Zelenika Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Herceg Novi Municipality, Montenegro

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Zelenika in 2025? Explore comprehensive Airbnb analytics for Zelenika, Herceg Novi Municipality, Montenegro to uncover income potential. This 2025 STR market report for Zelenika, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Zelenika, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zelenika Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zelenika Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$79
The average rental revenue earned for an occupied room per day in Zelenika.
Occupancy Rate(?)
37.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,329
Typical annual income for an Airbnb listing in Zelenika. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.5%
Slight decrease (-7.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Zelenika.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Zelenika.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zelenika (2025)

Understanding the monthly revenue variations for Airbnb listings in Zelenika is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zelenika is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zelenika across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $815 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $392 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $222, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zelenika

Zelenika Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zelenika STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zelenika:

  • Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zelenika

Average Daily Rate (ADR) Airbnb Trends in Zelenika (2025)

Effective short term rental pricing strategy in Zelenika involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zelenika typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $117+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
  • Typical properties (Median) charge around $51 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Zelenika

Get Live Zelenika Market Intelligence 👇

Discover Zelenika Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Zelenika (2025)

Peak Season (June, August, July)
  • Revenue averages $1,538 per month
  • Occupancy rates average 38.5%
  • Daily rates average $104
Shoulder Season
  • Revenue averages $574 per month
  • Occupancy maintains around 25.6%
  • Daily rates hold near $92
Low Season (January, March, November)
  • Revenue drops to average $24 per month
  • Occupancy decreases to average 3.2%
  • Daily rates adjust to average $73

Seasonality Insights for Zelenika

  • The Airbnb seasonality in Zelenika shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zelenika's highest earning potential, with monthly revenues capable of climbing to $1,733, occupancy reaching a high of 45.9%, and ADRs peaking at $105.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $19, occupancy could drop to 3.2%, and ADRs may adjust down to $72.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zelenika.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zelenika seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zelenika (2025)

Exploring the top neighborhoods for short-term rentals in Zelenika? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zelenika Beach
A beautiful coastal area known for its stunning beaches and clear waters, perfect for holidaymakers seeking a relaxing seaside experience.
Zelenika Beach, Mediteran Beach, Local seafood restaurants, Water sports, Walking trails along the coast
Herceg Novi Old Town
A charming historical center with ancient architecture, cobblestone streets, and a vibrant cultural scene, attracting tourists interested in history and culture.
Fortress Kanli Kula, Savina Monastery, Herceg Novi Clock Tower, Local markets and cafes, Cultural festivals
Portonovi Resort
A luxurious resort area that offers high-end amenities and accommodations, appealing to upscale travelers and those seeking a lavish experience.
Portonovi Marina, Hotel One&Only, Fine dining restaurants, Luxury shops, Spa and wellness centers
Mirista
A picturesque village located near Herceg Novi, known for its tranquility and beautiful landscapes, ideal for tourists looking for peace and privacy.
Beaches of Mirista, Hiking trails, Local wineries, Natural parks, Scenic views
Kumbor
A quiet coastal area with family-friendly beaches and charming villas, perfect for families and group travelers.
Kumbor Beach, Children's playgrounds, Nearby local restaurants, Water activities, Family-friendly accommodations
Igalo
Known for its health tourism and wellness centers, this area attracts visitors seeking spa treatments and relaxation by the sea.
Igalo Beach, Health and rehabilitation centers, Spa treatments, Walking path along the promenade, Local shops and cafes
Djenovici
A serene village known for its natural beauty and stunning views of the bay, attracting nature lovers and those looking for a quiet getaway.
Djenovici Beach, Natural parks, Hiking and biking trails, Local art galleries, Spectacular sunset views
Boka Bay
A UNESCO World Heritage site featuring breathtaking landscapes and cultural heritage, ideal for tourists wanting to explore natural beauty and historical sites.
Boka Bay, Perast and Kotor proximity, Historical churches, Boat tours, Scenic viewpoints

Understanding Airbnb License Requirements & STR Laws in Zelenika (2025)

While Zelenika, Herceg Novi Municipality, Montenegro currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zelenika to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Zelenika (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zelenikabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa, pool and relax for 12 persons

Villa, pool and relax for 12 persons

Entire Place • 4 bedrooms

$30,703
Revenue
49.8%
Occupancy
$399.18
Daily Rate
Dream&Stone apartment in Zelenika, Herceg Novi

