Santiago Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico
Is Airbnb profitable in Santiago in 2025? Explore comprehensive Airbnb analytics for Santiago, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for Santiago, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 173 active listings.
Whether you're considering an Airbnb investment in Santiago, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santiago Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santiago Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santiago (2025)
Understanding the monthly revenue variations for Airbnb listings in Santiago is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santiago is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santiago across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,754+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,185 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,092 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $511, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santiago
Santiago Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santiago STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santiago:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santiago
Average Daily Rate (ADR) Airbnb Trends in Santiago (2025)
Effective short term rental pricing strategy in Santiago involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santiago typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $358+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Santiago
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Airbnb Seasonality Analysis & Trends in Santiago (2025)
Peak Season (May, June, April)
- Revenue averages $2,493 per month
- Occupancy rates average 23.7%
- Daily rates average $207
Shoulder Season
- Revenue averages $1,650 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $1,130 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $184
Seasonality Insights for Santiago
- The Airbnb seasonality in Santiago shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santiago's highest earning potential, with monthly revenues capable of climbing to $2,539, occupancy reaching a high of 32.8%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,024, occupancy could drop to 20.8%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santiago.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santiago seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santiago (2025)
Exploring the top neighborhoods for short-term rentals in Santiago? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic heart of Santiago, offering rich culture and proximity to local attractions. It is ideal for tourists wanting to explore museums, local markets, and the vibrant city life. | Santiago Cathedral, Macroplaza, Cultural Center, Museo de Historia Mexicana, Plaza de Armas |
| San Pedro Garza García | A wealthy suburb known for its upscale living, San Pedro is a prime area for affluent travelers seeking luxury and comfort. Offers a variety of high-end shopping and dining options. | Paseo San Pedro, Parque del Colegio de Tamaulipas, Museo de Arte Contemporaneo, Plaza Fiesta San Agustin, Casa de la Cultura |
| Monterrey Centro | Combining business and entertainment, the Monterrey Centro area is perfect for corporate travelers and tourists alike. It’s home to major corporations and cultural sites. | Museo Marco, Hyde Park, Barrio Antiguo, Cerro de la Silla, Catedral de Monterrey |
| Colonial | A charming neighborhood filled with colonial architecture, great for visitors interested in history and culture. The area hosts various events and local artisans. | Plaza Zaragoza, Templo de La Purisima Concepcion, Casa de la Cultura, Parque de la Biblia, Café de la Ciudad |
| Valle Oriente | An emerging area with a mix of business and nightlife, perfect for younger travelers looking for entertainment and dining options. | Paseo La Fe, Cinemex, Cumbres de Monterrey National Park, Sierra Madre Golf Club, Palacio de Gobierno |
| San Nicolás | A vibrant area close to universities and businesses, attracting students and young professionals looking for affordable stays in a lively neighborhood. | Parque La Pastora, Universidad Autónoma de Nuevo León, Plaza San Nicolás, Museo del Ferrocarril, Cerro de la Silla |
| San Angel | Known for its artistic community and beautiful villas, San Angel attracts creative types and those looking for a peaceful but vibrant atmosphere. | Casa Estudio Diego Rivera, Museo Casa Estudio Diego Rivera y Frida Kahlo, Mercado de San Angel, Parque de los Dinamos, Jardín del arte |
| Santa Catarina | A family-friendly suburban area ideal for longer stays, known for its nature parks and outdoor activities, appealing to families and nature lovers. | Parque Nacional Cumbres de Monterrey, Paseo Santa Catarina, Centro Cultural, Cerro de la Mitra, Parque La Huasteca |
Understanding Airbnb License Requirements & STR Laws in Santiago (2025)
While Santiago, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santiago to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santiago (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santiagobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gran Villa de Luxury in Santiago
Entire Place • 8 bedrooms
Villa Akumal
Entire Place • 4 bedrooms
Quinta Cavazos
Entire Place • 6 bedrooms
Dome Home Eco Retreat
Entire Place • 4 bedrooms
Nidum: House at the foot of the hill
Entire Place • 8 bedrooms
Cabañas Sierra Grande - 20 people
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santiago (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santiago based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 1 | $123,849 | 23 | 4.65/5.0 |
| Abraham | 12 | $120,161 | 454 | 4.80/5.0 |
| Jorge | 1 | $109,887 | 35 | 4.86/5.0 |
| Ana Lucía | 3 | $85,405 | 653 | 4.92/5.0 |
| Peter | 7 | $77,966 | 1030 | 4.78/5.0 |
| Raymundo | 1 | $77,503 | 73 | 4.92/5.0 |
| Bernardette | 4 | $76,847 | 432 | 4.87/5.0 |
| Host #38732094 | 1 | $64,960 | 0 | 0.00/5.0 |
| Doria | 1 | $61,057 | 11 | 4.91/5.0 |
| Domus 3.14 | 3 | $60,653 | 46 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santiago.
Dive Deeper: Advanced Santiago STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santiago. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantiago Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santiago
- The Santiago Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.7% of the 173 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santiago, House properties are the most common (36.4%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.6%) offer potential for unique stay experiences.
Santiago Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santiago
- The dominant room capacity in Santiago is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Santiago, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santiago.
Santiago Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santiago
- The most common guest capacity trend in Santiago vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santiago STR market, accounting for 54.9% of listings.
- 50.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santiago.
- On average, properties in Santiago are equipped to host 5.1 guests.
Santiago Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santiago
- The most common availability pattern in Santiago falls within the 271-366 days range, representing 61.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santiago (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santiago Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
147 listings
91.3% of total
2 Nights
11 listings
6.8% of total
3 Nights
1 listings
0.6% of total
30+ Nights
2 listings
1.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santiago is 1 Night, adopted by 91.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.1%) of the Santiago Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.3% of Santiago hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santiago.
Santiago Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
41 listings
26.8% of total
Moderate
53 listings
34.6% of total
Firm
14 listings
9.2% of total
Strict
45 listings
29.4% of total
Cancellation Policy Insights for Santiago
- The prevailing Airbnb cancellation policy trend in Santiago is Moderate, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (61.4%) and stricter (38.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Santiago.
- Regularly review your cancellation policy against competitors and market demand shifts in Santiago.
Santiago STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santiago
- The overall average booking lead time for vacation rentals in Santiago is 27 days.
- Guests book furthest in advance for stays during November (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (31 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Santiago.
- Target marketing efforts for the Winter season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Santiago averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santiago (2025)
Amenity Prevalence
Amenity Insights for Santiago
- Popular amenities like Hot water, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santiago to stay competitive.
Santiago Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santiago
- The typical guest profile for Airbnb in Santiago consists of primarily domestic travelers (88%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 88.2% of guests.
- Key international markets include Mexico (88.2%) and United States (9.3%).
- Top languages spoken are Spanish (54.3%) followed by English (37.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Monterrey and San Nicolás de los Garza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santiago Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,288 | $301.81 | 36% |
| El Barrial | 11 | $3,326 | $348.33 | 40% |
| El Cercado | 13 | $2,257 | $204.37 | 35% |
| General Zuazua | 21 | $2,119 | $274.95 | 26% |
| Montemorelos | 19 | $1,899 | $257.78 | 28% |
| Jame | 10 | $1,752 | $163.88 | 34% |
| Los Rodriguez | 12 | $1,675 | $164.58 | 29% |
| Mesa de tablas | 38 | $1,672 | $294.63 | 20% |
| Arteaga | 84 | $1,658 | $195.56 | 28% |
| El Diamante | 17 | $1,425 | $175.65 | 23% |