Airbnb Market Analytics, Statistics and Data in Hunucmá, Yucatán, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hunucmá? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hunucmá:
How much do Airbnb hosts make on average per month in Hunucmá?
The short-term rental market in Hunucmá shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,539 per month
- Strong performing properties (top 25%) make $2,988 or more
- Best-in-class properties (top 10%) achieve $5,311+ monthly
- Entry-level properties (bottom 25%) typically earn around $648
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hunucmá
The market in Hunucmá shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hunucmá
Daily rates in Hunucmá vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $200 or more
- Best-in-class properties (top 10%) pull in $309+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in Hunucmá
Peak Season (March, July, February)
- Revenue peaks at $2901.37 per month
- Occupancy rates reach 50.06%
- Daily rates average $167.53
Shoulder Season
- Revenue averages $2238.61 per month
- Occupancy maintains 38.38%
- Daily rates hold at $158.97
Low Season (November, October, September)
- Revenue drops to $1558.77 per month
- Occupancy decreases to 28.99%
- Daily rates adjust to $152.74
Is it still profitable to do Airbnb in Hunucmá in 2025?
Yes! Hunucmá demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $2239 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hunucmá
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The heart of Hunucmá, a charming area filled with colonial architecture and local culture. It attracts visitors interested in history and the local way of life. | Plaza Principal, Local markets, Museo de la Ciudad, Parroquia de San Bartolomé |
| Bahía de Progreso | Close to the coast, it offers stunning beaches and water activities. Ideal for tourists looking for a beach getaway. | Playa Progreso, Fish Market, Promenade, Water sports activities |
| Pueblo de Hunucmá | A traditional Yucatecan town with rich culture and beautiful landscapes. Attracts those looking to experience authentic local life. | Traditional festivals, Local cuisine, Mayan heritage sites |
| Mérida proximity | Just a short drive from the capital, Mérida, offering access to its urban conveniences while enjoying a more tranquil setting. | Historic centro of Mérida, Cultural events, Shopping and dining options |
| Natural Reserves | Near ecological reserves and natural parks, perfect for nature lovers and eco-tourism. | Ría Lagartos Biosphere Reserve, Cenotes, Birdwatching |
| Churbusco | A nearby emerging area with opportunities for investments as more tourists are discovering it. | Cultural events, Local art |
| Yucatán Beach | Access to pristine beaches and natural beauty, attracting tourists looking for relaxation and adventure. | Beach resorts, Water activities, Cultural experiences |
| Nearby archaeological sites | Attracts history buffs and tourists interested in Yucatecan culture and Mayan history. | Dzibilchaltún, Uxmal, Chichén Itzá |
Do you need a license for Airbnb in Hunucmá?
We recommend checking directly with Hunucmá's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hunucmá
Sisal Beach House with Pool
Entire Place • 3 bedrooms
Villa Sea-sal
Entire Place • 6 bedrooms
Beach House Rental: Ocean-Front: Sisal 4BR 4.5BA
Entire Place • 4 bedrooms
Casa Sisal - Beachfront luxury Villa w/ chef&clean
Entire Place • 3 bedrooms
Las Trinitari
Entire Place • 6 bedrooms
Charming Casa Frente al Mar y con Alberca
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Hunucmá
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ricardo | 8 | $250,806 | 352 | 4.26/5.0 |
| Piedad | 3 | $140,866 | 146 | 4.93/5.0 |
| Elena | 1 | $101,437 | 76 | 4.92/5.0 |
| Albania | 1 | $94,678 | 31 | 5.00/5.0 |
| Patrick | 1 | $90,511 | 71 | 4.90/5.0 |
| Guillermo | 1 | $72,493 | 49 | 4.94/5.0 |
| Marcia | 3 | $70,797 | 106 | 3.30/5.0 |
| Mitchell | 1 | $70,325 | 65 | 4.68/5.0 |
| Andres | 3 | $66,182 | 176 | 4.76/5.0 |
| Pamela | 1 | $52,383 | 23 | 4.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hunucmá
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.2%), with house and boutique & hotels properties comprising 89.1% of inventory
- Strong specialty sector (17.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (5.0% combined)
Room Capacity Distribution
Analysis of 101 properties in Hunucmá shows that 1 bedroom properties are most prevalent, making up 39.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.4% of all listings.
Key Insights
- Most common: 1 bedroom (39.6%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 62.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Hunucmá reveals that 8+ guests properties dominate the market, representing 31.7% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 54.5% of the market.
Key Insights
- Most common capacity: 8+ guests (31.7% of market)
- Least common capacity: 3 guests (3% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 54.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Hunucmá, the most common availability pattern is 271-366 days (51.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (51.5%)
- Most common booking duration: 31-90 days (29.7%)
- Properties with high availability (180+ days): 74.3%
- Properties with long-term bookings (180+ days): 25.7%
Minimum Stay Distributions
1 Night
32 listings
33% of total
2 Nights
38 listings
39.2% of total
3 Nights
12 listings
12.4% of total
4-6 Nights
5 listings
5.2% of total
7-29 Nights
1 listings
1% of total
30+ Nights
9 listings
9.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.2%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (9.3%) suggest a stable extended-stay market
- High market flexibility with 84.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
34.1% of total
Moderate
16 listings
18.2% of total
Firm
18 listings
20.5% of total
Strict
24 listings
27.3% of total
Key Insights
- Flexible is the preferred policy at 34.1% of listings
- The market shows a balanced distribution between guest-friendly (52.3%) and strict (47.8%) policies
- Moderate policies are least common at 18.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Mar, Jul, averaging 63 days
- Shortest booking windows are in Oct, May, Sep, averaging 38 days
- Winter shows the longest average booking window at 57 days, while Fall has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 57 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Hunucmá
Below is the distribution of amenities across listings in Hunucmá:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.9% of total guests, indicating a significant local market share.
- Primary international markets: United States (20.8%) and Canada (5.1%)
- Spanish is the top language at 48.1%, followed by English (38.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Mexico City and Merida markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hunucmá. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Bruno | 19 | $2,771 | $266.63 | 35% |
| Dzemul | 16 | $2,254 | $204.65 | 37% |
| Chuburná | 44 | $1,656 | $162.49 | 44% |
| Chicxulub | 45 | $1,621 | $197.64 | 33% |
| Playa Uaymitun | 13 | $1,596 | $394.73 | 29% |
| San Benito | 23 | $1,560 | $219.41 | 32% |
| San Crisanto | 36 | $1,455 | $172.04 | 31% |
| Chicxulub Puerto | 349 | $1,390 | $209.99 | 31% |
| San Antonio Hool | 17 | $1,298 | $349.87 | 34% |
| Telchac Puerto | 219 | $1,181 | $176.63 | 31% |
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