Airbnb Market Analytics, Statistics and Data in Zacatlán, Puebla, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zacatlán? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zacatlán:
How much do Airbnb hosts make on average per month in Zacatlán?
The short-term rental market in Zacatlán shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $524 per month
- Strong performing properties (top 25%) make $1,157 or more
- Best-in-class properties (top 10%) achieve $2,250+ monthly
- Entry-level properties (bottom 25%) typically earn around $196
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zacatlán
The market in Zacatlán shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zacatlán
Daily rates in Zacatlán vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $58 per night
- Strong performing properties (top 25%) secure $88 or more
- Best-in-class properties (top 10%) pull in $133+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Zacatlán
Peak Season (June, April, May)
- Revenue peaks at $1275.68 per month
- Occupancy rates reach 35.63%
- Daily rates average $75.35
Shoulder Season
- Revenue averages $870.08 per month
- Occupancy maintains 27.33%
- Daily rates hold at $70.85
Low Season (August, January, September)
- Revenue drops to $485.60 per month
- Occupancy decreases to 20.57%
- Daily rates adjust to $66.27
Is it still profitable to do Airbnb in Zacatlán in 2025?
Yes! Zacatlán demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $870 and With 323 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zacatlán
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Zacatlán is rich in culture and history, attracting tourists interested in local traditions, architecture, and gastronomy. It's a vibrant area with plenty of restaurants and shops. | Zacatlán Clock Museum, San Pedro Church, Zacatlán's Main Square, Traditional Market, Coffee Cultural Festival |
| Cerro de la Pena | A beautiful scenic area perfect for nature lovers and hikers. Offering stunning panoramic views of the valley, it's ideal for those looking to enjoy the outdoors and tranquility. | Cerro de la Pena viewpoint, Nature trails, Picnic areas, Cultural events during weekends, Photography spots |
| Barrio de los Abuelos | An enchanting neighborhood known for its quaint streets and charming architecture. This area is popular among families and those looking for a peaceful atmosphere within walking distance from the center. | Walking tours, Local artisan shops, Traditional Mexican cuisine, Artisan workshops, Cultural events |
| Sierra Norte | The surrounding Sierra Norte region offers adventure tourism opportunities, including hiking, mountain biking, and ecotourism, appealing to outdoor enthusiasts and adventure seekers. | Hiking trails, Caving tours, Camping areas, Cultural exchanges with local communities, Scenic vistas |
| Pueblo Mágico de Zacatlán | Zacatlán is designated as a 'Pueblo Mágico', attracting tourists looking for cultural experiences and regional traditions. The area's quaint charm and local festivals draw visitors year-round. | Cultural festivals, Local crafts, Zacatlán's traditional distilleries, Historical landmarks, Seasonal events |
| Templo de San Pedro | This area encompasses one of the main religious sites in Zacatlán, attracting visitors interested in spirituality and local culture. It's also close to other downtown attractions. | San Pedro Church, Nearby artisan shops, Religious festivals, Cultural heritage, Scenic plazas |
| Cafetalera | Known for its coffee plantations, this area is ideal for eco-tourism and attracting tourists interested in coffee culture and local agriculture. It provides unique hands-on experiences. | Coffee tours, Local coffee shops, Sustainable farming tours, Nature walks, Cultural workshops |
| Cascadas de Chivaté | A nature-filled area famous for its beautiful waterfalls, popular with eco-tourists and those looking for outdoor activities such as swimming and picnicking in a serene environment. | Chivaté Waterfalls, Nature trails, Outdoor picnic spots, Flora and fauna observation, Hiking opportunities |
Do you need a license for Airbnb in Zacatlán?
We recommend checking directly with Zacatlán's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Zacatlán
Casa Los Perales
Entire Place • 5 bedrooms
Casa de Campo Santa Elena
Entire Place • 2 bedrooms
Amazing room view Casa Ensueños Zacatlán
Private Room • 4 bedrooms
Garden House
Entire Place • 4 bedrooms
Jacuzzi in the open sky area downtown Zacatlán
Private Room • 1 bedroom
Nice cabin in Zacatlán
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Zacatlán
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emilio Germán | 5 | $85,155 | 366 | 4.89/5.0 |
| Patricia | 4 | $82,421 | 439 | 4.91/5.0 |
| Mario | 2 | $68,796 | 133 | 4.81/5.0 |
| Lucero | 1 | $61,260 | 48 | 4.94/5.0 |
| Posada La Escondida | 8 | $44,825 | 101 | 2.90/5.0 |
| Angel | 7 | $44,071 | 806 | 4.69/5.0 |
| Jaime | 9 | $43,732 | 717 | 4.81/5.0 |
| David | 6 | $42,229 | 250 | 4.89/5.0 |
| Alfredo | 2 | $41,283 | 145 | 4.99/5.0 |
| Diego | 2 | $40,877 | 194 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zacatlán
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.8%), with house and apartment & condo properties comprising 57.3% of inventory
- Strong specialty sector (34.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.2% combined)
Room Capacity Distribution
Analysis of 323 properties in Zacatlán shows that 1 bedroom properties are most prevalent, making up 34.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.3% of all listings.
Key Insights
- Most common: 1 bedroom (34.7%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 323 properties in Zacatlán reveals that 8+ guests properties dominate the market, representing 23.5% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 42.7% of the market.
Key Insights
- Most common capacity: 8+ guests (23.5% of market)
- Least common capacity: 3 guests (3.4% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 42.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 323 properties in Zacatlán, the most common availability pattern is 271-366 days (66.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38.1% of properties).
Key Insights
- Most common availability window: 271-366 days (66.6%)
- Most common booking duration: 1-30 days (38.1%)
- Properties with high availability (180+ days): 82.7%
- Properties with long-term bookings (180+ days): 17.6%
Minimum Stay Distributions
1 Night
260 listings
83.3% of total
2 Nights
32 listings
10.3% of total
3 Nights
1 listings
0.3% of total
30+ Nights
19 listings
6.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.1%) suggest a stable extended-stay market
- High market flexibility with 93.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
149 listings
50.7% of total
Moderate
87 listings
29.6% of total
Firm
19 listings
6.5% of total
Strict
39 listings
13.3% of total
Key Insights
- Flexible is the preferred policy at 50.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 6.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Nov, Aug, averaging 29 days
- Shortest booking windows are in Oct, Mar, Feb, averaging 19 days
- Summer shows the longest average booking window at 25 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 25 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Zacatlán
Below is the distribution of amenities across listings in Zacatlán:
Traveler Demographics
Key Insights
- Domestic travelers make up 95% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.1%) and France (0.3%)
- Spanish is the top language at 63.7%, followed by English (31.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Mexico City and Puebla markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zacatlán. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Guadalupe | 19 | $2,247 | $198.70 | 29% |
| Atlatlahucan | 68 | $2,205 | $250.47 | 30% |
| Lomas de Cocoyoc | 151 | $1,931 | $249.28 | 30% |
| Santa Cruz Tehuixpango | 14 | $1,806 | $174.39 | 32% |
| Fraccionamiento Lomas de Cocoyoc | 37 | $1,720 | $233.83 | 29% |
| Santa Ana Portales | 166 | $1,521 | $180.85 | 28% |
| Nepantla de Sor Juana Inés de la Cruz | 10 | $1,493 | $210.71 | 26% |
| Oaxtepec | 325 | $1,438 | $165.30 | 30% |
| Vega de Alatorre | 11 | $1,415 | $118.67 | 25% |
| Playa de Chachalacas | 60 | $1,339 | $149.27 | 29% |
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