Devonport-Takapuna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auckland, New Zealand
Is Airbnb profitable in Devonport-Takapuna in 2025? Explore comprehensive Airbnb analytics for Devonport-Takapuna, Auckland, New Zealand to uncover income potential. This 2025 STR market report for Devonport-Takapuna, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 328 active listings.
Whether you're considering an Airbnb investment in Devonport-Takapuna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Devonport-Takapuna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Devonport-Takapuna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Devonport-Takapuna (2025)
Understanding the monthly revenue variations for Airbnb listings in Devonport-Takapuna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Devonport-Takapuna is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Devonport-Takapuna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,454+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,779 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,549 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $747, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Devonport-Takapuna
Devonport-Takapuna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Devonport-Takapuna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Devonport-Takapuna:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Devonport-Takapuna
Average Daily Rate (ADR) Airbnb Trends in Devonport-Takapuna (2025)
Effective short term rental pricing strategy in Devonport-Takapuna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Devonport-Takapuna typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Devonport-Takapuna
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Airbnb Seasonality Analysis & Trends in Devonport-Takapuna (2025)
Peak Season (January, February, December)
- Revenue averages $2,795 per month
- Occupancy rates average 52.8%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,071 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $159
Low Season (May, June, September)
- Revenue drops to average $1,465 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $158
Seasonality Insights for Devonport-Takapuna
- The Airbnb seasonality in Devonport-Takapuna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Devonport-Takapuna's highest earning potential, with monthly revenues capable of climbing to $2,978, occupancy reaching a high of 54.1%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,347, occupancy could drop to 32.0%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Devonport-Takapuna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Devonport-Takapuna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Devonport-Takapuna (2025)
Exploring the top neighborhoods for short-term rentals in Devonport-Takapuna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Takapuna Beach | A popular beachside suburb known for its stunning beach, vibrant cafes, and shopping. Perfect for tourists looking to enjoy sun, sand, and local culture. | Takapuna Beach, Lake Pupuke, Auckland's North Shore, Sentinel Beach, Bruce Mason Centre |
| Devonport | Charming village atmosphere with historic architecture and a relaxed vibe. Great for visitors looking to explore Auckland's naval history and enjoy scenic views of the city. | Devonport Ferry Terminal, North Head Historic Reserve, Devonport Beach, Navy Museum, Victoria Road |
| Milford | A quiet and park-like beach suburb with a beautiful beach and great cafes. Attractive to families and individuals seeking a peaceful getaway close to the city. | Milford Beach, Lake Pupuke, Milford Shopping Centre, Sailsey Park, Waiwera Beach |
| Northcote | Offering a mix of urban convenience and suburban charm, this area has easy access to central Auckland and features many parks and recreation areas. | Northcote Point, Takapuna Golf Course, Little Shoal Bay, Auckland Harbour Bridge, Onepoto Domain |
| Bayswater | A quiet, seaside community with stunning views of Auckland's skyline. Great for those wanting a serene escape with easy access to downtown. | Bayswater Marina, Cremorne Reserve, Auckland Waterfront, Devonport Brewery, Takapuna Markets |
| Hauraki | A trendy inner suburb close to Takapuna with a mix of residential and commercial spaces. Popular for its cafes, bars, and proximity to the beach. | Hauraki Corner, Eastridge Shopping Centre, Auckland Waterfront, Bayswater Park, Hauraki Golf Club |
| Mairangi Bay | Visually stunning with its picturesque beach and coastal walks. Great for those looking to escape the busyness of Auckland city. | Mairangi Bay Beach, Mairangi Bay Village, Centennial Park, Cairnfield Reserve, Windsor Park |
| Forest Hill | Family-friendly area with great parks and a community feel. Ideal for those seeking a quiet place to stay while being close to the city's attractions. | Forest Hill Reserve, Glenfield Mall, Birkenhead Village, Civic Theatre, Wairau Valley |
Understanding Airbnb License Requirements & STR Laws in Devonport-Takapuna (2025)
While Devonport-Takapuna, Auckland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Devonport-Takapuna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Devonport-Takapuna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Devonport-Takapunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Takapuna Beachfront w/Stunning Views
Entire Place • 4 bedrooms
Entertainers Paradise, pool, spa
Entire Place • 7 bedrooms
Villa on Vauxhall
Entire Place • 3 bedrooms
Spacious 2BR w/parking + Wi-Fi + 5mins to beach
Entire Place • 2 bedrooms
Seaview Haven in Castor Bay
Entire Place • 4 bedrooms
Absolute waterfront in Bayswater!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Devonport-Takapuna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Devonport-Takapuna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bespoke Stays | 33 | $625,493 | 97 | 4.82/5.0 |
| Team EJ | 8 | $202,406 | 172 | 4.72/5.0 |
| Stay Luxe | 1 | $161,083 | 19 | 5.00/5.0 |
| Loray | 2 | $153,790 | 29 | 4.86/5.0 |
| Amy | 4 | $124,922 | 66 | 4.86/5.0 |
| Jonny | 2 | $87,003 | 146 | 4.89/5.0 |
| Stefan | 3 | $78,416 | 80 | 4.60/5.0 |
| Kiwi Nest | 5 | $77,866 | 11 | 4.28/5.0 |
| One Night Property | 2 | $73,669 | 37 | 4.75/5.0 |
| Nancy | 4 | $67,952 | 44 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Devonport-Takapuna.
