Airbnb Market Analytics, Statistics and Data in Naucalpan de Juárez, State of Mexico, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Naucalpan de Juárez? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Naucalpan de Juárez:
How much do Airbnb hosts make on average per month in Naucalpan de Juárez?
The short-term rental market in Naucalpan de Juárez shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $511 per month
- Strong performing properties (top 25%) make $932 or more
- Best-in-class properties (top 10%) achieve $1,558+ monthly
- Entry-level properties (bottom 25%) typically earn around $226
Revenue Variations by Month
Occupancy Rates Throughout the Year in Naucalpan de Juárez
The market in Naucalpan de Juárez shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Naucalpan de Juárez
Daily rates in Naucalpan de Juárez vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $60 or more
- Best-in-class properties (top 10%) pull in $103+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
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Seasonality patterns in Naucalpan de Juárez
Peak Season (November, October, April)
- Revenue peaks at $1069.12 per month
- Occupancy rates reach 49.89%
- Daily rates average $62.21
Shoulder Season
- Revenue averages $927.66 per month
- Occupancy maintains 44.17%
- Daily rates hold at $57.60
Low Season (February, September, January)
- Revenue drops to $768.22 per month
- Occupancy decreases to 36.02%
- Daily rates adjust to $51.70
Is it still profitable to do Airbnb in Naucalpan de Juárez in 2025?
Yes! Naucalpan de Juárez demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $928 and The market's 150 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Naucalpan de Juárez
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Herradura | A prestigious and upscale neighborhood in Naucalpan, offering a serene environment and proximity to important commercial centers. Ideal for affluent travelers seeking comfort and privacy. | Centro Comercial Interlomas, Museo del Caracol, Parque del Jardín de las Américas, Club de Golf Chapultepec, La Herradura Beach |
| Lomas de Chapultepec | An exclusive area characterized by luxurious residences and proximity to major business areas. Perfect for travelers wanting a high-end experience near the heart of Mexico City. | Chapultepec Forest, National Museum of History, Castillo de Chapultepec, Cultural Museums, High-end dining and shopping |
| Satélite | A modern area known for its vibrant cultural scene and family-friendly atmosphere. Attracts families and couples looking for a local experience with amenities. | La Cineteca Nacional, Giant Satellite Antenna, Shopping Centers, Parque Naucalli, Cultural events and festivals |
| Naucalpan Centro | The heart of Naucalpan, with historical landmarks and access to local attractions. Great for visitors wanting an authentic experience of the city’s culture. | Plaza Satélite, Teatro Naucalli, Paseo del Jardín, Local markets, Historic downtown area |
| Interlomas | A wealthy suburban area offering high-end apartments and a modern atmosphere. Ideal for business travelers with proximity to corporate offices and amenities. | Centro Comercial Interlomas, Museo del Chocolate, Exclusive restaurants, Golf courses, Parks and green areas |
| Villa Santa María | A peaceful residential area with a community feel, attracting families and long-term travelers looking for tranquility and local culture. | Local parks, Community events, Cultural festivals, Family-friendly facilities, Traditional markets |
| Bosque de las Lomas | Another affluent area known for its spacious homes and luxurious lifestyle. Attractive to high-income tourists seeking premium services and privacy. | Luxury shopping, Fine dining, Private clubs, Green spaces, Cultural events |
| Paseo de la Reforma | Offering a mix of business and leisure, this area is popular among tourists wanting to experience both commercial and recreational activities. | Monumento a la Independencia, Cultural museums, Parks and gardens, Shopping opportunities, Dining and entertainment options |
Do you need a license for Airbnb in Naucalpan de Juárez?
We recommend checking directly with Naucalpan de Juárez's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Naucalpan de Juárez
Come & Dream in Quetzalcoatl`s Nest
Entire Place • 4 bedrooms
Dream in Quetzalcoatl Nest 7
Entire Place • 3 bedrooms
Beautiful house gardens & terraces
Entire Place • 7 bedrooms
Amazing and spacious apartment very well located!
Entire Place • 4 bedrooms
Beautiful colonial house with great location
Entire Place • 3 bedrooms
Departamento Toreo El Parque Naucalpan
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Naucalpan de Juárez
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patricia | 2 | $269,484 | 757 | 4.95/5.0 |
| Maria Roxana | 1 | $37,523 | 41 | 4.90/5.0 |
| Guillermo Eduardo | 1 | $33,244 | 13 | 5.00/5.0 |
| Ulises | 1 | $32,251 | 62 | 4.98/5.0 |
| Eduardo | 2 | $30,367 | 230 | 4.95/5.0 |
| Jatziri | 2 | $26,284 | 175 | 4.73/5.0 |
| Luis Fernando | 2 | $23,494 | 48 | 4.88/5.0 |
| Suites Teca Once | 9 | $22,733 | 327 | 4.50/5.0 |
| Ramses | 7 | $22,719 | 311 | 4.95/5.0 |
| Hugo Pavel | 3 | $22,091 | 27 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Naucalpan de Juárez
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (50.7%), with apartment & condo and house properties comprising 80.0% of inventory
- Untapped potential in outdoor & mobile segments (1.3% combined)
Room Capacity Distribution
Analysis of 150 properties in Naucalpan de Juárez shows that 1 bedroom properties are most prevalent, making up 44% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.0% of all listings.
Key Insights
- Most common: 1 bedroom (44%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 56.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 150 properties in Naucalpan de Juárez reveals that 2 guests properties dominate the market, representing 24.7% of all listings. The average property accommodates 2.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 37.3% of the market.
Key Insights
- Most common capacity: 2 guests (24.7% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.1 guests per property
- Market concentration: 37.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 150 properties in Naucalpan de Juárez, the most common availability pattern is 271-366 days (46.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26% of properties).
Key Insights
- Most common availability window: 271-366 days (46.7%)
- Most common booking duration: 31-90 days (26%)
- Properties with high availability (180+ days): 72.0%
- Properties with long-term bookings (180+ days): 29.3%
Minimum Stay Distributions
1 Night
77 listings
57.9% of total
2 Nights
31 listings
23.3% of total
3 Nights
11 listings
8.3% of total
4-6 Nights
8 listings
6% of total
7-29 Nights
4 listings
3% of total
30+ Nights
2 listings
1.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.2%
- Mid-length stays (4-6 nights) represent 6% of listings
- Monthly+ stays (1.5%) suggest a stable extended-stay market
- High market flexibility with 89.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
64 listings
46% of total
Moderate
41 listings
29.5% of total
Firm
8 listings
5.8% of total
Strict
26 listings
18.7% of total
Key Insights
- Flexible is the preferred policy at 46.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 5.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Jun, averaging 33 days
- Shortest booking windows are in Feb, Jan, Sep, averaging 25 days
- Spring shows the longest average booking window at 31 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 31 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Sep when lead times are shortest
Popular Airbnb Amenities in Naucalpan de Juárez
Below is the distribution of amenities across listings in Naucalpan de Juárez:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (14.4%) and Canada (1.7%)
- Spanish is the top language at 52%, followed by English (39.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Naucalpan de Juárez. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Yautepec de Zaragoza | 12 | $3,258 | $256.62 | 29% |
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Rancho San Diego | 19 | $2,548 | $263.15 | 34% |
| Tzibantzá | 12 | $2,481 | $244.92 | 27% |
| La Ladrillera | 29 | $2,476 | $236.45 | 31% |
| La Tortuga | 66 | $2,311 | $230.05 | 33% |
| Xalmolonco | 21 | $2,269 | $277.07 | 31% |
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