Airbnb Market Analytics, Statistics and Data in Santiago, Nuevo León, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santiago? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santiago:
How much do Airbnb hosts make on average per month in Santiago?
The short-term rental market in Santiago shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,119 per month
- Strong performing properties (top 25%) make $2,276 or more
- Best-in-class properties (top 10%) achieve $4,265+ monthly
- Entry-level properties (bottom 25%) typically earn around $539
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santiago
The market in Santiago shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 37% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santiago
Daily rates in Santiago vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $149 per night
- Strong performing properties (top 25%) secure $236 or more
- Best-in-class properties (top 10%) pull in $365+ per night
- Entry-level properties (bottom 25%) earn around $100
Daily Rate Variations by Month
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Seasonality patterns in Santiago
Peak Season (June, May, March)
- Revenue peaks at $2498.97 per month
- Occupancy rates reach 32.48%
- Daily rates average $208.12
Shoulder Season
- Revenue averages $1923.27 per month
- Occupancy maintains 26.71%
- Daily rates hold at $195.83
Low Season (December, September, January)
- Revenue drops to $1025.32 per month
- Occupancy decreases to 20.50%
- Daily rates adjust to $186.76
Is it still profitable to do Airbnb in Santiago in 2025?
Yes! Santiago demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and solid monthly revenue averaging $1923 and The market's 176 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santiago
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de Monterrey | The heart of Monterrey, rich in history and culture. It attracts tourists who want to explore the vibrant urban life, museums, and cuisine. | Macroplaza, Palacio de Gobierno, Museo de Arte Contemporáneo, Catedral Metropolitana, Paseo Santa Lucía |
| San Pedro Garza García | An upscale suburb known for its luxury living and business districts. It appeals to affluent travelers and business professionals, offering high-end dining and shopping. | Parque Rufino Tamayo, Plaza Fiesta San Agustín, Cumbres de Monterrey National Park, Museo del Acero, Museo del Chocolate |
| Monterrey Norte | A rapidly developing area with new commercial and residential projects. Ideal for those looking for modern accommodations and proximity to tech hubs. | Estadio BBVA, Plaza comercial Monterrey Norte, Cinemex, Parque la Huasteca, Bosque Mágico |
| Barrio Antiguo | A historic neighborhood known for its vibrant nightlife, arts, and local gastronomy. Perfect for tourists wanting to experience authentic local culture. | Calle Morelos, Café Iguana, Cultural Center of Nuevo León, Galería de Arte Contemporáneo, Templo del Sagrado Corazón |
| Santa Catarina | A suburban area known for its outdoor activities and natural parks. Great for travelers who enjoy nature and adventure. | Parque Nacional Cumbres de Monterrey, Cueva de la Virgen, Cerro de la Silla, Parque de los Senderos, Quinta Anáhuac |
| Escobedo | A growing area with a mix of residential and commercial properties. It’s becoming a popular choice for budget-conscious travelers. | Plaza de la Tecnología, Parque Ecological Chipinque, Laguna de los Patos, Cerro de las Mitras, Estadio Nuevo León Unido |
| Apodaca | An industrial hub with many business opportunities. It attracts business travelers and offers budget lodging options. | Parque Industrial de Apodaca, Parque de las Antorchas, Los Naranjos Park, Plaza Outlet Apodaca, Cerro del Topo |
| Zaragoza | A neighborhood with local charm and easy access to Monterrey's key attractions. It is becoming increasingly sought after by visitors. | Parque Zaragoza, Mercado Juárez, Teatro de la Ciudad, Centro Cultural Alfa, Monumento a la Revolución |
Do you need a license for Airbnb in Santiago?
We recommend checking directly with Santiago's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santiago
Gran Villa de Luxury in Santiago
Entire Place • 8 bedrooms
Quinta Cavazos
Entire Place • 6 bedrooms
Villa Akumal
Entire Place • 4 bedrooms
A 15 min de Mty Preciosa Casa de Campo en Santiago
Entire Place • 2 bedrooms
Cabañas Sierra Grande - 20 people
Entire Place • 4 bedrooms
Nidum: House at the foot of the hill
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Santiago
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 1 | $176,956 | 23 | 4.65/5.0 |
| Abraham | 12 | $143,988 | 454 | 4.80/5.0 |
| Raymundo | 1 | $105,373 | 73 | 4.92/5.0 |
| Jorge | 1 | $102,012 | 35 | 4.86/5.0 |
| 363144900 | 1 | $100,378 | 307 | 4.91/5.0 |
| Ana Lucía | 3 | $84,284 | 653 | 4.92/5.0 |
| Bernardette | 4 | $81,341 | 432 | 4.87/5.0 |
| Peter | 7 | $73,910 | 1030 | 4.78/5.0 |
| Cedrick | 1 | $61,624 | 18 | 4.56/5.0 |
| Ady | 2 | $60,683 | 205 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santiago
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.6%), with house and outdoor & mobile properties comprising 62.0% of inventory
- Strong specialty sector (40.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (4.5% combined)
Room Capacity Distribution
Analysis of 176 properties in Santiago shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.8% of all listings.
Key Insights
- Most common: 1 bedroom (39.2%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 64.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 176 properties in Santiago reveals that 8+ guests properties dominate the market, representing 38.1% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 56.3% of the market.
Key Insights
- Most common capacity: 8+ guests (38.1% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 56.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 176 properties in Santiago, the most common availability pattern is 271-366 days (61.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.2% of properties).
Key Insights
- Most common availability window: 271-366 days (61.4%)
- Most common booking duration: 31-90 days (39.2%)
- Properties with high availability (180+ days): 86.9%
- Properties with long-term bookings (180+ days): 13.6%
Minimum Stay Distributions
1 Night
147 listings
92.5% of total
2 Nights
10 listings
6.3% of total
3 Nights
1 listings
0.6% of total
30+ Nights
1 listings
0.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.6%) suggest a stable extended-stay market
- High market flexibility with 99.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
42 listings
26.9% of total
Moderate
54 listings
34.6% of total
Firm
14 listings
9% of total
Strict
46 listings
29.5% of total
Key Insights
- Moderate is the preferred policy at 34.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Mar, averaging 36 days
- Shortest booking windows are in Oct, Feb, Aug, averaging 23 days
- Spring shows the longest average booking window at 32 days, while Summer has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 32 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Santiago
Below is the distribution of amenities across listings in Santiago:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (9.6%) and Canada (0.5%)
- Spanish is the top language at 55.3%, followed by English (39%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Monterrey and San Nicolás de los Garza markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santiago. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,441 | $296.52 | 37% |
| El Barrial | 13 | $2,977 | $345.54 | 37% |
| General Zuazua | 21 | $2,375 | $282.54 | 27% |
| El Cercado | 13 | $2,294 | $202.56 | 35% |
| Jame | 10 | $1,917 | $164.80 | 34% |
| Montemorelos | 20 | $1,915 | $257.95 | 28% |
| Los Rodriguez | 12 | $1,861 | $161.33 | 31% |
| Mesa de tablas | 38 | $1,792 | $296.03 | 21% |
| Arteaga | 86 | $1,736 | $193.06 | 30% |
| García | 36 | $1,531 | $130.44 | 36% |
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