Tétouan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tangier-Tetouan-Al Hoceima, Morocco

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Tétouan in 2025? Explore comprehensive Airbnb analytics for Tétouan, Tangier-Tetouan-Al Hoceima, Morocco to uncover income potential. This 2025 STR market report for Tétouan, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 211 active listings.

Whether you're considering an Airbnb investment in Tétouan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tétouan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tétouan Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$59
The average rental revenue earned for an occupied room per day in Tétouan.
Occupancy Rate(?)
33.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,388
Typical annual income for an Airbnb listing in Tétouan. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.0%
Positive growth (3.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Tétouan.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Tétouan.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
211
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tétouan (2025)

Understanding the monthly revenue variations for Airbnb listings in Tétouan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tétouan is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tétouan across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,135+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $760 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $443 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $206, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tétouan

Tétouan Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tétouan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tétouan:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tétouan

Average Daily Rate (ADR) Airbnb Trends in Tétouan (2025)

Effective short term rental pricing strategy in Tétouan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tétouan typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $100+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
  • Typical properties (Median) charge around $45 per night.
  • Entry-level properties (Bottom 25%) earn around $33 per night.

Average Daily Rate (ADR) Trend by Month in Tétouan

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Airbnb Seasonality Analysis & Trends in Tétouan (2025)

Peak Season (August, July, September)
  • Revenue averages $915 per month
  • Occupancy rates average 44.8%
  • Daily rates average $65
Shoulder Season
  • Revenue averages $543 per month
  • Occupancy maintains around 32.9%
  • Daily rates hold near $62
Low Season (June, November, December)
  • Revenue drops to average $456 per month
  • Occupancy decreases to average 30.2%
  • Daily rates adjust to average $62

Seasonality Insights for Tétouan

  • The Airbnb seasonality in Tétouan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tétouan's highest earning potential, with monthly revenues capable of climbing to $1,185, occupancy reaching a high of 54.1%, and ADRs peaking at $67.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $442, occupancy could drop to 28.2%, and ADRs may adjust down to $59.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tétouan.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tétouan seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tétouan (2025)

Exploring the top neighborhoods for short-term rentals in Tétouan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Medina of Tétouan
A UNESCO World Heritage site known for its well-preserved historic architecture and rich cultural heritage. This area attracts tourists interested in history and culture, making it ideal for Airbnb hosting.
Historic Medina, Palace of the Sultan, Martyrs' Square, Museum of Moroccan Arts, Tétouan souks
Moulay El Mehdi Street
A bustling street close to shops, restaurants, and cafes, popular with visitors seeking a local experience in Tétouan. This area is ideal for urban explorers and food lovers.
Cafes and local restaurants, Shopping centers, Cultural events
Al Hoceima National Park
A natural paradise known for its stunning landscapes and beaches. Perfect for nature lovers and those seeking adventure, making it a great spot for vacation rentals.
Beaches, Hiking trails, Wildlife watching
Martil
A seaside town known for its beaches and resorts, attracting families and beachgoers. This area offers great potential for vacation homes and short-term rentals.
Martil Beach, Promenade, Water sports activities
Cabo Negro
An upscale coastal neighborhood with beautiful villas and golf courses, popular for upscale tourism and long-term stays, particularly during summer.
Cabo Negro Beach, Golf courses, Marina
Tetouan Beach
A family-friendly beach destination close to the city, ideal for vacationers looking for a beach getaway while being close to urban amenities.
Beach activities, Water sports, Restaurants
Rif Mountains
Offering breathtaking views and outdoor adventure opportunities, this mountainous area attracts eco-tourists and hikers looking for a peaceful escape.
Hiking trails, Scenic viewpoints, Wildlife
Tangier
While not in Tétouan, Tangier is a short drive away and is a major tourist destination with a vibrant cultural scene, making it an excellent location for Airbnb hosting due to its high demand.
Kasbah, Tangier Medina, Beaches, Café Hafa

Understanding Airbnb License Requirements & STR Laws in Tétouan (2025)

While Tétouan, Tangier-Tetouan-Al Hoceima, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tétouan to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Tétouan (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tétouanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Beach & Garden

Villa Beach & Garden

Entire Place • 4 bedrooms

$58,764
Revenue
34.0%
Occupancy
$519.16
Daily Rate
Riad Aziman

Riad Aziman

Entire Place • 5 bedrooms

$31,899
Revenue
35.3%
Occupancy
$368.37
Daily Rate
Dreamy Villa in nature with pool near to beach.

Dreamy Villa in nature with pool near to beach.

Entire Place • 2 bedrooms

$29,520
Revenue
33.1%
Occupancy
$267.09
Daily Rate
Sunset Luxe, Jacuzzi & Hamam

Sunset Luxe, Jacuzzi & Hamam

Entire Place • 3 bedrooms

$29,289
Revenue
26.5%
Occupancy
$316.72
Daily Rate
Maison-de-la-Lune

Maison-de-la-Lune

Entire Place • 3 bedrooms

$23,376
Revenue
30.7%
Occupancy
$366.22
Daily Rate
La Casa de las Higueras. “Dar Qarmus”

La Casa de las Higueras. “Dar Qarmus”

Entire Place • 4 bedrooms

$22,560
Revenue
33.1%
Occupancy
$251.10
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tétouan (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tétouan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fatima5$68,874124.50/5.0
Host #2137256271$58,7640N/A/5.0
Rania9$43,3875154.89/5.0
Hatim8$39,0791364.80/5.0
Maite6$34,7062194.71/5.0
Lucy4$32,8310N/A/5.0
Host #2652258891$29,5200N/A/5.0
Host #3608992221$29,2890N/A/5.0
Mohamed4$26,667534.87/5.0
Juan Carlos1$22,560144.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tétouan.

Dive Deeper: Advanced Tétouan STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tétouan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tétouan Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tétouan

  • The Tétouan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.4% of the 211 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tétouan, Apartment/Condo properties are the most common (75.8%), reflecting the local real estate landscape.
  • Houses represent a significant 15.2% portion, catering likely to families or larger groups.
  • The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 1.4%) offer potential for unique stay experiences.

Tétouan Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tétouan

  • The dominant room capacity in Tétouan is 2 bedrooms listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 68.7% of the active Airbnb listings in Tétouan, indicating a high concentration in these sizes.
  • A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tétouan.

Tétouan Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tétouan

  • The most common guest capacity trend in Tétouan vacation rentals is listings accommodating 4 guests (32.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Tétouan STR market, accounting for 53.5% of listings.
  • 35.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tétouan.
  • On average, properties in Tétouan are equipped to host 4.5 guests.

Tétouan Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tétouan

  • The most common availability pattern in Tétouan falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Tétouan (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tétouan Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (44%)

1 Night

88 listings

44% of total

2 Nights (26%)

2 Nights

52 listings

26% of total

3 Nights (13.5%)

3 Nights

27 listings

13.5% of total

4-6 Nights (4%)

4-6 Nights

8 listings

4% of total

7-29 Nights (1.5%)

7-29 Nights

3 listings

1.5% of total

30+ Nights (11%)

30+ Nights

22 listings

11% of total

Key Insights

  • The most prevalent minimum stay requirement in Tétouan is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.0%) of the Tétouan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11%) caters to monthly stays (30+ nights) in Tétouan, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 44% of Tétouan hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tétouan.

Tétouan Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (31.5%)

Flexible

52 listings

31.5% of total

Moderate (33.9%)

Moderate

56 listings

33.9% of total

Firm (17%)

Firm

28 listings

17% of total

Strict (17.6%)

Strict

29 listings

17.6% of total

Cancellation Policy Insights for Tétouan

  • The prevailing Airbnb cancellation policy trend in Tétouan is Moderate, used by 33.9% of listings.
  • There's a relatively balanced mix between guest-friendly (65.4%) and stricter (34.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.9% market standard in Tétouan.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tétouan.

Tétouan STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tétouan

  • The overall average booking lead time for vacation rentals in Tétouan is 23 days.
  • Guests book furthest in advance for stays during June (average 39 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Tétouan.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these Tétouan averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tétouan (2025)

Amenity Prevalence

Amenity Insights for Tétouan

  • Popular amenities like Kitchen, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tétouan to stay competitive.

Tétouan Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tétouan

  • The typical guest profile for Airbnb in Tétouan consists of predominantly international visitors (87%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 13.3% of guests.
  • Key international markets include France (30.7%) and Spain (15.3%).
  • Top languages spoken are English (32%) followed by French (23.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Spain.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tétouan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alhaurín de la Torre226$2,872$282.2044%
Cártama52$2,807$335.7540%
Alhaurín el Grande300$2,713$289.1443%
Benahavís536$2,564$479.7038%
Casarabonela24$2,409$211.4332%
Marbella5,353$2,251$325.1741%
Moclinejo11$2,031$248.6548%
Pizarra29$2,005$245.3330%
Málaga7,601$1,958$163.1052%
Coín117$1,950$272.8542%

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