Villahermosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tabasco, Mexico
Is Airbnb profitable in Villahermosa in 2025? Explore comprehensive Airbnb analytics for Villahermosa, Tabasco, Mexico to uncover income potential. This 2025 STR market report for Villahermosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 252 active listings.
Whether you're considering an Airbnb investment in Villahermosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villahermosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villahermosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villahermosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Villahermosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villahermosa is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villahermosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,358+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $801 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $422 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $175, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villahermosa
Villahermosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villahermosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villahermosa:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villahermosa
Average Daily Rate (ADR) Airbnb Trends in Villahermosa (2025)
Effective short term rental pricing strategy in Villahermosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villahermosa typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $33 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Villahermosa
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Airbnb Seasonality Analysis & Trends in Villahermosa (2025)
Peak Season (May, June, April)
- Revenue averages $920 per month
- Occupancy rates average 38.6%
- Daily rates average $49
Shoulder Season
- Revenue averages $542 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $46
Low Season (February, March, November)
- Revenue drops to average $400 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $42
Seasonality Insights for Villahermosa
- The Airbnb seasonality in Villahermosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villahermosa's highest earning potential, with monthly revenues capable of climbing to $964, occupancy reaching a high of 41.8%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $327, occupancy could drop to 25.8%, and ADRs may adjust down to $41.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villahermosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villahermosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villahermosa (2025)
Exploring the top neighborhoods for short-term rentals in Villahermosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Villahermosa, vibrant with local culture and history. Ideal for tourists interested in museums and traditional architecture. | Casa de La Cultura, Parque Museo La Venta, Templo de Guadalupe, Museo de Historia de Tabasco, Plaza de Armas |
| Tabasco 2000 | A modern commercial and residential area with shopping, dining, and nightlife. Attracts both tourists and business travelers. | Torre Empresarial, Plaza Altabrisa, Cinemex Villahermosa, Restaurants and Bars, Parque La Choca |
| La Choca | A picturesque neighborhood known for its parks and green spaces. Perfect for families and visitors looking for leisure activities. | Parque La Choca, Café La Choca, Cultural events, Family-friendly areas, Paseos en bicicleta |
| Villa Las Flores | A growing suburban area with affordable housing options. Great for long-term stays and families due to its peaceful atmosphere. | CERCAC, Local markets, Nearby parks, Quiet neighborhoods, Community events |
| Plaza del Sol | A commercial hub with various amenities such as restaurants, shopping centers, and entertainment options, attracting both locals and tourists. | Plaza del Sol Shopping Center, Restaurants, Cinemas, Nearby hotels, Cultural events |
| Calle 16 de Septiembre | Known for its local dining scene and vibrant street life. A great area for experiencing local flavors and atmosphere. | Local restaurants, Street markets, Artisan shops, Live music venues, Cultural festivals |
| Río Grijalva | Scenic area along the river, popular for eco-tourism and outdoor activities. Ideal for tourists looking for a nature escape within the city. | Parque Natural de la Choca, Río Grijalva tours, Fishing, Picnic areas, Nature walks |
| Laguna de las Illusiones | A calm and serene area, known for its beautiful lagoon and recreational activities. Perfect for guests seeking relaxation and nature. | Laguna de las Illusiones, Water activities, Nature walks, Sunset views, Fishing areas |
Understanding Airbnb License Requirements & STR Laws in Villahermosa (2025)
While Villahermosa, Tabasco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villahermosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Villahermosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villahermosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Júpiter
Entire Place • 3 bedrooms
Apart. spacious 3H/2B Parking.Seguro.Facturo
Entire Place • 3 bedrooms
Departamento Villabrisa alado de Plaza Altabrisa
Entire Place • 2 bedrooms
Penthouse Tower JR Premier Tabasco 2000
Entire Place • 1 bedroom
Residence Campo Golf Altozano
Entire Place • 3 bedrooms
Residencial Villabrisa Alado de Plaza Altabrisa
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villahermosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villahermosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aira | 10 | $167,044 | 254 | 4.78/5.0 |
| Monica Ivette | 9 | $102,433 | 129 | 4.54/5.0 |
| Eduardo | 19 | $46,039 | 1292 | 4.44/5.0 |
| Luis | 15 | $41,523 | 1364 | 4.48/5.0 |
| Milton | 1 | $37,637 | 21 | 4.48/5.0 |
| Carolina | 2 | $36,256 | 127 | 4.90/5.0 |
| Katia De Los Ángeles | 3 | $33,431 | 156 | 4.61/5.0 |
| Arianna | 12 | $28,404 | 83 | 3.43/5.0 |
| Alex Martínez | 9 | $27,736 | 575 | 4.51/5.0 |
| Romeo | 1 | $25,563 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villahermosa.
