San Nicolás de los Garza Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico
Is Airbnb profitable in San Nicolás de los Garza in 2025? Explore comprehensive Airbnb analytics for San Nicolás de los Garza, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for San Nicolás de los Garza, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 265 active listings.
Whether you're considering an Airbnb investment in San Nicolás de los Garza, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Nicolás de los Garza Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Nicolás de los Garza Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Nicolás de los Garza (2025)
Understanding the monthly revenue variations for Airbnb listings in San Nicolás de los Garza is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Nicolás de los Garza is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Nicolás de los Garza across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $964 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $535 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $261, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Nicolás de los Garza
San Nicolás de los Garza Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Nicolás de los Garza STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Nicolás de los Garza:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Nicolás de los Garza
Average Daily Rate (ADR) Airbnb Trends in San Nicolás de los Garza (2025)
Effective short term rental pricing strategy in San Nicolás de los Garza involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Nicolás de los Garza typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $76+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in San Nicolás de los Garza
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Airbnb Seasonality Analysis & Trends in San Nicolás de los Garza (2025)
Peak Season (June, April, July)
- Revenue averages $889 per month
- Occupancy rates average 45.5%
- Daily rates average $49
Shoulder Season
- Revenue averages $682 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $46
Low Season (January, February, March)
- Revenue drops to average $479 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $42
Seasonality Insights for San Nicolás de los Garza
- The Airbnb seasonality in San Nicolás de los Garza shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Nicolás de los Garza's highest earning potential, with monthly revenues capable of climbing to $931, occupancy reaching a high of 53.4%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $476, occupancy could drop to 34.5%, and ADRs may adjust down to $41.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Nicolás de los Garza.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Nicolás de los Garza seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Nicolás de los Garza (2025)
Exploring the top neighborhoods for short-term rentals in San Nicolás de los Garza? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zona Tec | This area is home to the prestigious Monterrey Institute of Technology and Higher Education, attracting students, academics, and professionals. The vibrant atmosphere and numerous cafes make it a popular choice for short-term rentals. | Monterrey Institute of Technology, Tec de Monterrey Museum, Parque Espana, Cafes and bars, Cultural events |
| Centro de San Nicolás | The downtown area offers a rich cultural experience with historical buildings and local markets. It is popular with tourists wanting to experience the authentic life of the city. | San Nicolás Cathedral, Plaza Principal, Local markets, Street food, Art galleries |
| Mirador | A growing residential area that offers parks and recreational spaces. Ideal for families and those seeking a quieter environment while still being close to urban amenities. | Parque La Cueva, Mirador de San Nicolás, Shopping centers, Family-friendly restaurants |
| Las Puentes | A well-established residential area with good access to schools and services, making it ideal for families and long-term rentals. | Galerías San Nicolás, Schools and universities, Local parks, Family restaurants |
| Los Aldamas | A peaceful neighborhood with green spaces and a community feel, attracting longer-term stays and families looking for a quieter lifestyle. | Parque Viveros, Community activities, Shopping options, Local dining |
| Colonia Anáhuac | Known for its affordable housing and proximity to Monterrey, this area is becoming increasingly popular among students and young professionals. | Cafes and bars, Public transport access, Community events |
| San Nicolás de los Garza Centro | Adjacent to the commercial areas, it's prime for hosting guests looking to explore local attractions and enjoy the city's amenities. | Local markets, Street vendors, Cultural experiences |
| Colonia Las Granjas | This locality offers a mix of urban and suburban life, suitable for various types of rentals, from short-term to long-term stays. | Local parks, Community shopping areas, Residential attractions |
Understanding Airbnb License Requirements & STR Laws in San Nicolás de los Garza (2025)
While San Nicolás de los Garza, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Nicolás de los Garza to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in San Nicolás de los Garza (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Nicolás de los Garzabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa residencial Anahuac
Entire Place • 2 bedrooms
Charming house with a pool
Entire Place • 3 bedrooms
Super Confortable Nuevo Apt. 15 min from Fundidora
Entire Place • 1 bedroom
Large full residence across from the park.
