Ocotlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tlaxcala, Mexico
Is Airbnb profitable in Ocotlán in 2025? Explore comprehensive Airbnb analytics for Ocotlán, Tlaxcala, Mexico to uncover income potential. This 2025 STR market report for Ocotlán, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Ocotlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocotlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ocotlán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ocotlán (2025)
Understanding the monthly revenue variations for Airbnb listings in Ocotlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocotlán is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocotlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $916+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $503 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $327 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocotlán
Ocotlán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ocotlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocotlán:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocotlán
Average Daily Rate (ADR) Airbnb Trends in Ocotlán (2025)
Effective short term rental pricing strategy in Ocotlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocotlán typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $64+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
- Typical properties (Median) charge around $26 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Ocotlán
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Airbnb Seasonality Analysis & Trends in Ocotlán (2025)
Peak Season (June, May, April)
- Revenue averages $801 per month
- Occupancy rates average 43.4%
- Daily rates average $37
Shoulder Season
- Revenue averages $404 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $36
Low Season (January, February, September)
- Revenue drops to average $267 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $36
Seasonality Insights for Ocotlán
- The Airbnb seasonality in Ocotlán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ocotlán's highest earning potential, with monthly revenues capable of climbing to $817, occupancy reaching a high of 47.9%, and ADRs peaking at $37.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $226, occupancy could drop to 28.7%, and ADRs may adjust down to $35.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocotlán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ocotlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ocotlán (2025)
Exploring the top neighborhoods for short-term rentals in Ocotlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The cultural and historical heart of Ocotlán, attracting visitors interested in local history and heritage. It's a vibrant area with traditional architecture, shops, and local cuisine. | Plaza de Ocotlán, Templo de San Juan Bautista, Museo de Ocotlán, Local markets, Cultural events and festivals |
| La Loma | A scenic neighborhood that offers panoramic views of the town and surrounding nature. Great for tourists looking for tranquility and beautiful landscapes, while being close to urban amenities. | Viewpoints, Nature trails, Parque Ecológico, Local eateries, Artisan markets |
| San Pedro | A popular residential area that provides a local experience with community vibes. Visitors can enjoy the authentic culture and dining options preferred by locals. | Local parks, Cafés and restaurants, Artisan shops, Cultural festivals, Community events |
| San Rafael | Known for its family-friendly atmosphere and parks, this area is ideal for travelers with children. It's close to amenities and provides a peaceful stay. | Parque San Rafael, Family amusement areas, Community markets, Local sports events |
| Ocotlán Industrial Park | An area that caters to business travelers due to its proximity to various industries and businesses. Good for those visiting for work or looking for short-term stays. | Business centers, Corporate offices, Transport connections |
| Barrio La Virgen | A charming traditional neighborhood that offers visitors a glimpse into local life, with vibrant streets and friendly locals. Excellent for cultural immersion. | Local craft shops, Cultural events, Traditional eateries, Artisan fairs |
| Zacatempan | A nearby area known for its natural beauty and outdoor activities. Ideal for nature lovers and those looking for a getaway. | Nature parks, Hiking trails, Lakes, Bird watching |
| El Zapote | A quiet area on the outskirts of Ocotlán, perfect for visitors wanting peace and nature, while still being close to town amenities. Good for eco-tourism. | Natural reserves, Rural landscapes, Outdoor activities, Local guides |
Understanding Airbnb License Requirements & STR Laws in Ocotlán (2025)
While Ocotlán, Tlaxcala, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocotlán to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ocotlán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocotlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
QuintaTemazcalli, Temazcal residence,swimming pool,chime
Entire Place • 4 bedrooms
Dyg Loma Bonita
Entire Place • 3 bedrooms
Dpto a 3 minutos del zócalo
Entire Place • 2 bedrooms
Hermoso departamento un lugar para relax
Entire Place • 2 bedrooms
"Casa Estela" spotless and comfortable.
Entire Place • 2 bedrooms
Apartamento Mid Century en Urbanización Cerrada
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ocotlán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ocotlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 1 | $31,549 | 49 | 4.96/5.0 |
| Roselia | 1 | $12,465 | 64 | 4.88/5.0 |
| Miguel | 3 | $10,090 | 574 | 4.53/5.0 |
| Eduardo | 3 | $8,411 | 122 | 4.86/5.0 |
| Fidel | 2 | $7,593 | 14 | 2.46/5.0 |
| Host #115939501 | 1 | $6,941 | 6 | 4.33/5.0 |
| Joel Noé | 2 | $6,503 | 46 | 4.79/5.0 |
| Cristina | 1 | $6,378 | 80 | 4.98/5.0 |
| Oscar | 1 | $5,531 | 242 | 4.77/5.0 |
| Ruben | 1 | $4,868 | 115 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocotlán.
Dive Deeper: Advanced Ocotlán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocotlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcotlán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocotlán
- The Ocotlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocotlán, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Ocotlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocotlán
- The dominant room capacity in Ocotlán is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Ocotlán, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocotlán.
Ocotlán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocotlán
- The most common guest capacity trend in Ocotlán vacation rentals is listings accommodating 8+ guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Ocotlán STR market, accounting for 44.8% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocotlán.
- On average, properties in Ocotlán are equipped to host 4.4 guests.
Ocotlán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocotlán
- The most common availability pattern in Ocotlán falls within the 181-270 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ocotlán (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ocotlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
79.2% of total
2 Nights
4 listings
16.7% of total
30+ Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ocotlán is 1 Night, adopted by 79.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.9%) of the Ocotlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 79.2% of Ocotlán hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocotlán.
Ocotlán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
29.2% of total
Moderate
10 listings
41.7% of total
Firm
5 listings
20.8% of total
Strict
2 listings
8.3% of total
Cancellation Policy Insights for Ocotlán
- The prevailing Airbnb cancellation policy trend in Ocotlán is Moderate, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Ocotlán may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Ocotlán.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocotlán.
Ocotlán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocotlán
- The overall average booking lead time for vacation rentals in Ocotlán is 17 days.
- Guests book furthest in advance for stays during November (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (20 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Ocotlán.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Ocotlán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ocotlán (2025)
Amenity Prevalence
Amenity Insights for Ocotlán
- Essential amenities in Ocotlán that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocotlán: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocotlán to stay competitive.
Ocotlán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ocotlán
- The typical guest profile for Airbnb in Ocotlán consists of primarily domestic travelers (92%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 92.3% of guests.
- Key international markets include Mexico (92.3%) and United States (4.8%).
- Top languages spoken are Spanish (57.6%) followed by English (32.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Tlaxcala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ocotlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Yautepec de Zaragoza | 12 | $2,753 | $246.48 | 27% |
| Rancho San Diego | 19 | $2,367 | $256.96 | 33% |
| La Ladrillera | 28 | $2,273 | $235.35 | 32% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Xalmolonco | 21 | $2,075 | $276.55 | 28% |
| Granjas Mérida | 21 | $1,927 | $238.09 | 31% |
| Atlatlahucan | 69 | $1,863 | $249.73 | 28% |
| Lomas de Cocoyoc | 149 | $1,752 | $250.75 | 28% |