Dive Deeper: Advanced Villahermosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villahermosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillahermosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villahermosa
- The Villahermosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71% of the 252 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villahermosa, Apartment/Condo properties are the most common (68.7%), reflecting the local real estate landscape.
- Houses represent a significant 18.7% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Villahermosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villahermosa
- The dominant room capacity in Villahermosa is 1 bedroom listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.4% of the active Airbnb listings in Villahermosa, indicating a high concentration in these sizes.
Villahermosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villahermosa
- The most common guest capacity trend in Villahermosa vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Villahermosa STR market, accounting for 47.6% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villahermosa.
- On average, properties in Villahermosa are equipped to host 3.4 guests.
Villahermosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villahermosa
- The most common availability pattern in Villahermosa falls within the 271-366 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Villahermosa (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villahermosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
164 listings
68.3% of total
2 Nights
51 listings
21.3% of total
3 Nights
10 listings
4.2% of total
4-6 Nights
4 listings
1.7% of total
7-29 Nights
3 listings
1.3% of total
30+ Nights
8 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Villahermosa is 1 Night, adopted by 68.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.6%) of the Villahermosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.3% of Villahermosa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villahermosa.
Villahermosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
89 listings
39.4% of total
Moderate
95 listings
42% of total
Firm
7 listings
3.1% of total
Strict
35 listings
15.5% of total
Cancellation Policy Insights for Villahermosa
- The prevailing Airbnb cancellation policy trend in Villahermosa is Moderate, used by 42% of listings.
- The market strongly favors guest-friendly terms, with 81.4% of listings offering Flexible or Moderate policies. This suggests guests in Villahermosa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42% market standard in Villahermosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Villahermosa.
Villahermosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villahermosa
- The overall average booking lead time for vacation rentals in Villahermosa is 14 days.
- Guests book furthest in advance for stays during January (average 16 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (14 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Villahermosa.
- Target marketing efforts for the Spring season well in advance (at least 14 days) to capture early planners.
- Monitor your own booking lead times against these Villahermosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villahermosa (2025)
Amenity Prevalence
Amenity Insights for Villahermosa
- Essential amenities in Villahermosa that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Dedicated workspace are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villahermosa: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villahermosa to stay competitive.
Villahermosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villahermosa
- The typical guest profile for Airbnb in Villahermosa consists of primarily domestic travelers (90%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 90.1% of guests.
- Key international markets include Mexico (90.1%) and United States (4.1%).
- Top languages spoken are Spanish (60.3%) followed by English (30.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Villahermosa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villahermosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fraccionamiento Miramar | 14 | $1,207 | $173.27 | 26% |
| Isla Aguada | 16 | $556 | $109.12 | 20% |
| Ciudad del Carmen | 116 | $496 | $63.64 | 31% |
| Palenque | 182 | $394 | $52.30 | 31% |
| Las Palmas Huitepec Tercera Sección | 12 | $384 | $65.80 | 29% |
| Tuxtla Gutiérrez | 369 | $364 | $39.77 | 38% |
| San Cristóbal | 988 | $339 | $51.51 | 31% |
| Chiapa de Corzo | 41 | $318 | $52.49 | 24% |
| Comalcalco | 21 | $314 | $45.36 | 34% |
| Paraíso | 18 | $239 | $49.66 | 30% |