Luštica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Herceg Novi Municipality, Montenegro
Is Airbnb profitable in Luštica in 2025? Explore comprehensive Airbnb analytics for Luštica, Herceg Novi Municipality, Montenegro to uncover income potential. This 2025 STR market report for Luštica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 77 active listings.
Whether you're considering an Airbnb investment in Luštica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luštica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luštica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luštica (2025)
Understanding the monthly revenue variations for Airbnb listings in Luštica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luštica is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luštica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,854+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,634 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,232 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $473, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luštica
Luštica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luštica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luštica:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luštica
Average Daily Rate (ADR) Airbnb Trends in Luštica (2025)
Effective short term rental pricing strategy in Luštica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luštica typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $415+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Luštica
Get Live Luštica Market Intelligence 👇

Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Luštica (2025)
Peak Season (August, July, May)
- Revenue averages $3,921 per month
- Occupancy rates average 52.7%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,386 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $171
Low Season (January, February, March)
- Revenue drops to average $531 per month
- Occupancy decreases to average 12.9%
- Daily rates adjust to average $163
Seasonality Insights for Luštica
- The Airbnb seasonality in Luštica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luštica's highest earning potential, with monthly revenues capable of climbing to $4,206, occupancy reaching a high of 60.1%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $255, occupancy could drop to 3.6%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luštica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luštica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luštica (2025)
Exploring the top neighborhoods for short-term rentals in Luštica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Radovići | A picturesque village with stunning views of the Adriatic Sea. It's a tranquil location ideal for guests looking to escape the hustle and bustle. | Luštica Bay, Nearby beaches, Nature trails, Old town of Herceg Novi |
Krtoli | Known for its charming coastal landscape and vibrant local culture, perfect for cultural tourism and beach lovers. | Historic churches, Local markets, Scenic viewpoints |
Brda | A serene hillside area offering panoramic views and a more rural experience, attracting those wanting a peaceful getaway. | Hiking trails, Traditional Montenegrin villages |
Lustica Bay | A modern development with luxury amenities and direct sea access, appealing to high-end travelers. | Marina, Beach clubs, Golf course, Restaurants and shops |
Bijela | A coastal village with a relaxed vibe, popular for those wanting a quieter beach experience close to Herceg Novi. | Small local beaches, Watersports, Promenade |
Zanjice Beach | Famous for its beautiful beach and clear waters, popular with both locals and tourists. | Clear waters, Beach bars, Water sports activities |
Sutorina | A little-known gem perfect for outdoor enthusiasts and those wanting to experience nature and local culture. | Nature parks, Hiking opportunities, Local vineyard tours |
Herceg Novi Old Town | The historic center of Herceg Novi features beautiful architecture and historical sites, ideal for tourists. Perfect for Airbnb due to high foot traffic. | Fortress of Forte Mare, Bocca Kotor Bay, Local cafes and restaurants |
Understanding Airbnb License Requirements & STR Laws in Luštica (2025)
While Luštica, Herceg Novi Municipality, Montenegro currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luštica to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Luštica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lušticabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Unedo (Stone house) Aromatic Gardens & Pool.
Entire Place • 8 bedrooms

Stunning villa overlooking Rose Bay
Entire Place • 5 bedrooms

Shanti - family house, pool&bar, basketball court
Entire Place • 4 bedrooms

Luštica Villa, Garden and Pool
Entire Place • 5 bedrooms

Villa Vesla
Entire Place • 6 bedrooms

Villa Male Rose
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luštica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luštica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Jas | 6 | $275,296 | 107 | 4.87/5.0 |
Marko | 2 | $137,279 | 78 | 4.96/5.0 |
Lisa | 2 | $129,201 | 8 | 5.00/5.0 |
Anders | 1 | $70,073 | 37 | 4.57/5.0 |
Teodora | 1 | $62,717 | 4 | 5.00/5.0 |
Iva | 1 | $53,258 | 5 | 4.40/5.0 |
Viktoria | 8 | $48,184 | 48 | 2.45/5.0 |
Carrie | 1 | $46,175 | 11 | 5.00/5.0 |
Vjera | 5 | $42,154 | 114 | 4.68/5.0 |
Marijana | 1 | $40,540 | 16 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luštica.
Dive Deeper: Advanced Luštica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luštica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuštica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luštica
- The Luštica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 77 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luštica, House properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 49.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.5%) offer potential for unique stay experiences.
Luštica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luštica
- The dominant room capacity in Luštica is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.6% of the active Airbnb listings in Luštica, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luštica.
Luštica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luštica
- The most common guest capacity trend in Luštica vacation rentals is listings accommodating 4 guests (29.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Luštica STR market, accounting for 50.7% of listings.
- 37.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luštica.
- On average, properties in Luštica are equipped to host 4.8 guests.
Luštica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luštica
- The most common availability pattern in Luštica falls within the 271-366 days range, representing 67.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Luštica (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Luštica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
7.9% of total
2 Nights
13 listings
17.1% of total
3 Nights
22 listings
28.9% of total
4-6 Nights
21 listings
27.6% of total
7-29 Nights
9 listings
11.8% of total
30+ Nights
5 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in Luštica is 3 Nights, adopted by 28.9% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.9% of Luštica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luštica.
Luštica Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.5% of total
Flexible
11 listings
16.7% of total
Moderate
14 listings
21.2% of total
Firm
27 listings
40.9% of total
Strict
13 listings
19.7% of total
Cancellation Policy Insights for Luštica
- The prevailing Airbnb cancellation policy trend in Luštica is Firm, used by 40.9% of listings.
- A majority (60.6%) of hosts in Luštica utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.9% market standard in Luštica.
- Regularly review your cancellation policy against competitors and market demand shifts in Luštica.
Luštica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luštica
- The overall average booking lead time for vacation rentals in Luštica is 81 days.
- Guests book furthest in advance for stays during November (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Luštica.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Luštica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luštica (2025)
Amenity Prevalence
Amenity Insights for Luštica
- Essential amenities in Luštica that guests expect include: Kitchen, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luštica: Kitchen, Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luštica to stay competitive.
Luštica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luštica
- The typical guest profile for Airbnb in Luštica consists of predominantly international visitors (100%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.4% of guests.
- Key international markets include United Kingdom (25.4%) and Germany (16.4%).
- Top languages spoken are English (44.4%) followed by French (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Luštica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Grubine | 26 | $2,814 | $358.61 | 47% |
Majkovi | 18 | $2,765 | $316.09 | 48% |
Zavrelje | 14 | $2,670 | $445.51 | 57% |
Lapčići | 10 | $2,611 | $305.39 | 45% |
Ledenice | 10 | $2,591 | $394.29 | 42% |
Zmijavci | 25 | $2,344 | $463.90 | 41% |
Čilipi | 29 | $2,242 | $248.94 | 54% |
Močići | 31 | $2,162 | $265.48 | 43% |
Petrača | 13 | $2,067 | $215.53 | 49% |
Donja Banda | 23 | $1,990 | $328.82 | 39% |