Tomatlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puebla, Mexico
Is Airbnb profitable in Tomatlán in 2025? Explore comprehensive Airbnb analytics for Tomatlán, Puebla, Mexico to uncover income potential. This 2025 STR market report for Tomatlán, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Tomatlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tomatlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tomatlán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tomatlán (2025)
Understanding the monthly revenue variations for Airbnb listings in Tomatlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomatlán is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomatlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,252+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,233 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $537 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $295, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomatlán
Tomatlán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tomatlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomatlán:
- Best-in-class properties (Top 10%) achieve 41%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomatlán
Average Daily Rate (ADR) Airbnb Trends in Tomatlán (2025)
Effective short term rental pricing strategy in Tomatlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomatlán typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Tomatlán
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Airbnb Seasonality Analysis & Trends in Tomatlán (2025)
Peak Season (April, May, December)
- Revenue averages $1,299 per month
- Occupancy rates average 22.3%
- Daily rates average $110
Shoulder Season
- Revenue averages $873 per month
- Occupancy maintains around 22.8%
- Daily rates hold near $114
Low Season (January, February, March)
- Revenue drops to average $538 per month
- Occupancy decreases to average 16.5%
- Daily rates adjust to average $97
Seasonality Insights for Tomatlán
- The Airbnb seasonality in Tomatlán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tomatlán's highest earning potential, with monthly revenues capable of climbing to $1,643, occupancy reaching a high of 31.6%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $465, occupancy could drop to 13.5%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tomatlán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tomatlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tomatlán (2025)
Exploring the top neighborhoods for short-term rentals in Tomatlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Tomatlán offers rich culture, traditional architecture, and proximity to local markets and restaurants. It is appealing to tourists looking to immerse themselves in local life. | Plaza Principal, Parroquia de San Francisco, Local markets, Cultural festivals, Artisan shops |
| Costa Alegre | Known for its stunning beaches and natural beauty, Costa Alegre attracts beach lovers and nature enthusiasts. This area is perfect for vacationers looking for relaxation and outdoor activities. | Playa de la ventana, Playa de la tortuga, Snorkeling spots, Kayaking tours, Hiking trails |
| Sierra de Manantlán | This nature reserve is a popular destination for ecotourism and adventure seekers. Stunning landscapes and diverse flora and fauna make it attractive for nature lovers. | Sierra de Manantlán Biosphere Reserve, Bird watching, Hiking paths, Natural hot springs, Camping areas |
| Boca de Tomatlán | A picturesque coastal village known for its stunning views and laid-back atmosphere. Ideal for travelers looking for a peaceful retreat and access to beautiful beaches. | Boca de Tomatlán Beach, Boat tours to hidden beaches, Seafood restaurants, Scenic walking paths, Charming local shops |
| Mazamitla | Known for its charming mountain town vibe, Mazamitla offers a mix of nature and local culture. It attracts visitors looking for a cozy getaway in the mountains. | Cascadas El Salto, Mazamitla's central plaza, Charming cabins, Hiking and nature walks, Local artisan markets |
| El Tuito | A small town known for its traditional Mexican culture and beautiful surroundings. Great for visitors looking to experience authentic local life and cuisine. | Local markets, Traditional cuisine, Cultural events, Scenic viewpoints, Artisan workshops |
| Puerto Vallarta | Just a short distance away, Puerto Vallarta is a major tourist destination with beaches, nightlife, and shopping. Investors can benefit from its proximity to a bustling tourism hub. | Malecón, Los Muertos Beach, Vallarta Botanical Gardens, Marina Vallarta, Nightlife and restaurants |
| La Huerta | A tranquil town with beautiful landscapes and agricultural heritage. It attracts visitors looking for peace and a taste of rural Mexican life. | Trekking routes, Natural scenery, Agro-tourism activities, Local farms, Community festivals |
Understanding Airbnb License Requirements & STR Laws in Tomatlán (2025)
While Tomatlán, Puebla, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tomatlán to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Tomatlán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomatlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Container in nature with jacuzzi and fireplace
Entire Place • N/A
Love container with jacuzzi and fireplace
Entire Place • N/A
Container in the forest, jacuzzi, campfire
Entire Place • N/A
Cabaña con jacuzzi vista bosq#14
Entire Place • 2 bedrooms
"La Tomatina" Country house
Entire Place • 4 bedrooms
Mándala Camp Glamping 13
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tomatlán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tomatlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Désirée Et Emilien | 3 | $79,137 | 214 | 4.85/5.0 |
| Elliot | 8 | $54,678 | 27 | 1.67/5.0 |
| Mayo | 5 | $29,901 | 114 | 3.89/5.0 |
| Eduardo | 1 | $15,270 | 12 | 4.92/5.0 |
| Jacobo | 1 | $5,983 | 91 | 4.95/5.0 |
| Luis | 3 | $4,073 | 88 | 4.79/5.0 |
| Host #491356128 | 1 | $2,331 | 0 | 0.00/5.0 |
| Alejandra | 1 | $1,853 | 12 | 3.92/5.0 |
| Manuel | 1 | $1,139 | 3 | 3.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomatlán.
