Matehuala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Luis Potosí, Mexico
Is Airbnb profitable in Matehuala in 2025? Explore comprehensive Airbnb analytics for Matehuala, San Luis Potosí, Mexico to uncover income potential. This 2025 STR market report for Matehuala, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Matehuala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matehuala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matehuala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matehuala (2025)
Understanding the monthly revenue variations for Airbnb listings in Matehuala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matehuala is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matehuala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,415+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $814 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $437 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $155, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matehuala
Matehuala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matehuala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matehuala:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matehuala
Average Daily Rate (ADR) Airbnb Trends in Matehuala (2025)
Effective short term rental pricing strategy in Matehuala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matehuala typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $85+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Matehuala
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Airbnb Seasonality Analysis & Trends in Matehuala (2025)
Peak Season (April, May, June)
- Revenue averages $993 per month
- Occupancy rates average 36.4%
- Daily rates average $48
Shoulder Season
- Revenue averages $582 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $46
Low Season (January, February, November)
- Revenue drops to average $364 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $46
Seasonality Insights for Matehuala
- The Airbnb seasonality in Matehuala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matehuala's highest earning potential, with monthly revenues capable of climbing to $1,020, occupancy reaching a high of 42.3%, and ADRs peaking at $49.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $329, occupancy could drop to 24.1%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matehuala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matehuala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matehuala (2025)
Exploring the top neighborhoods for short-term rentals in Matehuala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Matehuala, featuring colonial architecture and easy access to local culture and history. Ideal for travelers looking to explore the town's heritage and enjoy local shops and eateries. | Plaza Principal, Templo del Santo Sepulcro, Museo de la Ciudad, Mercado Municipal, Catedral de Matehuala |
| Sierra de San Miguelito | A beautiful natural area near Matehuala, perfect for outdoor enthusiasts and those seeking tranquility and adventure. Attracts nature lovers and hikers looking for scenic views and wildlife. | Cumbres de Monterrey National Park, Hiking trails, Campground areas, Wildlife watching |
| Zona Industrial | An industrial area that is emerging due to its proximity to various factories and businesses. Increasing demand from business travelers and workers seeking short-term accommodations. | Industrial parks, Local businesses, Easy access to transportation routes |
| Las Palmas | A residential area that offers a mix of local living and accessibility to various amenities. Suitable for longer stays and provides a more authentic experience of Matehuala. | Local parks, Neighborhood cafes, Shopping centers |
| Terrazas del Valle | A suburban development that is gaining popularity for its modern amenities and family-friendly environment. Ideal for families and longer-term visitors. | Family parks, Modern shopping facilities, Community events |
| El Aguaje | A picturesque area on the outskirts of Matehuala known for its natural beauty and peaceful environment. Attracts visitors looking for a retreat from urban life. | Natural reserves, Hiking paths, Quiet atmosphere |
| Los Olivos | A growing community that combines residential comfort with proximity to key attractions. Suitable for those looking for easy access to both nature and urban experiences. | Local markets, Community parks, Family-friendly spaces |
| San Pedro de los Hernández | A rustic area that appeals to tourists looking for an off-the-beaten-path experience. Offers a glimpse into rural life in the San Luis Potosí region. | Traditional farms, Local culture, Scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Matehuala (2025)
While Matehuala, San Luis Potosí, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matehuala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matehuala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matehualabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LA LOSTA ROOM
Entire Place • 3 bedrooms
Casa Santa Fe
Entire Place • 3 bedrooms
Casa Amma - B
Entire Place • 1 bedroom
New and centrally located apartment - mts from Pao
Entire Place • 2 bedrooms
Confortable departamento
Entire Place • 2 bedrooms
camelia 1
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matehuala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matehuala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 3 | $29,275 | 85 | 4.99/5.0 |
| Luis | 1 | $27,701 | 39 | 4.90/5.0 |
| Gabriel | 4 | $26,941 | 57 | 4.99/5.0 |
| Host #136065422 | 2 | $14,807 | 18 | 4.92/5.0 |
| Maria Cristina | 2 | $12,668 | 64 | 4.76/5.0 |
| Homero | 2 | $9,462 | 252 | 4.85/5.0 |
| Eloy | 1 | $8,593 | 60 | 4.83/5.0 |
| Juana | 1 | $5,237 | 12 | 4.75/5.0 |
| Karly | 4 | $4,390 | 100 | 4.73/5.0 |
| Antonio | 1 | $3,866 | 56 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matehuala.
Dive Deeper: Advanced Matehuala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matehuala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatehuala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matehuala
- The Matehuala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.2% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matehuala, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 34.2% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Matehuala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matehuala
- The dominant room capacity in Matehuala is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.6% of the active Airbnb listings in Matehuala, indicating a high concentration in these sizes.
Matehuala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matehuala
- The most common guest capacity trend in Matehuala vacation rentals is listings accommodating 2 guests (28.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Matehuala STR market, accounting for 57.8% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matehuala.
- On average, properties in Matehuala are equipped to host 3.4 guests.
Matehuala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matehuala
- The most common availability pattern in Matehuala falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Matehuala (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matehuala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
94.3% of total
2 Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Matehuala is 1 Night, adopted by 94.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Matehuala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.3% of Matehuala hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matehuala.
Matehuala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
53.6% of total
Moderate
8 listings
28.6% of total
Firm
3 listings
10.7% of total
Strict
2 listings
7.1% of total
Cancellation Policy Insights for Matehuala
- The prevailing Airbnb cancellation policy trend in Matehuala is Flexible, used by 53.6% of listings.
- The market strongly favors guest-friendly terms, with 82.2% of listings offering Flexible or Moderate policies. This suggests guests in Matehuala may expect booking flexibility.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.6% market standard in Matehuala.
- Given the high prevalence of Flexible policies (53.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matehuala.
Matehuala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matehuala
- The overall average booking lead time for vacation rentals in Matehuala is 12 days.
- Guests book furthest in advance for stays during May (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (14 days avg.) sees the longest lead times, while Winter (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (12 days) as a baseline for your pricing and availability strategy in Matehuala.
- Target marketing efforts for the Spring season well in advance (at least 14 days) to capture early planners.
- Monitor your own booking lead times against these Matehuala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matehuala (2025)
Amenity Prevalence
Amenity Insights for Matehuala
- Essential amenities in Matehuala that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matehuala: Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matehuala to stay competitive.
Matehuala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matehuala
- The typical guest profile for Airbnb in Matehuala consists of primarily domestic travelers (81%), often arriving from nearby San Luis Potosi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.3% of guests.
- Key international markets include Mexico (81.3%) and United States (15.6%).
- Top languages spoken are Spanish (59.9%) followed by English (35.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Luis Potosi and Monterrey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matehuala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Real de Catorce | 49 | $683 | $108.87 | 23% |
| El Naranjo | 27 | $544 | $78.99 | 22% |
| El Refugio | 18 | $535 | $49.39 | 30% |
| San Luis Potosí | 45 | $496 | $66.79 | 37% |
| Linares | 18 | $460 | $60.63 | 32% |
| San Luis Potosí City | 717 | $432 | $44.40 | 38% |
| Villa de Pozos | 146 | $376 | $42.59 | 41% |
| Ciudad Victoria | 127 | $375 | $36.37 | 37% |
| Cedral | 10 | $323 | $46.20 | 31% |
| Los Lagos | 11 | $310 | $38.41 | 35% |