San Luis Potosi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Luis Potosí, Mexico
Is Airbnb profitable in San Luis Potosi in 2025? Explore comprehensive Airbnb analytics for San Luis Potosi, San Luis Potosí, Mexico to uncover income potential. This 2025 STR market report for San Luis Potosi, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in San Luis Potosi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Luis Potosi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Luis Potosi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Luis Potosi (2025)
Understanding the monthly revenue variations for Airbnb listings in San Luis Potosi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Luis Potosi is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Luis Potosi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $731 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $194, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Luis Potosi
San Luis Potosi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Luis Potosi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Luis Potosi:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Luis Potosi
Average Daily Rate (ADR) Airbnb Trends in San Luis Potosi (2025)
Effective short term rental pricing strategy in San Luis Potosi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Luis Potosi typically peaks in September and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $121+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in San Luis Potosi
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Airbnb Seasonality Analysis & Trends in San Luis Potosi (2025)
Peak Season (July, September, August)
- Revenue averages $681 per month
- Occupancy rates average 37.8%
- Daily rates average $58
Shoulder Season
- Revenue averages $617 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $61
Low Season (January, February, May)
- Revenue drops to average $423 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $59
Seasonality Insights for San Luis Potosi
- The Airbnb seasonality in San Luis Potosi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Luis Potosi's highest earning potential, with monthly revenues capable of climbing to $750, occupancy reaching a high of 41.9%, and ADRs peaking at $64.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $405, occupancy could drop to 21.3%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Luis Potosi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Luis Potosi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Luis Potosi (2025)
Exploring the top neighborhoods for short-term rentals in San Luis Potosi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Historico | The historic downtown area with colonial architecture, museums, and cultural activities. A prime location for tourists interested in history and culture, providing easy access to major attractions and eateries. | Plaza de Armas, Cathedral of San Luis Potosí, Museo Nacional de la Máscara, Teatro de la Paz, Centro de las Artes, Mercado Hidalgo |
| Tercera Grande | A popular, centrally-located neighborhood resembling a trendy urban environment, ideal for young professionals and visitors looking for vibrant nightlife and dining options. | Boulevard Rio Santiago, Cafes and restaurants, Cinemas, Shops and boutiques, Parks like Parque Tangamanga |
| San Luis Potosí Industrial Park | A rapidly growing industrial area with opportunities for business travelers and workers. Investors can expect a constant influx of guests needing accommodation during business trips. | Industries and factories, Business centers, Proximity to major highways, Logistics and transport facilities |
| Tangamanga | Known for its expansive Tangamanga Park, this area attracts families and nature enthusiasts. It's ideal for outdoor activities and a family-friendly atmosphere. | Parque Tangamanga I, Parque Tangamanga II, Sports facilities, Botanical garden, Picnic areas |
| Lomas | An upscale residential area with modern amenities. Preferred by travelers seeking comfort and luxury in a quiet neighborhood while being a short drive to the city center. | Shopping centers like Plaza San Luis, Restaurants and cafes, Chapultepec Hill, Schools and universities |
| Villa de Reyes | Emerging area ideal for visitors looking for a quieter place but close enough to San Luis Potosí's attractions. Great for long-term stays. | Local markets, Nearby natural attractions, Quiet parks |
| Matehuala | A charming town located on the way to San Luis Potosí, catering to travelers exploring the region. Offers a glimpse of local culture and traditions. | Zocalo de Matehuala, Templo de San Luis, Cultural festivals, Local crafts markets |
| Rioverde | Another small city close to San Luis Potosí with beautiful landscapes and cultural richness. Attracts eco-tourists and those looking for authentic experiences. | Cañón del Río Verde, Historic churches, Local cuisine, Natural parks |
Understanding Airbnb License Requirements & STR Laws in San Luis Potosi (2025)
While San Luis Potosi, San Luis Potosí, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Luis Potosi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Luis Potosi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Luis Potosibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country house with a pool
Entire Place • 3 bedrooms
Monte Caldera Cabin
Entire Place • 5 bedrooms
SweetHome Executive, Lagos III-7H
Entire Place • 3 bedrooms
Los Lagos, Bonita Casa A/C We invoice Azul 151
Entire Place • 3 bedrooms
Java HOUSE BEDROOM
Private Room • N/A
“La Castaña” Cabin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Luis Potosi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Luis Potosi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josue | 1 | $39,715 | 18 | 5.00/5.0 |
| Rubén | 1 | $27,042 | 24 | 4.83/5.0 |
| Cinthya Elizabeth | 5 | $20,700 | 149 | 4.97/5.0 |
| Ana Lilia | 2 | $19,695 | 37 | 4.71/5.0 |
| Dalila Xochilt | 1 | $10,175 | 32 | 4.94/5.0 |
| Hector | 1 | $9,478 | 127 | 4.97/5.0 |
| Joel | 1 | $9,354 | 14 | 5.00/5.0 |
| Amanda | 1 | $9,027 | 44 | 4.95/5.0 |
| Miguel Rodolfo | 1 | $7,863 | 22 | 5.00/5.0 |
| Julio | 1 | $7,141 | 13 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Luis Potosi.
