Airbnb Market Analytics, Statistics and Data in Zacatecas City, Zacatecas, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zacatecas City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zacatecas City:
How much do Airbnb hosts make on average per month in Zacatecas City?
The short-term rental market in Zacatecas City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $398 per month
- Strong performing properties (top 25%) make $748 or more
- Best-in-class properties (top 10%) achieve $1,156+ monthly
- Entry-level properties (bottom 25%) typically earn around $183
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zacatecas City
The market in Zacatecas City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zacatecas City
Daily rates in Zacatecas City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $40 per night
- Strong performing properties (top 25%) secure $64 or more
- Best-in-class properties (top 10%) pull in $100+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in Zacatecas City
Peak Season (June, May, March)
- Revenue peaks at $737.75 per month
- Occupancy rates reach 40.62%
- Daily rates average $55.77
Shoulder Season
- Revenue averages $560.05 per month
- Occupancy maintains 33.17%
- Daily rates hold at $52.63
Low Season (August, November, January)
- Revenue drops to $365.78 per month
- Occupancy decreases to 25.85%
- Daily rates adjust to $48.95
Is it still profitable to do Airbnb in Zacatecas City in 2025?
Yes! Zacatecas City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $560 and With 356 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zacatecas City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of Zacatecas, known for its colonial architecture and rich history. It attracts tourists interested in culture and history, providing easy access to major attractions. | Zacatecas Cathedral, Museo Rafael Coronel, Plaza de Armas, El Eden Mine, Teleférico, Cerro de la Bufa |
| Soriana | A popular commercial area with shopping and dining options. It’s convenient for travelers looking for modern amenities and services while still being close to the city center. | Soriana Supermarket, Restaurants and cafes nearby, Cinemas, Shopping Centers |
| Guadalupe | A suburban area that is growing in popularity, offering a quieter experience while still being close to Zacatecas city. Ideal for families and longer stays. | Parque de Guadalupe, Cerro del Padre, Local markets, Residential neighborhoods |
| Plaza de Toros | An area known for its cultural significance, with events and festivities throughout the year. Visitors here enjoy a vibrant atmosphere with local flair. | Plaza de Toros, Feria Nacional de Zacatecas, Cultural events and concerts |
| Colonia Francisco Villa | A residential area that has seen development and is attracting more visitors looking for local experiences rather than tourist traps. | Local shops and eateries, Parks, Community events |
| Jardin de la Madre | A lovely park area that’s great for families and leisure visitors. It provides a scenic environment and hosts various local activities. | Jardin de la Madre, Children’s playground, Strolling paths, Food stalls |
| Cerro de la Bufa | An iconic hill offering panoramic views of Zacatecas. A popular spot for tourists, especially for those interested in hiking and photography. | Mirador de la Bufa, Historic significance, Cable car, Cultural exhibits |
| Zacatecas Boulevard | A major artery of the city with various attractions, restaurants, and convenience for public transport, appealing to both tourists and business travelers. | Shopping areas, Local cuisine restaurants, Public transportation access, Art installations along the boulevard |
Do you need a license for Airbnb in Zacatecas City?
We recommend checking directly with Zacatecas City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Zacatecas City
Casa hasta para 30 personas
Entire Place • 8 bedrooms
2 apartments in building. All new
Entire Place • 4 bedrooms
Casa Pachita, location, spacious and safe.
Entire Place • 5 bedrooms
NEW AND COMFORTABLE ZAC HEARTBOAT APARTMENT.
Entire Place • 4 bedrooms
The Pianist's House in the Zac Center.
Entire Place • 4 bedrooms
Lancaster’s House downtown auto check in, WiFi
Entire Place • 11 bedrooms
Top Performing Professional Hosts in Zacatecas City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scarlett | 12 | $71,751 | 502 | 4.77/5.0 |
| Eduardo | 4 | $59,535 | 202 | 3.62/5.0 |
| Cynthia | 9 | $52,112 | 442 | 4.92/5.0 |
| Javier | 4 | $49,467 | 22 | 3.73/5.0 |
| Gerardo | 11 | $43,840 | 533 | 4.75/5.0 |
| Horacio | 17 | $40,731 | 1303 | 4.25/5.0 |
| Adrian Isaac | 3 | $39,157 | 162 | 4.92/5.0 |
| José | 7 | $36,967 | 669 | 4.94/5.0 |
| Alfredo | 2 | $34,905 | 138 | 4.93/5.0 |
| Francisco | 4 | $32,127 | 79 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zacatecas City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.2%), with apartment & condo and house properties comprising 84.2% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (3.4% combined)
Room Capacity Distribution
Analysis of 356 properties in Zacatecas City shows that 1 bedroom properties are most prevalent, making up 30.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.8% of all listings.
Key Insights
- Most common: 1 bedroom (30.9%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 356 properties in Zacatecas City reveals that 4 guests properties dominate the market, representing 23.3% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 39.3% of the market.
Key Insights
- Most common capacity: 4 guests (23.3% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 39.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 356 properties in Zacatecas City, the most common availability pattern is 271-366 days (55.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.1% of properties).
Key Insights
- Most common availability window: 271-366 days (55.6%)
- Most common booking duration: 91-180 days (33.1%)
- Properties with high availability (180+ days): 85.7%
- Properties with long-term bookings (180+ days): 14.6%
Minimum Stay Distributions
1 Night
254 listings
75.8% of total
2 Nights
59 listings
17.6% of total
3 Nights
5 listings
1.5% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
16 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.4%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 94.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
173 listings
52.3% of total
Moderate
76 listings
23% of total
Firm
31 listings
9.4% of total
Strict
51 listings
15.4% of total
Key Insights
- Flexible is the preferred policy at 52.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 9.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Apr, averaging 35 days
- Shortest booking windows are in Nov, Oct, Feb, averaging 19 days
- Spring shows the longest average booking window at 30 days, while Winter has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 30 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Zacatecas City
Below is the distribution of amenities across listings in Zacatecas City:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (10%) and Canada (0.5%)
- Spanish is the top language at 61.2%, followed by English (33.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Zacatecas and Mexico City markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zacatecas City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,878 | $221.73 | 26% |
| Aguascalientes | 20 | $1,041 | $169.10 | 30% |
| San Francisco del Rincón | 10 | $928 | $131.97 | 27% |
| León de los Aldama | 17 | $796 | $115.80 | 38% |
| Ibarrilla | 10 | $779 | $60.40 | 40% |
| Jesús María | 13 | $771 | $63.49 | 37% |
| San Juan de los Lagos | 94 | $762 | $89.01 | 29% |
| San José de Gracia | 20 | $753 | $161.05 | 22% |
| Calvillo | 26 | $651 | $104.98 | 26% |
| Guanajuato City | 1,223 | $629 | $72.65 | 33% |
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