Airbnb Market Analytics, Statistics and Data in Bernal, Querétaro, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bernal? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bernal:
How much do Airbnb hosts make on average per month in Bernal?
The short-term rental market in Bernal shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $569 per month
- Strong performing properties (top 25%) make $1,311 or more
- Best-in-class properties (top 10%) achieve $2,169+ monthly
- Entry-level properties (bottom 25%) typically earn around $247
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bernal
The market in Bernal shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bernal
Daily rates in Bernal vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $73 per night
- Strong performing properties (top 25%) secure $110 or more
- Best-in-class properties (top 10%) pull in $188+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in Bernal
Peak Season (June, April, May)
- Revenue peaks at $1462.00 per month
- Occupancy rates reach 32.08%
- Daily rates average $110.23
Shoulder Season
- Revenue averages $964.94 per month
- Occupancy maintains 25.47%
- Daily rates hold at $102.71
Low Season (August, September, January)
- Revenue drops to $584.99 per month
- Occupancy decreases to 19.76%
- Daily rates adjust to $92.55
Is it still profitable to do Airbnb in Bernal in 2025?
Yes! Bernal demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $965 and With 226 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bernal
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The heart of Querétaro, known for its colonial architecture and vibrant culture. It's a prime location for travelers wanting to explore historical sites and enjoy local cuisine. | Querétaro Art Museum, Templo de Santa Rosa de Viterbo, Plaza de Armas, Aqueduct of Querétaro, Casa de la Corregidora |
| El Pueblito | A charming town just outside of Querétaro, known for its quaint streets and local markets. Ideal for guests looking for a more tranquil and scenic environment. | Parroquia de San Pedro Apostol, Local artisan markets, Scenic viewpoints, Parks and green spaces |
| Juriquilla | An upscale residential area with modern amenities and close proximity to nature. Popular among families and professionals desiring comfort and accessibility to outdoor activities. | Antea Lifestyle Center, Juriquilla Golf Club, Natural parks, Art galleries |
| Cerro de las Campanas | A historical site with beautiful views and important heritage. Attracts visitors interested in history, hiking, and enjoying nature within an urban setting. | Monument to the Reform, Cultural events, Hiking trails |
| Santa Rosa Jáuregui | A lively community with a mix of traditional and modern influences. Great for travelers seeking a local experience and various local eateries. | Local food markets, Cultural festivals, Historic churches |
| Las Misiones | A family-friendly neighborhood with parks and recreational facilities. Suitable for families and those looking for spacious accommodations. | Parks, Shopping centers, Community events |
| Querétaro Milenio III | A modern residential area that attracts younger demographics and business travelers. Known for its convenience and access to transport links. | Shopping malls, Restaurants, Public transportation access |
| Bernal | Famous for its stunning monolith and vibrant village life. It's a unique destination that draws both adventurers and those seeking relaxation and beauty. | Peña de Bernal, Local festivals, Artisan shops, Natural parks, Outdoor activities |
Do you need a license for Airbnb in Bernal?
We recommend checking directly with Bernal's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bernal
+MS +Pena Bernal +Pool + Amazing View
Entire Place • 3 bedrooms
Casa Loma: view, comfort and tranquility
Entire Place • 3 bedrooms
House in downtown Bernal
Entire Place • N/A
5th Las Fuentes Bernal Ideal for families
Entire Place • 3 bedrooms
CASA Ecohome
Entire Place • 2 bedrooms
Quinta los Mezquites
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Bernal
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Babi | 20 | $232,368 | 627 | 4.39/5.0 |
| Maria Jacqueline | 15 | $104,027 | 273 | 1.55/5.0 |
| Felix | 5 | $78,023 | 439 | 4.58/5.0 |
| Grace | 3 | $70,436 | 814 | 4.95/5.0 |
| Iván | 3 | $66,038 | 110 | 4.66/5.0 |
| Adriana | 10 | $63,573 | 999 | 4.49/5.0 |
| Mas Suites | 1 | $57,352 | 37 | 4.35/5.0 |
| Sandy | 3 | $54,993 | 16 | 1.52/5.0 |
| Hotel Bernal | 4 | $44,900 | 84 | 4.65/5.0 |
| Isaac | 1 | $44,211 | 10 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bernal
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (54.9%), with boutique & hotels and house properties comprising 72.2% of inventory
- Strong specialty sector (48.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (8.0% combined)
Room Capacity Distribution
Analysis of 226 properties in Bernal shows that 1 bedroom properties are most prevalent, making up 57.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.7% of all listings.
Key Insights
- Most common: 1 bedroom (57.1%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 75.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 226 properties in Bernal reveals that 2 guests properties dominate the market, representing 41.2% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.8% of the market.
Key Insights
- Most common capacity: 2 guests (41.2% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 58.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 226 properties in Bernal, the most common availability pattern is 271-366 days (65.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (65.9%)
- Most common booking duration: 31-90 days (35.8%)
- Properties with high availability (180+ days): 88.1%
- Properties with long-term bookings (180+ days): 14.2%
Minimum Stay Distributions
1 Night
197 listings
93.8% of total
2 Nights
3 listings
1.4% of total
30+ Nights
10 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 95.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
87 listings
45.5% of total
Moderate
45 listings
23.6% of total
Firm
10 listings
5.2% of total
Strict
49 listings
25.7% of total
Key Insights
- Flexible is the preferred policy at 45.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.1% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 5.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, Mar, averaging 38 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 19 days
- Spring shows the longest average booking window at 35 days, while Fall has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 35 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Bernal
Below is the distribution of amenities across listings in Bernal:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.5%) and Canada (0.7%)
- Spanish is the top language at 56.6%, followed by English (36.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.1%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bernal. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Tzibantzá | 12 | $2,481 | $244.92 | 27% |
| La Tortuga | 66 | $2,311 | $230.05 | 33% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Ejido San Gaspar | 50 | $2,030 | $386.05 | 23% |
| San Pablo Tolimán | 11 | $1,905 | $218.08 | 21% |
| Casas Viejas | 49 | $1,784 | $255.02 | 35% |
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