHouse Theatre |
| Devonport Village | Charming heritage village with a relaxed atmosphere. It's known for its rich history and vibrant art scene, making it appealing to tourists seeking culture and uniqueness. | Devonport Ferry Terminal, North Head Historic Reserve, Devonport Museum, Cheltenham Beach, Victoria Road shops |
| Milford | A lovely suburb known for its beaches and parks. It’s family-friendly and popular among visitors looking for a quieter beach experience close to the city. | Milford Beach, Te Atatu Peninsula, Milford Shopping Centre, Whakapai Park, Parks and walking trails |
| Castor Bay | Secluded beach location perfect for families and couples. Known for its calm bay waters and scenic walks, making it a great spot for relaxation and nature lover stays. | Castor Bay Beach, Castor Bay Reserve, Nearby coastal walks, Local cafes and shops, Auckland Hydro Slides |
| Bayswater | Quiet waterfront suburb that offers stunning views of the city. It’s a great retreat for those looking to escape the hustle and bustle while still being close to urban amenities. | Bayswater Marina, Devonport ferry service, Beaches and parks, Bayswater Park, Scenic coastal walks |
| Hauraki | Trendy area with a mix of residential and commercial activities. Popular among younger travelers for its cafes, boutiques, and proximity to beaches and parks. | Hauraki Corner shops, Nearby beaches, Highbury Shopping Centre, Local cafes and bars, Parks and recreational areas |
| Northcote | An up-and-coming suburb with a diverse community. It offers various dining options and views across the harbor, attractive for a wide range of travelers. | Northcote Shopping Centre, Excelsior Cafe, Birkenhead Point Shopping Centre, Nearby parks, Harbour views |
| Mairangi Bay | A friendly beach community known for its surf beach and relaxed atmosphere. Perfect for families and holiday-makers looking for a coastal escape. | Mairangi Bay Beach, Mairangi Bay Village, Parks and playgrounds, Local eateries, Nearby coastal walks |
Do you need a license for Airbnb in Devonport-Takapuna?
We recommend checking directly with Devonport-Takapuna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Devonport-Takapuna
Takapuna Beachfront w/Stunning Views
Entire Place • 4 bedrooms
Entertainers Paradise, pool, spa
Entire Place • 7 bedrooms
Family Spacious Takapuna Home | Parking & Netflix
Entire Place • 5 bedrooms
Narrow Neck Beach Bungalow
Entire Place • 3 bedrooms
Taka Retreat near Beach with Parking and Patio
Entire Place • 5 bedrooms
Villa on Vauxhall
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Devonport-Takapuna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bespoke Stays | 28 | $617,720 | 162 | 2.44/5.0 |
| Team EJ | 7 | $240,687 | 163 | 4.70/5.0 |
| Stay Luxe | 1 | $217,164 | 19 | 5.00/5.0 |
| Loray | 2 | $205,812 | 29 | 4.86/5.0 |
| Amy | 6 | $193,238 | 66 | 4.08/5.0 |
| One Night Property | 2 | $136,916 | 37 | 4.75/5.0 |
| Stefan | 3 | $97,525 | 80 | 4.60/5.0 |
| Jonny | 2 | $89,957 | 146 | 4.89/5.0 |
| 69541919 | 1 | $79,693 | 2 | 0.00/5.0 |
| Ji | 1 | $63,451 | 143 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Devonport-Takapuna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.4%), with house and apartment & condo properties comprising 78.1% of inventory
Room Capacity Distribution
Analysis of 297 properties in Devonport-Takapuna shows that 1 bedroom properties are most prevalent, making up 33.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.2% of all listings.
Key Insights
- Most common: 1 bedroom (33.3%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 56.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 297 properties in Devonport-Takapuna reveals that 2 guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.2% of the market.
Key Insights
- Most common capacity: 2 guests (28.3% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 49.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 297 properties in Devonport-Takapuna, the most common availability pattern is 271-366 days (41.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.9% of properties).
Key Insights
- Most common availability window: 271-366 days (41.4%)
- Most common booking duration: 91-180 days (25.9%)
- Properties with high availability (180+ days): 67.0%
- Properties with long-term bookings (180+ days): 34.7%
Minimum Stay Distributions
1 Night
71 listings
26.5% of total
2 Nights
98 listings
36.6% of total
3 Nights
37 listings
13.8% of total
4-6 Nights
35 listings
13.1% of total
7-29 Nights
16 listings
6% of total
30+ Nights
11 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.1%
- Mid-length stays (4-6 nights) represent 13.1% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 76.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
2.1% of total
Flexible
66 listings
27.2% of total
Moderate
78 listings
32.1% of total
Firm
53 listings
21.8% of total
Strict
41 listings
16.9% of total
Key Insights
- Moderate is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (59.3%) and strict (38.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Nov, Feb, averaging 71 days
- Shortest booking windows are in Aug, Sep, Oct, averaging 46 days
- Winter shows the longest average booking window at 69 days, while Summer has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 69 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Oct when lead times are shortest
Popular Airbnb Amenities in Devonport-Takapuna
Every property in Devonport-Takapuna comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 50.5% of total guests, indicating a significant local market share.
- Primary international markets: Australia (14.5%) and United States (11.1%)
- English is the top language at 73.2%, followed by French (7.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.9%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Devonport-Takapuna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Pataua North | 14 | $2,165 | $280.42 | 38% |
| Langs Beach | 24 | $2,060 | $416.12 | 32% |
| Karapiro | 37 | $2,058 | $190.03 | 40% |
| Island View | 31 | $2,047 | $199.40 | 40% |
| Baylys Beach | 13 | $2,021 | $135.50 | 49% |
| Whananaki | 20 | $2,019 | $260.32 | 34% |
| Opito Bay | 13 | $2,019 | $368.30 | 30% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights