Airbnb Market Analytics, Statistics and Data in Villa de Pozos, San Luis Potosí, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Villa de Pozos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Villa de Pozos:
How much do Airbnb hosts make on average per month in Villa de Pozos?
The short-term rental market in Villa de Pozos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $642 per month
- Strong performing properties (top 25%) make $1,098 or more
- Best-in-class properties (top 10%) achieve $1,482+ monthly
- Entry-level properties (bottom 25%) typically earn around $252
Revenue Variations by Month
Occupancy Rates Throughout the Year in Villa de Pozos
The market in Villa de Pozos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Villa de Pozos
Daily rates in Villa de Pozos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $44 per night
- Strong performing properties (top 25%) secure $57 or more
- Best-in-class properties (top 10%) pull in $75+ per night
- Entry-level properties (bottom 25%) earn around $31
Daily Rate Variations by Month
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Seasonality patterns in Villa de Pozos
Peak Season (June, May, April)
- Revenue peaks at $891.89 per month
- Occupancy rates reach 51.79%
- Daily rates average $72.58
Shoulder Season
- Revenue averages $720.97 per month
- Occupancy maintains 42.21%
- Daily rates hold at $68.73
Low Season (November, September, January)
- Revenue drops to $407.20 per month
- Occupancy decreases to 31.53%
- Daily rates adjust to $66.38
Is it still profitable to do Airbnb in Villa de Pozos in 2025?
Yes! Villa de Pozos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and monthly revenue averaging $721 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Villa de Pozos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Villa de Pozos with colonial architecture and cultural significance. It's a prime location for visitors wanting to explore the rich history and heritage of the area. | Plaza de Armas, Templo de San Juan Bautista, Casa de la Cultura, Museo de la Máscara, Café del Centro |
| Area de Valle | A serene spot surrounded by nature, ideal for relaxation and outdoor activities. Often sought after by travelers looking for tranquility away from the city bustle. | Paseo de los Samanes, Jardín de las Esculturas, Senderos ecológicos, Mirador del Valle, Ranchos turísticos |
| San Miguelito | This neighborhood offers a mix of local culture and modern amenities. Great for tourists who want to experience the local lifestyle while having access to conveniences. | Parque San Miguelito, Mercado de San Miguelito, Cafés y restaurantes locales |
| Las Lomas | A more upscale area with beautiful homes and parks, attracting families and visitors looking for comfort and relaxation. Perfect for long-term stays. | Parque Lomas, Zona de restaurantes gastronómicos, Clubes deportivos |
| Los Olivos | A residential area that offers a quieter environment while still being close to important amenities, suitable for guests looking for longer-term stays. | Parque de los Olivos, Tiendas locales, Gimnasios y centros de deporte |
| El Paseo | A vibrant area known for its shopping and dining options, attracting both locals and tourists looking for a lively atmosphere. | Centro comercial El Paseo, Restaurantes y bares, Eventos culturales |
| El Potrero | A newly developing area that offers potential for growth and investment, ideal for those looking to attract adventurous travelers. | Senderos naturales, Actividades al aire libre, Avistamiento de aves |
| La Huerta | A quaint area popular for its lush greenery and picturesque views, perfect for guests looking for a getaway feel with a touch of nature. | Jardines comunitarios, Camino natural, Cafés con vista |
Do you need a license for Airbnb in Villa de Pozos?
We recommend checking directly with Villa de Pozos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Villa de Pozos
Family residential house, 4 rooms, carport
Entire Place • 4 bedrooms
Beautiful modern house in Puerta Natura
Entire Place • 4 bedrooms
Spacious house near industrial area
Entire Place • 3 bedrooms
The entire house
Entire Place • 3 bedrooms
Comfort of work or rest your SLP option
Entire Place • 3 bedrooms
Casa Colibrí
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Villa de Pozos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis Fernando | 2 | $30,563 | 127 | 4.79/5.0 |
| Alejandro | 2 | $27,441 | 52 | 4.71/5.0 |
| Julio | 3 | $23,945 | 126 | 4.86/5.0 |
| Erenia | 4 | $19,299 | 110 | 4.74/5.0 |
| Angel Manuel | 8 | $18,989 | 23 | 3.13/5.0 |
| Alejandro | 4 | $18,787 | 46 | 4.52/5.0 |
| Cristina | 1 | $18,697 | 32 | 4.97/5.0 |
| Rubí | 1 | $16,173 | 80 | 4.93/5.0 |
| Carlos | 3 | $15,867 | 51 | 4.93/5.0 |
| Eloy | 1 | $15,129 | 72 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Villa de Pozos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with house and apartment & condo properties comprising 97.2% of inventory
- Untapped potential in boutique & hotels segments (2.7% combined)
Room Capacity Distribution
Analysis of 147 properties in Villa de Pozos shows that 3 bedrooms properties are most prevalent, making up 51% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 68.7% of all listings.
Key Insights
- Most common: 3 bedrooms (51%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 68.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 147 properties in Villa de Pozos reveals that 4 guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.9% of the market.
Key Insights
- Most common capacity: 4 guests (23.8% of market)
- Least common capacity: 3 guests (2.7% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 46.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Villa de Pozos, the most common availability pattern is 271-366 days (48.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.3% of properties).
Key Insights
- Most common availability window: 271-366 days (48.3%)
- Most common booking duration: 91-180 days (29.3%)
- Properties with high availability (180+ days): 76.9%
- Properties with long-term bookings (180+ days): 23.8%
Minimum Stay Distributions
1 Night
60 listings
46.2% of total
2 Nights
38 listings
29.2% of total
3 Nights
19 listings
14.6% of total
4-6 Nights
12 listings
9.2% of total
30+ Nights
1 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.4%
- Mid-length stays (4-6 nights) represent 9.2% of listings
- Monthly+ stays (0.8%) suggest a stable extended-stay market
- High market flexibility with 90.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
55.5% of total
Moderate
27 listings
22.7% of total
Firm
4 listings
3.4% of total
Strict
22 listings
18.5% of total
Key Insights
- Flexible is the preferred policy at 55.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 3.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jan, Nov, averaging 27 days
- Shortest booking windows are in Jun, Sep, Feb, averaging 10 days
- Summer shows the longest average booking window at 19 days, while Spring has the shortest at 16 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 19 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Feb when lead times are shortest
Popular Airbnb Amenities in Villa de Pozos
Below is the distribution of amenities across listings in Villa de Pozos:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.6%) and China (1%)
- Spanish is the top language at 65.6%, followed by English (28.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.0%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and China
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Villa de Pozos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,878 | $221.73 | 26% |
| Pinal de Amoles | 41 | $1,041 | $108.89 | 35% |
| San Francisco del Rincón | 10 | $928 | $131.97 | 27% |
| León de los Aldama | 17 | $796 | $115.80 | 38% |
| Ibarrilla | 10 | $779 | $60.40 | 40% |
| Aquismón | 25 | $739 | $157.57 | 18% |
| Tamasopo | 79 | $722 | $98.05 | 22% |
| Real de Catorce | 51 | $718 | $109.81 | 23% |
| Guanajuato City | 1,223 | $629 | $72.65 | 33% |
| El Refugio | 18 | $627 | $51.71 | 33% |
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