Airbnb Market Analytics, Statistics and Data in Santiago de Querétaro, Querétaro, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santiago de Querétaro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santiago de Querétaro:
How much do Airbnb hosts make on average per month in Santiago de Querétaro?
The short-term rental market in Santiago de Querétaro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $806 per month
- Strong performing properties (top 25%) make $1,296 or more
- Best-in-class properties (top 10%) achieve $1,795+ monthly
- Entry-level properties (bottom 25%) typically earn around $372
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santiago de Querétaro
The market in Santiago de Querétaro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santiago de Querétaro
Daily rates in Santiago de Querétaro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $49 per night
- Strong performing properties (top 25%) secure $68 or more
- Best-in-class properties (top 10%) pull in $89+ per night
- Entry-level properties (bottom 25%) earn around $30
Daily Rate Variations by Month
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Seasonality patterns in Santiago de Querétaro
Peak Season (June, May, March)
- Revenue peaks at $1239.89 per month
- Occupancy rates reach 52.86%
- Daily rates average $62.65
Shoulder Season
- Revenue averages $945.55 per month
- Occupancy maintains 43.47%
- Daily rates hold at $57.66
Low Season (October, September, January)
- Revenue drops to $559.04 per month
- Occupancy decreases to 34.30%
- Daily rates adjust to $52.50
Is it still profitable to do Airbnb in Santiago de Querétaro in 2025?
Yes! Santiago de Querétaro demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $946 and With 229 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santiago de Querétaro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of Querétaro, known for its colonial architecture, vibrant culture, and numerous events throughout the year. A key destination for tourists seeking a rich historical experience. | Querétaro Cathedral, Plaza de Armas, Museum of the Restoration of the Republic, Aqueduct of Querétaro, San Francisco Temple |
| Juriquilla | An upscale residential area with modern amenities, popular among families and tourists seeking a more suburban experience. It offers great dining options and proximity to nature. | Juriquilla Lagoon, Antea Lifestyle Center, Cinemex Juriquilla, Queretaro Country Club |
| El Campanario | A luxurious gated community known for its golf course and elegant homes. Attracts affluent travelers and those seeking a tranquil stay with upscale facilities. | El Campanario Golf Club, Paseo de los Arcos, shopping and dining options nearby |
| Santa Fe | A modern area with high-rise buildings and corporate offices, popular among business travelers. Offers various restaurants and shopping centers. | Plaza Santa Fe, Corporate Plaza, Cinemex Santa Fe |
| Cumbres del Lago | A growing residential neighborhood known for its family-friendly environment and scenic views. Attracts guests looking for a peaceful stay with access to nature and parks. | Cumbres del Lago Park, Nearby hiking trails |
| La Piedad | A vibrant neighborhood with a mix of local culture and modern amenities. Appeals to tourists who want to experience a more local side of Querétaro. | Local markets, Cultural festivals |
| Querétaro Centro Sur | Proximity to the city center with a mix of business and leisure options. Ideal for hosting business travelers or short stays for tourists. | Shopping centers, Cafés and restaurants |
| Villa de Querétaro | A quieter residential area that offers cultural experiences and is close to major attractions. A good option for those seeking a longer stay. | Local parks, Cultural events |
Do you need a license for Airbnb in Santiago de Querétaro?
We recommend checking directly with Santiago de Querétaro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santiago de Querétaro
Quinta_Shiraz
Entire Place • 7 bedrooms
Beautiful PH in Queretaro.
Entire Place • 4 bedrooms
Casa Refugio de Paz Vidanta
Entire Place • 3 bedrooms
Cozy Depa with Pool and Gym
Entire Place • 3 bedrooms
Beautiful apartment with pool, gym, padel and WIFI
Entire Place • 3 bedrooms
Luxurious apartment in Amira with the best view.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Santiago de Querétaro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jazmin | 1 | $60,684 | 37 | 4.78/5.0 |
| DESTYNA Wellcation Properties | 4 | $50,372 | 130 | 4.73/5.0 |
| DESTYNA Wellcation Properties | 4 | $48,549 | 151 | 4.62/5.0 |
| Enrique | 1 | $46,149 | 38 | 4.97/5.0 |
| Amanda | 3 | $46,123 | 342 | 4.91/5.0 |
| Vincit México | 3 | $43,796 | 103 | 4.76/5.0 |
| HenBros | 4 | $43,769 | 240 | 4.29/5.0 |
| Sue & Sylvia | 1 | $38,306 | 12 | 4.08/5.0 |
| Pedro | 3 | $36,461 | 30 | 4.32/5.0 |
| Laura Alicia | 7 | $34,951 | 222 | 4.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santiago de Querétaro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.1%), with apartment & condo and house properties comprising 96.5% of inventory
- Untapped potential in unique stays, others, boutique & hotels, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 229 properties in Santiago de Querétaro shows that 2 bedrooms properties are most prevalent, making up 48% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 72.5% of all listings.
Key Insights
- Most common: 2 bedrooms (48%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 72.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 229 properties in Santiago de Querétaro reveals that 4 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 47.6% of the market.
Key Insights
- Most common capacity: 4 guests (29.7% of market)
- Least common capacity: 1 guest (2.2% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 47.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 229 properties in Santiago de Querétaro, the most common availability pattern is 271-366 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (35.4%)
- Most common booking duration: 91-180 days (28.8%)
- Properties with high availability (180+ days): 63.8%
- Properties with long-term bookings (180+ days): 36.7%
Minimum Stay Distributions
1 Night
83 listings
41.9% of total
2 Nights
73 listings
36.9% of total
3 Nights
12 listings
6.1% of total
4-6 Nights
10 listings
5.1% of total
7-29 Nights
6 listings
3% of total
30+ Nights
14 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.8%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 84.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
82 listings
44.1% of total
Moderate
57 listings
30.6% of total
Firm
15 listings
8.1% of total
Strict
32 listings
17.2% of total
Key Insights
- Flexible is the preferred policy at 44.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Jan, averaging 33 days
- Shortest booking windows are in Aug, Jul, Sep, averaging 17 days
- Fall shows the longest average booking window at 28 days, while Summer has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 28 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Santiago de Querétaro
Below is the distribution of amenities across listings in Santiago de Querétaro:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.6%) and Canada (0.6%)
- Spanish is the top language at 57.2%, followed by English (35.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.7%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santiago de Querétaro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Tzibantzá | 12 | $2,481 | $244.92 | 27% |
| La Tortuga | 66 | $2,311 | $230.05 | 33% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Ejido San Gaspar | 50 | $2,030 | $386.05 | 23% |
| San Pablo Tolimán | 11 | $1,905 | $218.08 | 21% |
| Lomas de Comanjilla | 15 | $1,878 | $221.73 | 26% |
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