Poza Rica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Veracruz, Mexico
Is Airbnb profitable in Poza Rica in 2025? Explore comprehensive Airbnb analytics for Poza Rica, Veracruz, Mexico to uncover income potential. This 2025 STR market report for Poza Rica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Poza Rica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poza Rica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Poza Rica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Poza Rica (2025)
Understanding the monthly revenue variations for Airbnb listings in Poza Rica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poza Rica is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poza Rica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,073+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $780 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $482 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $230, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Poza Rica
Poza Rica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Poza Rica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poza Rica:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Poza Rica
Average Daily Rate (ADR) Airbnb Trends in Poza Rica (2025)
Effective short term rental pricing strategy in Poza Rica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poza Rica typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $77+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Poza Rica
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Airbnb Seasonality Analysis & Trends in Poza Rica (2025)
Peak Season (April, June, May)
- Revenue averages $813 per month
- Occupancy rates average 35.6%
- Daily rates average $46
Shoulder Season
- Revenue averages $539 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $48
Low Season (January, February, March)
- Revenue drops to average $377 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $49
Seasonality Insights for Poza Rica
- The Airbnb seasonality in Poza Rica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Poza Rica's highest earning potential, with monthly revenues capable of climbing to $867, occupancy reaching a high of 46.7%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $323, occupancy could drop to 28.5%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poza Rica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Poza Rica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Poza Rica (2025)
Exploring the top neighborhoods for short-term rentals in Poza Rica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of Poza Rica, bustling with shops, restaurants, and civic amenities. A prime location for visitors looking to explore the city and nearby attractions. | Plaza de la Amistad, Catedral de Poza Rica, Parque de los Petenes, Museo de la Pirámide de los Tajines, Central Market |
| Tuxpan Beach | A popular beach destination close to Poza Rica, ideal for coastal getaways. Attracts tourists for its beautiful beaches and water activities. | Playa Tuxpan, El Faro Beach Club, Marina Tuxpan, Tuxpan River, Water sports rentals |
| Jalpan | A quieter, more tranquil area known for its natural beauty and proximity to the Sierra Madre mountains. Perfect for those seeking a rustic getaway. | Cascadas de Jalpan, Sierra Madre Oriental, Ecotourism trails, Local markets, Natural parks |
| Papantla | Famous for its vanilla production and close proximity to historical sites. A great spot for cultural tourism and discovering Totonac heritage. | El Tajín archaeological site, Vanilla plantations, Totonac cultural experiences, Papantla's Plaza de las Armas, Local festivals |
| Cerro de las Campanas | A scenic hill offering panoramic views of Poza Rica. Ideal for nature lovers and hikers, with opportunities for outdoor activities. | Views of Poza Rica, Hiking trails, Picnic areas, Natural landscapes |
| Pueblo de la Playa | A charming beach village known for its laid-back vibe and coastal charm. Popular among those looking to relax by the sea. | Local seafood eateries, Beachfront properties, Surfing spots, Community festivals |
| Veracruz City | While further away, Veracruz City is a significant tourist destination with historical and cultural attractions, making it a good option for day trips from Poza Rica. | Veracruz Aquarium, Fort San Juan de Ulúa, Malecón de Veracruz, Café de la Parroquia, Puerto de Veracruz |
| Huauchinango | A picturesque town known for lush landscapes and waterfalls. Great for eco-tourism and exploring the surrounding nature. | Cascada de las Tres Marías, Centro Histórico de Huauchinango, Local artisan markets, Outdoor adventure tours, Natural parks |
Understanding Airbnb License Requirements & STR Laws in Poza Rica (2025)
While Poza Rica, Veracruz, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poza Rica to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Poza Rica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Poza Ricabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Yard house
Entire Place • 3 bedrooms
Gran Apartamento 1 Para Grupos (Invoice)
Entire Place • 4 bedrooms
Apartment five de Mayo
Entire Place • 3 bedrooms
Home for large groups (3 bedrooms)
Entire Place • 3 bedrooms
beautiful house in front of church
Entire Place • 2 bedrooms
Full house, surveillance 24 hrs. 10 people
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Poza Rica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Poza Rica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sergio Antonio | 7 | $47,869 | 400 | 4.85/5.0 |
| Mitzi Karolina | 2 | $25,739 | 23 | 4.81/5.0 |
| Encasa | 2 | $18,915 | 17 | 4.68/5.0 |
| Operadora Y Comercializadora D | 2 | $18,768 | 39 | 4.85/5.0 |
| Heder Fredy | 2 | $17,539 | 152 | 4.66/5.0 |
| Gerardo Díaz | 2 | $13,305 | 245 | 4.89/5.0 |
| Luis | 3 | $11,422 | 152 | 4.75/5.0 |
| Raul | 1 | $10,875 | 32 | 4.84/5.0 |
| Olivia | 1 | $9,203 | 40 | 4.85/5.0 |
| Gloria | 1 | $7,204 | 30 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poza Rica.
