Matamoros Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tamaulipas, Mexico
Is Airbnb profitable in Matamoros in 2025? Explore comprehensive Airbnb analytics for Matamoros, Tamaulipas, Mexico to uncover income potential. This 2025 STR market report for Matamoros, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Matamoros, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matamoros Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matamoros Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matamoros (2025)
Understanding the monthly revenue variations for Airbnb listings in Matamoros is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matamoros is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matamoros across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,306+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $241, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matamoros
Matamoros Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matamoros STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matamoros:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matamoros
Average Daily Rate (ADR) Airbnb Trends in Matamoros (2025)
Effective short term rental pricing strategy in Matamoros involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matamoros typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $56 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Matamoros
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Airbnb Seasonality Analysis & Trends in Matamoros (2025)
Peak Season (May, April, June)
- Revenue averages $902 per month
- Occupancy rates average 33.3%
- Daily rates average $49
Shoulder Season
- Revenue averages $593 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $46
Low Season (February, March, September)
- Revenue drops to average $418 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $44
Seasonality Insights for Matamoros
- The Airbnb seasonality in Matamoros shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matamoros's highest earning potential, with monthly revenues capable of climbing to $938, occupancy reaching a high of 47.6%, and ADRs peaking at $49.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $386, occupancy could drop to 30.5%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matamoros.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matamoros seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matamoros (2025)
Exploring the top neighborhoods for short-term rentals in Matamoros? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Matamoros offers a vibrant cultural experience. It's close to many landmarks, shops, and restaurants that attract tourists looking to explore local history and culture. | Zócalo de Matamoros, Casa de la Cultura, Museo de Historia, Teatro Reforma, Plaza Hidalgo |
| Colonia Unidad Nacional | A residential area that is growing in popularity for short rentals due to its proximity to schools and businesses, appealing to families and workers. | Plaza Fiesta, Parque Olímpico, Cinemex, Supermercados, Centro Comercial |
| Nuevo Matamoros | A developing area that offers modern amenities and is popular among business travelers due to its proximity to the US-Mexico border. | Centro de Negocios, Parque Temático, Zonas de Comercio, Restaurantes locales |
| Puerta de Matamoros | Located near the international bridge, this area attracts tourists crossing the border and offers various short-term rental properties. | International Bridge, Local Markets, Valle de Matamoros, Cafés |
| El Casco | A quaint neighborhood known for its local flavor and traditional architecture. Offers an authentic experience of living in Matamoros. | Mercado Juárez, Plaza de la Libertad, Iglesia de San Juan, Restaurantes típicos |
| Colonia Jardín | A peaceful zone that is ideal for families seeking spacious accommodations. This area is known for parks and recreational spaces. | Parque Jardín, Biblioteca Municipal, Áreas recreativas, Cafeterías familiares |
| Colonia 20 de Noviembre | This area features a mix of residential and commercial properties, attracting visitors looking for budget-friendly options close to local attractions. | Centros comerciales, Mercados locales, Restaurantes económicos, Centros recreativos |
| Colonia Buenavista | Known for its tranquil streets and access to parks, this area is perfect for vacationers who desire a relaxed and local atmosphere. | Parque del Pueblo, Cafés y pastelerías, Comida callejera, Centros comunitarios |
Understanding Airbnb License Requirements & STR Laws in Matamoros (2025)
While Matamoros, Tamaulipas, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matamoros to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matamoros (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matamorosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Parque Periférico
Entire Place • 4 bedrooms
Comfortable and central apartment in H. Matamoros
Entire Place • 3 bedrooms
Consulate apartment 1 min from the consulate
Entire Place • 1 bedroom
Divine and NEW APARTMENT
Entire Place • 3 bedrooms
Casa Real (3 recamaras) behind shopping mall
Entire Place • 3 bedrooms
House in H. Matamoros 2 min Puente Los Tomates
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matamoros (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matamoros based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liliana Y Héctor | 6 | $74,632 | 340 | 4.94/5.0 |
| Jorge | 11 | $71,424 | 703 | 4.77/5.0 |
| Luis Armando | 4 | $47,249 | 99 | 4.62/5.0 |
| Alma | 10 | $36,321 | 546 | 4.03/5.0 |
| Víctor | 9 | $35,609 | 251 | 4.31/5.0 |
| Elisa Azucena | 8 | $33,119 | 607 | 4.80/5.0 |
| Gabriel | 8 | $31,204 | 239 | 4.60/5.0 |
| Tere | 5 | $28,934 | 99 | 4.89/5.0 |
| Ignacio | 2 | $27,875 | 108 | 4.70/5.0 |
| Ricardo | 6 | $27,406 | 183 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matamoros.
