Zacatlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puebla, Mexico
Is Airbnb profitable in Zacatlán in 2025? Explore comprehensive Airbnb analytics for Zacatlán, Puebla, Mexico to uncover income potential. This 2025 STR market report for Zacatlán, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 315 active listings.
Whether you're considering an Airbnb investment in Zacatlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zacatlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zacatlán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zacatlán (2025)
Understanding the monthly revenue variations for Airbnb listings in Zacatlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zacatlán is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zacatlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,876+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $969 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $461 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zacatlán
Zacatlán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zacatlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zacatlán:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zacatlán
Average Daily Rate (ADR) Airbnb Trends in Zacatlán (2025)
Effective short term rental pricing strategy in Zacatlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zacatlán typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Zacatlán
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Airbnb Seasonality Analysis & Trends in Zacatlán (2025)
Peak Season (May, April, June)
- Revenue averages $1,234 per month
- Occupancy rates average 27.0%
- Daily rates average $74
Shoulder Season
- Revenue averages $664 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $71
Low Season (February, March, September)
- Revenue drops to average $404 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $69
Seasonality Insights for Zacatlán
- The Airbnb seasonality in Zacatlán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zacatlán's highest earning potential, with monthly revenues capable of climbing to $1,265, occupancy reaching a high of 35.8%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $352, occupancy could drop to 18.0%, and ADRs may adjust down to $67.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zacatlán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zacatlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zacatlán (2025)
Exploring the top neighborhoods for short-term rentals in Zacatlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Zacatlán is renowned for its picturesque streets, colonial architecture, and vibrant local culture. It's a primary attraction for tourists seeking to experience the authentic charm of the town. | Zacatlán Zocalo, Parroquia de San Pedro, La Cumbre, Casa del Reloj, Museo del Reloj, Cascada de San Pedro |
| Barrio de San Pedro | This neighborhood offers a unique local vibe with traditional markets, artisan shops, and close proximity to the main attractions, making it ideal for travelers wanting a true local experience. | Mercado de San Pedro, Artisan shops, Local restaurants, Plaza de la Soledad |
| El Limon | Known for its beautiful natural scenery and outdoor activities, El Limon is perfect for nature lovers and those seeking tranquility away from the main bustling areas of Zacatlán. | Cascadas El Limon, Hiking trails, Natural hot springs |
| Barrio de Santa Julia | A quaint and quiet neighborhood with charming streets and gardens. This area attracts visitors looking for a peaceful atmosphere and beautiful views of the town. | Santa Julia church, Local artisans, Scenic viewpoints |
| Los Pilares | A developing area that is becoming popular among tourists for its modern amenities and proximity to various nature spots. Good for those looking for a contemporary stay. | Los Pilares park, Local dining options, Craft beer breweries |
| Atzala | This area is known for its beautiful landscapes and is ideal for visitors keen on exploring nature and outdoor activities. It's a bit removed from the town center, offering tranquility and space. | Various hiking locations, Natural parks, Picnic areas |
| Bosque de las Truchas | A stunning natural area that is great for those interested in fishing, nature walks, and family-friendly outdoor activities. A great getaway from urban life. | Fishing areas, Nature trails, Family picnic spots |
| Los Reyes | A growing area that offers a blend of traditional life and new developments. It's appealing for budget travelers seeking affordable and authentic local experiences. | Local markets, Cultural events, Artisan crafts |
Understanding Airbnb License Requirements & STR Laws in Zacatlán (2025)
While Zacatlán, Puebla, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zacatlán to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zacatlán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zacatlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Los Perales
Entire Place • 5 bedrooms
Casa de Campo Santa Elena
Entire Place • 2 bedrooms
Amazing room view Casa Ensueños Zacatlán
Private Room • 4 bedrooms
Super priced resort
Entire Place • 6 bedrooms
Casa Iztac All 3 ½ calle Centro
Entire Place • 6 bedrooms
Garden House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zacatlán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zacatlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patricia | 4 | $75,083 | 439 | 4.91/5.0 |
| Emilio Germán | 5 | $72,016 | 366 | 4.89/5.0 |
| Mario | 2 | $63,371 | 133 | 4.81/5.0 |
| Lucero | 1 | $46,193 | 48 | 4.94/5.0 |
| David | 6 | $45,553 | 250 | 4.89/5.0 |
| Jaime | 9 | $40,794 | 717 | 4.81/5.0 |
| Posada La Escondida | 8 | $40,268 | 101 | 2.90/5.0 |
| Angel | 7 | $39,011 | 806 | 4.69/5.0 |
| Alfredo | 2 | $38,221 | 145 | 4.99/5.0 |
| Diego | 2 | $35,491 | 194 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zacatlán.
