Santiago de Querétaro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Querétaro, Mexico
Is Airbnb profitable in Santiago de Querétaro in 2025? Explore comprehensive Airbnb analytics for Santiago de Querétaro, Querétaro, Mexico to uncover income potential. This 2025 STR market report for Santiago de Querétaro, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 221 active listings.
Whether you're considering an Airbnb investment in Santiago de Querétaro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santiago de Querétaro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santiago de Querétaro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santiago de Querétaro (2025)
Understanding the monthly revenue variations for Airbnb listings in Santiago de Querétaro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santiago de Querétaro is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santiago de Querétaro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,592+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,094 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $668 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $317, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santiago de Querétaro
Santiago de Querétaro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santiago de Querétaro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santiago de Querétaro:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santiago de Querétaro
Average Daily Rate (ADR) Airbnb Trends in Santiago de Querétaro (2025)
Effective short term rental pricing strategy in Santiago de Querétaro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santiago de Querétaro typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $91+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Santiago de Querétaro
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Airbnb Seasonality Analysis & Trends in Santiago de Querétaro (2025)
Peak Season (May, June, April)
- Revenue averages $1,102 per month
- Occupancy rates average 38.8%
- Daily rates average $60
Shoulder Season
- Revenue averages $813 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $58
Low Season (January, February, March)
- Revenue drops to average $538 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $51
Seasonality Insights for Santiago de Querétaro
- The Airbnb seasonality in Santiago de Querétaro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santiago de Querétaro's highest earning potential, with monthly revenues capable of climbing to $1,154, occupancy reaching a high of 53.0%, and ADRs peaking at $60.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $481, occupancy could drop to 35.7%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santiago de Querétaro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santiago de Querétaro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santiago de Querétaro (2025)
Exploring the top neighborhoods for short-term rentals in Santiago de Querétaro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | Historic center of Santiago de Querétaro, known for its colonial architecture, vibrant atmosphere, and cultural significance. A prime location for visitors wanting to explore the city's rich history and enjoy local restaurants and shops. | Querétaro Cathedral, Plaza de Armas, Aqueduct of Querétaro, Museo de Arte, Templo de la Cruz |
| Juriquilla | A modern residential area with a mix of luxury homes and amenities, popular among families and business travelers. Offers a peaceful environment close to the city center and various recreational activities. | Antea Lifestyle Center, Cañada de la Virgen, El Marqués, Club Campestre Querétaro, Museo de la Ciudad |
| El Pueblito | A charming neighborhood known for its picturesque streets and local markets. Attracts visitors interested in local culture and arts, ideal for hosting short-term stays. | Templo de San Pedro Apostol, Pueblo Mágico El Pueblito, local artisan shops, Cerro de las Campanas |
| Santa Fe | A modern and upscale area, popular with expats and professionals. Offers easy access to business districts and leisure facilities. Suitable for business travelers and long-term stays. | Plaza Santa Fe, Cinemex, golf courses, local cafes and restaurants |
| Sierra Gorda | A natural area outside the city offering ecotourism opportunities. Perfect for those looking to escape the city and enjoy nature and adventure activities. | Sierra Gorda Biosphere Reserve, hiking trails, diverse wildlife, waterfalls |
| Los Arcos | A neighborhood known for its historical architecture and quiet environment. Suitable for travelers seeking a more residential experience while still being close to attractions. | Los Arcos de Querétaro, museums, local restaurants |
| Balvanera | A growing community with new developments and a family-friendly atmosphere. Attracts both locals and tourists looking for comfortable and modern accommodations. | local parks, shopping centers, family-friendly amenities |
| Cerro de las Campanas | A historical site and natural area offering stunning views of the city. Ideal for those interested in history and nature, great for outdoor enthusiasts. | Cerro de las Campanas, historical monuments, picnic areas |
Understanding Airbnb License Requirements & STR Laws in Santiago de Querétaro (2025)
While Santiago de Querétaro, Querétaro, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santiago de Querétaro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santiago de Querétaro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santiago de Querétarobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quinta_Shiraz
Entire Place • 7 bedrooms
Beautiful PH in Queretaro.