Dive Deeper: Advanced Matamoros STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matamoros. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatamoros Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matamoros
- The Matamoros Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matamoros, Apartment/Condo properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 27.6% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Matamoros Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matamoros
- The dominant room capacity in Matamoros is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Matamoros, indicating a high concentration in these sizes.
Matamoros Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matamoros
- The most common guest capacity trend in Matamoros vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Matamoros STR market, accounting for 54.6% of listings.
- 15.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matamoros.
- On average, properties in Matamoros are equipped to host 3.3 guests.
Matamoros Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matamoros
- The most common availability pattern in Matamoros falls within the 271-366 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matamoros (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matamoros Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
106 listings
71.1% of total
2 Nights
28 listings
18.8% of total
3 Nights
10 listings
6.7% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
3 listings
2% of total
Key Insights
- The most prevalent minimum stay requirement in Matamoros is 1 Night, adopted by 71.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.9%) of the Matamoros Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.1% of Matamoros hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matamoros.
Matamoros Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
87 listings
59.6% of total
Moderate
29 listings
19.9% of total
Firm
17 listings
11.6% of total
Strict
13 listings
8.9% of total
Cancellation Policy Insights for Matamoros
- The prevailing Airbnb cancellation policy trend in Matamoros is Flexible, used by 59.6% of listings.
- The market strongly favors guest-friendly terms, with 79.5% of listings offering Flexible or Moderate policies. This suggests guests in Matamoros may expect booking flexibility.
- Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 59.6% market standard in Matamoros.
- Given the high prevalence of Flexible policies (59.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matamoros.
Matamoros STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matamoros
- The overall average booking lead time for vacation rentals in Matamoros is 13 days.
- Guests book furthest in advance for stays during January (average 17 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (14 days avg.) sees the longest lead times, while Spring (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Matamoros.
- Target marketing efforts for the Winter season well in advance (at least 14 days) to capture early planners.
- Monitor your own booking lead times against these Matamoros averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matamoros (2025)
Amenity Prevalence
Amenity Insights for Matamoros
- Essential amenities in Matamoros that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matamoros: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matamoros to stay competitive.
Matamoros Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matamoros
- The typical guest profile for Airbnb in Matamoros consists of primarily domestic travelers (79%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.9% of guests.
- Key international markets include Mexico (78.9%) and United States (19.4%).
- Top languages spoken are Spanish (60.6%) followed by English (33.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Matamoros.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matamoros Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Mansfield | 21 | $3,472 | $355.70 | 32% |
| South Padre Island | 2,276 | $2,753 | $314.98 | 36% |
| Rio Hondo | 46 | $2,633 | $307.22 | 30% |
| Alton | 15 | $2,024 | $357.31 | 34% |
| Port Isabel | 228 | $1,781 | $201.77 | 35% |
| Rancho Viejo | 32 | $1,665 | $146.92 | 38% |
| Laguna Vista | 97 | $1,616 | $208.36 | 36% |
| Mission | 112 | $1,575 | $137.09 | 41% |
| Harlingen | 116 | $1,499 | $137.62 | 43% |
| Mercedes | 16 | $1,395 | $101.98 | 42% |