San Bruno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yucatán, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in San Bruno in 2025? Explore comprehensive Airbnb analytics for San Bruno, Yucatán, Mexico to uncover income potential. This 2025 STR market report for San Bruno, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in San Bruno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Bruno Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Bruno Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$262
The average rental revenue earned for an occupied room per day in San Bruno.
Occupancy Rate(?)
37.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$33,432
Typical annual income for an Airbnb listing in San Bruno. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
47.1%
Strong growth (47.1%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in San Bruno.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in San Bruno.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Bruno (2025)

Understanding the monthly revenue variations for Airbnb listings in San Bruno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Bruno is typically June, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Bruno across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,275+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,281 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,593 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,169, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Bruno

San Bruno Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Bruno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Bruno:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Bruno

Average Daily Rate (ADR) Airbnb Trends in San Bruno (2025)

Effective short term rental pricing strategy in San Bruno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Bruno typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $344+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
  • Typical properties (Median) charge around $201 per night.
  • Entry-level properties (Bottom 25%) earn around $144 per night.

Average Daily Rate (ADR) Trend by Month in San Bruno

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Airbnb Seasonality Analysis & Trends in San Bruno (2025)

Peak Season (June, July, April)
  • Revenue averages $6,883 per month
  • Occupancy rates average 53.7%
  • Daily rates average $235
Shoulder Season
  • Revenue averages $4,406 per month
  • Occupancy maintains around 36.5%
  • Daily rates hold near $232
Low Season (January, November, December)
  • Revenue drops to average $3,247 per month
  • Occupancy decreases to average 31.4%
  • Daily rates adjust to average $273

Seasonality Insights for San Bruno

  • The Airbnb seasonality in San Bruno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Bruno's highest earning potential, with monthly revenues capable of climbing to $8,067, occupancy reaching a high of 56.9%, and ADRs peaking at $317.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,620, occupancy could drop to 27.4%, and ADRs may adjust down to $221.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Bruno.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Bruno seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Bruno (2025)

Exploring the top neighborhoods for short-term rentals in San Bruno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The colonial heart of San Bruno, rich in history and culture. This area is perfect for tourists looking to explore the local heritage, vibrant markets, and traditional Yucatecan cuisine.
Parque Principal, Museo del Pueblo, Templo de San Bruno, food markets, local artisan shops
Puerto Progreso
Close to the coast and popular for beachgoers, Puerto Progreso offers beautiful beaches and water activities. It's an ideal location for families and tourists seeking a seaside retreat.
Progreso Beach, Malecón de Progreso, water sports, fresh seafood restaurants
Chicxulub
Famous for being close to the impact site of the Chicxulub crater, this tranquil beach town provides a serene environment for beach lovers and nature enthusiasts.
Playa Chicxulub, local cenotes, eco-tourism, quiet beachfront
Mérida
Although not directly in San Bruno, nearby Mérida is a cultural hub that attracts many visitors. It's great for those looking to experience Yucatán's vibrant arts scene and historical architecture.
Paseo de Montejo, Piazza Grande, Cenote X'batun, historical museums, local markets
Dzilam de Bravo
A lesser-known coastal area that offers beautiful landscapes and tranquility away from the crowded beaches. Perfect for eco-tourism and retreats.
Cenote de Dzilam, natural parks, local wildlife, bird watching
Telchac Puerto
A small beach community with beautiful stretches of beach and a laid-back vibe. Great for families and those looking for a peaceful vacation.
Telchac Beach, local seafood eateries, beachfront activities
Baca
This quaint village offers a glimpse into rural Yucatán life and is known for its warm hospitality. It's great for tourists looking for an authentic experience.
local markets, Yucatecan cuisine, cultural events, traditional music scenes
San Felipe
Known for its stunning beaches and as a tranquil escape from city life, San Felipe is perfect for those wanting a relaxed beach experience combined with local culture.
San Felipe Beach, traditional fishing villages, coastal scenery, community festivals

Understanding Airbnb License Requirements & STR Laws in San Bruno (2025)

While San Bruno, Yucatán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Bruno to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in San Bruno (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Brunobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stunning Beach Front House -  Yucson KM31

Stunning Beach Front House - Yucson KM31

Entire Place • 7 bedrooms

$261,456
Revenue
63.9%
Occupancy
$971.87
Daily Rate
A piece of heaven by the sea

A piece of heaven by the sea

Entire Place • 5 bedrooms

$78,812
Revenue
53.7%
Occupancy
$385.20
Daily Rate
Beachfront Luxury Villa for 7 people, pool and bar

