Villa de Pozos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Luis Potosí, Mexico
Is Airbnb profitable in Villa de Pozos in 2025? Explore comprehensive Airbnb analytics for Villa de Pozos, San Luis Potosí, Mexico to uncover income potential. This 2025 STR market report for Villa de Pozos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Villa de Pozos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa de Pozos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villa de Pozos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villa de Pozos (2025)
Understanding the monthly revenue variations for Airbnb listings in Villa de Pozos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa de Pozos is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa de Pozos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,231+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $929 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $232, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villa de Pozos
Villa de Pozos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villa de Pozos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa de Pozos:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villa de Pozos
Average Daily Rate (ADR) Airbnb Trends in Villa de Pozos (2025)
Effective short term rental pricing strategy in Villa de Pozos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa de Pozos typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $73+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $55 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Villa de Pozos
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Airbnb Seasonality Analysis & Trends in Villa de Pozos (2025)
Peak Season (May, June, April)
- Revenue averages $781 per month
- Occupancy rates average 39.7%
- Daily rates average $67
Shoulder Season
- Revenue averages $623 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $67
Low Season (January, February, March)
- Revenue drops to average $436 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $70
Seasonality Insights for Villa de Pozos
- The Airbnb seasonality in Villa de Pozos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villa de Pozos's highest earning potential, with monthly revenues capable of climbing to $807, occupancy reaching a high of 51.8%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $408, occupancy could drop to 34.2%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa de Pozos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villa de Pozos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villa de Pozos (2025)
Exploring the top neighborhoods for short-term rentals in Villa de Pozos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Villa de Pozos is rich in culture and architecture. It attracts visitors interested in history and local traditions, making it ideal for hosting travelers looking for an authentic experience. | Plaza Principal, Templo de San Miguel Arcángel, Museo del Ferrocarril, Casa de la Cultura, Mercado Municipal |
| Zona de restaurantes | This area is known for its variety of local cuisine and dining options. Tourists often look for comfortable stays near good food, making it attractive for Airbnb hosts. | La Casa de la Enchilada, Restaurant La Terraza, El Camino Real, Cafetería de la Plaza, Food festival events |
| Parque Tangamanga I | A beautiful urban park that offers recreational activities. Visitors often look for accommodation nearby for easy access to outdoor activities, making it a popular spot for short-term rentals. | Lakes, Walking Trails, Playgrounds, Cultural events, Open-air exhibitions |
| Barrio de San Luis | A charming neighborhood with vibrant local life and cultural events. This area attracts tourists who want to experience the local community ambiance and festivities. | Local artisan shops, Annual festivals, Traditional dance performances, Street markets, Cultural workshops |
| Villages of San Miguelito | These smaller villages around Villa de Pozos offer a more rural, traditional experience. Ideal for travelers looking for tranquility and nature, as well as those interested in local crafts. | Nature hikes, Craft markets, Traditional food, Workshops with locals, Cultural experiences |
| Catedral de San Luis Potosí | Located nearby, this iconic cathedral attracts many religious tourists. Renting out accommodations nearby caters to visitors attending events or exploring the cathedral. | Historical architecture, Religious tours, Cultural events, Guided tours, Art exhibitions |
| Zona Industrial | An industrial area that attracts business travelers due to its proximity to companies and factories. Hosts can cater to business professionals requiring short-term lodging. | Business centers, Industrial parks, Trade shows, Networking events, Corporate retreats |
| El Cubilete | A tranquil area providing peaceful surroundings. Many travelers seek lodging here for a relaxing getaway, making it appealing for Airbnb hosts. | Natural landscapes, Hiking trails, Bird watching, Cultural tours, Local gastronomy |
Understanding Airbnb License Requirements & STR Laws in Villa de Pozos (2025)
While Villa de Pozos, San Luis Potosí, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa de Pozos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Villa de Pozos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa de Pozosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family residential house, 4 rooms, carport
Entire Place • 4 bedrooms
Spacious house near industrial area
Entire Place • 3 bedrooms
Beautiful modern house in Puerta Natura
Entire Place • 4 bedrooms
House•COMET• Family Business Children - Billing
Entire Place • 3 bedrooms
Oasis in the industrial area. (We invoice)
Entire Place • 3 bedrooms
Cozy 3BR house in gated neighborhood near Ind Zone
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villa de Pozos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villa de Pozos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis Fernando | 2 | $25,212 | 127 | 4.79/5.0 |
| Alejandro | 2 | $20,268 | 52 | 4.71/5.0 |
| Alejandro | 4 | $19,341 | 46 | 4.52/5.0 |
| Julio | 3 | $18,953 | 126 | 4.86/5.0 |
| Cristina | 1 | $15,948 | 32 | 4.97/5.0 |
| Erenia | 4 | $15,185 | 110 | 4.74/5.0 |
| Angel Manuel | 7 | $13,764 | 21 | 3.57/5.0 |
| Carlos | 3 | $13,711 | 51 | 4.93/5.0 |
| Mary Lu | 2 | $13,229 | 463 | 4.44/5.0 |
| Marycielo | 2 | $13,113 | 61 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa de Pozos.
