Mazatlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sinaloa, Mexico
Is Airbnb profitable in Mazatlán in 2025? Explore comprehensive Airbnb analytics for Mazatlán, Sinaloa, Mexico to uncover income potential. This 2025 STR market report for Mazatlán, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 5,713 active listings.
Whether you're considering an Airbnb investment in Mazatlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mazatlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mazatlán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mazatlán (2025)
Understanding the monthly revenue variations for Airbnb listings in Mazatlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mazatlán is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mazatlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,653+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,446 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $704 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $333, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mazatlán
Mazatlán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mazatlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mazatlán:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mazatlán
Average Daily Rate (ADR) Airbnb Trends in Mazatlán (2025)
Effective short term rental pricing strategy in Mazatlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mazatlán typically peaks in July and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Mazatlán
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Airbnb Seasonality Analysis & Trends in Mazatlán (2025)
Peak Season (July, August, June)
- Revenue averages $1,622 per month
- Occupancy rates average 38.5%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,074 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $136
Low Season (May, October, November)
- Revenue drops to average $887 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $134
Seasonality Insights for Mazatlán
- The Airbnb seasonality in Mazatlán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mazatlán's highest earning potential, with monthly revenues capable of climbing to $1,955, occupancy reaching a high of 45.0%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $861, occupancy could drop to 23.5%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mazatlán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mazatlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mazatlán (2025)
Exploring the top neighborhoods for short-term rentals in Mazatlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Golden Zone | The Golden Zone is the tourist epicenter of Mazatlán, known for its stunning beaches, vibrant restaurants, and nightlife. This area attracts both families and party-goers looking for sun and fun. | Mazatlán Aquarium, Plaza Machado, Olas Altas Beach, Cultural Center, Monument to the Sea, Local markets |
| Historic Center | Mazatlán's Historic Center is rich in culture and history, featuring colonial architecture and a lively atmosphere. It's perfect for tourists wanting to experience the local culture and arts. | Cathedral of the Immaculate Conception, Plaza Machado, Teatro Angela Peralta, Museo Arqueológico, Street food tours |
| Marina Mazatlán | A modern marina area that offers upscale dining and shopping options. It's an excellent spot for affluent travelers and those interested in water activities. | Marina Mazatlán Golf Course, Gastronomic options, Fishing tours, Boat rentals, Extreme sports rentals |
| Stone Island | A serene and natural retreat located just off the coast, Stone Island offers beautiful beaches and a laid-back atmosphere, ideal for families and nature lovers looking for a quiet getaway. | Stone Island Beach, Horseback riding on the beach, Local seafood shacks, Nature tours, Kayaking |
| El Centro | This area provides a blend of local life with tourist attractions, featuring markets, shops, and a vibrant street culture that gives visitors a taste of everyday Mazatlán. | Plaza de los Tres Amigos, Mercado Pino Suárez, Museo de Arte, Local artisan shops, Street performances |
| Luna Gorda Beach | Known for its less crowded beaches, Luna Gorda is perfect for those seeking tranquility away from the busy tourist spots, popular among locals and some adventurous travelers. | Quiet beaches, Picnic spots, Local beachfront restaurants, Fishing opportunities |
| El Cid | An upscale community that offers resort-style living. El Cid is popular among both tourists and investors looking for luxurious accommodations and amenities. | El Cid Golf & Country Club, El Cid Marina, Beachfront pools, Spa facilities, Dining options |
| Barrio Viejo | The old neighborhood of Mazatlán that is revitalized with a mix of tradition and modernity, great for those looking to explore hand-art shops and local artisan culture. | Historical architecture, Artisan markets, Cafés and galleries, Local festivals, Craft breweries |
Understanding Airbnb License Requirements & STR Laws in Mazatlán (2025)
While Mazatlán, Sinaloa, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mazatlán to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Mazatlán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mazatlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Nereida Boutique - Heart of Centro Historico
Entire Place • 6 bedrooms
* ocean view MARINA HOUSE and private pool!*
Entire Place • 4 bedrooms
*CASA DORADA walk to beach and enjoy private pool!
