Izamal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yucatán, Mexico
Is Airbnb profitable in Izamal in 2025? Explore comprehensive Airbnb analytics for Izamal, Yucatán, Mexico to uncover income potential. This 2025 STR market report for Izamal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Izamal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Izamal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Izamal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Izamal (2025)
Understanding the monthly revenue variations for Airbnb listings in Izamal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Izamal is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Izamal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,782+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $908 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $429 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Izamal
Izamal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Izamal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Izamal:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Izamal
Average Daily Rate (ADR) Airbnb Trends in Izamal (2025)
Effective short term rental pricing strategy in Izamal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Izamal typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Izamal
Get Live Izamal Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Izamal (2025)
Peak Season (April, June, May)
- Revenue averages $1,046 per month
- Occupancy rates average 23.1%
- Daily rates average $94
Shoulder Season
- Revenue averages $708 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $87
Low Season (September, October, November)
- Revenue drops to average $466 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $89
Seasonality Insights for Izamal
- The Airbnb seasonality in Izamal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Izamal's highest earning potential, with monthly revenues capable of climbing to $1,130, occupancy reaching a high of 30.8%, and ADRs peaking at $95.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $380, occupancy could drop to 17.6%, and ADRs may adjust down to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Izamal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Izamal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Izamal (2025)
Exploring the top neighborhoods for short-term rentals in Izamal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Izamal | The heart of Izamal, known for its stunning colonial architecture and colorful buildings. Ideal for tourists wanting to experience the rich history and culture of this magical town. | Convento de San Antonio de Padua, Iglesia de los Remedios, Kinich Kakmó Pyramid, Izamal's Yellow City, Artisan shops and local markets |
| Zona de los Puentes | A picturesque area featuring traditional bridges and scenic views. Popular for those seeking relaxing strolls and beautiful photography opportunities. | Puente de los Suspiros, Local parks, Habitats of local fauna, Scenic walking trails |
| Monumento a los Héroes | Located near the main monument and plaza, this area is perfect for experiencing local celebrations and parades, and is a hub for community gatherings. | Monumento a los Héroes, Plaza Principal, Local restaurants offering Yucatecan cuisine, Cultural events |
| Cerca del Mercado Municipal | This area is vibrant with local life and food stalls. Great for tourists eager to sample authentic Yucatecan dishes and local crafts. | Mercado Municipal, Street food vendors, Local artisan crafts, Cultural workshops |
| Izamal's archaeological zone | Close to the ancient ruins, this area attracts history enthusiasts and those interested in Yucatec Maya culture, making it a prime spot for visitors. | Archaeological site tours, Kinich Kakmó pyramid, Local guided history tours, Cultural exhibitions |
| Barrio de San Francisco | Known for its beautiful streets and local artist workshops, this neighborhood offers a more intimate experience of the town's culture and charm. | Artisan workshops, Street art, Small local cafes, Scenic viewpoints |
| Ejido de Izamal | A more rural area offering a glimpse into Yucatan's agricultural lifestyle. Attracts tourists interested in agritourism and local produce. | Agricultural tours, Local farm visits, Natural scenery, Cultural exchange with local farmers |
| Zona de Cafés y Restaurantes | This area is filled with cozy cafes and restaurants that showcase local cuisine, attracting food lovers and making it an ideal place for food tours. | Local coffee shops, Traditional Yucatecan restaurants, Culinary workshops, Gastronomy festivals |
Understanding Airbnb License Requirements & STR Laws in Izamal (2025)
While Izamal, Yucatán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Izamal to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Izamal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Izamalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Izamal Stone House/ 3 Bedroom /Full House
Entire Place • 3 bedrooms
Hermoso Hotel en Izamal para Familias Grandes
Private Room • 7 bedrooms
Villa San Antonio de Padua, Private House
Entire Place • 4 bedrooms
Casa Vagantes Izamal
Entire Place • 2 bedrooms
Casa de Madera: Charming Landscape Of Lily Ponds
Entire Place • 4 bedrooms
Casona con la mejor ubicación
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Izamal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Izamal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francis | 8 | $40,207 | 72 | 1.17/5.0 |
| Cristofer Antonio | 4 | $32,615 | 9 | 2.50/5.0 |
| Ramy | 4 | $31,932 | 215 | 3.64/5.0 |
| Arúa Lodgings | 5 | $30,774 | 304 | 4.87/5.0 |
| Luz Maria | 3 | $26,235 | 196 | 4.81/5.0 |
| Private Haciendas | 2 | $23,658 | 14 | 5.00/5.0 |
| Leisly Maria | 4 | $23,552 | 171 | 3.47/5.0 |
| Gina | 1 | $17,949 | 87 | 4.84/5.0 |
| Host #395380799 | 1 | $16,779 | 1 | 0.00/5.0 |
| Norma Beatriz | 1 | $16,696 | 37 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Izamal.