Dive Deeper: Advanced Tomatlán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomatlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomatlán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomatlán
- The Tomatlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 50% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tomatlán, Unique Stays properties are the most common (45.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Tomatlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomatlán
- The dominant room capacity in Tomatlán is 1 bedroom listings, making up 62.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Tomatlán, indicating a high concentration in these sizes.
- With over half the market (62.5%) consisting of studios or 1-bedroom units, Tomatlán is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tomatlán.
Tomatlán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomatlán
- The most common guest capacity trend in Tomatlán vacation rentals is listings accommodating 4 guests (37.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tomatlán STR market, accounting for 66.7% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomatlán.
- On average, properties in Tomatlán are equipped to host 3.8 guests.
Tomatlán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomatlán
- The most common availability pattern in Tomatlán falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tomatlán (62.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tomatlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Tomatlán is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Tomatlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Tomatlán hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomatlán.
Tomatlán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
1 listings
5.6% of total
Firm
3 listings
16.7% of total
Strict
8 listings
44.4% of total
Cancellation Policy Insights for Tomatlán
- The prevailing Airbnb cancellation policy trend in Tomatlán is Strict, used by 44.4% of listings.
- A majority (61.1%) of hosts in Tomatlán utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.4% market standard in Tomatlán.
- With 44.4% using Strict terms, this is a viable option in Tomatlán, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomatlán.
Tomatlán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomatlán
- The overall average booking lead time for vacation rentals in Tomatlán is 38 days.
- Guests book furthest in advance for stays during January (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Tomatlán.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Tomatlán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tomatlán (2025)
Amenity Prevalence
Amenity Insights for Tomatlán
- Essential amenities in Tomatlán that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Fire pit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tomatlán: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tomatlán to stay competitive.
Tomatlán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tomatlán
- The typical guest profile for Airbnb in Tomatlán consists of primarily domestic travelers (99%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 98.7% of guests.
- Key international markets include Mexico (98.7%) and United States (1.3%).
- Top languages spoken are Spanish (59.3%) followed by English (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Puebla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tomatlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 19 | $1,945 | $196.01 | 28% |
| Atlatlahucan | 69 | $1,863 | $249.73 | 28% |
| Lomas de Cocoyoc | 149 | $1,752 | $250.75 | 28% |
| Fraccionamiento Lomas de Cocoyoc | 36 | $1,660 | $233.95 | 28% |
| Santa Cruz Tehuixpango | 14 | $1,631 | $175.62 | 29% |
| Santa Ana Portales | 162 | $1,529 | $193.78 | 28% |
| Oaxtepec | 316 | $1,347 | $165.78 | 30% |
| Nepantla de Sor Juana Inés de la Cruz | 11 | $1,341 | $193.05 | 24% |
| Costa Esmeralda | 14 | $1,273 | $160.77 | 28% |
| Playa de Chachalacas | 60 | $1,263 | $148.77 | 27% |