Mrčevac Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tivat Municipality, Montenegro

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mrčevac in 2025? Explore comprehensive Airbnb analytics for Mrčevac, Tivat Municipality, Montenegro to uncover income potential. This 2025 STR market report for Mrčevac, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.

Whether you're considering an Airbnb investment in Mrčevac, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mrčevac Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mrčevac Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$84
The average rental revenue earned for an occupied room per day in Mrčevac.
Occupancy Rate(?)
31.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,340
Typical annual income for an Airbnb listing in Mrčevac. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.3%
Strong growth (20.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Mrčevac.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Mrčevac.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
48
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mrčevac (2025)

Understanding the monthly revenue variations for Airbnb listings in Mrčevac is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mrčevac is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mrčevac across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,771+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,050 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $599 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $240, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mrčevac

Mrčevac Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mrčevac STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mrčevac:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mrčevac

Average Daily Rate (ADR) Airbnb Trends in Mrčevac (2025)

Effective short term rental pricing strategy in Mrčevac involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mrčevac typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
  • Typical properties (Median) charge around $58 per night.
  • Entry-level properties (Bottom 25%) earn around $46 per night.

Average Daily Rate (ADR) Trend by Month in Mrčevac

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Airbnb Seasonality Analysis & Trends in Mrčevac (2025)

Peak Season (August, July, May)
  • Revenue averages $1,316 per month
  • Occupancy rates average 44.0%
  • Daily rates average $76
Shoulder Season
  • Revenue averages $753 per month
  • Occupancy maintains around 30.7%
  • Daily rates hold near $73
Low Season (January, November, December)
  • Revenue drops to average $308 per month
  • Occupancy decreases to average 16.1%
  • Daily rates adjust to average $77

Seasonality Insights for Mrčevac

  • The Airbnb seasonality in Mrčevac shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mrčevac's highest earning potential, with monthly revenues capable of climbing to $1,392, occupancy reaching a high of 46.7%, and ADRs peaking at $79.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $167, occupancy could drop to 8.7%, and ADRs may adjust down to $70.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mrčevac.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mrčevac seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mrčevac (2025)

Exploring the top neighborhoods for short-term rentals in Mrčevac? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mrčevac
A charming location in the Tivat Municipality offering a peaceful atmosphere with stunning views of the Bay. It's an emerging destination for those looking for a serene getaway close to nature and the coast.
Kotor Bay, Lustica Peninsula, Tivat Marina, Plavi Horizonti Beach, Saint Michael Church, local vineyards
Tivat Marina
One of the most modern and luxurious marinas in Montenegro, attracting affluent travelers and yacht owners. Great for high-end Airbnb listings and known for excellent dining and shopping options.
Porto Montenegro, Maritime Heritage Museum, St. John's Church, Tivat's waterfront promenades, luxury boutiques
Plavi Horizonti
Famous for its beautiful sandy beaches and crystal-clear waters, this area appeals to families and beach lovers, making it an ideal spot for vacation rentals.
Plavi Horizonti Beach, Blue Cave, Prcanj Beach, local water sports, nearby hiking trails
Kotor
A UNESCO World Heritage site with stunning medieval architecture and rich history. Highly popular among tourists, this area guarantees high occupancy rates for short-term rentals.
Kotor Old Town, Fortress of San Giovanni, Kotor Cathedral, Maritime Museum, Piazza of the Arms
Lustica Peninsula
Known for its unspoiled natural beauty and traditional Montenegrin villages, Lustica offers a rural charm and an escape from bustling tourist spots, ideal for eco-tourism.
Mirista Beach, Mahovic Beach, Blue Cave, local olive oil tastings, hiking trails
Herceg Novi
A beautiful coastal town with a rich cultural heritage and stunning views, ideal for tourists looking to explore the Adriatic coast. Great potential for Airbnb investment.
Fortress of Herceg Novi, Savina Monastery, Topla Beach, local seafood restaurants, Boulevard of Herceg Novi
Budva
A vibrant town known for its nightlife, beaches, and historical sites. Extremely popular among tourists, making it a prime location for Airbnb hosting.
Budva Old Town, Mogren Beach, Aquapark Budva, Dance beach, local clubs and bars
Njivice
A quieter spot on the Lustica Peninsula with a laid-back atmosphere and beautiful landscapes. It's perfect for vacationers seeking peace and tranquility.
Njivice Beach, Tranquil hiking paths, local markets, seafood taverns

Understanding Airbnb License Requirements & STR Laws in Mrčevac (2025)

While Mrčevac, Tivat Municipality, Montenegro currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mrčevac to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mrčevac (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mrčevacbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Katarina Tivat  on a spacious rural estate

Villa Katarina Tivat on a spacious rural estate

Entire Place • 3 bedrooms

$17,569
Revenue
46.2%
Occupancy
$335.87
Daily Rate
Andjela - 1 bedroom apartment

Andjela - 1 bedroom apartment

Entire Place • 1 bedroom

$12,384
Revenue
37.1%
Occupancy
$98.98
Daily Rate
Apartman HAPPY HOME

Apartman HAPPY HOME

Entire Place • 2 bedrooms

$12,049
Revenue
81.8%
Occupancy
$111.76
Daily Rate
New! Modern & Spacious 3 Bedroom apartment!

