Puebla City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puebla, Mexico
Is Airbnb profitable in Puebla City in 2025? Explore comprehensive Airbnb analytics for Puebla City, Puebla, Mexico to uncover income potential. This 2025 STR market report for Puebla City, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,634 active listings.
Whether you're considering an Airbnb investment in Puebla City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puebla City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puebla City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puebla City (2025)
Understanding the monthly revenue variations for Airbnb listings in Puebla City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puebla City is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puebla City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $836 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $460 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puebla City
Puebla City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puebla City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puebla City:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puebla City
Average Daily Rate (ADR) Airbnb Trends in Puebla City (2025)
Effective short term rental pricing strategy in Puebla City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puebla City typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $33 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Puebla City
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Airbnb Seasonality Analysis & Trends in Puebla City (2025)
Peak Season (May, June, April)
- Revenue averages $820 per month
- Occupancy rates average 39.9%
- Daily rates average $50
Shoulder Season
- Revenue averages $611 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $47
Low Season (January, February, March)
- Revenue drops to average $457 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $42
Seasonality Insights for Puebla City
- The Airbnb seasonality in Puebla City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puebla City's highest earning potential, with monthly revenues capable of climbing to $858, occupancy reaching a high of 50.0%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $434, occupancy could drop to 35.0%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puebla City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puebla City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puebla City (2025)
Exploring the top neighborhoods for short-term rentals in Puebla City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Puebla, known for its colonial architecture, vibrant culture, and rich history. A prime location for tourists who want to explore the heritage of the city and enjoy local cuisine. | Puebla Cathedral, Zocalo de Puebla, Chalchihuecan Museum, Amparo Museum, Biblioteca Palafoxiana, Church of Santo Domingo |
| Angelopolis | A modern and upscale area known for its shopping centers, parks, and business districts. Attracts both tourists and professionals, making it a prime spot for short-term rentals. | Angelopolis Mall, Museo Internacional del Barroco, Parque de los Fuertes, Botanical Garden, Estrella de Puebla |
| La Paz | A vibrant neighborhood that offers a mix of residential charm and commercial activity. It's popular among both locals and tourists, ideal for those looking for a lively atmosphere. | Parque La Paz, Casa de la Cultura, Local markets, Puebla Art Museum |
| Cholula | Famous for its Great Pyramid and rich archaeological sites, Cholula is a nearby city that draws numerous visitors and has a growing hospitality market. | Great Pyramid of Cholula, Tlachihualtepetl, Cholula's churches, Callejon de los Siete Males |
| El Paseo de San Francisco | Known for its shopping and entertainment options, this area is popular among visitors who enjoy a mix of leisure and urban environment. | San Francisco Shopping Center, Museo del Ferrocarril, Local cafes and restaurants |
| San Andrés Cholula | A charming area that combines traditional culture with modern amenities, popular among tourists for its authenticity and local flavor. | Telas de Puebla, Templo de San Andrés, Local artisan markets |
| La Vista | An emerging neighborhood that offers modern conveniences and is close to major attractions, ideal for visitors looking for a contemporary stay. | Shopping Parks, Nearby parks, Local dining options |
| Puebla Norte | A residential area that has seen recent developments and is attracting younger crowds, making it a viable option for Airbnb rentals focused on families and long-term stays. | Local parks, Shopping centers, Cinemas |
Understanding Airbnb License Requirements & STR Laws in Puebla City (2025)
While Puebla City, Puebla, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puebla City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Puebla City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puebla Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful house in the center of Puebla
Entire Place • 4 bedrooms
Sanitized house and 6 rooms
Entire Place • 6 bedrooms
"The other house"
Entire Place • 3 bedrooms
Spacious house in the center of Puebla
Entire Place • 5 bedrooms
Building 3 Depas Terraza Incredible Zavaleta/Ange
Entire Place • 7 bedrooms
Full house BUAP Puebla
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puebla City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puebla City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 15 | $278,491 | 2078 | 4.92/5.0 |
| Homely Host | 18 | $242,265 | 4295 | 4.77/5.0 |
| Maria Eugenia | 20 | $172,888 | 2743 | 4.82/5.0 |
| Suyapa Carolina | 10 | $136,380 | 605 | 4.92/5.0 |
| Rogelio | 9 | $108,319 | 288 | 4.95/5.0 |
| Evander | 11 | $104,188 | 1321 | 4.56/5.0 |
| Elizabeth | 9 | $104,032 | 2268 | 4.90/5.0 |
| Marianna | 17 | $95,326 | 2029 | 4.50/5.0 |
| Juan | 10 | $92,046 | 93 | 3.88/5.0 |
| Jorge | 9 | $86,311 | 261 | 4.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puebla City.
Dive Deeper: Advanced Puebla City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puebla City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuebla City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puebla City
- The Puebla City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 1,634 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Puebla City, Apartment/Condo properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.7%) offer potential for unique stay experiences.
Puebla City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puebla City
- The dominant room capacity in Puebla City is 1 bedroom listings, making up 41.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.3% of the active Airbnb listings in Puebla City, indicating a high concentration in these sizes.
Puebla City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puebla City
- The most common guest capacity trend in Puebla City vacation rentals is listings accommodating 2 guests (26.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Puebla City STR market, accounting for 45.5% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puebla City.
- On average, properties in Puebla City are equipped to host 3.4 guests.
Puebla City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puebla City
- The most common availability pattern in Puebla City falls within the 271-366 days range, representing 40.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Puebla City (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puebla City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
918 listings
61% of total
2 Nights
411 listings
27.3% of total
3 Nights
45 listings
3% of total
4-6 Nights
26 listings
1.7% of total
7-29 Nights
15 listings
1% of total
30+ Nights
90 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in Puebla City is 1 Night, adopted by 61% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.3%) of the Puebla City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61% of Puebla City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puebla City.
Puebla City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.1% of total
Flexible
660 listings
46.3% of total
Moderate
364 listings
25.5% of total
Firm
180 listings
12.6% of total
Strict
219 listings
15.4% of total
Cancellation Policy Insights for Puebla City
- The prevailing Airbnb cancellation policy trend in Puebla City is Flexible, used by 46.3% of listings.
- The market strongly favors guest-friendly terms, with 71.8% of listings offering Flexible or Moderate policies. This suggests guests in Puebla City may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.3% market standard in Puebla City.
- Regularly review your cancellation policy against competitors and market demand shifts in Puebla City.
Puebla City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puebla City
- The overall average booking lead time for vacation rentals in Puebla City is 26 days.
- Guests book furthest in advance for stays during November (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (30 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Puebla City.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Puebla City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puebla City (2025)
Amenity Prevalence
Amenity Insights for Puebla City
- Essential amenities in Puebla City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puebla City: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puebla City to stay competitive.
Puebla City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puebla City
- The typical guest profile for Airbnb in Puebla City consists of primarily domestic travelers (81%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 80.7% of guests.
- Key international markets include Mexico (80.7%) and United States (9.6%).
- Top languages spoken are Spanish (54.1%) followed by English (33.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Puebla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puebla City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Yautepec de Zaragoza | 12 | $2,753 | $246.48 | 27% |
| Rancho San Diego | 19 | $2,367 | $256.96 | 33% |
| La Ladrillera | 28 | $2,273 | $235.35 | 32% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Xalmolonco | 21 | $2,075 | $276.55 | 28% |
| Granjas Mérida | 21 | $1,927 | $238.09 | 31% |
| Atlatlahucan | 69 | $1,863 | $249.73 | 28% |
| Lomas de Cocoyoc | 149 | $1,752 | $250.75 | 28% |