Airbnb Market Analytics, Statistics and Data in Ciudad Victoria, Tamaulipas, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ciudad Victoria? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ciudad Victoria:
How much do Airbnb hosts make on average per month in Ciudad Victoria?
The short-term rental market in Ciudad Victoria shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $501 per month
- Strong performing properties (top 25%) make $826 or more
- Best-in-class properties (top 10%) achieve $1,095+ monthly
- Entry-level properties (bottom 25%) typically earn around $212
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ciudad Victoria
The market in Ciudad Victoria shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ciudad Victoria
Daily rates in Ciudad Victoria vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $45 or more
- Best-in-class properties (top 10%) pull in $61+ per night
- Entry-level properties (bottom 25%) earn around $25
Daily Rate Variations by Month
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Seasonality patterns in Ciudad Victoria
Peak Season (June, April, March)
- Revenue peaks at $855.97 per month
- Occupancy rates reach 49.61%
- Daily rates average $43.79
Shoulder Season
- Revenue averages $605.72 per month
- Occupancy maintains 38.77%
- Daily rates hold at $40.46
Low Season (December, September, January)
- Revenue drops to $408.43 per month
- Occupancy decreases to 28.94%
- Daily rates adjust to $37.79
Is it still profitable to do Airbnb in Ciudad Victoria in 2025?
Yes! Ciudad Victoria demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $606 and The market's 129 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ciudad Victoria
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | Cultural heart of Ciudad Victoria with historic buildings, museums, and dining options. Ideal for tourists looking to explore the city’s history and local cuisine. | Plaza Hidalgo, Museo Tamatán, Templo de San Isidro, Teatro Juárez, Casa de la Cultura |
| Zona Centro | Main commercial and social area, bustling with activity and known for shopping and nightlife. Great location for visitors looking to experience local life. | Catedral del Immaculada Concepción, Mercado Argüelles, Plaza de la Libertad, Barrios de la música |
| Las Flores | A residential neighborhood that offers a peaceful atmosphere and proximity to parks and amenities, making it ideal for families and longer stays. | Parque Las Flores, Plaza San Antonio, Cafés y restaurantes locales |
| Paseo de la Reforma | Modern area with green spaces, ideal for relaxation and outdoor activities. Attracts those looking for tranquility in the city. | Parque Tamatán, Centros de Recreación, Actividades Deportivas |
| Villa de Casas | Suburban area known for its family-friendly environment and proximity to recreational spaces, attractive for families visiting Ciudad Victoria. | Parque de Villa, Centros comerciales, Restaurantes familiares |
| Mante | Known for its natural beauty and proximity to eco-tourism, attracting guests interested in outdoor activities and nature experiences. | Reserva de la Biosfera El Cielo, Cascadas de Mante, Rutas de senderismo |
| Lomas de San Miguel | An upscale neighborhood known for its spacious residences and quiet environment, ideal for guests looking for a comfortable and serene stay. | Parques locales, Centros comerciales, Áreas de entretenimiento familiar |
| Colonia La Loma | Emerging area with a mix of residential and urban developments, it attracts younger travelers interested in a vibrant community atmosphere. | Cafés locales, Mercados nocturnos, Eventos culturales |
Do you need a license for Airbnb in Ciudad Victoria?
We recommend checking directly with Ciudad Victoria's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ciudad Victoria
Casa México with Pool and BBQ
Entire Place • 2 bedrooms
Nature, Tranquility, Peace & Comfort
Entire Place • 4 bedrooms
4146 Comfortable, spacious and illuminated
Entire Place • 3 bedrooms
4155 Modern, spacious, bright, safe, cozy
Entire Place • 3 bedrooms
Departamento completo
Entire Place • 2 bedrooms
103 Cozy , Comfortable, Equipped & Heated
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Ciudad Victoria
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Constancio | 6 | $98,951 | 214 | 4.96/5.0 |
| Pablo | 4 | $42,202 | 610 | 4.82/5.0 |
| Laura Anel | 2 | $34,872 | 81 | 4.71/5.0 |
| Adriana | 5 | $32,786 | 424 | 4.92/5.0 |
| Jesus Roberto | 5 | $29,203 | 315 | 4.86/5.0 |
| Jose Antonio | 10 | $24,127 | 409 | 4.58/5.0 |
| Patricia | 3 | $23,536 | 89 | 4.64/5.0 |
| Francisca | 3 | $22,855 | 470 | 4.84/5.0 |
| Juan Guadalupe | 3 | $22,614 | 46 | 4.86/5.0 |
| Rodrigo Alfonso | 3 | $18,940 | 75 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ciudad Victoria
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.3%), with apartment & condo and house properties comprising 93.0% of inventory
- Untapped potential in boutique & hotels, others segments (7.0% combined)
Room Capacity Distribution
Analysis of 129 properties in Ciudad Victoria shows that 1 bedroom properties are most prevalent, making up 53.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.8% of all listings.
Key Insights
- Most common: 1 bedroom (53.5%)
- Least common: 4 bedrooms (0.8%)
- Market concentration: 79.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 129 properties in Ciudad Victoria reveals that 4 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 3 guests make up 44.2% of the market.
Key Insights
- Most common capacity: 4 guests (27.1% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 44.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 129 properties in Ciudad Victoria, the most common availability pattern is 181-270 days (34.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31% of properties).
Key Insights
- Most common availability window: 181-270 days (34.1%)
- Most common booking duration: 181-270 days (31%)
- Properties with high availability (180+ days): 65.1%
- Properties with long-term bookings (180+ days): 38.8%
Minimum Stay Distributions
1 Night
90 listings
78.3% of total
2 Nights
21 listings
18.3% of total
4-6 Nights
2 listings
1.7% of total
30+ Nights
2 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.6%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (1.7%) suggest a stable extended-stay market
- High market flexibility with 96.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
74 listings
65.5% of total
Moderate
23 listings
20.4% of total
Firm
5 listings
4.4% of total
Strict
11 listings
9.7% of total
Key Insights
- Flexible is the preferred policy at 65.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 4.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jan, Apr, averaging 13 days
- Shortest booking windows are in May, Oct, Feb, averaging 8 days
- Summer shows the longest average booking window at 12 days, while Winter has the shortest at 10 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 12 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during May-Feb when lead times are shortest
Popular Airbnb Amenities in Ciudad Victoria
Below is the distribution of amenities across listings in Ciudad Victoria:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.2%) and Colombia (0.6%)
- Spanish is the top language at 68%, followed by English (29.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Ciudad Victoria and Monterrey markets
- Develop localized content for United States and Colombia
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ciudad Victoria. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Real de Catorce | 51 | $718 | $109.81 | 23% |
| El Refugio | 18 | $627 | $51.71 | 33% |
| El Naranjo | 29 | $587 | $78.20 | 24% |
| San Luis Potosí | 49 | $556 | $66.90 | 38% |
| Linares | 18 | $544 | $61.29 | 34% |
| San Luis Potosí City | 733 | $473 | $46.41 | 38% |
| Matehuala | 36 | $461 | $49.66 | 33% |
| Villa de Pozos | 147 | $435 | $45.06 | 42% |
| Cedral | 10 | $355 | $47.31 | 26% |
| Soledad de Graciano Sánchez | 69 | $336 | $35.65 | 39% |
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