Airbnb Market Analytics, Statistics and Data in Mérida, Yucatán, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mérida? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mérida:
How much do Airbnb hosts make on average per month in Mérida?
The short-term rental market in Mérida shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $838 per month
- Strong performing properties (top 25%) make $1,517 or more
- Best-in-class properties (top 10%) achieve $2,711+ monthly
- Entry-level properties (bottom 25%) typically earn around $392
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mérida
The market in Mérida shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mérida
Daily rates in Mérida vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $49 per night
- Strong performing properties (top 25%) secure $87 or more
- Best-in-class properties (top 10%) pull in $151+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Mérida
Peak Season (March, February, April)
- Revenue peaks at $1602.78 per month
- Occupancy rates reach 53.51%
- Daily rates average $78.65
Shoulder Season
- Revenue averages $1243.84 per month
- Occupancy maintains 46.79%
- Daily rates hold at $76.30
Low Season (August, October, September)
- Revenue drops to $839.09 per month
- Occupancy decreases to 40.61%
- Daily rates adjust to $72.93
Is it still profitable to do Airbnb in Mérida in 2025?
Yes! Mérida demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1244 and As a mature market with 4259 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mérida
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The historic heart of Mérida, characterized by colonial architecture and vibrant street life. It's a prime location for tourists looking to explore local culture and history, with easy access to restaurants, shops, and markets. | Plaza Grande, Merida Cathedral, Casa de Montejo, Paseo de Montejo, Museo Casa de la Cultura, Lucas de Gálvez Market |
| Paseo de Montejo | Known for its stunning avenue lined with mansions and monuments, Paseo de Montejo is ideal for travelers interested in the elegant architecture and history of Mérida, along with lively cafes and boutiques. | Monumento a la Patria, Museo de Antropología, Café de la Parroquia, Casa de la Cultura, Nueva York en Monterrey, Catedral de Mérida |
| Santa Ana | A trendy neighborhood with a rich cultural scene, Santa Ana attracts both locals and tourists for its charming plazas and art galleries. Great for visitors looking for a more local experience away from the typical tourist spots. | Santa Ana Park, Museo Casa de los Montejo, Casa de la Cultura, Art galleries, Local markets |
| Cerro de Las Campanas | A more residential area known for its quiet atmosphere and proximity to parks. This area appeals to those who prefer a peaceful stay yet want to be close to the vibrant Centro. | Parque de las Américas, Cerro de Las Campanas National Park, Local restaurants, Cultural events |
| Chicxulub | A coastal town close to Mérida, famous for its beaches and cenotes. Popular for those seeking beach activities and relaxation, it's ideal for vacation rentals. | Chicxulub Beach, Cenote Xcajum, Restaurants by the beach, Local seafood markets |
| Altabrisa | An upscale residential area known for shopping centers and modern amenities. Attracts professionals and families looking for convenience and comfort, making it great for business travelers. | Altabrisa Mall, Local parks, Cafés and restaurants, Hospitals |
| Francisco de Montejo | A vibrant neighborhood with a mix of local life and amenities. It's growing in popularity with visitors for its authentic culture and affordability. | Local markets, Parks, Street food stalls, Cultural events |
| Mérida Norte | A quieter northern area that's growing rapidly and offers a good mix of local culture and modern facilities. Appealing for long-term stays and families. | Shopping centers, Local parks, Art galleries, Restaurants |
Do you need a license for Airbnb in Mérida?
We recommend checking directly with Mérida's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mérida
Restored Hacienda Ideal for Weddings & Events
Entire Place • 9 bedrooms
Casa 500 Urban Oasis
Entire Place • 5 bedrooms
Colonial Property with a Tropical Garden and Pool
Entire Place • 7 bedrooms
10 Rooms-Alberca, OASIS ideal 20 guests
Entire Place • 10 bedrooms
Casa Santian Great area Gastronomic corridor
Entire Place • 8 bedrooms
CASA LOLITA 52 . CENTRO .
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Mérida
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homi | 113 | $1,238,821 | 7133 | 4.76/5.0 |
| María | 39 | $914,025 | 5564 | 4.73/5.0 |
| Vania | 10 | $442,182 | 634 | 4.85/5.0 |
| Burro Y Flauta Vacation Rental | 12 | $343,188 | 1173 | 4.95/5.0 |
| Oswaldo | 17 | $340,412 | 707 | 4.57/5.0 |
| Miguel | 15 | $297,326 | 275 | 4.45/5.0 |
| Simon | 10 | $294,938 | 2258 | 4.40/5.0 |
| Lizbeth | 11 | $278,086 | 347 | 4.33/5.0 |
| Discovery Merida | 12 | $269,739 | 1299 | 4.80/5.0 |
| Carlos | 10 | $253,205 | 762 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mérida
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.7%), with house and apartment & condo properties comprising 87.9% of inventory
- Untapped potential in others, outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 4,259 properties in Mérida shows that 1 bedroom properties are most prevalent, making up 41.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.4% of all listings.
Key Insights
- Most common: 1 bedroom (41.1%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 71.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,259 properties in Mérida reveals that 2 guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.0% of the market.
Key Insights
- Most common capacity: 2 guests (26.5% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 50.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,259 properties in Mérida, the most common availability pattern is 271-366 days (37.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.2% of properties).
Key Insights
- Most common availability window: 271-366 days (37.4%)
- Most common booking duration: 91-180 days (27.2%)
- Properties with high availability (180+ days): 64.5%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
1340 listings
34.7% of total
2 Nights
1442 listings
37.3% of total
3 Nights
608 listings
15.7% of total
4-6 Nights
236 listings
6.1% of total
7-29 Nights
85 listings
2.2% of total
30+ Nights
154 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.0%
- Mid-length stays (4-6 nights) represent 6.1% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 87.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.1% of total
Flexible
1403 listings
37.9% of total
Moderate
1036 listings
28% of total
Firm
582 listings
15.7% of total
Strict
675 listings
18.3% of total
Key Insights
- Flexible is the preferred policy at 37.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.9% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 48 days
- Shortest booking windows are in Aug, May, Sep, averaging 32 days
- Winter shows the longest average booking window at 48 days, while Summer has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 48 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Mérida
Below is the distribution of amenities across listings in Mérida:
Traveler Demographics
Key Insights
- Domestic travelers make up 69.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (17%) and Canada (3.7%)
- Spanish is the top language at 50.8%, followed by English (38.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Mexico City and Cancún markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mérida. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Bruno | 19 | $2,771 | $266.63 | 35% |
| Dzemul | 16 | $2,254 | $204.65 | 37% |
| Chuburná | 44 | $1,656 | $162.49 | 44% |
| Chicxulub | 45 | $1,621 | $197.64 | 33% |
| Hunucmá | 101 | $1,606 | $169.65 | 34% |
| Playa Uaymitun | 13 | $1,596 | $394.73 | 29% |
| San Benito | 23 | $1,560 | $219.41 | 32% |
| San Crisanto | 36 | $1,455 | $172.04 | 31% |
| Chicxulub Puerto | 349 | $1,390 | $209.99 | 31% |
| San Antonio Hool | 17 | $1,298 | $349.87 | 34% |
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