El Refugio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Querétaro, Mexico
Is Airbnb profitable in El Refugio in 2025? Explore comprehensive Airbnb analytics for El Refugio, Querétaro, Mexico to uncover income potential. This 2025 STR market report for El Refugio, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in El Refugio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Refugio Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key El Refugio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in El Refugio (2025)
Understanding the monthly revenue variations for Airbnb listings in El Refugio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Refugio is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Refugio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,272+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,528 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,042 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $573, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Refugio
El Refugio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the El Refugio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Refugio:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Refugio
Average Daily Rate (ADR) Airbnb Trends in El Refugio (2025)
Effective short term rental pricing strategy in El Refugio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Refugio typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in El Refugio
Get Live El Refugio Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in El Refugio (2025)
Peak Season (June, April, May)
- Revenue averages $1,815 per month
- Occupancy rates average 53.7%
- Daily rates average $79
Shoulder Season
- Revenue averages $1,174 per month
- Occupancy maintains around 50.7%
- Daily rates hold near $78
Low Season (February, March, September)
- Revenue drops to average $777 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $74
Seasonality Insights for El Refugio
- The Airbnb seasonality in El Refugio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases El Refugio's highest earning potential, with monthly revenues capable of climbing to $1,824, occupancy reaching a high of 66.2%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $711, occupancy could drop to 33.3%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Refugio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these El Refugio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in El Refugio (2025)
Exploring the top neighborhoods for short-term rentals in El Refugio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cerro de las Campanas | A historic site with beautiful views, rich history, and cultural significance. It attracts both tourists and locals for its scenic landscape and landmarks. | Monument to the Battle of Cerro de las Campanas, Natural parks, Cultural events, Outdoor activities |
| Centro Histórico | The historic center of Querétaro known for its colonial architecture, vibrant atmosphere, and numerous cultural attractions. It is a major draw for tourists seeking history and culture. | Querétaro Aqueduct, Plaza de Armas, Temple of Santa Rosa, Historic Churches, Museums |
| El Campanario | A prestigious residential area offering high-quality amenities and proximity to golf courses. Attracts long-term renters seeking luxury living and comfort. | Golf Course, Clubhouse, Parks, Shopping areas, Restaurants |
| Juriquilla | A rapidly developing area known for its modern housing and new businesses. Offers a mix of urban and suburban living, attracting families and professionals. | Juriquilla Golf Course, Antea Lifestyle Center, Cinemas, Restaurants, Cultural venues |
| Querétaro Centro Sur | An area that combines business and residential features, making it ideal for professionals and young families. Well-connected to main arteries of the city. | Business centers, Shopping malls, Parks, Restaurants, Art galleries |
| El Refugio | A popular neighborhood for families and young professionals, known for its community atmosphere and accessibility to amenities. Great spot for long-term and short-term rentals. | Local parks, Shopping areas, Restaurants, Schools, Cafes |
| Los Arcos | A vibrant area featuring one of the city's most famous landmarks, ideal for tourists. Offers a mix of cultural and recreational opportunities. | Los Arcos, Teatro de la Ciudad, Parks, Restaurants, Shopping |
| Santa Rosa Jauregui | A suburban area that has been growing in popularity for its residential charm and proximity to the city. Attractive for families looking for more space. | Local markets, Nature trails, Schools, Community events, Family-friendly restaurants |
Understanding Airbnb License Requirements & STR Laws in El Refugio (2025)
While El Refugio, Querétaro, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Refugio to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in El Refugio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Refugiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Merlot Queretaro
Entire Place • 3 bedrooms
Modern Ground Floor Apartment with Terrace
Entire Place • 3 bedrooms
Casa privada El Refugio Queretaro
Entire Place • 4 bedrooms
Bonito Departamento en Condominio w/ Pool and Gym
Entire Place • 2 bedrooms
Casa Laonce! QueenBeds+4Rooms(1PB)+Netflix+Invoice
Entire Place • 4 bedrooms
Casa Ria - Invoice+Netflix+4Rooms (1 in PB)
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in El Refugio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in El Refugio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arturo | 6 | $100,021 | 512 | 4.63/5.0 |
| Alejandra | 1 | $58,571 | 10 | 4.90/5.0 |
| Elva Leonor | 2 | $45,985 | 218 | 4.94/5.0 |
| Mariana Q. | 2 | $22,724 | 194 | 4.68/5.0 |
| Edgar | 1 | $21,623 | 17 | 4.88/5.0 |
| Adrián | 1 | $15,399 | 27 | 4.56/5.0 |
| Mas Suites | 1 | $13,607 | 42 | 4.50/5.0 |
| Alma | 1 | $13,547 | 280 | 4.93/5.0 |
| Christian | 1 | $11,688 | 23 | 4.78/5.0 |
| Marina | 1 | $11,350 | 33 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Refugio.
Dive Deeper: Advanced El Refugio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Refugio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Refugio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Refugio
- The El Refugio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Refugio, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
El Refugio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Refugio
- The dominant room capacity in El Refugio is 3 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 60.6% of the active Airbnb listings in El Refugio, indicating a high concentration in these sizes.
- A significant 60.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in El Refugio.
El Refugio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Refugio
- The most common guest capacity trend in El Refugio vacation rentals is listings accommodating 8+ guests (30.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the El Refugio STR market, accounting for 57.6% of listings.
- 60.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Refugio.
- On average, properties in El Refugio are equipped to host 5.0 guests.
El Refugio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Refugio
- The most common availability pattern in El Refugio falls within the 91-180 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in El Refugio (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
El Refugio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
38.7% of total
2 Nights
17 listings
54.8% of total
30+ Nights
2 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in El Refugio is 2 Nights, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.5%) of the El Refugio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.8% of El Refugio hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Refugio.
El Refugio Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
50% of total
Moderate
6 listings
20% of total
Firm
7 listings
23.3% of total
Strict
2 listings
6.7% of total
Cancellation Policy Insights for El Refugio
- The prevailing Airbnb cancellation policy trend in El Refugio is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in El Refugio.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in El Refugio.
El Refugio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for El Refugio
- The overall average booking lead time for vacation rentals in El Refugio is 22 days.
- Guests book furthest in advance for stays during November (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in El Refugio.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these El Refugio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in El Refugio (2025)
Amenity Prevalence
Amenity Insights for El Refugio
- Essential amenities in El Refugio that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Refugio: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Refugio to stay competitive.
El Refugio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for El Refugio
- The typical guest profile for Airbnb in El Refugio consists of primarily domestic travelers (90%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 90.0% of guests.
- Key international markets include Mexico (90%) and United States (6.7%).
- Top languages spoken are Spanish (55.1%) followed by English (37.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the El Refugio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| San Pablo Tolimán | 10 | $1,719 | $237.89 | 21% |