Dive Deeper: Advanced Poza Rica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poza Rica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPoza Rica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Poza Rica
- The Poza Rica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.2% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Poza Rica, House properties are the most common (46.7%), reflecting the local real estate landscape.
- Houses represent a significant 46.7% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Poza Rica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Poza Rica
- The dominant room capacity in Poza Rica is 1 bedroom listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Poza Rica, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Poza Rica.
Poza Rica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Poza Rica
- The most common guest capacity trend in Poza Rica vacation rentals is listings accommodating 8+ guests (17.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Poza Rica STR market, accounting for 35.6% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poza Rica.
- On average, properties in Poza Rica are equipped to host 4.6 guests.
Poza Rica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Poza Rica
- The most common availability pattern in Poza Rica falls within the 181-270 days range, representing 42.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Poza Rica (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Poza Rica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
45.2% of total
2 Nights
20 listings
47.6% of total
30+ Nights
3 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Poza Rica is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.8%) of the Poza Rica Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Poza Rica hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poza Rica.
Poza Rica Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
25.6% of total
Moderate
18 listings
46.2% of total
Firm
9 listings
23.1% of total
Strict
2 listings
5.1% of total
Cancellation Policy Insights for Poza Rica
- The prevailing Airbnb cancellation policy trend in Poza Rica is Moderate, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 71.8% of listings offering Flexible or Moderate policies. This suggests guests in Poza Rica may expect booking flexibility.
- Strict cancellation policies are quite rare (5.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.2% market standard in Poza Rica.
- Using a Strict policy might deter some guests, as only 5.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Poza Rica.
Poza Rica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Poza Rica
- The overall average booking lead time for vacation rentals in Poza Rica is 22 days.
- Guests book furthest in advance for stays during August (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (31 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Poza Rica.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Poza Rica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Poza Rica (2025)
Amenity Prevalence
Amenity Insights for Poza Rica
- Essential amenities in Poza Rica that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Poza Rica: Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Poza Rica to stay competitive.
Poza Rica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Poza Rica
- The typical guest profile for Airbnb in Poza Rica consists of primarily domestic travelers (95%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 94.7% of guests.
- Key international markets include Mexico (94.7%) and United States (3.4%).
- Top languages spoken are Spanish (68.3%) followed by English (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Heroica Veracruz.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Poza Rica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 19 | $1,945 | $196.01 | 28% |
| Santa Ana Portales | 162 | $1,529 | $193.78 | 28% |
| Terrenos del Lote "La Isla" | 33 | $1,471 | $133.82 | 29% |
| Costa Esmeralda | 14 | $1,273 | $160.77 | 28% |
| Playa de Chachalacas | 60 | $1,263 | $148.77 | 27% |
| San José Ocotillos | 50 | $1,090 | $119.56 | 24% |
| Mineral del Chico | 76 | $1,071 | $118.19 | 33% |
| Mandinga y Matoza | 53 | $1,059 | $94.93 | 32% |
| Puebla | 23 | $1,049 | $126.26 | 28% |
| San Francisco Mazapa | 19 | $1,034 | $75.94 | 40% |