Airbnb Market Analytics, Statistics and Data in Villahermosa, Tabasco, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Villahermosa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Villahermosa:
How much do Airbnb hosts make on average per month in Villahermosa?
The short-term rental market in Villahermosa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $501 per month
- Strong performing properties (top 25%) make $947 or more
- Best-in-class properties (top 10%) achieve $1,574+ monthly
- Entry-level properties (bottom 25%) typically earn around $197
Revenue Variations by Month
Occupancy Rates Throughout the Year in Villahermosa
The market in Villahermosa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Villahermosa
Daily rates in Villahermosa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $35 per night
- Strong performing properties (top 25%) secure $53 or more
- Best-in-class properties (top 10%) pull in $81+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Villahermosa
Peak Season (June, May, March)
- Revenue peaks at $1002.36 per month
- Occupancy rates reach 41.86%
- Daily rates average $51.05
Shoulder Season
- Revenue averages $705.19 per month
- Occupancy maintains 38.70%
- Daily rates hold at $47.09
Low Season (November, September, January)
- Revenue drops to $436.20 per month
- Occupancy decreases to 29.88%
- Daily rates adjust to $42.93
Is it still profitable to do Airbnb in Villahermosa in 2025?
Yes! Villahermosa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $705 and With 260 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Villahermosa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zona Rosa | Vibrant area known for its nightlife, shopping, and cultural experiences. Ideal for guests looking for a rich urban experience with access to local dining and entertainment. | Parque Museo La Venta, Museo de Historia de Tabasco, Plaza de Armas, Templo de la Virgen de la Asunción, Calle Juárez |
| Centro Histórico | The historic center of Villahermosa featuring colonial architecture and significant landmarks. Attracts tourists interested in Tabasco's history and culture. | Centro de Interpretación de Historia de Tabasco, Museo de los Olmecas, Casa de los Azulejos, Parque de las Tres Culturas, Catedral del Señor de Tabasco |
| Tabasco 2000 | Modern residential area with plenty of amenities, parks, and proximity to shopping centers. Perfect for families and business travelers. | Plaza de la Liberación, Galerías Tabasco 2000, Parque Tomás Garrido, Cinemex, Hotel Hyatt |
| Villa las Flores | A tranquil residential area, ideal for families and long-term stays, proximate to schools and local markets. | Parque de Villa las Flores, Mercado José María Pino Suárez, Plaza Comercial Villa las Flores |
| Cumbres de Maltrata | A more secluded, upscale area of Villahermosa, offering nature and serenity. Suitable for guests seeking relaxation away from the city bustle. | Cumbres de Maltrata Park, Nature Trails, Hiking Opportunities |
| Jardines de Tabasco | A family-friendly neighborhood with parks and schools, perfect for guests traveling with children. | Parque de la Ciudad, Local Shops, Community Events |
| Los Ríos | A picturesque riverside neighborhood featuring beautiful views and outdoor activities. Great for nature enthusiasts. | Río Grijalva, Water Sports, Fishing Opportunities |
| Aldea Latina | A cultural hub known for its Latin American flair and social events, drawing visitors interested in cultural immersion and local festivities. | Cultural Festivals, Art Markets, Latin American Cuisine |
Do you need a license for Airbnb in Villahermosa?
We recommend checking directly with Villahermosa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Villahermosa
Casa Júpiter
Entire Place • 3 bedrooms
Residence Campo Golf Altozano
Entire Place • 3 bedrooms
Penthouse Tower JR Premier Tabasco 2000
Entire Place • 1 bedroom
Departamento Villabrisa alado de Plaza Altabrisa
Entire Place • 2 bedrooms
Apart. spacious 3H/2B Parking.Seguro.Facturo
Entire Place • 3 bedrooms
Residencial Villabrisa Alado de Plaza Altabrisa
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Villahermosa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aira | 10 | $181,113 | 254 | 4.78/5.0 |
| Monica Ivette | 9 | $110,099 | 129 | 4.54/5.0 |
| Eduardo | 20 | $55,690 | 1376 | 4.44/5.0 |
| Luis | 16 | $48,059 | 1436 | 4.46/5.0 |
| Katia De Los Ángeles | 3 | $44,482 | 156 | 4.61/5.0 |
| Carolina | 2 | $42,688 | 127 | 4.90/5.0 |
| Arianna | 12 | $41,765 | 83 | 3.43/5.0 |
| Milton | 1 | $40,956 | 21 | 4.48/5.0 |
| Romeo | 1 | $37,184 | 7 | 4.86/5.0 |
| Lidia Y Alex | 4 | $31,521 | 55 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Villahermosa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.5%), with apartment & condo and house properties comprising 87.7% of inventory
- Untapped potential in others, outdoor & mobile segments (2.7% combined)
Room Capacity Distribution
Analysis of 260 properties in Villahermosa shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.8% of all listings.
Key Insights
- Most common: 1 bedroom (48.1%)
- Least common: 4 bedrooms (0.8%)
- Market concentration: 73.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 260 properties in Villahermosa reveals that 2 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.2% of the market.
Key Insights
- Most common capacity: 2 guests (31.2% of market)
- Least common capacity: 1 guest (2.3% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 46.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 260 properties in Villahermosa, the most common availability pattern is 271-366 days (45.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.4% of properties).
Key Insights
- Most common availability window: 271-366 days (45.4%)
- Most common booking duration: 91-180 days (30.4%)
- Properties with high availability (180+ days): 73.8%
- Properties with long-term bookings (180+ days): 27.7%
Minimum Stay Distributions
1 Night
165 listings
69.6% of total
2 Nights
53 listings
22.4% of total
3 Nights
10 listings
4.2% of total
4-6 Nights
5 listings
2.1% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
2 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.0%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (0.8%) suggest a stable extended-stay market
- High market flexibility with 96.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
89 listings
38.5% of total
Moderate
97 listings
42% of total
Firm
8 listings
3.5% of total
Strict
37 listings
16% of total
Key Insights
- Moderate is the preferred policy at 42.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 3.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jan, May, averaging 15 days
- Shortest booking windows are in Oct, Feb, Mar, averaging 11 days
- Winter shows the longest average booking window at 13 days, while Spring has the shortest at 12 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 13 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Mar when lead times are shortest
Popular Airbnb Amenities in Villahermosa
Below is the distribution of amenities across listings in Villahermosa:
Traveler Demographics
Key Insights
- Domestic travelers make up 90% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.2%) and Colombia (0.9%)
- Spanish is the top language at 62.8%, followed by English (31.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Mexico City and Villahermosa markets
- Develop localized content for United States and Colombia
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Villahermosa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fraccionamiento Miramar | 16 | $991 | $171.13 | 24% |
| Isla Aguada | 17 | $629 | $120.83 | 21% |
| Ciudad del Carmen | 122 | $538 | $63.51 | 32% |
| Palenque | 177 | $467 | $54.95 | 31% |
| Las Palmas Huitepec Tercera Sección | 12 | $410 | $68.94 | 28% |
| Tuxtla Gutiérrez | 386 | $409 | $41.10 | 38% |
| Comalcalco | 20 | $404 | $47.67 | 34% |
| San Cristóbal | 1,049 | $376 | $53.24 | 32% |
| Chiapa de Corzo | 42 | $365 | $51.50 | 23% |
| Paraíso | 18 | $315 | $55.04 | 30% |
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