Entire Place • 7 bedrooms
Peninsula Luxury beachfront condominium
Entire Place • 4 bedrooms
Cerritos139/Spacious/BeachFoot/Family/Pools
Entire Place • 4 bedrooms
Apartment with a heated pool and quick access to the sea
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mazatlán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mazatlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gps | 128 | $914,172 | 2132 | 4.49/5.0 |
| Bellboy México | 69 | $853,832 | 1722 | 4.55/5.0 |
| Maria Elena | 33 | $690,438 | 668 | 4.85/5.0 |
| Park Royal Mazatlan | 151 | $663,880 | 283 | 4.47/5.0 |
| Gabriel | 31 | $561,496 | 715 | 4.72/5.0 |
| Victor | 18 | $498,796 | 793 | 4.81/5.0 |
| Casa Mia | 94 | $490,488 | 938 | 4.62/5.0 |
| Zeyde | 9 | $387,445 | 362 | 4.77/5.0 |
| Magdiel | 11 | $378,539 | 126 | 4.82/5.0 |
| Carlos | 13 | $375,965 | 1923 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mazatlán.
Dive Deeper: Advanced Mazatlán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mazatlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMazatlán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mazatlán
- The Mazatlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.4% of the 5,713 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mazatlán, Apartment/Condo properties are the most common (71.3%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Mazatlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mazatlán
- The dominant room capacity in Mazatlán is 2 bedrooms listings, making up 49.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Mazatlán, indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mazatlán.
Mazatlán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mazatlán
- The most common guest capacity trend in Mazatlán vacation rentals is listings accommodating 6 guests (29.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mazatlán STR market, accounting for 55.2% of listings.
- 60.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mazatlán.
- On average, properties in Mazatlán are equipped to host 5.6 guests.
Mazatlán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mazatlán
- The most common availability pattern in Mazatlán falls within the 271-366 days range, representing 75.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mazatlán (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mazatlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1322 listings
24% of total
2 Nights
1911 listings
34.6% of total
3 Nights
565 listings
10.2% of total
4-6 Nights
163 listings
3% of total
7-29 Nights
74 listings
1.3% of total
30+ Nights
1483 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mazatlán is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in Mazatlán, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.6% of Mazatlán hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mazatlán.
Mazatlán Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
38 listings
0.8% of total
Super Strict 30 Days
1 listings
0% of total
Flexible
1670 listings
34.7% of total
Moderate
1177 listings
24.4% of total
Firm
827 listings
17.2% of total
Strict
1106 listings
23% of total
Cancellation Policy Insights for Mazatlán
- The prevailing Airbnb cancellation policy trend in Mazatlán is Flexible, used by 34.7% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (40.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.7% market standard in Mazatlán.
- Regularly review your cancellation policy against competitors and market demand shifts in Mazatlán.
Mazatlán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mazatlán
- The overall average booking lead time for vacation rentals in Mazatlán is 39 days.
- Guests book furthest in advance for stays during February (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (56 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Mazatlán.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Mazatlán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mazatlán (2025)
Amenity Prevalence
Amenity Insights for Mazatlán
- Essential amenities in Mazatlán that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mazatlán: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mazatlán to stay competitive.
Mazatlán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mazatlán
- The typical guest profile for Airbnb in Mazatlán consists of primarily domestic travelers (82%), often arriving from nearby Culiacán, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 82.3% of guests.
- Key international markets include Mexico (82.3%) and United States (14.5%).
- Top languages spoken are Spanish (62.8%) followed by English (32.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Culiacán and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mazatlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buenavista | 78 | $1,892 | $254.64 | 36% |
| San Ignacio | 16 | $832 | $239.08 | 18% |
| Isla de la Piedra (Stone Island) | 20 | $505 | $127.71 | 23% |
| La Ciudad | 33 | $341 | $158.52 | 16% |
| Rosendo Nieblas | 15 | $258 | $128.12 | 15% |
| Nuevo Altata | 150 | $249 | $105.93 | 19% |
| Culiacán Rosales | 510 | $229 | $49.24 | 27% |
| Altata | 25 | $227 | $117.68 | 21% |