Zacatecas City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zacatecas, Mexico
Is Airbnb profitable in Zacatecas City in 2025? Explore comprehensive Airbnb analytics for Zacatecas City, Zacatecas, Mexico to uncover income potential. This 2025 STR market report for Zacatecas City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 347 active listings.
Whether you're considering an Airbnb investment in Zacatecas City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zacatecas City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zacatecas City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zacatecas City (2025)
Understanding the monthly revenue variations for Airbnb listings in Zacatecas City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zacatecas City is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zacatecas City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,003+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $656 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $367 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $170, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zacatecas City
Zacatecas City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zacatecas City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zacatecas City:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zacatecas City
Average Daily Rate (ADR) Airbnb Trends in Zacatecas City (2025)
Effective short term rental pricing strategy in Zacatecas City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zacatecas City typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $101+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Zacatecas City
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Airbnb Seasonality Analysis & Trends in Zacatecas City (2025)
Peak Season (June, May, December)
- Revenue averages $649 per month
- Occupancy rates average 35.7%
- Daily rates average $53
Shoulder Season
- Revenue averages $505 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $53
Low Season (January, February, March)
- Revenue drops to average $347 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $48
Seasonality Insights for Zacatecas City
- The Airbnb seasonality in Zacatecas City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zacatecas City's highest earning potential, with monthly revenues capable of climbing to $682, occupancy reaching a high of 41.0%, and ADRs peaking at $55.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $301, occupancy could drop to 26.1%, and ADRs may adjust down to $48.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zacatecas City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zacatecas City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zacatecas City (2025)
Exploring the top neighborhoods for short-term rentals in Zacatecas City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Zacatecas, known for its colonial architecture and rich history. Ideal for tourists wanting to explore museums, churches, and vibrant plazas. | Cathedral of Zacatecas, Museo de Ciencias Departamentales, Plaza de Armas, Basilica de Guadalupe, El Eden mine |
| Zacatecas Mall Area | A modern commercial zone with shopping centers and dining options. Attracts families and travelers looking for convenience and amenities. | Zacatecas Mall, Cinemex, Plaza San Luis, restaurants and cafes |
| La Bufa | A popular hill offering panoramic views of the city and surrounding mountains. Great for nature lovers and those looking for outdoor activities. | La Bufa viewpoint, Cable car to the city, Hiking trails, El Cerro de la Bufa |
| Museo Rafael Coronel | Known for its cultural significance and stunning architecture, this area attracts art and history enthusiasts visiting the museum. | Museo Rafael Coronel, Cultural events, Nearby historic buildings |
| Galeana Street | A lively area with shops, restaurants, and local markets. A vibrant spot for tourists who want to experience local culture and cuisine. | Street markets, Restaurants, Local shops, Cafes |
| Colonia Emiliano Zapata | A residential area with a growing number of vacation rentals. Suitable for travelers looking for a quieter, local experience. | Local parks, Community events, Residential charm |
| Cerro de la Bufa | Offers hiking opportunities and breathtaking views, attracting adventure seekers and those interested in the natural beauty of the region. | Hiking trails, Scenic viewpoints, Nature interactions |
| Haciendas and Surroundings | The areas surrounding Zacatecas are known for historic haciendas providing a unique experience for travelers interested in luxury and history. | Haciendas, Rural tourism, Cultural experiences, Wine tours |
Understanding Airbnb License Requirements & STR Laws in Zacatecas City (2025)
While Zacatecas City, Zacatecas, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zacatecas City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zacatecas City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zacatecas Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa hasta para 30 personas
Entire Place • 8 bedrooms
2 apartments in building. All new
Entire Place • 4 bedrooms
Beautiful house in historic center of Zacatecas
Entire Place • 5 bedrooms
Dazzling Estate with Garage/Terrace Downtown
Entire Place • 3 bedrooms
NEW AND COMFORTABLE ZAC HEARTBOAT APARTMENT.
