Veracruz City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Veracruz, Mexico
Is Airbnb profitable in Veracruz City in 2025? Explore comprehensive Airbnb analytics for Veracruz City, Veracruz, Mexico to uncover income potential. This 2025 STR market report for Veracruz City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 766 active listings.
Whether you're considering an Airbnb investment in Veracruz City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Veracruz City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Veracruz City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Veracruz City (2025)
Understanding the monthly revenue variations for Airbnb listings in Veracruz City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Veracruz City is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Veracruz City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,351+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $875 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $530 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Veracruz City
Veracruz City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Veracruz City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Veracruz City:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Veracruz City
Average Daily Rate (ADR) Airbnb Trends in Veracruz City (2025)
Effective short term rental pricing strategy in Veracruz City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Veracruz City typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $94+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Veracruz City
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Airbnb Seasonality Analysis & Trends in Veracruz City (2025)
Peak Season (June, May, April)
- Revenue averages $956 per month
- Occupancy rates average 38.9%
- Daily rates average $64
Shoulder Season
- Revenue averages $710 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $62
Low Season (January, February, March)
- Revenue drops to average $480 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $52
Seasonality Insights for Veracruz City
- The Airbnb seasonality in Veracruz City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Veracruz City's highest earning potential, with monthly revenues capable of climbing to $970, occupancy reaching a high of 46.1%, and ADRs peaking at $65.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $447, occupancy could drop to 34.0%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Veracruz City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Veracruz City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Veracruz City (2025)
Exploring the top neighborhoods for short-term rentals in Veracruz City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zócalo | The central square of Veracruz City, perfect for tourists wanting to enjoy local culture, dining, and events. Ideal for visitors close to historical sites and vibrant local life. | Zócalo de Veracruz, San Juan de Ulúa, Veracruz Aquarium, Teatro de la Reforma, Museo Naval |
| Paseo del Malecón | A scenic waterfront promenade that offers stunning views of the Gulf of Mexico. Popular for evening strolls and proximity to recreational activities. | Malecón de Veracruz, Plaza de la Soberanía, Fuerte de San Juan de Ulúa, Aquarium, beach cafes |
| Flea Market of Veracruz (Mercado 20 de Noviembre) | Famous local market known for its vibrant atmosphere and delicious seafood. Attracts food lovers and those seeking authentic Mexican culture. | Mercado 20 de Noviembre, locals market offerings, street food vendors, unique crafts, cultural experiences |
| Bosque de la Ciudad | Urban park that provides a green escape within the city. Attracts families and nature lovers looking for outdoor activities and picnics. | Bosque de la Ciudad park, walking trails, picnic areas, children's playgrounds, ecological pathways |
| Laguna de Sontecomapan | Natural lagoon with beautiful views and serene settings. Great for eco-tourism and those interested in water sports and nature. | Laguna de Sontecomapan, kayaking, bird watching, fishing spots, tranquil beaches |
| North Beach (Playa Norte) | Popular beach area with restaurants and bars. Excellent for those who want a beach vacation while being close to city amenities. | Playa Norte, beachfront restaurants, water sports, nightlife, beach volleyball |
| Historic Center | The historic center of Veracruz is rich in culture and history. Provides a unique perspective of the city’s colonial past and offers several museums and monuments. | Paseo de la Reforma, Museo Histórico Naval, Catedral de Veracruz, Centro Histórico, El Águila del Veracruz |
| Sabancuy | Emerging area with low-cost opportunities for investment, known for its nature and scenic beauty. Attracting adventurous travelers and eco-tourists. | Sabancuy beaches, coastal views, natural parks, hiking trails, wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Veracruz City (2025)
While Veracruz City, Veracruz, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Veracruz City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Veracruz City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Veracruz Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious apartment a short walk from the beach.
Entire Place • 2 bedrooms
Casa con fiesta todo incluido,vacaciones únicas
Entire Place • 5 bedrooms
Casa Completa La Casa del Arbol
Entire Place • 5 bedrooms
Casa Pámpano, Beach and Pool
Entire Place • 7 bedrooms
2 tents together (4 quarters) 1 block from the sea!
