Airbnb Market Analytics, Statistics and Data in Reynosa, Tamaulipas, Mexico

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Reynosa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Reynosa:

Average Daily Rate

$45

Occupancy Rate

39.38%

Annual Revenue

$6,013

Revenue Growth YoY

7.85%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

136

How much do Airbnb hosts make on average per month in Reynosa?

The short-term rental market in Reynosa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $712 per month
Strong performing properties (top 25%) make $1,071 or more
Best-in-class properties (top 10%) achieve $1,397+ monthly
Entry-level properties (bottom 25%) typically earn around $349

Revenue Variations by Month

Occupancy Rates Throughout the Year in Reynosa

The market in Reynosa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 38% occupancy rates
Strong performing properties (top 25%) achieve 63% or higher
Best-in-class properties (top 10%) reach 80%+occupancy
Entry-level properties (bottom 25%) average around 17%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Reynosa

Daily rates in Reynosa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $40 per night
Strong performing properties (top 25%) secure $51 or more
Best-in-class properties (top 10%) pull in $76+ per night
Entry-level properties (bottom 25%) earn around $31

Daily Rate Variations by Month

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Seasonality patterns in Reynosa

Peak Season (June, March, May)

Revenue peaks at $1098.07 per month
Occupancy rates reach 46.50%
Daily rates average $49.61

Shoulder Season

Revenue averages $778.64 per month
Occupancy maintains 41.46%
Daily rates hold at $45.16

Low Season (September, December, January)

Revenue drops to $390.71 per month
Occupancy decreases to 28.50%
Daily rates adjust to $41.58

Is it still profitable to do Airbnb in Reynosa in 2025?

Yes! Reynosa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $779 and The market's 136 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Reynosa

Area	Why Choose This Area	Key Attractions
Zona Centro	The central area of Reynosa, known for its vibrant street life and proximity to cultural landmarks. Ideal for travelers wanting to experience the local culture, shops, and food.	Plaza Principal, Plaza de la Republica, Museo Histórico, Cathedral of Reynosa, Teatro Principal
Río Bravo	Close to the Rio Bravo river, this area offers a relaxing environment and natural beauty, appealing to tourists who want a serene getaway and outdoor activities.	Rio Bravo River, Parks and nature trails, Fishing spots, Local eateries
La Cañada	A residential area that also caters to visitors, offering calm surroundings and easy access to local amenities. Good for families and longer stays.	Local shopping centers, Parks, Cafes
Las Fuentes	A modern neighborhood with ample dining and shopping options, making it attractive for tourists looking for convenience and comfort during their stay.	Las Fuentes Shopping Mall, Grocery stores, Restaurants, Cinemas
Infonavit	Popular with families and offering various amenities, this area is great for those seeking a more local experience away from the tourist hustle.	Local parks, Family-friendly restaurants, Schools, Markets
Villa de Juárez	Located near the Reynosa border, this area is important for cross-border travelers and offers various lodging options for business and leisure.	Proximity to the US border, Local shops, Street markets
Las Torres	Another emerging neighborhood known for its newer developments, suitable for those looking for modern accommodations and easy access to major roads.	New developments, Shopping options, Short drive to city center
El Campestre	An upscale residential area with a tranquil environment, ideal for travelers seeking luxury and high-end accommodations.	Golf courses, Luxury restaurants, Spas, Nature reserves

Do you need a license for Airbnb in Reynosa?

$83.17

Daily Rate

Top Performing Professional Hosts in Reynosa

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Julian Rafael	7	$56,335	101	4.09/5.0
Plaza	4	$41,651	81	4.88/5.0
Demetrio	4	$38,234	116	4.84/5.0
Casas Puertas	6	$36,456	312	4.61/5.0
Diana Elideth	1	$32,822	18	4.61/5.0
Omar	3	$27,401	73	4.73/5.0
Pangea	8	$26,506	101	2.81/5.0
Vero	7	$24,880	40	3.73/5.0
Rigoberto	8	$20,694	84	4.63/5.0
Santos D'Vita	2	$20,540	82	4.54/5.0

Additional analytics on vacation rental, real estate, short term rental data in Reynosa

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (77.9%), with house and apartment & condo properties comprising 83.1% of inventory

Room Capacity Distribution

Analysis of 136 properties in Reynosa shows that 1 bedroom properties are most prevalent, making up 44.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.0% of all listings.

Key Insights

Most common: 1 bedroom (44.1%)
Least common: 4 bedrooms (5.1%)
Market concentration: 75.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 136 properties in Reynosa reveals that 2 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.7% of the market.

Key Insights

Most common capacity: 2 guests (27.2% of market)
Least common capacity: 1 guest (1.5% of market)
Average guest capacity: 3.9 guests per property
Market concentration: 50.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 136 properties in Reynosa, the most common availability pattern is 271-366 days (43.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.5% of properties).

Key Insights

Most common availability window: 271-366 days (43.4%)
Most common booking duration: 31-90 days (26.5%)
Properties with high availability (180+ days): 67.6%
Properties with long-term bookings (180+ days): 33.1%

Minimum Stay Distributions

1 Night (64.8%)

1 Night

81 listings

64.8% of total

2 Nights (20%)

2 Nights

25 listings

20% of total

3 Nights (6.4%)

3 Nights

8 listings

6.4% of total

4-6 Nights (6.4%)

4-6 Nights

8 listings

6.4% of total

7-29 Nights (0.8%)

7-29 Nights

1 listings

0.8% of total

30+ Nights (1.6%)

30+ Nights

2 listings

1.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 84.8%
Mid-length stays (4-6 nights) represent 6.4% of listings
Monthly+ stays (1.6%) suggest a stable extended-stay market
High market flexibility with 91.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (50.8%)

Flexible

60 listings

50.8% of total

Moderate (15.3%)

Moderate

18 listings

15.3% of total

Firm (5.1%)

Firm

6 listings

5.1% of total

Strict (28.8%)

Strict

34 listings

28.8% of total

Key Insights

Flexible is the preferred policy at 50.8% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 66.1% of the market
Strong market consensus around Flexible policies
Firm policies are least common at 5.1% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Apr, Sep, averaging 19 days
Shortest booking windows are in Jul, Feb, Oct, averaging 8 days
Spring shows the longest average booking window at 17 days, while Winter has the shortest at 10 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 17 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jul-Oct when lead times are shortest

Popular Airbnb Amenities in Reynosa

Below is the distribution of amenities across listings in Reynosa:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 77.8% of total guests, indicating a dominant local market share.
Primary international markets: United States (18.5%) and Puerto Rico (0.9%)
Spanish is the top language at 60.5%, followed by English (34.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%

Recommendations

Target marketing campaigns for Reynosa and Mexico City markets
Develop localized content for United States and Puerto Rico
Prioritize Spanish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Reynosa. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
City-by-the Sea	20	$4,826	$450.04	36%
Port Mansfield	21	$3,578	$340.37	33%
Port Aransas	1,994	$3,264	$418.94	33%
South Padre Island	2,296	$3,003	$314.90	37%
Portland	10	$2,835	$185.23	50%
Rio Hondo	46	$2,792	$300.59	31%
Riviera	14	$2,431	$206.02	36%
Corpus Christi	1,868	$2,139	$198.42	39%
Alton	16	$1,967	$321.23	36%
Montemorelos	20	$1,915	$257.95	28%

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