New! Modern & Spacious 3 Bedroom apartment!

Entire Place • 3 bedrooms

$10,521
Revenue
35.1%
Occupancy
$177.81
Daily Rate
Fresh Modern Studio with Swimming Pool

Fresh Modern Studio with Swimming Pool

Entire Place • N/A

$10,024
Revenue
61.6%
Occupancy
$60.32
Daily Rate
Myrtle Village Holiday Home - Tivat, Montenegro

Myrtle Village Holiday Home - Tivat, Montenegro

Entire Place • 3 bedrooms

$9,764
Revenue
29.9%
Occupancy
$105.13
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mrčevac (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mrčevac based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Milan5$27,791994.79/5.0
Josip1$17,569164.94/5.0
Andjela2$14,329112.50/5.0
Toni2$12,435514.76/5.0
Dragana1$12,049164.88/5.0
Host #4862837204$11,06500.00/5.0
Sylvie1$10,52165.00/5.0
Anđela1$9,764405.00/5.0
Adriana2$9,66852.50/5.0
Tamara1$9,262524.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mrčevac.

Dive Deeper: Advanced Mrčevac STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mrčevac. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mrčevac Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mrčevac

  • The Mrčevac Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 48 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mrčevac, Apartment/Condo properties are the most common (85.4%), reflecting the local real estate landscape.
  • Smaller segments like outdoor/unique (combined 2.1%) offer potential for unique stay experiences.

Mrčevac Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mrčevac

  • The dominant room capacity in Mrčevac is 1 bedroom listings, making up 54.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Mrčevac, indicating a high concentration in these sizes.
  • With over half the market (54.2%) consisting of studios or 1-bedroom units, Mrčevac is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mrčevac.

Mrčevac Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mrčevac

  • The most common guest capacity trend in Mrčevac vacation rentals is listings accommodating 4 guests (45.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Mrčevac STR market, accounting for 68.7% of listings.
  • 14.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mrčevac.
  • On average, properties in Mrčevac are equipped to host 3.8 guests.

Mrčevac Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mrčevac

  • The most common availability pattern in Mrčevac falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mrčevac (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mrčevac Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.5%)

1 Night

4 listings

8.5% of total

2 Nights (17%)

2 Nights

8 listings

17% of total

3 Nights (48.9%)

3 Nights

23 listings

48.9% of total

4-6 Nights (10.6%)

4-6 Nights

5 listings

10.6% of total

7-29 Nights (4.3%)

7-29 Nights

2 listings

4.3% of total

30+ Nights (10.6%)

30+ Nights

5 listings

10.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Mrčevac is 3 Nights, adopted by 48.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (10.6%) caters to monthly stays (30+ nights) in Mrčevac, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 48.9% of Mrčevac hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mrčevac.

Mrčevac Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.4%)

Flexible

7 listings

18.4% of total

Moderate (21.1%)

Moderate

8 listings

21.1% of total

Firm (26.3%)

Firm

10 listings

26.3% of total

Strict (34.2%)

Strict

13 listings

34.2% of total

Cancellation Policy Insights for Mrčevac

  • The prevailing Airbnb cancellation policy trend in Mrčevac is Strict, used by 34.2% of listings.
  • A majority (60.5%) of hosts in Mrčevac utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.2% market standard in Mrčevac.
  • With 34.2% using Strict terms, this is a viable option in Mrčevac, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mrčevac.

Mrčevac STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mrčevac

  • The overall average booking lead time for vacation rentals in Mrčevac is 54 days.
  • Guests book furthest in advance for stays during November (average 152 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (87 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Mrčevac.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 87 days) to capture early planners.
  • Monitor your own booking lead times against these Mrčevac averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mrčevac (2025)

Amenity Prevalence

Amenity Insights for Mrčevac

  • Essential amenities in Mrčevac that guests expect include: Kitchen, Wifi, Air conditioning, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mrčevac: Kitchen, Wifi, Air conditioning, Free parking on premises, TV.
  • Prioritize adding missing essentials: Free parking on premises, TV.
  • Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mrčevac to stay competitive.

Mrčevac Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mrčevac

  • The typical guest profile for Airbnb in Mrčevac consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 0.7% of guests.
  • Key international markets include France (18.6%) and United Kingdom (10.7%).
  • Top languages spoken are English (43.5%) followed by French (8.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mrčevac Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grubine26$2,814$358.6147%
Majkovi18$2,765$316.0948%
Zavrelje14$2,670$445.5157%
Lapčići10$2,611$305.3945%
Ledenice10$2,591$394.2942%
Zmijavci25$2,344$463.9041%
Čilipi29$2,242$248.9454%
Močići31$2,162$265.4843%
Petrača13$2,067$215.5349%
Donja Banda23$1,990$328.8239%

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