Airbnb Market Analytics, Statistics and Data in San Juan del Río, Querétaro, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Juan del Río? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Juan del Río:
How much do Airbnb hosts make on average per month in San Juan del Río?
The short-term rental market in San Juan del Río shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $713 per month
- Strong performing properties (top 25%) make $1,259 or more
- Best-in-class properties (top 10%) achieve $2,225+ monthly
- Entry-level properties (bottom 25%) typically earn around $300
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Juan del Río
The market in San Juan del Río shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Juan del Río
Daily rates in San Juan del Río vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $45 per night
- Strong performing properties (top 25%) secure $80 or more
- Best-in-class properties (top 10%) pull in $208+ per night
- Entry-level properties (bottom 25%) earn around $33
Daily Rate Variations by Month
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Seasonality patterns in San Juan del Río
Peak Season (April, June, March)
- Revenue peaks at $1458.88 per month
- Occupancy rates reach 45.00%
- Daily rates average $92.78
Shoulder Season
- Revenue averages $1103.48 per month
- Occupancy maintains 38.96%
- Daily rates hold at $86.56
Low Season (September, November, January)
- Revenue drops to $629.37 per month
- Occupancy decreases to 29.83%
- Daily rates adjust to $80.18
Is it still profitable to do Airbnb in San Juan del Río in 2025?
Yes! San Juan del Río demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1103 and The market's 143 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Juan del Río
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of San Juan del Río with colonial architecture and cultural significance. Attracts tourists interested in history, architecture, and local cuisine. | Plaza de la Constitución, Templo de San Juan Bautista, Museo Histórico, Mercado de San Juan, Casa de la Cultura |
| El Parque de los Enamorados | A popular park area with beautiful landscapes and recreational activities. Great for families and couples looking for relaxation and outdoor activities. | Parque de los Enamorados, Cafés and restaurants nearby, Funeral Thematic Museum, Artisan fairs, Open air concerts |
| Las Californias | A residential area that has seen growth in tourism due to its proximity to attractions and more affordable lodging options. | Nature trails, Viewpoints, Family-friendly parks, Relaxed atmosphere |
| Fraccionamiento San Gil | A luxurious area known for its beautiful homes and villas, attracting a wealthier clientele looking for an upscale experience. | San Gil Golf Course, Private parks, Luxury dining options, Exclusive clubs |
| Jardines de la Hacienda | A tranquil neighborhood with gardens and green spaces ideal for guests seeking peace and quiet. | Local art galleries, Gardens, Cultural events, Community markets |
| Boulevard Querétaro-San Luis Potosí | A main thoroughfare that connects to popular tourist attractions and is easily accessible for travelers on the go. | Shopping centers, Restaurants, Scarlet Hills, Night markets |
| Lomas de San Juan | An upscale residential area close to the city with amenities and a serene environment, suitable for longer stays. | Grocery stores, Family-friendly venues, Local parks |
| San Juan del Río Industrial Zone | An area popular with business travelers and contractors due to its proximity to industrial parks and commerce. | Corporate offices, Business parks, Industrial tours |
Do you need a license for Airbnb in San Juan del Río?
We recommend checking directly with San Juan del Río's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Juan del Río
POOL RESIDENCE FOR 16 +PEOPLE
Entire Place • 9 bedrooms
El Parian Finca
Entire Place • 9 bedrooms
BEAUTIFUL AND MODERN WITH POOL AND ARTIFICIAL LAKE.
Entire Place • 4 bedrooms
Cozy house in San Gil with lake view
Entire Place • 4 bedrooms
House in San Juan del Rio with Pool and Temazcal.
Entire Place • 5 bedrooms
Casa Santa Cruz Nieto, San juan del Rio
Entire Place • 3 bedrooms
Top Performing Professional Hosts in San Juan del Río
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vane | 2 | $137,679 | 214 | 4.80/5.0 |
| Mario | 6 | $90,569 | 583 | 4.10/5.0 |
| Maria Andrea | 1 | $75,288 | 38 | 4.92/5.0 |
| Monica | 1 | $54,834 | 101 | 4.86/5.0 |
| Hector Tobi | 3 | $44,705 | 68 | 4.92/5.0 |
| Miriam Merit | 2 | $44,199 | 25 | 2.32/5.0 |
| Maria Estela | 1 | $35,124 | 11 | 4.45/5.0 |
| Vanessa | 1 | $29,072 | 9 | 4.89/5.0 |
| Monica | 1 | $26,863 | 15 | 5.00/5.0 |
| Eduardo | 4 | $25,555 | 34 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Juan del Río
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.3%), with house and apartment & condo properties comprising 91.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (8.4% combined)
Room Capacity Distribution
Analysis of 143 properties in San Juan del Río shows that 3 bedrooms properties are most prevalent, making up 35.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 56.6% of all listings.
Key Insights
- Most common: 3 bedrooms (35.7%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 143 properties in San Juan del Río reveals that 8+ guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 43.4% of the market.
Key Insights
- Most common capacity: 8+ guests (25.2% of market)
- Least common capacity: 3 guests (2.8% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 43.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 143 properties in San Juan del Río, the most common availability pattern is 271-366 days (43.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.3% of properties).
Key Insights
- Most common availability window: 271-366 days (43.4%)
- Most common booking duration: 181-270 days (27.3%)
- Properties with high availability (180+ days): 67.1%
- Properties with long-term bookings (180+ days): 34.3%
Minimum Stay Distributions
1 Night
68 listings
50.7% of total
2 Nights
51 listings
38.1% of total
3 Nights
4 listings
3% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
9 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.8%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 91.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
54 listings
41.2% of total
Moderate
40 listings
30.5% of total
Firm
12 listings
9.2% of total
Strict
25 listings
19.1% of total
Key Insights
- Flexible is the preferred policy at 41.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 9.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Dec, Jan, averaging 25 days
- Shortest booking windows are in Jun, Nov, Feb, averaging 15 days
- Winter shows the longest average booking window at 20 days, while Summer has the shortest at 18 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 20 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Feb when lead times are shortest
Popular Airbnb Amenities in San Juan del Río
Below is the distribution of amenities across listings in San Juan del Río:
Traveler Demographics
Key Insights
- Domestic travelers make up 94% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.4%) and Germany (0.3%)
- Spanish is the top language at 61%, followed by English (33.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and Germany
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Juan del Río. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Tzibantzá | 12 | $2,481 | $244.92 | 27% |
| La Tortuga | 66 | $2,311 | $230.05 | 33% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Ejido San Gaspar | 50 | $2,030 | $386.05 | 23% |
| San Pablo Tolimán | 11 | $1,905 | $218.08 | 21% |
| Casas Viejas | 49 | $1,784 | $255.02 | 35% |
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