Entire Place • 4 bedrooms
Casa Refugio de Paz Vidanta
Entire Place • 3 bedrooms
Cozy Depa with Pool and Gym
Entire Place • 3 bedrooms
Luxurious apartment in Amira with the best view.
Entire Place • 3 bedrooms
*CasaAtenea*Pool+WIFI100Mb+Petfriendly+Invoice
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santiago de Querétaro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santiago de Querétaro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jazmin | 1 | $67,426 | 37 | 4.78/5.0 |
| DESTYNA Wellcation Properties | 4 | $49,487 | 130 | 4.73/5.0 |
| Amanda | 3 | $43,218 | 342 | 4.91/5.0 |
| DESTYNA Wellcation Properties | 4 | $42,463 | 151 | 4.62/5.0 |
| Vincit México | 3 | $39,196 | 103 | 4.76/5.0 |
| HenBros | 4 | $37,723 | 240 | 4.29/5.0 |
| Enrique | 1 | $35,410 | 38 | 4.97/5.0 |
| Sue & Sylvia | 1 | $31,730 | 12 | 4.08/5.0 |
| Axel | 5 | $31,575 | 371 | 4.85/5.0 |
| Laura Alicia | 7 | $30,698 | 222 | 4.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santiago de Querétaro.
Dive Deeper: Advanced Santiago de Querétaro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santiago de Querétaro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantiago de Querétaro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santiago de Querétaro
- The Santiago de Querétaro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.9% of the 221 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santiago de Querétaro, Apartment/Condo properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.5% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, hotel/boutique, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Santiago de Querétaro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santiago de Querétaro
- The dominant room capacity in Santiago de Querétaro is 2 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 71.1% of the active Airbnb listings in Santiago de Querétaro, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santiago de Querétaro.
Santiago de Querétaro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santiago de Querétaro
- The most common guest capacity trend in Santiago de Querétaro vacation rentals is listings accommodating 4 guests (29%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santiago de Querétaro STR market, accounting for 46.6% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santiago de Querétaro.
- On average, properties in Santiago de Querétaro are equipped to host 4.3 guests.
Santiago de Querétaro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santiago de Querétaro
- The most common availability pattern in Santiago de Querétaro falls within the 271-366 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santiago de Querétaro (31.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santiago de Querétaro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
41% of total
2 Nights
60 listings
30% of total
3 Nights
8 listings
4% of total
4-6 Nights
8 listings
4% of total
7-29 Nights
6 listings
3% of total
30+ Nights
36 listings
18% of total
Key Insights
- The most prevalent minimum stay requirement in Santiago de Querétaro is 1 Night, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Santiago de Querétaro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18%) caters to monthly stays (30+ nights) in Santiago de Querétaro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41% of Santiago de Querétaro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santiago de Querétaro.
Santiago de Querétaro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
80 listings
43.5% of total
Moderate
57 listings
31% of total
Firm
15 listings
8.2% of total
Strict
32 listings
17.4% of total
Cancellation Policy Insights for Santiago de Querétaro
- The prevailing Airbnb cancellation policy trend in Santiago de Querétaro is Flexible, used by 43.5% of listings.
- The market strongly favors guest-friendly terms, with 74.5% of listings offering Flexible or Moderate policies. This suggests guests in Santiago de Querétaro may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.5% market standard in Santiago de Querétaro.
- Regularly review your cancellation policy against competitors and market demand shifts in Santiago de Querétaro.
Santiago de Querétaro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santiago de Querétaro
- The overall average booking lead time for vacation rentals in Santiago de Querétaro is 27 days.
- Guests book furthest in advance for stays during November (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Santiago de Querétaro.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Santiago de Querétaro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santiago de Querétaro (2025)
Amenity Prevalence
Amenity Insights for Santiago de Querétaro
- Essential amenities in Santiago de Querétaro that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santiago de Querétaro: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santiago de Querétaro to stay competitive.
Santiago de Querétaro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santiago de Querétaro
- The typical guest profile for Airbnb in Santiago de Querétaro consists of primarily domestic travelers (92%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.6% of guests.
- Key international markets include Mexico (91.6%) and United States (4.7%).
- Top languages spoken are Spanish (55.2%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santiago de Querétaro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| San Pablo Tolimán | 10 | $1,719 | $237.89 | 21% |