El Marqués Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Querétaro, Mexico
Is Airbnb profitable in El Marqués in 2025? Explore comprehensive Airbnb analytics for El Marqués, Querétaro, Mexico to uncover income potential. This 2025 STR market report for El Marqués, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in El Marqués, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Marqués Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key El Marqués Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in El Marqués (2025)
Understanding the monthly revenue variations for Airbnb listings in El Marqués is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Marqués is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Marqués across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,078+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $570 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $369 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Marqués
El Marqués Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the El Marqués STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Marqués:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Marqués
Average Daily Rate (ADR) Airbnb Trends in El Marqués (2025)
Effective short term rental pricing strategy in El Marqués involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Marqués typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $89+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in El Marqués
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Airbnb Seasonality Analysis & Trends in El Marqués (2025)
Peak Season (December, June, May)
- Revenue averages $684 per month
- Occupancy rates average 48.7%
- Daily rates average $43
Shoulder Season
- Revenue averages $470 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $44
Low Season (January, February, March)
- Revenue drops to average $280 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $37
Seasonality Insights for El Marqués
- The Airbnb seasonality in El Marqués shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases El Marqués's highest earning potential, with monthly revenues capable of climbing to $779, occupancy reaching a high of 50.9%, and ADRs peaking at $46.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $246, occupancy could drop to 20.2%, and ADRs may adjust down to $36.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Marqués.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these El Marqués seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in El Marqués (2025)
Exploring the top neighborhoods for short-term rentals in El Marqués? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Juriquilla | A wealthy suburb known for its upscale living and proximity to modern amenities like shopping malls, schools, and parks. Attracts both families and business professionals looking for a comfortable stay away from the hustle of the city center. | Unico Shopping Mall, Antea Lifestyle Center, Presas de Juriquilla, Pirámide del sol, Academia de Música, Centro Cultural de Juriquilla |
| El Marqués Centro | The central area of El Marqués offering a mix of local culture and convenience. It's an upcoming area that provides a taste of the local lifestyle while being close to Queretaro City. | Plaza de El Marqués, El Marqués Pavilion, Park of the Fathers, Local markets, Casa de la Cultura |
| El Cóbano | A quiet and serene neighborhood that appeals to visitors seeking tranquility. It's great for families and those looking to escape the busy city environment while still being close to key attractions. | Cerro de las Campanas, Parque Nacional El Cimatario, Laguna de El Cóbano, Cascada El Cóbano |
| San Isidro Guerrero | A peaceful area featuring beautiful landscapes and a more rural charm. It's perfect for travelers looking for rural Airbnb experiences while being close to the urban centers. | El Cañón del Río de la Raza, Local wineries, Traditional cuisine, Cultural festivals |
| Zibatá | A modern urban area with luxurious amenities and scenic views. Attracts affluent travelers and those looking for high-end accommodations with picturesque surroundings. | Zibatá Golf Club, Park Zibatá, Nature trails, Restaurant terraces |
| Chichimequillas | A local neighborhood known for its traditional architecture and charm. Provides an authentic experience of life in Querétaro for visitors seeking something more local. | Cueva de Chichimequillas, Local artisan shops, Traditional craft markets |
| Pueblo Nuevo | A small, quaint area that provides a glimpse of local life. Ideal for visitors looking for a laid-back environment with easy access to nature and local attractions. | Park of the New Town, Local eateries, Festivals and local markets |
| El Marqués Industrial Zone | An industrial area that could attract business travelers and corporate guests visiting local businesses and industries. This area provides practical accommodations for temporary stays. | Industrial parks, Business hubs, Proximity to major highways |
Understanding Airbnb License Requirements & STR Laws in El Marqués (2025)
While El Marqués, Querétaro, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Marqués to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in El Marqués (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Marquésbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful depto, very comfortable, with a beautiful view
Entire Place • 2 bedrooms
Brand New, 3-Bedroom Modern House
Entire Place • 3 bedrooms
Residencia Familiar y Moderna
Entire Place • 3 bedrooms
PolMex House!
Entire Place • 2 bedrooms
» Depa in private PB, Diamante Qro area
Entire Place • 2 bedrooms
Wonder in Queretaro CapitalSur (Entero)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in El Marqués (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in El Marqués based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam | 6 | $23,602 | 641 | 4.61/5.0 |
| Omar | 1 | $14,912 | 278 | 4.93/5.0 |
| Guillermo | 1 | $10,390 | 139 | 4.94/5.0 |
| José De Jesús | 1 | $8,857 | 48 | 4.94/5.0 |
| Alejandra | 2 | $7,106 | 37 | 4.72/5.0 |
| Jorge Luis | 1 | $5,827 | 190 | 4.95/5.0 |
| Giovanni | 1 | $5,297 | 8 | 4.75/5.0 |
| Jorge | 1 | $4,275 | 43 | 4.60/5.0 |
| HostHome | 1 | $3,709 | 15 | 4.47/5.0 |
| Mauricio | 1 | $3,629 | 37 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Marqués.
Dive Deeper: Advanced El Marqués STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Marqués. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Marqués Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Marqués
- The El Marqués Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Marqués, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
El Marqués Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Marqués
- The dominant room capacity in El Marqués is 2 bedrooms listings, making up 68.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 78.9% of the active Airbnb listings in El Marqués, indicating a high concentration in these sizes.
El Marqués Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Marqués
- The most common guest capacity trend in El Marqués vacation rentals is listings accommodating 6 guests (42.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the El Marqués STR market, accounting for 57.9% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Marqués.
- On average, properties in El Marqués are equipped to host 4.4 guests.
El Marqués Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Marqués
- The most common availability pattern in El Marqués falls within the 181-270 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in El Marqués (68.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
El Marqués Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
9 listings
52.9% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in El Marqués is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the El Marqués Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in El Marqués, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of El Marqués hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Marqués.
El Marqués Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
3 listings
17.6% of total
Firm
1 listings
5.9% of total
Strict
7 listings
41.2% of total
Cancellation Policy Insights for El Marqués
- The prevailing Airbnb cancellation policy trend in El Marqués is Strict, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.2% market standard in El Marqués.
- With 41.2% using Strict terms, this is a viable option in El Marqués, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in El Marqués.
El Marqués STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for El Marqués
- The overall average booking lead time for vacation rentals in El Marqués is 11 days.
- Guests book furthest in advance for stays during June (average 17 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (12 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (11 days) as a baseline for your pricing and availability strategy in El Marqués.
- Target marketing efforts for the Fall season well in advance (at least 12 days) to capture early planners.
- Monitor your own booking lead times against these El Marqués averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in El Marqués (2025)
Amenity Prevalence
Amenity Insights for El Marqués
- Essential amenities in El Marqués that guests expect include: Essentials, Wifi, Hot water, Kitchen, Cooking basics, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Bed linens, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Marqués: Essentials, Wifi, Hot water, Kitchen, Cooking basics, Free parking on premises.
- Consider adding popular differentiators like Refrigerator or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Marqués to stay competitive.
El Marqués Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for El Marqués
- The typical guest profile for Airbnb in El Marqués consists of primarily domestic travelers (97%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 97.4% of guests.
- Key international markets include Mexico (97.4%) and United States (1.6%).
- Top languages spoken are Spanish (58.5%) followed by English (35.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the El Marqués Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| San Pablo Tolimán | 10 | $1,719 | $237.89 | 21% |