Bernal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Querétaro, Mexico
Is Airbnb profitable in Bernal in 2025? Explore comprehensive Airbnb analytics for Bernal, Querétaro, Mexico to uncover income potential. This 2025 STR market report for Bernal, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 221 active listings.
Whether you're considering an Airbnb investment in Bernal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bernal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bernal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bernal (2025)
Understanding the monthly revenue variations for Airbnb listings in Bernal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bernal is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bernal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,040+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,155 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $229, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bernal
Bernal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bernal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bernal:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bernal
Average Daily Rate (ADR) Airbnb Trends in Bernal (2025)
Effective short term rental pricing strategy in Bernal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bernal typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Bernal
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Airbnb Seasonality Analysis & Trends in Bernal (2025)
Peak Season (June, May, April)
- Revenue averages $1,319 per month
- Occupancy rates average 25.1%
- Daily rates average $108
Shoulder Season
- Revenue averages $781 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $104
Low Season (January, February, October)
- Revenue drops to average $632 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $100
Seasonality Insights for Bernal
- The Airbnb seasonality in Bernal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bernal's highest earning potential, with monthly revenues capable of climbing to $1,412, occupancy reaching a high of 29.5%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $592, occupancy could drop to 21.3%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bernal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bernal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bernal (2025)
Exploring the top neighborhoods for short-term rentals in Bernal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Bernal is a UNESCO World Heritage site, known for its colonial architecture and vibrant local culture. It attracts tourists who are interested in history and culture. | Bernal Castle, Monument to the Cristero War, Local artisan markets, Callejón del Chorro, Church of San Sebastián |
| La Pila | A picturesque neighborhood known for its charming streets and local eateries. It's popular with travelers looking for an authentic local experience away from the main tourist spots. | Pila de Bernal, Local cuisine restaurants, Cafés with traditional hot drinks, Walking trails around the area |
| El Tepozteco | This area offers stunning views and is near the famous Peña de Bernal monolith, attracting outdoor enthusiasts and adventure seekers. It is great for nature lovers and hikers. | Peña de Bernal, Hiking trails, Picnic spots, Natural parks, Local wildlife |
| San Sebastián | A tranquil neighborhood ideal for families and those looking for a peaceful retreat. It offers easy access to the main attractions while providing a serene atmosphere. | Family-friendly parks, Local shops, Nearby accommodations, Cultural festivals |
| Jardín Principal | The main garden area is a hub of activity, often hosting cultural events and gatherings. It's perfect for those wanting to be in the heart of community life. | Cultural festivals, Live music events, Food stands, Art exhibitions |
| Barrio de San Juan | A residential area that offers a glimpse into everyday life in Bernal. It's cozy and welcoming, appealing to those who prefer a less commercialized experience. | Local homes and architecture, Community markets, Friendly locals, Neighborhood festivals |
| El Mirador | This spot provides breathtaking views of the Peña and is perfect for romantics and photographers. It’s a great lookout point for visitors. | Panoramic views, Picnic areas, Photo opportunities, Walking trails |
| La Ruta del Vino | While not strictly within Bernal, this area is known as the Wine Route, attracting wine enthusiasts looking to explore local vineyards while staying in Bernal. | Local wineries, Wine tasting tours, Beautiful landscapes, Fine dining experiences |
Understanding Airbnb License Requirements & STR Laws in Bernal (2025)
While Bernal, Querétaro, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bernal to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bernal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bernalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
+MS +Pena Bernal +Pool + Amazing View
Entire Place • 3 bedrooms
House in downtown Bernal
Entire Place • N/A
Casa Loma: view, comfort and tranquility
Entire Place • 3 bedrooms
5th Las Fuentes Bernal Ideal for families
Entire Place • 3 bedrooms
My Favorite Corner Ideal for families!!!!
Entire Place • 4 bedrooms
Casa Agaves de la Peña
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bernal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bernal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Babi | 20 | $210,611 | 627 | 4.39/5.0 |
| Maria Jacqueline | 15 | $136,627 | 273 | 1.55/5.0 |
| Iván | 3 | $68,624 | 110 | 4.66/5.0 |
| Felix | 5 | $61,903 | 439 | 4.58/5.0 |
| Grace | 3 | $60,750 | 814 | 4.95/5.0 |
| Adriana | 10 | $59,019 | 999 | 4.49/5.0 |
| Mas Suites | 1 | $52,871 | 37 | 4.35/5.0 |
| Hotel Bernal | 4 | $51,682 | 84 | 4.65/5.0 |
| Sandy | 4 | $47,542 | 21 | 2.24/5.0 |
| Casitas | 5 | $44,687 | 809 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bernal.
Dive Deeper: Advanced Bernal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bernal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBernal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bernal
- The Bernal Airbnb market composition is heavily skewed towards Private Room listings, which make up 53.8% of the 221 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bernal, Hotel/Boutique properties are the most common (43%), reflecting the local real estate landscape.
- Houses represent a significant 28.1% portion, catering likely to families or larger groups.
- The presence of 43% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.8%) offer potential for unique stay experiences.
Bernal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bernal
- The dominant room capacity in Bernal is 1 bedroom listings, making up 57% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Bernal, indicating a high concentration in these sizes.
- With over half the market (57%) consisting of studios or 1-bedroom units, Bernal is particularly well-suited for individuals or couples.
Bernal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bernal
- The most common guest capacity trend in Bernal vacation rentals is listings accommodating 2 guests (40.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bernal STR market, accounting for 58.9% of listings.
- A significant 40.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Bernal.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bernal.
- On average, properties in Bernal are equipped to host 3.6 guests.
Bernal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bernal
- The most common availability pattern in Bernal falls within the 271-366 days range, representing 67.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bernal (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bernal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
198 listings
93.4% of total
2 Nights
3 listings
1.4% of total
30+ Nights
11 listings
5.2% of total
Key Insights
- The most prevalent minimum stay requirement in Bernal is 1 Night, adopted by 93.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.8%) of the Bernal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.4% of Bernal hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bernal.
Bernal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
86 listings
45.5% of total
Moderate
44 listings
23.3% of total
Firm
10 listings
5.3% of total
Strict
49 listings
25.9% of total
Cancellation Policy Insights for Bernal
- The prevailing Airbnb cancellation policy trend in Bernal is Flexible, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in Bernal.
- Regularly review your cancellation policy against competitors and market demand shifts in Bernal.
Bernal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bernal
- The overall average booking lead time for vacation rentals in Bernal is 25 days.
- Guests book furthest in advance for stays during June (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (31 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Bernal.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Bernal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bernal (2025)
Amenity Prevalence
Amenity Insights for Bernal
- Popular amenities like Wifi, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bernal to stay competitive.
Bernal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bernal
- The typical guest profile for Airbnb in Bernal consists of primarily domestic travelers (91%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.4% of guests.
- Key international markets include Mexico (91.4%) and United States (5.4%).
- Top languages spoken are Spanish (55.5%) followed by English (35.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bernal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| San Pablo Tolimán | 10 | $1,719 | $237.89 | 21% |
| Casas Viejas | 47 | $1,650 | $255.74 | 33% |