Cerro Prieto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Querétaro, Mexico

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Cerro Prieto in 2025? Explore comprehensive Airbnb analytics for Cerro Prieto, Querétaro, Mexico to uncover income potential. This 2025 STR market report for Cerro Prieto, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Cerro Prieto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cerro Prieto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cerro Prieto Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$51
The average rental revenue earned for an occupied room per day in Cerro Prieto.
Occupancy Rate(?)
38.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,360
Typical annual income for an Airbnb listing in Cerro Prieto. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.6%
Slight decrease (-1.6%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Cerro Prieto.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Cerro Prieto.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cerro Prieto (2025)

Understanding the monthly revenue variations for Airbnb listings in Cerro Prieto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cerro Prieto is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cerro Prieto across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,196+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $925 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $561 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $354, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cerro Prieto

Cerro Prieto Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cerro Prieto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cerro Prieto:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cerro Prieto

Average Daily Rate (ADR) Airbnb Trends in Cerro Prieto (2025)

Effective short term rental pricing strategy in Cerro Prieto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cerro Prieto typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $74+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
  • Typical properties (Median) charge around $48 per night.
  • Entry-level properties (Bottom 25%) earn around $39 per night.

Average Daily Rate (ADR) Trend by Month in Cerro Prieto

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Airbnb Seasonality Analysis & Trends in Cerro Prieto (2025)

Peak Season (December, August, May)
  • Revenue averages $901 per month
  • Occupancy rates average 55.2%
  • Daily rates average $51
Shoulder Season
  • Revenue averages $666 per month
  • Occupancy maintains around 43.2%
  • Daily rates hold near $52
Low Season (January, February, October)
  • Revenue drops to average $443 per month
  • Occupancy decreases to average 34.2%
  • Daily rates adjust to average $48

Seasonality Insights for Cerro Prieto

  • The Airbnb seasonality in Cerro Prieto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cerro Prieto's highest earning potential, with monthly revenues capable of climbing to $1,057, occupancy reaching a high of 60.6%, and ADRs peaking at $57.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $429, occupancy could drop to 30.5%, and ADRs may adjust down to $46.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cerro Prieto.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cerro Prieto seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cerro Prieto (2025)

Exploring the top neighborhoods for short-term rentals in Cerro Prieto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historical center of Querétaro is a UNESCO World Heritage site, rich in colonial architecture and culture. It's a prime location for tourists exploring historical attractions and experiencing local traditions.
Querétaro Museum of Art, Teatro de la República, Templo de Santa Rosa, Plaza de Armas, Aqueduct of Querétaro
Juriquilla
An upscale suburban area known for its modern amenities and proximity to nature. It's popular for travelers looking for a peaceful stay with easy access to the city and outdoor activities.
Juriquilla Lagoon, Antea Lifestyle Center, La Joya, Club de Golf Juriquilla, Cerro de las Campanas
El Marques
A nearby municipality that offers a blend of rural and urban experiences. It's great for those wanting a quieter stay with access to both nature and city life.
Parque Nacional el Cimatario, Cerro del Pichacho, Vinedos La Redonda, Temazcal El Murmullo
San Sebastián
A picturesque and vibrant neighborhood known for its local markets and cultural events. It attracts visitors who want to experience the local lifestyle and cuisine.
Mercado de San Sebastián, Local artisan shops, Cultural festivals, Plaza de la Constitución
Querétaro de Arteaga
A culturally rich area with various art galleries and artistic events. Ideal for visitors looking to experience the local art scene.
Centro de Congresos, Museo de la Ciudad, Centro de Arte de Querétaro, Calle 16 de Septiembre
Cerro de las Campanas
A historic site known for its significant role in Mexican history. It offers great views and hiking opportunities, attracting nature enthusiasts and history buffs alike.
Cerro de las Campanas National Park, Monument to the Reform, Historic walking trails
Plaza Galerías
A vibrant area with a large shopping mall and entertainment options. It's highly frequented by both locals and visitors, making it a prime spot for Airbnb hosting.
Plaza Galerías shopping center, Restaurants and cafes, Cinemas, Live music events
Camino Real
A historic route that showcases local culture and hospitality. It's a favored area for tourists looking for a unique local experience.
Caminos Real Museum, Local cuisine experiences, Historical landmarks

Understanding Airbnb License Requirements & STR Laws in Cerro Prieto (2025)

While Cerro Prieto, Querétaro, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cerro Prieto to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Cerro Prieto (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cerro Prietobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Fully-equipped house, air conditioning, pool, WiFi, in Zakia

Fully-equipped house, air conditioning, pool, WiFi, in Zakia

Entire Place • 3 bedrooms

$17,188
Revenue
67.1%
Occupancy
$66.89
Daily Rate
Casa Biznaga by Cosmos Homes

Casa Biznaga by Cosmos Homes

Entire Place • 3 bedrooms

$11,471
Revenue
73.2%
Occupancy
$42.32
Daily Rate
Antella's apartment

Antella's apartment

Entire Place • 2 bedrooms

$10,929
Revenue
37.2%
Occupancy
$82.48
Daily Rate
5 Exclusive Apartments-Pool-Amenities-Total Invoice