Dive Deeper: Advanced Zacatlán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zacatlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZacatlán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zacatlán
- The Zacatlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.5% of the 315 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Zacatlán, House properties are the most common (34.9%), reflecting the local real estate landscape.
- Houses represent a significant 34.9% portion, catering likely to families or larger groups.
- The presence of 17.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.3%) offer potential for unique stay experiences.
Zacatlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zacatlán
- The dominant room capacity in Zacatlán is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Zacatlán, indicating a high concentration in these sizes.
- A significant 29.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zacatlán.
Zacatlán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zacatlán
- The most common guest capacity trend in Zacatlán vacation rentals is listings accommodating 8+ guests (23.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Zacatlán STR market, accounting for 42.5% of listings.
- 38.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zacatlán.
- On average, properties in Zacatlán are equipped to host 4.3 guests.
Zacatlán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zacatlán
- The most common availability pattern in Zacatlán falls within the 271-366 days range, representing 68.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Zacatlán (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zacatlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
253 listings
82.7% of total
2 Nights
23 listings
7.5% of total
3 Nights
1 listings
0.3% of total
30+ Nights
29 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Zacatlán is 1 Night, adopted by 82.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.2%) of the Zacatlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.7% of Zacatlán hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zacatlán.
Zacatlán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
142 listings
49.8% of total
Moderate
86 listings
30.2% of total
Firm
19 listings
6.7% of total
Strict
38 listings
13.3% of total
Cancellation Policy Insights for Zacatlán
- The prevailing Airbnb cancellation policy trend in Zacatlán is Flexible, used by 49.8% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Zacatlán may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.8% market standard in Zacatlán.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zacatlán.
Zacatlán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zacatlán
- The overall average booking lead time for vacation rentals in Zacatlán is 24 days.
- Guests book furthest in advance for stays during April (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (26 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Zacatlán.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Zacatlán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zacatlán (2025)
Amenity Prevalence
Amenity Insights for Zacatlán
- Popular amenities like Wifi, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zacatlán to stay competitive.
Zacatlán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zacatlán
- The typical guest profile for Airbnb in Zacatlán consists of primarily domestic travelers (95%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 95.1% of guests.
- Key international markets include Mexico (95.1%) and United States (3%).
- Top languages spoken are Spanish (62.9%) followed by English (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Puebla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zacatlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 19 | $1,945 | $196.01 | 28% |
| Atlatlahucan | 69 | $1,863 | $249.73 | 28% |
| Lomas de Cocoyoc | 149 | $1,752 | $250.75 | 28% |
| Fraccionamiento Lomas de Cocoyoc | 36 | $1,660 | $233.95 | 28% |
| Santa Cruz Tehuixpango | 14 | $1,631 | $175.62 | 29% |
| Santa Ana Portales | 162 | $1,529 | $193.78 | 28% |
| Oaxtepec | 316 | $1,347 | $165.78 | 30% |
| Nepantla de Sor Juana Inés de la Cruz | 11 | $1,341 | $193.05 | 24% |
| Costa Esmeralda | 14 | $1,273 | $160.77 | 28% |
| Playa de Chachalacas | 60 | $1,263 | $148.77 | 27% |