Ciudad Victoria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tamaulipas, Mexico
Is Airbnb profitable in Ciudad Victoria in 2025? Explore comprehensive Airbnb analytics for Ciudad Victoria, Tamaulipas, Mexico to uncover income potential. This 2025 STR market report for Ciudad Victoria, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 127 active listings.
Whether you're considering an Airbnb investment in Ciudad Victoria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ciudad Victoria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ciudad Victoria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ciudad Victoria (2025)
Understanding the monthly revenue variations for Airbnb listings in Ciudad Victoria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ciudad Victoria is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ciudad Victoria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $928+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $632 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $384 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $190, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ciudad Victoria
Ciudad Victoria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ciudad Victoria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ciudad Victoria:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ciudad Victoria
Average Daily Rate (ADR) Airbnb Trends in Ciudad Victoria (2025)
Effective short term rental pricing strategy in Ciudad Victoria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ciudad Victoria typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $59+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Ciudad Victoria
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Airbnb Seasonality Analysis & Trends in Ciudad Victoria (2025)
Peak Season (June, May, April)
- Revenue averages $656 per month
- Occupancy rates average 35.1%
- Daily rates average $39
Shoulder Season
- Revenue averages $471 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $38
Low Season (February, March, November)
- Revenue drops to average $366 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $36
Seasonality Insights for Ciudad Victoria
- The Airbnb seasonality in Ciudad Victoria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ciudad Victoria's highest earning potential, with monthly revenues capable of climbing to $689, occupancy reaching a high of 49.6%, and ADRs peaking at $40.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $328, occupancy could drop to 28.9%, and ADRs may adjust down to $36.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ciudad Victoria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ciudad Victoria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ciudad Victoria (2025)
Exploring the top neighborhoods for short-term rentals in Ciudad Victoria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The main historical center of Ciudad Victoria, rich in culture and local history. It's the most visited area by tourists and has access to many local amenities. | Plaza de la Independencia, Teatro Juárez, Cathedral of Ciudad Victoria, Museo de Historia Natural, Casa de la Cultura |
| Colonia Jardín | A residential neighborhood known for its parks and family-friendly atmosphere. A great location for families and longer-term stays. | Parque Cumbres, Parque Rincón del Río, Centro de Salud, Tienda de Abarrotes, Plaza Jardín |
| Colonia Manantiales | A newer, developing area that offers more modern amenities and is favored by expatriates and professionals. It's a quieter neighborhood yet close to the city | Parque Manantiales, Río San Marcos, Plaza Manantiales, Cafés y restaurantes locales, Centros comerciales |
| Colonia Huertas | Known for its lush green spaces and quiet environment. It's perfect for short-term renters looking for tranquility and a break from the hustle of city life. | Parque Huertas, Mercado Municipal, Paseo de la Reforma, Cafés locales, Actividades culturales |
| Colonia 20 de Noviembre | A bustling neighborhood that offers easy access to shopping and dining, making it a lively spot for short-term tourists. | Plaza de la 20, Tienda de Electrodomésticos, Cafeterías, Plazas gourmet, Zonas de entretenimiento |
| Colonia Las Brisas | A more upscale neighborhood with luxury options and proximity to nature parks, appealing to higher-budget travelers. | Parque Las Brisas, Restaurantes de alta cocina, Centros de entretenimiento, Tiendas de lujo, Actividades al aire libre |
| Colonia Lomas del Río | Featuring scenic river views and outdoor recreational opportunities, this area is good for those who enjoy nature and outdoor activities. | Río San Marcos, Caminatas por la naturaleza, Actividades al aire libre, Restaurantes junto al río, Zonas de camping |
| Colonia Nueva Victoria | A developing area with modern housing that is attracting young investors and travelers looking for more affordable, yet comfortable options. | Centros de salud, Parques infantiles, Zonas de arte urbano, Comercios locales, Plazas de recreo |
Understanding Airbnb License Requirements & STR Laws in Ciudad Victoria (2025)
While Ciudad Victoria, Tamaulipas, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ciudad Victoria to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ciudad Victoria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ciudad Victoriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nature, Tranquility, Peace & Comfort
Entire Place • 4 bedrooms
Casa México with Pool and BBQ
Entire Place • 2 bedrooms
4146 Comfortable, spacious and illuminated
Entire Place • 3 bedrooms
4155 Modern, spacious, bright, safe, cozy
Entire Place • 3 bedrooms
Casa villarreal en cd. Victoria con alberca
Entire Place • 1 bedroom
4143 Excellent Location, Safety and Comfort
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ciudad Victoria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ciudad Victoria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Constancio | 6 | $91,131 | 214 | 4.96/5.0 |
| Pablo | 4 | $34,398 | 610 | 4.82/5.0 |
| Adriana | 5 | $31,151 | 424 | 4.92/5.0 |
| Laura Anel | 2 | $29,023 | 81 | 4.71/5.0 |
| Jesus Roberto | 5 | $26,353 | 315 | 4.86/5.0 |
| Juan Guadalupe | 3 | $18,543 | 46 | 4.86/5.0 |
| Francisca | 3 | $17,420 | 470 | 4.84/5.0 |
| Luis | 4 | $15,776 | 219 | 4.79/5.0 |
| Norma | 2 | $14,977 | 17 | 4.95/5.0 |
| Jose Antonio | 10 | $14,948 | 409 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ciudad Victoria.