Beachfront Luxury Villa for 7 people, pool and bar

Entire Place • 3 bedrooms

$63,609
Revenue
67.9%
Occupancy
$234.06
Daily Rate
Beachfront San Bruno Las Perlas

Beachfront San Bruno Las Perlas

Entire Place • 4 bedrooms

$29,570
Revenue
34.6%
Occupancy
$257.22
Daily Rate
Ocean front with king bed

Ocean front with king bed

Private Room • 1 bedroom

$29,289
Revenue
46.6%
Occupancy
$205.45
Daily Rate
New Beachfront Beauty

New Beachfront Beauty

Entire Place • 4 bedrooms

$26,785
Revenue
40.7%
Occupancy
$241.08
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Bruno (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Bruno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Karla1$261,45684.88/5.0
Maria Elena1$78,812894.96/5.0
Carolina1$63,6091694.76/5.0
Host #197007511$29,57010.00/5.0
Casa Ku1$29,28955.00/5.0
Arturo1$26,78535.00/5.0
Host #359181471$20,56410.00/5.0
María1$17,612184.56/5.0
Alex1$15,92955.00/5.0
Estefania1$15,102584.52/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Bruno.

Dive Deeper: Advanced San Bruno STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Bruno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Bruno Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Bruno

  • The San Bruno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in San Bruno, House properties are the most common (44.4%), reflecting the local real estate landscape.
  • Houses represent a significant 44.4% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

San Bruno Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Bruno

  • The dominant room capacity in San Bruno is 4 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 3 bedrooms properties represent 66.6% of the active Airbnb listings in San Bruno, indicating a high concentration in these sizes.
  • A significant 83.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Bruno.

San Bruno Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Bruno

  • The most common guest capacity trend in San Bruno vacation rentals is listings accommodating 8+ guests (61.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 7 guests dominate the San Bruno STR market, accounting for 77.8% of listings.
  • 88.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Bruno.
  • On average, properties in San Bruno are equipped to host 7.0 guests.

San Bruno Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Bruno

  • The most common availability pattern in San Bruno falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in San Bruno (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Bruno Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

3 listings

16.7% of total

2 Nights (16.7%)

2 Nights

3 listings

16.7% of total

3 Nights (22.2%)

3 Nights

4 listings

22.2% of total

4-6 Nights (27.8%)

4-6 Nights

5 listings

27.8% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

30+ Nights (11.1%)

30+ Nights

2 listings

11.1% of total

Key Insights

  • The most prevalent minimum stay requirement in San Bruno is 4-6 Nights, adopted by 27.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (11.1%) caters to monthly stays (30+ nights) in San Bruno, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 27.8% of San Bruno hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Bruno.

San Bruno Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

4 listings

33.3% of total

Moderate (33.3%)

Moderate

4 listings

33.3% of total

Firm (16.7%)

Firm

2 listings

16.7% of total

Strict (16.7%)

Strict

2 listings

16.7% of total

Cancellation Policy Insights for San Bruno

  • The prevailing Airbnb cancellation policy trend in San Bruno is Flexible, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 33.3% market standard in San Bruno.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Bruno.

San Bruno STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Bruno

  • The overall average booking lead time for vacation rentals in San Bruno is 62 days.
  • Guests book furthest in advance for stays during July (average 180 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (106 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in San Bruno.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 180 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
  • Monitor your own booking lead times against these San Bruno averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Bruno (2025)

Amenity Prevalence

Amenity Insights for San Bruno

  • Essential amenities in San Bruno that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Air conditioning, Pool are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in San Bruno.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Bruno: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Bruno to stay competitive.

San Bruno Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Bruno

  • The typical guest profile for Airbnb in San Bruno consists of primarily domestic travelers (73%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 72.6% of guests.
  • Key international markets include Mexico (72.6%) and United States (15.1%).
  • Top languages spoken are English (45.5%) followed by Spanish (39.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Merida.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Bruno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Dzemul15$2,087$198.4339%
Chuburná42$1,639$168.7141%
Chicxulub50$1,510$197.0734%
Hunucmá103$1,500$168.7732%
San Benito24$1,457$221.2433%
Playa Uaymitun12$1,445$374.6929%
San Crisanto35$1,363$168.6731%
Chicxulub Puerto326$1,248$196.8431%
San Antonio Hool18$1,185$303.0329%
Telchac Puerto212$1,069$172.9629%

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