Airbnb Market Analytics, Statistics and Data in Matamoros, Tamaulipas, Mexico

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Matamoros? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Matamoros:

Average Daily Rate

$47

Occupancy Rate

38.36%

Annual Revenue

$6,775

Revenue Growth YoY

1.57%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

167

How much do Airbnb hosts make on average per month in Matamoros?

The short-term rental market in Matamoros shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $687 per month
Strong performing properties (top 25%) make $999 or more
Best-in-class properties (top 10%) achieve $1,548+ monthly
Entry-level properties (bottom 25%) typically earn around $282

Revenue Variations by Month

Occupancy Rates Throughout the Year in Matamoros

The market in Matamoros shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 36% occupancy rates
Strong performing properties (top 25%) achieve 59% or higher
Best-in-class properties (top 10%) reach 74%+occupancy
Entry-level properties (bottom 25%) average around 17%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Matamoros

Daily rates in Matamoros vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $39 per night
Strong performing properties (top 25%) secure $57 or more
Best-in-class properties (top 10%) pull in $83+ per night
Entry-level properties (bottom 25%) earn around $30

Daily Rate Variations by Month

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Seasonality patterns in Matamoros

Peak Season (June, March, April)

Revenue peaks at $992.78 per month
Occupancy rates reach 48.12%
Daily rates average $52.00

Shoulder Season

Revenue averages $753.69 per month
Occupancy maintains 39.52%
Daily rates hold at $47.71

Low Season (August, September, January)

Revenue drops to $467.53 per month
Occupancy decreases to 29.68%
Daily rates adjust to $44.25

Is it still profitable to do Airbnb in Matamoros in 2025?

Yes! Matamoros demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $754 and The market's 167 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Matamoros

Area	Why Choose This Area	Key Attractions
Centro Historico	The historical center of Matamoros, known for its rich culture and history. It's a prime spot for tourists interested in local traditions and historical sites.	Plaza Hidalgo, Casa de la Cultura, Catedral de Nuestra Señora de los Remedios, Museo de Arte de Matamoros, Teatro Ideal
Las Pilas	A residential area that is becoming popular due to its proximity to local amenities and attractions. It offers a more authentic local living experience.	Parque Las Pilas, local restaurants, shopping centers, Cinepolis, Plaza Fiesta
Victoria	A vibrant area known for its lively atmosphere and variety of shops and eateries. It's a great spot for those who want to experience the local lifestyle.	Plaza Victoria, local cafes, Cafeteria del Parque, Mercado Argüelles, Esquina del Café
Frontera	Located near the border, this area attracts visitors and business travelers who are crossing into the United States. It's convenient for short stays.	Puente Internacional, Border Park, local markets, La Plaza, restaurants
Tomas Alva Edison	A developing neighborhood that is ideal for longer-term stays and attracts families and business travelers alike due to its amenities.	Parque Edison, shopping centers, local schools, community parks
La Salle	Close to major educational institutions, making it ideal for hosting students or families visiting the area for academic purposes.	Instituto La Salle, local parks, La Salle University, restaurants nearby
Colonia Solidaridad	A family-friendly neighborhood known for its parks and recreational activities, suitable for those traveling with children.	Parque Solidaridad, local festivals, children’s playgrounds, family-oriented restaurants
Plaza Sendero	A modern shopping center area that draws shoppers and visitors, making it a good choice for hosting guests looking for convenience.	Plaza Sendero shopping center, Cinemex, restaurants, local boutiques

Do you need a license for Airbnb in Matamoros?

$71.21

Daily Rate

Top Performing Professional Hosts in Matamoros

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Liliana Y Héctor	6	$80,591	340	4.94/5.0
Jorge	11	$79,942	703	4.77/5.0
Alma	10	$62,576	546	4.03/5.0
Luis Armando	4	$57,010	99	4.62/5.0
Víctor	9	$49,776	251	4.31/5.0
Ricardo	6	$42,258	183	4.47/5.0
Tere	5	$41,025	99	4.89/5.0
Gabriel	8	$39,170	239	4.60/5.0
Elisa Azucena	8	$35,505	607	4.80/5.0
Ignacio	2	$32,767	108	4.70/5.0

Additional analytics on vacation rental, real estate, short term rental data in Matamoros

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (76%), with apartment & condo and house properties comprising 91.6% of inventory

Room Capacity Distribution

Analysis of 167 properties in Matamoros shows that 1 bedroom properties are most prevalent, making up 46.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.1% of all listings.

Key Insights

Most common: 1 bedroom (46.7%)
Least common: 4 bedrooms (3.6%)
Market concentration: 70.1% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 167 properties in Matamoros reveals that 2 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.5% of the market.

Key Insights

Most common capacity: 2 guests (28.7% of market)
Least common capacity: 1 guest (1.2% of market)
Average guest capacity: 3.3 guests per property
Market concentration: 54.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 167 properties in Matamoros, the most common availability pattern is 271-366 days (34.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.3% of properties).

Key Insights

Most common availability window: 271-366 days (34.7%)
Most common booking duration: 181-270 days (35.3%)
Properties with high availability (180+ days): 59.9%
Properties with long-term bookings (180+ days): 43.7%

Minimum Stay Distributions

1 Night (72.7%)

1 Night

109 listings

72.7% of total

2 Nights (18.7%)

2 Nights

28 listings

18.7% of total

3 Nights (6.7%)

3 Nights

10 listings

6.7% of total

4-6 Nights (0.7%)

4-6 Nights

1 listings

0.7% of total

7-29 Nights (0.7%)

7-29 Nights

1 listings

0.7% of total

30+ Nights (0.7%)

30+ Nights

1 listings

0.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 91.4%
Mid-length stays (4-6 nights) represent 0.7% of listings
Monthly+ stays (0.7%) suggest a stable extended-stay market
High market flexibility with 98.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (59.9%)

Flexible

88 listings

59.9% of total

Moderate (19.7%)

Moderate

29 listings

19.7% of total

Firm (12.2%)

Firm

18 listings

12.2% of total

Strict (8.2%)

Strict

12 listings

8.2% of total

Key Insights

Flexible is the preferred policy at 59.9% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 79.6% of the market
Strong market consensus around Flexible policies
Strict policies are least common at 8.2% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jan, Nov, Dec, averaging 17 days
Shortest booking windows are in Jun, Aug, Sep, averaging 8 days
Winter shows the longest average booking window at 14 days, while Spring has the shortest at 11 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 14 days in advance
Consider early bird discounts during Spring to encourage longer lead times
Focus on last-minute booking promotions during Jun-Sep when lead times are shortest

Popular Airbnb Amenities in Matamoros

Below is the distribution of amenities across listings in Matamoros:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 78.8% of total guests, indicating a dominant local market share.
Primary international markets: United States (19.4%) and Colombia (0.3%)
Spanish is the top language at 62.1%, followed by English (33.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%

Recommendations

Target marketing campaigns for Mexico City and Matamoros markets
Develop localized content for United States and Colombia
Prioritize Spanish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Matamoros. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Port Mansfield	21	$3,578	$340.37	33%
South Padre Island	2,296	$3,003	$314.90	37%
Rio Hondo	46	$2,792	$300.59	31%
Alton	16	$1,967	$321.23	36%
Port Isabel	234	$1,879	$202.41	36%
Rancho Viejo	32	$1,737	$141.75	39%
Laguna Vista	100	$1,691	$203.70	36%
Harlingen	114	$1,592	$136.39	43%
Mission	124	$1,587	$131.59	43%
Brownsville	345	$1,414	$116.19	43%

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