Airbnb Market Analytics, Statistics and Data in Puebla City, Puebla, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puebla City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puebla City:
How much do Airbnb hosts make on average per month in Puebla City?
The short-term rental market in Puebla City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $555 per month
- Strong performing properties (top 25%) make $961 or more
- Best-in-class properties (top 10%) achieve $1,447+ monthly
- Entry-level properties (bottom 25%) typically earn around $242
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puebla City
The market in Puebla City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puebla City
Daily rates in Puebla City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $34 per night
- Strong performing properties (top 25%) secure $52 or more
- Best-in-class properties (top 10%) pull in $81+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
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Seasonality patterns in Puebla City
Peak Season (June, March, May)
- Revenue peaks at $881.01 per month
- Occupancy rates reach 49.36%
- Daily rates average $50.06
Shoulder Season
- Revenue averages $708.57 per month
- Occupancy maintains 42.86%
- Daily rates hold at $46.90
Low Season (November, September, January)
- Revenue drops to $481.71 per month
- Occupancy decreases to 36.46%
- Daily rates adjust to $43.12
Is it still profitable to do Airbnb in Puebla City in 2025?
Yes! Puebla City demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and monthly revenue averaging $709 and As a mature market with 1652 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puebla City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Puebla, known for its colonial architecture and rich history. It's a prime location for tourists wanting to explore museums, churches, and local cuisine. | Puebla Cathedral, Amparo Museum, Cholula Pyramid, Plaza Mayor, Historic Theatre of Puebla, Casa de los Muñecos |
| Los Fuertes | A vibrant area with a historical significance, known for its fortresses and views of the city. Ideal for tourists interested in history and outdoor activities. | Los Fuertes de Puebla, Parque del Arte, Museo de la Revolución, Cableway of Puebla, Estrella de Puebla |
| Angelopolis | A modern neighborhood in Puebla known for its shopping centers and business environment. It's popular among families and business travelers. | Angelopolis Mall, Cinemex Angelopolis, Parque de los Fuertes, Catedral de Puebla, Museo Internacional Barroco |
| Cholula | A town just outside of Puebla, famous for its archaeological sites and the Great Pyramid of Cholula. Attracts tourists looking for a blend of culture and history. | Great Pyramid of Cholula, Church of Our Lady of Remedies, Cholula Archaeological Site, Museo de la Ciudad de Cholula, Convento de San Gabriel |
| La Paz | A family-friendly neighborhood with parks, schools, and residential areas. Close to urban amenities and suitable for long-term stays. | Parque de la Amistad, Mercado La Paz, Cinepolis La Paz, Plaza La Paz, Local markets and shops |
| San Andrés Cholula | A lively area known for its vibrant culture and local markets. Popular with locals and tourists for authentic experiences. | San Andrés Cholula Church, Cholula Market, Cerro de los Angeles, Parque del Arte, Local eateries |
| Barrio del Artista | Known for its artistic vibe, galleries, and cultural scene. Ideal for those looking for artsy experiences and local charm. | Artisan Market, Puebla's Handicrafts, Murals in the Barrio, Callejón de los Sapos, Museo Taller Jose Luis Cuevas |
| Volcano Area | An area close to the Popocatépetl volcano, appealing to nature lovers and adventure seekers. Offers stunning views and outdoor activities. | Popocatépetl Volcano, National Park, Hiking Trails, Nature Reserve, Scenic viewpoints |
Do you need a license for Airbnb in Puebla City?
We recommend checking directly with Puebla City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Puebla City
Beautiful house in the center of Puebla
Entire Place • 4 bedrooms
"The other house"
Entire Place • 3 bedrooms
Sanitized house and 6 rooms
Entire Place • 6 bedrooms
Spacious house in the center of Puebla
Entire Place • 5 bedrooms
Full house BUAP Puebla
Entire Place • 8 bedrooms
SPECTACULAR "ZÓCALO" MAIN SQUARE
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Puebla City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 15 | $302,544 | 2078 | 4.92/5.0 |
| Homely Host | 20 | $248,613 | 4658 | 4.77/5.0 |
| Maria Eugenia | 20 | $170,407 | 2743 | 4.82/5.0 |
| Suyapa Carolina | 10 | $142,774 | 605 | 4.92/5.0 |
| Evander | 11 | $113,955 | 1321 | 4.56/5.0 |
| Elizabeth | 9 | $111,910 | 2268 | 4.90/5.0 |
| Rogelio | 9 | $103,408 | 288 | 4.95/5.0 |
| Juan | 10 | $102,087 | 93 | 3.88/5.0 |
| Jorge | 9 | $99,778 | 261 | 4.41/5.0 |
| Marianna | 18 | $97,589 | 2065 | 4.52/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puebla City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (63.9%), with apartment & condo and house properties comprising 83.0% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.8% combined)
Room Capacity Distribution
Analysis of 1,652 properties in Puebla City shows that 1 bedroom properties are most prevalent, making up 41.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.4% of all listings.
Key Insights
- Most common: 1 bedroom (41.4%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 66.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,652 properties in Puebla City reveals that 2 guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.8% of the market.
Key Insights
- Most common capacity: 2 guests (26.8% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 45.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,652 properties in Puebla City, the most common availability pattern is 271-366 days (39.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.8% of properties).
Key Insights
- Most common availability window: 271-366 days (39.8%)
- Most common booking duration: 91-180 days (26.8%)
- Properties with high availability (180+ days): 66.7%
- Properties with long-term bookings (180+ days): 35.1%
Minimum Stay Distributions
1 Night
927 listings
62.7% of total
2 Nights
418 listings
28.3% of total
3 Nights
48 listings
3.2% of total
4-6 Nights
25 listings
1.7% of total
7-29 Nights
20 listings
1.4% of total
30+ Nights
40 listings
2.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.0%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (2.7%) suggest a stable extended-stay market
- High market flexibility with 94.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.1% of total
Flexible
659 listings
46.1% of total
Moderate
377 listings
26.3% of total
Firm
176 listings
12.3% of total
Strict
217 listings
15.2% of total
Key Insights
- Flexible is the preferred policy at 46.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.4% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jul, Oct, averaging 31 days
- Shortest booking windows are in Jun, Feb, Aug, averaging 22 days
- Fall shows the longest average booking window at 30 days, while Summer has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 30 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Puebla City
Below is the distribution of amenities across listings in Puebla City:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (10.2%) and France (1.2%)
- Spanish is the top language at 56.2%, followed by English (35.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Mexico City and Puebla markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puebla City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Yautepec de Zaragoza | 12 | $3,258 | $256.62 | 29% |
| Rancho San Diego | 19 | $2,548 | $263.15 | 34% |
| Tzibantzá | 12 | $2,481 | $244.92 | 27% |
| La Ladrillera | 29 | $2,476 | $236.45 | 31% |
| La Tortuga | 66 | $2,311 | $230.05 | 33% |
| Xalmolonco | 21 | $2,269 | $277.07 | 31% |
| Atlatlahucan | 68 | $2,205 | $250.47 | 30% |
| Granjas Mérida | 21 | $2,072 | $243.37 | 31% |
| Lomas de Cocoyoc | 151 | $1,931 | $249.28 | 30% |
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