Airbnb Market Analytics, Statistics and Data in Ciudad Valles, San Luis Potosí, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ciudad Valles? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ciudad Valles:
How much do Airbnb hosts make on average per month in Ciudad Valles?
The short-term rental market in Ciudad Valles shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $416 per month
- Strong performing properties (top 25%) make $944 or more
- Best-in-class properties (top 10%) achieve $1,818+ monthly
- Entry-level properties (bottom 25%) typically earn around $172
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ciudad Valles
The market in Ciudad Valles shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ciudad Valles
Daily rates in Ciudad Valles vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $47 per night
- Strong performing properties (top 25%) secure $80 or more
- Best-in-class properties (top 10%) pull in $136+ per night
- Entry-level properties (bottom 25%) earn around $30
Daily Rate Variations by Month
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Seasonality patterns in Ciudad Valles
Peak Season (June, April, May)
- Revenue peaks at $1061.15 per month
- Occupancy rates reach 35.69%
- Daily rates average $71.29
Shoulder Season
- Revenue averages $748.57 per month
- Occupancy maintains 28.46%
- Daily rates hold at $66.94
Low Season (December, September, January)
- Revenue drops to $390.06 per month
- Occupancy decreases to 20.70%
- Daily rates adjust to $61.85
Is it still profitable to do Airbnb in Ciudad Valles in 2025?
Yes! Ciudad Valles demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and monthly revenue averaging $749 and With 403 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ciudad Valles
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The heart of Ciudad Valles, filled with historical architecture, local markets, and cultural sights. Ideal for tourists wanting to explore the local culture and enjoy the vibrant atmosphere. | Plaza de Armas, Templo de San Marcos, Museo de la Huasteca, Mercado Manuel Álvarez, Casa de la Cultura |
| Tamasopo | A nearby town known for its stunning waterfalls and natural beauty. Great for eco-tourists and those seeking adventure close to nature. | Cascadas de Tamasopo, Cañon de la Huasteca, EcoPark Tamasopo, Aventuras de La Huasteca |
| El Pato | A popular area with easy access to local attractions and outdoor activities. Attracts both tourists and locals for its recreational opportunities. | Parque Nacional de la Huasteca, Río Tampaón, Outdoor adventure tours |
| La Huasteca | Famous for its natural landscapes, cultural events, and warm hospitality. A destination for those who appreciate rich cultural experiences. | Xilitla, Las Pozas, Cascada de Tamul, paragliding and adventure sports |
| Sierra de Alvarez | Known for its mountainous terrain and breathtaking views. A peaceful retreat for those seeking solitude in nature. | Mountain hiking trails, Camping sites, Scenic view points |
| Rio Verde | A neighboring municipality known for its access to natural wonders and outdoor activities, making it attractive for adventurous tourists. | Cascadas de Tamasopo, Río Verde activities, Canoeing and kayaking |
| Karla's Place | A local favorite for its unique character and community vibe. Great for those wanting an authentic experience of local life. | Local eateries, Cultural festivals, Artisan shops |
| Temazcalli | A wellness retreat area focusing on relaxation and traditional therapies. Attracts visitors seeking health and mindfulness experiences. | Temazcal ceremonies, Wellness retreats, Yoga and meditation classes |
Do you need a license for Airbnb in Ciudad Valles?
We recommend checking directly with Ciudad Valles's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ciudad Valles
Casa Corazón 7hab 7wc pool
Entire Place • 7 bedrooms
Mariposa Azul: Balcony Suite-Pool-Terrace- Grill
Entire Place • 3 bedrooms
Ideal getaway in nature
Entire Place • 6 bedrooms
Casa Isabella
Entire Place • 3 bedrooms
Casa Greta !!!! Huasteca Potosina,Cd.Valles , SLP
Entire Place • 3 bedrooms
Casa Blanca Huasteca
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ciudad Valles
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 10 | $106,632 | 208 | 4.00/5.0 |
| Huasteca Airbnb | 9 | $89,249 | 183 | 4.39/5.0 |
| María Del Carmen | 3 | $64,999 | 340 | 4.88/5.0 |
| Ana Rocio | 2 | $63,030 | 31 | 4.75/5.0 |
| Omar | 16 | $61,565 | 2856 | 4.77/5.0 |
| Zeny | 3 | $59,178 | 77 | 4.68/5.0 |
| Maria | 1 | $51,686 | 25 | 5.00/5.0 |
| Claudia | 6 | $43,283 | 466 | 4.09/5.0 |
| Ale | 1 | $40,521 | 6 | 5.00/5.0 |
| Emmanuel | 5 | $40,242 | 184 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ciudad Valles
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.4%), with house and apartment & condo properties comprising 85.6% of inventory
- Untapped potential in others, outdoor & mobile segments (6.2% combined)
Room Capacity Distribution
Analysis of 403 properties in Ciudad Valles shows that 1 bedroom properties are most prevalent, making up 29.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.8% of all listings.
Key Insights
- Most common: 1 bedroom (29.5%)
- Least common: 5+ bedrooms (6%)
- Market concentration: 55.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 403 properties in Ciudad Valles reveals that 8+ guests properties dominate the market, representing 31.5% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 8+ guests (31.5% of market)
- Least common capacity: 3 guests (1.2% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 403 properties in Ciudad Valles, the most common availability pattern is 271-366 days (65.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34.5% of properties).
Key Insights
- Most common availability window: 271-366 days (65.8%)
- Most common booking duration: 1-30 days (34.5%)
- Properties with high availability (180+ days): 86.1%
- Properties with long-term bookings (180+ days): 14.4%
Minimum Stay Distributions
1 Night
234 listings
62.1% of total
2 Nights
124 listings
32.9% of total
3 Nights
10 listings
2.7% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
8 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 97.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
164 listings
46.6% of total
Moderate
97 listings
27.6% of total
Firm
38 listings
10.8% of total
Strict
53 listings
15.1% of total
Key Insights
- Flexible is the preferred policy at 46.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, May, Mar, averaging 38 days
- Shortest booking windows are in Aug, Sep, Oct, averaging 23 days
- Spring shows the longest average booking window at 34 days, while Fall has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 34 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Oct when lead times are shortest
Popular Airbnb Amenities in Ciudad Valles
Below is the distribution of amenities across listings in Ciudad Valles:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (8.8%) and Germany (0.8%)
- Spanish is the top language at 62.6%, followed by English (32.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for San Luis Potosi and Mexico City markets
- Develop localized content for United States and Germany
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ciudad Valles. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Tzibantzá | 12 | $2,481 | $244.92 | 27% |
| La Tortuga | 66 | $2,311 | $230.05 | 33% |
| San Pablo Tolimán | 11 | $1,905 | $218.08 | 21% |
| San Miguel de Allende | 2,170 | $1,587 | $186.61 | 34% |
| San Miguel | 14 | $1,367 | $105.82 | 35% |
| San José Ocotillos | 50 | $1,244 | $118.94 | 25% |
| Tequisquiapan | 386 | $1,217 | $152.10 | 27% |
| Ezequiel Montes | 39 | $1,204 | $134.25 | 26% |
| San Isidro El Viejo | 19 | $1,173 | $98.36 | 42% |
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