Dive Deeper: Advanced Izamal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Izamal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIzamal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Izamal
- The Izamal Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.9% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Izamal, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- The presence of 23.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.
Izamal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Izamal
- The dominant room capacity in Izamal is 1 bedroom listings, making up 54.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Izamal, indicating a high concentration in these sizes.
- With over half the market (54.3%) consisting of studios or 1-bedroom units, Izamal is particularly well-suited for individuals or couples.
Izamal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Izamal
- The most common guest capacity trend in Izamal vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Izamal STR market, accounting for 54.3% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Izamal.
- On average, properties in Izamal are equipped to host 3.6 guests.
Izamal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Izamal
- The most common availability pattern in Izamal falls within the 271-366 days range, representing 71.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Izamal (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Izamal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
79.5% of total
2 Nights
13 listings
16.7% of total
30+ Nights
3 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Izamal is 1 Night, adopted by 79.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.2%) of the Izamal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 79.5% of Izamal hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Izamal.
Izamal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
37.9% of total
Moderate
23 listings
39.7% of total
Firm
5 listings
8.6% of total
Strict
8 listings
13.8% of total
Cancellation Policy Insights for Izamal
- The prevailing Airbnb cancellation policy trend in Izamal is Moderate, used by 39.7% of listings.
- The market strongly favors guest-friendly terms, with 77.6% of listings offering Flexible or Moderate policies. This suggests guests in Izamal may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Izamal.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Izamal.
Izamal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Izamal
- The overall average booking lead time for vacation rentals in Izamal is 38 days.
- Guests book furthest in advance for stays during February (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Izamal.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Izamal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Izamal (2025)
Amenity Prevalence
Amenity Insights for Izamal
- Essential amenities in Izamal that guests expect include: Air conditioning, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Izamal.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Izamal: Air conditioning, Essentials, Wifi.
- Prioritize adding missing essentials: Air conditioning, Essentials, Wifi.
- Consider adding popular differentiators like Shampoo or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Izamal to stay competitive.
Izamal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Izamal
- The typical guest profile for Airbnb in Izamal consists of primarily domestic travelers (71%), often arriving from nearby Mérida, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 70.9% of guests.
- Key international markets include Mexico (70.9%) and United States (11%).
- Top languages spoken are Spanish (43.4%) followed by English (37.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mérida and Cancún.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Izamal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 18 | $2,786 | $261.51 | 38% |
| Dzemul | 15 | $2,087 | $198.43 | 39% |
| Chuburná | 42 | $1,639 | $168.71 | 41% |
| Chicxulub | 50 | $1,510 | $197.07 | 34% |
| Hunucmá | 103 | $1,500 | $168.77 | 32% |
| San Benito | 24 | $1,457 | $221.24 | 33% |
| Playa Uaymitun | 12 | $1,445 | $374.69 | 29% |
| San Crisanto | 35 | $1,363 | $168.67 | 31% |
| Chicxulub Puerto | 326 | $1,248 | $196.84 | 31% |
| San Antonio Hool | 18 | $1,185 | $303.03 | 29% |