Dream&Stone apartment in Zelenika, Herceg Novi

Entire Place • 2 bedrooms

$9,670
Revenue
45.9%
Occupancy
$115.17
Daily Rate
Sunlit beauty next to the sea

Sunlit beauty next to the sea

Entire Place • 1 bedroom

$6,160
Revenue
77.5%
Occupancy
$35.33
Daily Rate
Etno village Mihailovic III

Etno village Mihailovic III

Entire Place • 2 bedrooms

$5,452
Revenue
25.0%
Occupancy
$42.45
Daily Rate
4-Star**** Newly Built Apartment with Sea Views #1

4-Star**** Newly Built Apartment with Sea Views #1

Entire Place • 1 bedroom

$4,699
Revenue
51.4%
Occupancy
$71.01
Daily Rate
Three bedroom apartment in Kumbor

Three bedroom apartment in Kumbor

Entire Place • 3 bedrooms

$4,668
Revenue
64.5%
Occupancy
$116.98
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zelenika (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zelenika based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pavel1$30,703254.80/5.0
Ivana1$9,67075.00/5.0
Jasna2$7,678794.97/5.0
Olga2$7,557274.83/5.0
Maja1$6,16044.75/5.0
Ivana1$5,45284.88/5.0
Host #1720576101$4,66800.00/5.0
Host #4575573832$2,71210.00/5.0
Vanja1$2,18264.50/5.0
Host #1514789951$1,99900.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zelenika.

Dive Deeper: Advanced Zelenika STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zelenika. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zelenika Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zelenika

  • The Zelenika Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zelenika, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
  • Houses represent a significant 36.8% portion, catering likely to families or larger groups.

Zelenika Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zelenika

  • The dominant room capacity in Zelenika is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Zelenika, indicating a high concentration in these sizes.

Zelenika Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zelenika

  • The most common guest capacity trend in Zelenika vacation rentals is listings accommodating 3 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 3 guests and 4 guests dominate the Zelenika STR market, accounting for 57.9% of listings.
  • 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zelenika.
  • On average, properties in Zelenika are equipped to host 4.1 guests.

Zelenika Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zelenika

  • The most common availability pattern in Zelenika falls within the 271-366 days range, representing 94.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Zelenika (47.4%), reflecting common guest stay durations or potential owner blocking patterns.

Zelenika Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.5%)

1 Night

2 listings

12.5% of total

2 Nights (18.8%)

2 Nights

3 listings

18.8% of total

3 Nights (25%)

3 Nights

4 listings

25% of total

4-6 Nights (25%)

4-6 Nights

4 listings

25% of total

7-29 Nights (18.8%)

7-29 Nights

3 listings

18.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Zelenika is 3 Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 25% of Zelenika hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zelenika.

Zelenika Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

2 listings

16.7% of total

Moderate (33.3%)

Moderate

4 listings

33.3% of total

Firm (16.7%)

Firm

2 listings

16.7% of total

Strict (33.3%)

Strict

4 listings

33.3% of total

Cancellation Policy Insights for Zelenika

  • The prevailing Airbnb cancellation policy trend in Zelenika is Moderate, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.3% market standard in Zelenika.
  • With 33.3% using Strict terms, this is a viable option in Zelenika, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zelenika.

Zelenika STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zelenika

  • The overall average booking lead time for vacation rentals in Zelenika is 52 days.
  • Guests book furthest in advance for stays during May (average 122 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Zelenika.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
  • Monitor your own booking lead times against these Zelenika averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zelenika (2025)

Amenity Prevalence

Amenity Insights for Zelenika

  • Essential amenities in Zelenika that guests expect include: Wifi, TV, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Zelenika: Wifi, TV, Kitchen, Air conditioning.
  • Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Zelenika to stay competitive.

Zelenika Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zelenika

  • The typical guest profile for Airbnb in Zelenika consists of predominantly international visitors (100%), with top international origins including Russia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 0.0% of guests.
  • Key international markets include France (14.3%) and Russia (9.5%).
  • Top languages spoken are English (37.8%) followed by French (13.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Russia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zelenika Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grubine26$2,814$358.6147%
Majkovi18$2,765$316.0948%
Zavrelje14$2,670$445.5157%
Lapčići10$2,611$305.3945%
Ledenice10$2,591$394.3042%
Zmijavci25$2,344$463.9041%
Čilipi29$2,242$248.9454%
Močići31$2,162$265.4843%
Petrača13$2,067$215.5349%
Donja Banda23$1,990$328.8239%

Maximize Your Airbnb Income in Zelenika

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights