Airbnb Market Analytics, Statistics and Data in Tétouan, Tangier-Tetouan-Al Hoceima, Morocco
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tétouan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tétouan:
How much do Airbnb hosts make on average per month in Tétouan?
The short-term rental market in Tétouan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $582 per month
- Strong performing properties (top 25%) make $1,202 or more
- Best-in-class properties (top 10%) achieve $1,795+ monthly
- Entry-level properties (bottom 25%) typically earn around $247
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tétouan
The market in Tétouan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tétouan
Daily rates in Tétouan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $49 per night
- Strong performing properties (top 25%) secure $70 or more
- Best-in-class properties (top 10%) pull in $101+ per night
- Entry-level properties (bottom 25%) earn around $36
Daily Rate Variations by Month
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Seasonality patterns in Tétouan
Peak Season (August, July, June)
- Revenue peaks at $1337.05 per month
- Occupancy rates reach 54.75%
- Daily rates average $70.24
Shoulder Season
- Revenue averages $857.71 per month
- Occupancy maintains 36.02%
- Daily rates hold at $63.22
Low Season (November, December, January)
- Revenue drops to $524.82 per month
- Occupancy decreases to 26.66%
- Daily rates adjust to $56.52
Is it still profitable to do Airbnb in Tétouan in 2025?
Yes! Tétouan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $858 and The market's 184 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tétouan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Medina of Tétouan | A UNESCO World Heritage site, the Medina of Tétouan is known for its rich history, stunning architecture, and vibrant local culture. Visitors can explore narrow streets filled with shops, local artisans, and traditional Moroccan experiences. | Royal Palace of Tétouan, Museum of Moroccan Art, Tétouan Souk, Plaza Moulay El Mehdi, Mausoleum of Sidi Ali Ben Hamed El Ouazzani |
| Martil | A popular coastal town adjacent to Tétouan, Martil is famous for its beautiful beaches and vibrant summer atmosphere. It attracts many tourists and locals looking for beach activities, cafes, and nightlife. | Martil Beach, Rif Mountains, Local market, Cafés along the beachfront, Water sports activities |
| Achakar | Located near Tangier, Achakar is known for its stunning beaches and natural beauty. It is a quieter area with a more relaxed vibe, ideal for families and couples looking to escape the city. | Achakar Beach, Cape Malabata, Spanish Lighthouse, Natural parks, Scenic hiking trails |
| Ras Kebdou | A scenic coastal area that is less commercialized, Ras Kebdou offers beautiful views and is perfect for those who seek peace and nature, making it suitable for eco-tourism and getaway stays. | Ras Kebdou Beach, Coastal walking paths, Natural landscapes, Quiet retreats, Local seafood restaurants |
| Tangier City Center | The modern heart of Tangier, this area features a mix of business, leisure, and entertainment options, making it attractive for both business travelers and tourists. Its proximity to the old medina and port is a bonus. | Tanger City Mall, Park Riant, Café Hafa, Tangier Marina, Restaurants and nightlife |
| Asilah | A charming coastal town with a strong artistic presence, Asilah is known for its annual mural painting festival, making it appealing for art lovers and tourists seeking a unique cultural experience. | Asilah Medina, Art galleries, Annual Art Festival, Beaches, Local crafts market |
| Chefchaouen | Famous for its blue-painted buildings and stunning mountain backdrop, Chefchaouen is a highly sought-after destination for tourists looking for a unique experience in the Rif mountains. | Chefchaouen Medina, Ras El Maa Waterfall, Talassemtane National Park, Kasbah Museum, Artisan shops |
| Oued Laou | A serene beach town that offers a picturesque coastline and stunning landscapes, perfect for those wanting a retreat close to nature with opportunities for hiking and water activities. | Oued Laou Beach, Cafés by the beach, Hiking trails, Rif mountains, Local seafood restaurants |
Do you need a license for Airbnb in Tétouan?
We recommend checking directly with Tétouan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tétouan
Villa Beach & Garden
Entire Place • 4 bedrooms
Riad Aziman
Entire Place • 5 bedrooms
Bamboo house with terrace/city center
Entire Place • 2 bedrooms
Sunset Luxe, Jacuzzi & Hamam
Entire Place • 3 bedrooms
Luxurious Cozy Tetouan apartment
Entire Place • 2 bedrooms
Maison-de-la-Lune
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tétouan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rania | 7 | $65,583 | 460 | 4.88/5.0 |
| Hatim | 7 | $60,343 | 129 | 4.81/5.0 |
| Fatima | 5 | $56,693 | 12 | 0.90/5.0 |
| 213725627 | 1 | $45,171 | 0 | 0.00/5.0 |
| Maite | 7 | $40,581 | 220 | 4.03/5.0 |
| Mohamed | 4 | $40,345 | 53 | 3.65/5.0 |
| Achraf | 3 | $32,744 | 62 | 4.75/5.0 |
| 6456620 | 4 | $31,546 | 0 | 0.00/5.0 |
| Fatima Zahra | 1 | $29,874 | 96 | 4.98/5.0 |
| Adil | 3 | $29,814 | 251 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tétouan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.6%), with apartment & condo and house properties comprising 86.4% of inventory
- Untapped potential in unique stays segments (2.2% combined)
Room Capacity Distribution
Analysis of 184 properties in Tétouan shows that 2 bedrooms properties are most prevalent, making up 41.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 72.3% of all listings.
Key Insights
- Most common: 2 bedrooms (41.8%)
- Least common: 4 bedrooms (2.7%)
- Market concentration: 72.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 184 properties in Tétouan reveals that 4 guests properties dominate the market, representing 31% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 4 guests (31% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 184 properties in Tétouan, the most common availability pattern is 271-366 days (58.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.2% of properties).
Key Insights
- Most common availability window: 271-366 days (58.7%)
- Most common booking duration: 31-90 days (34.2%)
- Properties with high availability (180+ days): 83.2%
- Properties with long-term bookings (180+ days): 19.0%
Minimum Stay Distributions
1 Night
84 listings
53.2% of total
2 Nights
46 listings
29.1% of total
3 Nights
20 listings
12.7% of total
4-6 Nights
5 listings
3.2% of total
7-29 Nights
3 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.3%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 95.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
45 listings
34.1% of total
Moderate
49 listings
37.1% of total
Firm
16 listings
12.1% of total
Strict
22 listings
16.7% of total
Key Insights
- Moderate is the preferred policy at 37.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.2% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 12.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Mar, averaging 42 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 27 days
- Summer shows the longest average booking window at 40 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 40 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Tétouan
Below is the distribution of amenities across listings in Tétouan:
Traveler Demographics
Key Insights
- Domestic travelers make up 14.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: Morocco (20.6%) and Spain (20.6%)
- English is the top language at 36%, followed by French (26.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Paris and Casablanca markets
- Develop localized content for Morocco and Spain
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tétouan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Benahavís | 504 | $3,199 | $480.14 | 39% |
| Marbella | 5,197 | $2,794 | $352.03 | 42% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Málaga | 7,129 | $2,330 | $168.61 | 54% |
| San Roque | 341 | $2,246 | $343.74 | 39% |
| Ojén | 139 | $2,176 | $218.78 | 43% |
| Benadalid | 14 | $2,148 | $295.29 | 42% |
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