Dive Deeper: Advanced Devonport-Takapuna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Devonport-Takapuna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDevonport-Takapuna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Devonport-Takapuna
- The Devonport-Takapuna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.7% of the 328 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Devonport-Takapuna, House properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 60.7% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Devonport-Takapuna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Devonport-Takapuna
- The dominant room capacity in Devonport-Takapuna is 1 bedroom listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.8% of the active Airbnb listings in Devonport-Takapuna, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Devonport-Takapuna.
Devonport-Takapuna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Devonport-Takapuna
- The most common guest capacity trend in Devonport-Takapuna vacation rentals is listings accommodating 2 guests (25.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Devonport-Takapuna STR market, accounting for 45.4% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Devonport-Takapuna.
- On average, properties in Devonport-Takapuna are equipped to host 3.4 guests.
Devonport-Takapuna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Devonport-Takapuna
- The most common availability pattern in Devonport-Takapuna falls within the 271-366 days range, representing 49.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Devonport-Takapuna (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Devonport-Takapuna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
86 listings
27% of total
2 Nights
87 listings
27.4% of total
3 Nights
36 listings
11.3% of total
4-6 Nights
39 listings
12.3% of total
7-29 Nights
18 listings
5.7% of total
30+ Nights
52 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Devonport-Takapuna is 2 Nights, adopted by 27.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Devonport-Takapuna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.4% of Devonport-Takapuna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Devonport-Takapuna.
Devonport-Takapuna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
1.4% of total
Flexible
84 listings
30% of total
Moderate
74 listings
26.4% of total
Firm
69 listings
24.6% of total
Strict
49 listings
17.5% of total
Cancellation Policy Insights for Devonport-Takapuna
- The prevailing Airbnb cancellation policy trend in Devonport-Takapuna is Flexible, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (56.4%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in Devonport-Takapuna.
- Regularly review your cancellation policy against competitors and market demand shifts in Devonport-Takapuna.
Devonport-Takapuna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Devonport-Takapuna
- The overall average booking lead time for vacation rentals in Devonport-Takapuna is 49 days.
- Guests book furthest in advance for stays during January (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Devonport-Takapuna.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Devonport-Takapuna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Devonport-Takapuna (2025)
Amenity Prevalence
Amenity Insights for Devonport-Takapuna
- Essential amenities in Devonport-Takapuna that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Devonport-Takapuna: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Devonport-Takapuna to stay competitive.
Devonport-Takapuna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Devonport-Takapuna
- The typical guest profile for Airbnb in Devonport-Takapuna consists of a mix of domestic (50%) and international guests, often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 50.2% of guests.
- Key international markets include New Zealand (50.2%) and Australia (13.1%).
- Top languages spoken are English (63.8%) followed by French (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Devonport-Takapuna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 25 | $3,168 | $272.22 | 54% |
| Waiheke | 595 | $2,553 | $355.20 | 35% |
| Langs Beach | 20 | $2,503 | $477.70 | 33% |
| Whananaki | 19 | $2,384 | $280.59 | 33% |
| Hahei | 102 | $2,260 | $267.63 | 39% |
| Karapiro | 37 | $2,162 | $200.65 | 41% |
| Island View | 28 | $2,060 | $221.04 | 39% |
| Opito Bay | 11 | $1,961 | $276.58 | 32% |
| Pios Beach | 20 | $1,922 | $242.97 | 38% |
| Tutukaka | 42 | $1,766 | $219.70 | 37% |