Airbnb Market Analytics, Statistics and Data in Ciudad Madero, Tamaulipas, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ciudad Madero? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ciudad Madero:
How much do Airbnb hosts make on average per month in Ciudad Madero?
The short-term rental market in Ciudad Madero shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $666 per month
- Strong performing properties (top 25%) make $1,210 or more
- Best-in-class properties (top 10%) achieve $2,103+ monthly
- Entry-level properties (bottom 25%) typically earn around $274
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ciudad Madero
The market in Ciudad Madero shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ciudad Madero
Daily rates in Ciudad Madero vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $52 per night
- Strong performing properties (top 25%) secure $83 or more
- Best-in-class properties (top 10%) pull in $160+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
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Seasonality patterns in Ciudad Madero
Peak Season (June, April, May)
- Revenue peaks at $1508.20 per month
- Occupancy rates reach 48.40%
- Daily rates average $83.01
Shoulder Season
- Revenue averages $975.46 per month
- Occupancy maintains 32.98%
- Daily rates hold at $76.48
Low Season (November, September, January)
- Revenue drops to $449.12 per month
- Occupancy decreases to 22.69%
- Daily rates adjust to $69.47
Is it still profitable to do Airbnb in Ciudad Madero in 2025?
Yes! Ciudad Madero demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $975 and With 391 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ciudad Madero
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa Miramar | A beautiful beach known for its clear waters and wide sandy shores, making it a prime destination for vacationers seeking relaxation by the sea. | Playa Miramar Beach, Water sports activities, Local seafood restaurants, Sunset viewing spots |
| Centro Histórico | The historic center of Ciudad Madero offers cultural attractions and is close to local businesses, appealing to tourists interested in history and local lifestyle. | Museo de la Cultura Huasteca, Plaza Isauro Alfaro, Catedral de Ciudad Madero, Local markets and shops |
| Puente Colgante | This iconic suspension bridge area offers scenic views and is a notable landmark attracting visitors for its history and natural beauty. | Puente Colgante, Nearby waterfront parks, Walking and biking paths, Photography opportunities |
| Bahía de Tamaulipas | A picturesque bay area ideal for water activities and leisure, drawing tourists who enjoy nature and outdoor sports like fishing and kayaking. | Water activities, Scenic viewpoints, Wildlife watching, Restaurants with bay views |
| Parque Bicentenario | A large urban park offering recreational spaces for families and individuals looking to enjoy outdoor activities, making it ideal for those traveling with children. | Picnic areas, Playgrounds, Walking trails, Cultural events |
| Laguna del Carpintero | A serene lagoon area for sightseeing, nature walks, and bird watching, popular among eco-tourists and nature lovers. | Nature trails, Bird watching, Fishing spots, Canoeing |
| Zona Dorada | A vibrant nightlife area known for its bars and entertainment options, attracting younger crowds and international tourists looking for fun. | Nightclubs, Live music venues, Bars and restaurants, Tourist shops |
| Tamaulipas Cultural Center | A cultural hub showcasing arts and local traditions, this area is perfect for those seeking an enriching cultural experience during their stay. | Art exhibitions, Workshops and classes, Theater performances, Cultural festivals |
Do you need a license for Airbnb in Ciudad Madero?
We recommend checking directly with Ciudad Madero's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ciudad Madero
Casa Veleros, oceanfront home
Entire Place • 2 bedrooms
Penthouse in Playa Tampico Miramar
Entire Place • 3 bedrooms
House with pool/barbecue in Cd. Madero
Entire Place • 3 bedrooms
5 Departments for work or family group
Entire Place • 5 bedrooms
Family suite 12 people, close to Miramar beach!
Private Room • 2 bedrooms
The White House Mx Plus
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ciudad Madero
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dennise | 23 | $150,203 | 754 | 4.24/5.0 |
| Fernando | 6 | $114,794 | 401 | 4.92/5.0 |
| Luis Eduardo | 1 | $98,834 | 8 | 4.63/5.0 |
| Guillermo | 8 | $97,522 | 132 | 4.02/5.0 |
| Jesús | 1 | $83,502 | 51 | 4.96/5.0 |
| Joseph | 4 | $69,081 | 39 | 3.55/5.0 |
| Alex | 6 | $64,032 | 62 | 4.79/5.0 |
| Melanny | 4 | $58,052 | 37 | 3.64/5.0 |
| Carasol Villas Y Suites Privad | 7 | $52,855 | 144 | 4.03/5.0 |
| Nancy | 1 | $52,604 | 86 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ciudad Madero
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.8%), with apartment & condo and house properties comprising 85.4% of inventory
- Untapped potential in others segments (2.3% combined)
Room Capacity Distribution
Analysis of 391 properties in Ciudad Madero shows that 1 bedroom properties are most prevalent, making up 33% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 1 bedroom (33%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 391 properties in Ciudad Madero reveals that 8+ guests properties dominate the market, representing 21.7% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 39.4% of the market.
Key Insights
- Most common capacity: 8+ guests (21.7% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 39.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 391 properties in Ciudad Madero, the most common availability pattern is 271-366 days (46.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.7% of properties).
Key Insights
- Most common availability window: 271-366 days (46.8%)
- Most common booking duration: 91-180 days (30.7%)
- Properties with high availability (180+ days): 77.0%
- Properties with long-term bookings (180+ days): 25.3%
Minimum Stay Distributions
1 Night
241 listings
66.6% of total
2 Nights
103 listings
28.5% of total
3 Nights
8 listings
2.2% of total
30+ Nights
10 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 97.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
148 listings
41.9% of total
Moderate
92 listings
26.1% of total
Firm
31 listings
8.8% of total
Strict
82 listings
23.2% of total
Key Insights
- Flexible is the preferred policy at 41.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Mar, averaging 29 days
- Shortest booking windows are in Oct, Nov, Feb, averaging 17 days
- Summer shows the longest average booking window at 28 days, while Winter has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 28 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Ciudad Madero
Below is the distribution of amenities across listings in Ciudad Madero:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.9%) and Spain (0.2%)
- Spanish is the top language at 68.4%, followed by English (28.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Monterrey and Mexico City markets
- Develop localized content for United States and Spain
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ciudad Madero. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Terrenos del Lote "La Isla" | 35 | $1,557 | $137.39 | 31% |
| Altamira | 130 | $1,292 | $178.62 | 31% |
| Tamiahua | 10 | $783 | $107.16 | 18% |
| Tampico | 336 | $640 | $58.95 | 39% |
| Xilitla | 131 | $308 | $74.05 | 19% |
| Axtla de Terrazas | 10 | $240 | $105.50 | 19% |
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