Dive Deeper: Advanced Villa de Pozos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa de Pozos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilla de Pozos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villa de Pozos
- The Villa de Pozos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.9% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villa de Pozos, House properties are the most common (91.8%), reflecting the local real estate landscape.
- Houses represent a significant 91.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.7%) offer potential for unique stay experiences.
Villa de Pozos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villa de Pozos
- The dominant room capacity in Villa de Pozos is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Villa de Pozos, indicating a high concentration in these sizes.
- A significant 64.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villa de Pozos.
Villa de Pozos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villa de Pozos
- The most common guest capacity trend in Villa de Pozos vacation rentals is listings accommodating 6 guests (24.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Villa de Pozos STR market, accounting for 48.7% of listings.
- 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villa de Pozos.
- On average, properties in Villa de Pozos are equipped to host 4.7 guests.
Villa de Pozos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villa de Pozos
- The most common availability pattern in Villa de Pozos falls within the 271-366 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Villa de Pozos (28.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villa de Pozos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
44.4% of total
2 Nights
37 listings
27.8% of total
3 Nights
17 listings
12.8% of total
4-6 Nights
14 listings
10.5% of total
30+ Nights
6 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Villa de Pozos is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Villa de Pozos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Villa de Pozos hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa de Pozos.
Villa de Pozos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
68 listings
55.7% of total
Moderate
27 listings
22.1% of total
Firm
4 listings
3.3% of total
Strict
23 listings
18.9% of total
Cancellation Policy Insights for Villa de Pozos
- The prevailing Airbnb cancellation policy trend in Villa de Pozos is Flexible, used by 55.7% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Villa de Pozos may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.7% market standard in Villa de Pozos.
- Given the high prevalence of Flexible policies (55.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Villa de Pozos.
Villa de Pozos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villa de Pozos
- The overall average booking lead time for vacation rentals in Villa de Pozos is 20 days.
- Guests book furthest in advance for stays during July (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (19 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Villa de Pozos.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Villa de Pozos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villa de Pozos (2025)
Amenity Prevalence
Amenity Insights for Villa de Pozos
- Essential amenities in Villa de Pozos that guests expect include: Wifi, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villa de Pozos: Wifi, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villa de Pozos to stay competitive.
Villa de Pozos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villa de Pozos
- The typical guest profile for Airbnb in Villa de Pozos consists of primarily domestic travelers (94%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 93.5% of guests.
- Key international markets include Mexico (93.5%) and United States (3.6%).
- Top languages spoken are Spanish (67.3%) followed by English (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villa de Pozos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Pinal de Amoles | 40 | $1,035 | $111.05 | 34% |
| Héroes de León | 12 | $864 | $193.15 | 28% |
| Ibarrilla | 10 | $774 | $62.69 | 41% |
| León de los Aldama | 18 | $768 | $108.07 | 41% |
| Aquismón | 22 | $683 | $147.99 | 17% |
| Real de Catorce | 49 | $683 | $108.87 | 23% |
| Tamasopo | 80 | $619 | $93.20 | 20% |
| Guanajuato City | 1,197 | $599 | $71.94 | 32% |
| El Naranjo | 27 | $544 | $78.99 | 22% |