Entire Place • 4 bedrooms
Depa cerca UANL, Sultanes y PFA
Entire Place • 2 bedrooms
Spacious HOUSE ideal for groups WITH TINACO
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Nicolás de los Garza (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Nicolás de los Garza based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sando | 5 | $75,792 | 567 | 4.98/5.0 |
| Jose De Jesus | 8 | $73,397 | 435 | 4.91/5.0 |
| Host #191963141 | 8 | $43,871 | 557 | 4.72/5.0 |
| Shio | 13 | $42,118 | 446 | 3.88/5.0 |
| Anna Berlanga | 5 | $40,912 | 849 | 4.85/5.0 |
| Nelson | 3 | $35,215 | 168 | 4.94/5.0 |
| Grecia P | 3 | $32,702 | 70 | 4.76/5.0 |
| Dave | 3 | $29,104 | 61 | 3.10/5.0 |
| Rodrigo | 7 | $28,366 | 114 | 3.20/5.0 |
| Host #350421452 | 1 | $27,467 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Nicolás de los Garza.
Dive Deeper: Advanced San Nicolás de los Garza STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Nicolás de los Garza. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Nicolás de los Garza Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Nicolás de los Garza
- The San Nicolás de los Garza Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.9% of the 265 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Nicolás de los Garza, Apartment/Condo properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 44.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.6%) offer potential for unique stay experiences.
San Nicolás de los Garza Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Nicolás de los Garza
- The dominant room capacity in San Nicolás de los Garza is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.4% of the active Airbnb listings in San Nicolás de los Garza, indicating a high concentration in these sizes.
San Nicolás de los Garza Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Nicolás de los Garza
- The most common guest capacity trend in San Nicolás de los Garza vacation rentals is listings accommodating 2 guests (30.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Nicolás de los Garza STR market, accounting for 48.0% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Nicolás de los Garza.
- On average, properties in San Nicolás de los Garza are equipped to host 3.1 guests.
San Nicolás de los Garza Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Nicolás de los Garza
- The most common availability pattern in San Nicolás de los Garza falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Nicolás de los Garza (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Nicolás de los Garza Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
127 listings
52.7% of total
2 Nights
59 listings
24.5% of total
3 Nights
31 listings
12.9% of total
4-6 Nights
8 listings
3.3% of total
7-29 Nights
11 listings
4.6% of total
30+ Nights
5 listings
2.1% of total
Key Insights
- The most prevalent minimum stay requirement in San Nicolás de los Garza is 1 Night, adopted by 52.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.2%) of the San Nicolás de los Garza Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.7% of San Nicolás de los Garza hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Nicolás de los Garza.
San Nicolás de los Garza Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
92 listings
41.1% of total
Moderate
50 listings
22.3% of total
Firm
23 listings
10.3% of total
Strict
59 listings
26.3% of total
Cancellation Policy Insights for San Nicolás de los Garza
- The prevailing Airbnb cancellation policy trend in San Nicolás de los Garza is Flexible, used by 41.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.4%) and stricter (36.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.1% market standard in San Nicolás de los Garza.
- Regularly review your cancellation policy against competitors and market demand shifts in San Nicolás de los Garza.
San Nicolás de los Garza STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Nicolás de los Garza
- The overall average booking lead time for vacation rentals in San Nicolás de los Garza is 20 days.
- Guests book furthest in advance for stays during April (average 23 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (20 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in San Nicolás de los Garza.
- Target marketing efforts for the Fall season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these San Nicolás de los Garza averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Nicolás de los Garza (2025)
Amenity Prevalence
Amenity Insights for San Nicolás de los Garza
- Essential amenities in San Nicolás de los Garza that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Nicolás de los Garza: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Nicolás de los Garza to stay competitive.
San Nicolás de los Garza Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Nicolás de los Garza
- The typical guest profile for Airbnb in San Nicolás de los Garza consists of primarily domestic travelers (86%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 86.1% of guests.
- Key international markets include Mexico (86.1%) and United States (10.7%).
- Top languages spoken are Spanish (61.2%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Monterrey and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Nicolás de los Garza Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,288 | $301.81 | 36% |
| El Barrial | 11 | $3,326 | $348.33 | 40% |
| El Cercado | 13 | $2,257 | $204.37 | 35% |
| General Zuazua | 21 | $2,119 | $274.95 | 26% |
| Montemorelos | 19 | $1,899 | $257.78 | 28% |
| Jame | 10 | $1,752 | $163.88 | 34% |
| Los Rodriguez | 12 | $1,675 | $164.58 | 29% |
| Mesa de tablas | 38 | $1,672 | $294.63 | 20% |
| Arteaga | 84 | $1,658 | $195.56 | 28% |
| El Diamante | 17 | $1,425 | $175.65 | 23% |