Entire Place • 4 bedrooms
Large, newly remodeled single house by the sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Veracruz City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Veracruz City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deisy | 1 | $177,223 | 28 | 4.93/5.0 |
| Edi | 6 | $158,100 | 45 | 1.53/5.0 |
| Maria | 8 | $145,635 | 576 | 4.74/5.0 |
| Trastevere Inmobiliaria | 8 | $130,942 | 848 | 4.79/5.0 |
| Suites Frida | 16 | $129,979 | 3337 | 4.75/5.0 |
| Ocgi Carolina | 17 | $100,934 | 1199 | 4.74/5.0 |
| Tere | 1 | $91,892 | 231 | 4.97/5.0 |
| Francisco | 13 | $75,107 | 513 | 4.10/5.0 |
| Angel | 6 | $62,314 | 786 | 4.77/5.0 |
| Habitaciones Amuebladas Logos | 7 | $62,272 | 408 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Veracruz City.
Dive Deeper: Advanced Veracruz City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Veracruz City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVeracruz City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Veracruz City
- The Veracruz City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 766 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Veracruz City, House properties are the most common (46.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.2%) offer potential for unique stay experiences.
Veracruz City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Veracruz City
- The dominant room capacity in Veracruz City is 1 bedroom listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.9% of the active Airbnb listings in Veracruz City, indicating a high concentration in these sizes.
- A significant 26.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Veracruz City.
Veracruz City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Veracruz City
- The most common guest capacity trend in Veracruz City vacation rentals is listings accommodating 6 guests (19.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Veracruz City STR market, accounting for 37.2% of listings.
- 34.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Veracruz City.
- On average, properties in Veracruz City are equipped to host 4.1 guests.
Veracruz City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Veracruz City
- The most common availability pattern in Veracruz City falls within the 271-366 days range, representing 36.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Veracruz City (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Veracruz City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
363 listings
50.6% of total
2 Nights
215 listings
30% of total
3 Nights
36 listings
5% of total
4-6 Nights
8 listings
1.1% of total
7-29 Nights
7 listings
1% of total
30+ Nights
88 listings
12.3% of total
Key Insights
- The most prevalent minimum stay requirement in Veracruz City is 1 Night, adopted by 50.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Veracruz City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.3%) caters to monthly stays (30+ nights) in Veracruz City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.6% of Veracruz City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Veracruz City.
Veracruz City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
271 listings
40.8% of total
Moderate
193 listings
29% of total
Firm
87 listings
13.1% of total
Strict
114 listings
17.1% of total
Cancellation Policy Insights for Veracruz City
- The prevailing Airbnb cancellation policy trend in Veracruz City is Flexible, used by 40.8% of listings.
- There's a relatively balanced mix between guest-friendly (69.8%) and stricter (30.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.8% market standard in Veracruz City.
- Regularly review your cancellation policy against competitors and market demand shifts in Veracruz City.
Veracruz City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Veracruz City
- The overall average booking lead time for vacation rentals in Veracruz City is 23 days.
- Guests book furthest in advance for stays during June (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Veracruz City.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Veracruz City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Veracruz City (2025)
Amenity Prevalence
Amenity Insights for Veracruz City
- Essential amenities in Veracruz City that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Veracruz City: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Veracruz City to stay competitive.
Veracruz City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Veracruz City
- The typical guest profile for Airbnb in Veracruz City consists of primarily domestic travelers (92%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.6% of guests.
- Key international markets include Mexico (91.6%) and United States (4.5%).
- Top languages spoken are Spanish (63%) followed by English (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Xalapa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Veracruz City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 19 | $1,945 | $196.01 | 28% |
| Costa Esmeralda | 14 | $1,273 | $160.77 | 28% |
| Playa de Chachalacas | 60 | $1,263 | $148.77 | 27% |
| Mandinga y Matoza | 53 | $1,059 | $94.93 | 32% |
| Vega de Alatorre | 12 | $1,015 | $112.60 | 20% |
| Monte Gordo | 28 | $912 | $166.05 | 23% |
| Alvarado | 20 | $873 | $136.32 | 29% |
| Veracruz | 278 | $834 | $86.99 | 34% |
| Boca del Río | 528 | $804 | $82.30 | 36% |
| Playas del Conchal | 23 | $756 | $90.73 | 36% |