Dive Deeper: Advanced Ciudad Victoria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ciudad Victoria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCiudad Victoria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ciudad Victoria
- The Ciudad Victoria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ciudad Victoria, Apartment/Condo properties are the most common (60.6%), reflecting the local real estate landscape.
- Houses represent a significant 32.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.1%) offer potential for unique stay experiences.
Ciudad Victoria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ciudad Victoria
- The dominant room capacity in Ciudad Victoria is 1 bedroom listings, making up 53.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.5% of the active Airbnb listings in Ciudad Victoria, indicating a high concentration in these sizes.
- With over half the market (53.5%) consisting of studios or 1-bedroom units, Ciudad Victoria is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ciudad Victoria.
Ciudad Victoria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ciudad Victoria
- The most common guest capacity trend in Ciudad Victoria vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Ciudad Victoria STR market, accounting for 44.9% of listings.
- 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ciudad Victoria.
- On average, properties in Ciudad Victoria are equipped to host 3.5 guests.
Ciudad Victoria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ciudad Victoria
- The most common availability pattern in Ciudad Victoria falls within the 181-270 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ciudad Victoria (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ciudad Victoria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
91 listings
79.8% of total
2 Nights
19 listings
16.7% of total
4-6 Nights
1 listings
0.9% of total
30+ Nights
3 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ciudad Victoria is 1 Night, adopted by 79.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.5%) of the Ciudad Victoria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 79.8% of Ciudad Victoria hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ciudad Victoria.
Ciudad Victoria Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
73 listings
65.8% of total
Moderate
22 listings
19.8% of total
Firm
5 listings
4.5% of total
Strict
11 listings
9.9% of total
Cancellation Policy Insights for Ciudad Victoria
- The prevailing Airbnb cancellation policy trend in Ciudad Victoria is Flexible, used by 65.8% of listings.
- The market strongly favors guest-friendly terms, with 85.6% of listings offering Flexible or Moderate policies. This suggests guests in Ciudad Victoria may expect booking flexibility.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 65.8% market standard in Ciudad Victoria.
- Given the high prevalence of Flexible policies (65.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ciudad Victoria.
Ciudad Victoria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ciudad Victoria
- The overall average booking lead time for vacation rentals in Ciudad Victoria is 11 days.
- Guests book furthest in advance for stays during June (average 15 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (12 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (11 days) as a baseline for your pricing and availability strategy in Ciudad Victoria.
- Target marketing efforts for the Summer season well in advance (at least 12 days) to capture early planners.
- Monitor your own booking lead times against these Ciudad Victoria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ciudad Victoria (2025)
Amenity Prevalence
Amenity Insights for Ciudad Victoria
- Essential amenities in Ciudad Victoria that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ciudad Victoria: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ciudad Victoria to stay competitive.
Ciudad Victoria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ciudad Victoria
- The typical guest profile for Airbnb in Ciudad Victoria consists of primarily domestic travelers (93%), often arriving from nearby Ciudad Victoria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 93.2% of guests.
- Key international markets include Mexico (93.2%) and United States (5.1%).
- Top languages spoken are Spanish (67.5%) followed by English (27.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ciudad Victoria and Monterrey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ciudad Victoria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Real de Catorce | 49 | $683 | $108.87 | 23% |
| El Naranjo | 27 | $544 | $78.99 | 22% |
| El Refugio | 18 | $535 | $49.39 | 30% |
| San Luis Potosí | 45 | $496 | $66.79 | 37% |
| Linares | 18 | $460 | $60.63 | 32% |
| San Luis Potosí City | 717 | $432 | $44.40 | 38% |
| Villa de Pozos | 146 | $376 | $42.59 | 41% |
| Matehuala | 38 | $355 | $46.40 | 31% |
| Cedral | 10 | $323 | $46.20 | 31% |
| Los Lagos | 11 | $310 | $38.41 | 35% |