Dive Deeper: Advanced San Luis Potosi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Luis Potosi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Luis Potosi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Luis Potosi
- The San Luis Potosi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Luis Potosi, House properties are the most common (67.3%), reflecting the local real estate landscape.
- Houses represent a significant 67.3% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
San Luis Potosi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Luis Potosi
- The dominant room capacity in San Luis Potosi is 3 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.3% of the active Airbnb listings in San Luis Potosi, indicating a high concentration in these sizes.
- A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Luis Potosi.
San Luis Potosi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Luis Potosi
- The most common guest capacity trend in San Luis Potosi vacation rentals is listings accommodating 4 guests (20.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the San Luis Potosi STR market, accounting for 40.8% of listings.
- 38.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Luis Potosi.
- On average, properties in San Luis Potosi are equipped to host 4.4 guests.
San Luis Potosi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Luis Potosi
- The most common availability pattern in San Luis Potosi falls within the 271-366 days range, representing 55.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Luis Potosi (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Luis Potosi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
44.9% of total
2 Nights
16 listings
32.7% of total
3 Nights
1 listings
2% of total
30+ Nights
10 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in San Luis Potosi is 1 Night, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.6%) of the San Luis Potosi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in San Luis Potosi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.9% of San Luis Potosi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Luis Potosi.
San Luis Potosi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
44.9% of total
Moderate
20 listings
40.8% of total
Firm
5 listings
10.2% of total
Strict
2 listings
4.1% of total
Cancellation Policy Insights for San Luis Potosi
- The prevailing Airbnb cancellation policy trend in San Luis Potosi is Flexible, used by 44.9% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in San Luis Potosi may expect booking flexibility.
- Strict cancellation policies are quite rare (4.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.9% market standard in San Luis Potosi.
- Using a Strict policy might deter some guests, as only 4.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Luis Potosi.
San Luis Potosi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Luis Potosi
- The overall average booking lead time for vacation rentals in San Luis Potosi is 11 days.
- Guests book furthest in advance for stays during July (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (17 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (11 days) as a baseline for your pricing and availability strategy in San Luis Potosi.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 26 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these San Luis Potosi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Luis Potosi (2025)
Amenity Prevalence
Amenity Insights for San Luis Potosi
- Essential amenities in San Luis Potosi that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Luis Potosi: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Luis Potosi to stay competitive.
San Luis Potosi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Luis Potosi
- The typical guest profile for Airbnb in San Luis Potosi consists of primarily domestic travelers (95%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 95.4% of guests.
- Key international markets include Mexico (95.4%) and United States (2.7%).
- Top languages spoken are Spanish (59.8%) followed by English (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Luis Potosi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 23 | $1,189 | $175.29 | 25% |
| Héroes de León | 12 | $991 | $311.40 | 35% |
| Pinal de Amoles | 45 | $962 | $108.98 | 35% |
| San Francisco del Rincón | 12 | $611 | $114.96 | 24% |
| El Refugio | 13 | $607 | $49.44 | 33% |
| Guanajuato City | 1,290 | $535 | $72.78 | 31% |
| Ibarrilla | 20 | $480 | $51.78 | 36% |
| León de los Aldama | 41 | $441 | $74.59 | 33% |
| Tamasopo | 92 | $440 | $86.40 | 19% |
| Real de Catorce | 64 | $440 | $101.93 | 19% |