5 Exclusive Apartments-Pool-Amenities-Total Invoice

Entire Place • 2 bedrooms

$10,091
Revenue
56.7%
Occupancy
$47.52
Daily Rate
Apartment for up to 7 people in Zakia

Apartment for up to 7 people in Zakia

Entire Place • 3 bedrooms

$7,605
Revenue
46.1%
Occupancy
$45.35
Daily Rate
Exclusive apartment in Queretaro

Exclusive apartment in Queretaro

Entire Place • 2 bedrooms

$7,283
Revenue
44.7%
Occupancy
$42.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cerro Prieto (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cerro Prieto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Roger2$24,2121094.93/5.0
Hospedia5$17,3671734.77/5.0
Maite2$16,880214.91/5.0
Carlos1$11,4711144.94/5.0
Oscar Adán1$10,0911814.88/5.0
Ruth1$7,283924.97/5.0
Francy Ristreto2$6,3131944.67/5.0
Karla1$5,298324.78/5.0
Rosita1$5,127145.00/5.0
Liz1$4,40344.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cerro Prieto.

Dive Deeper: Advanced Cerro Prieto STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cerro Prieto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cerro Prieto Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cerro Prieto

  • The Cerro Prieto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cerro Prieto, Apartment/Condo properties are the most common (87%), reflecting the local real estate landscape.

Cerro Prieto Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cerro Prieto

  • The dominant room capacity in Cerro Prieto is 2 bedrooms listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 86.9% of the active Airbnb listings in Cerro Prieto, indicating a high concentration in these sizes.
  • A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cerro Prieto.

Cerro Prieto Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cerro Prieto

  • The most common guest capacity trend in Cerro Prieto vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Cerro Prieto STR market, accounting for 52.1% of listings.
  • 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cerro Prieto.
  • On average, properties in Cerro Prieto are equipped to host 5.0 guests.

Cerro Prieto Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cerro Prieto

  • The most common availability pattern in Cerro Prieto falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Cerro Prieto (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cerro Prieto Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.5%)

1 Night

10 listings

43.5% of total

2 Nights (8.7%)

2 Nights

2 listings

8.7% of total

4-6 Nights (4.3%)

4-6 Nights

1 listings

4.3% of total

30+ Nights (43.5%)

30+ Nights

10 listings

43.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Cerro Prieto is 1 Night, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (43.5%) caters to monthly stays (30+ nights) in Cerro Prieto, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 43.5% of Cerro Prieto hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 43.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cerro Prieto.

Cerro Prieto Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.4%)

Flexible

7 listings

30.4% of total

Moderate (30.4%)

Moderate

7 listings

30.4% of total

Firm (17.4%)

Firm

4 listings

17.4% of total

Strict (21.7%)

Strict

5 listings

21.7% of total

Cancellation Policy Insights for Cerro Prieto

  • The prevailing Airbnb cancellation policy trend in Cerro Prieto is Flexible, used by 30.4% of listings.
  • There's a relatively balanced mix between guest-friendly (60.8%) and stricter (39.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30.4% market standard in Cerro Prieto.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cerro Prieto.

Cerro Prieto STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cerro Prieto

  • The overall average booking lead time for vacation rentals in Cerro Prieto is 10 days.
  • Guests book furthest in advance for stays during November (average 36 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (23 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (10 days) as a baseline for your pricing and availability strategy in Cerro Prieto.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 23 days) to capture early planners.
  • Monitor your own booking lead times against these Cerro Prieto averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cerro Prieto (2025)

Amenity Prevalence

Amenity Insights for Cerro Prieto

  • Essential amenities in Cerro Prieto that guests expect include: TV, Wifi, Dishes and silverware, Kitchen, Microwave. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cerro Prieto: TV, Wifi, Dishes and silverware, Kitchen, Microwave.
  • Prioritize adding missing essentials: Dishes and silverware, Kitchen, Microwave.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cerro Prieto to stay competitive.

Cerro Prieto Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cerro Prieto

  • The typical guest profile for Airbnb in Cerro Prieto consists of primarily domestic travelers (87%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 87.3% of guests.
  • Key international markets include Mexico (87.3%) and United States (7.9%).
  • Top languages spoken are Spanish (52.2%) followed by English (36%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cerro Prieto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
El Santuario44$2,709$424.6626%
Cerro Gordo43$2,404$411.9923%
Tepeji del Rio de Ocampo12$2,361$319.2227%
Alcocer12$2,287$264.8832%
Avandaro231$1,958$401.2525%
La Tortuga73$1,750$229.8930%
Casas Viejas37$1,613$266.5335%
Tzibantzá11$1,588$241.0225%
Ejido San Gaspar50$1,510$330.8923%
San Miguel de Allende2,182$1,452$185.8133%

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