Entire Place • 4 bedrooms
Lancaster’s House downtown auto check in, WiFi
Entire Place • 11 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zacatecas City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zacatecas City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eduardo | 4 | $65,525 | 202 | 3.62/5.0 |
| Scarlett | 12 | $61,686 | 502 | 4.77/5.0 |
| Cynthia | 9 | $59,574 | 442 | 4.92/5.0 |
| Javier | 4 | $43,872 | 22 | 3.73/5.0 |
| Gerardo | 11 | $39,289 | 533 | 4.75/5.0 |
| Adrian Isaac | 3 | $37,117 | 162 | 4.92/5.0 |
| José | 7 | $35,233 | 669 | 4.94/5.0 |
| Horacio | 16 | $31,733 | 1254 | 4.22/5.0 |
| Alfredo | 2 | $31,260 | 138 | 4.93/5.0 |
| Gloria | 3 | $26,917 | 557 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zacatecas City.
Dive Deeper: Advanced Zacatecas City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zacatecas City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZacatecas City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zacatecas City
- The Zacatecas City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.2% of the 347 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zacatecas City, Apartment/Condo properties are the most common (48.7%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.5%) offer potential for unique stay experiences.
Zacatecas City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zacatecas City
- The dominant room capacity in Zacatecas City is 1 bedroom listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Zacatecas City, indicating a high concentration in these sizes.
- A significant 27.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zacatecas City.
Zacatecas City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zacatecas City
- The most common guest capacity trend in Zacatecas City vacation rentals is listings accommodating 4 guests (23.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Zacatecas City STR market, accounting for 38.9% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zacatecas City.
- On average, properties in Zacatecas City are equipped to host 4.2 guests.
Zacatecas City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zacatecas City
- The most common availability pattern in Zacatecas City falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zacatecas City (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zacatecas City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
250 listings
75.5% of total
2 Nights
57 listings
17.2% of total
3 Nights
5 listings
1.5% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
18 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Zacatecas City is 1 Night, adopted by 75.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.7%) of the Zacatecas City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75.5% of Zacatecas City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zacatecas City.
Zacatecas City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
169 listings
52.3% of total
Moderate
73 listings
22.6% of total
Firm
31 listings
9.6% of total
Strict
50 listings
15.5% of total
Cancellation Policy Insights for Zacatecas City
- The prevailing Airbnb cancellation policy trend in Zacatecas City is Flexible, used by 52.3% of listings.
- The market strongly favors guest-friendly terms, with 74.9% of listings offering Flexible or Moderate policies. This suggests guests in Zacatecas City may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.3% market standard in Zacatecas City.
- Given the high prevalence of Flexible policies (52.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Zacatecas City.
Zacatecas City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zacatecas City
- The overall average booking lead time for vacation rentals in Zacatecas City is 24 days.
- Guests book furthest in advance for stays during July (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Zacatecas City.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Zacatecas City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zacatecas City (2025)
Amenity Prevalence
Amenity Insights for Zacatecas City
- Essential amenities in Zacatecas City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zacatecas City: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zacatecas City to stay competitive.
Zacatecas City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zacatecas City
- The typical guest profile for Airbnb in Zacatecas City consists of primarily domestic travelers (87%), often arriving from nearby Zacatecas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 87.2% of guests.
- Key international markets include Mexico (87.2%) and United States (10.2%).
- Top languages spoken are Spanish (59.5%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zacatecas and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zacatecas City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Aguascalientes | 17 | $1,109 | $203.39 | 27% |
| Héroes de León | 12 | $864 | $193.15 | 28% |
| Ibarrilla | 10 | $774 | $62.69 | 41% |
| León de los Aldama | 18 | $768 | $108.07 | 41% |
| Jesús María | 12 | $739 | $59.26 | 39% |
| San José de Gracia | 20 | $708 | $162.45 | 19% |
| San Juan de los Lagos | 93 | $670 | $88.53 | 28% |
| Calvillo | 27 | $621 | $107.22 | 25% |
| Guanajuato City | 1,197 | $599 | $71.94 | 32% |