Airbnb Market Analytics, Statistics and Data in San Nicolás de los Garza, Nuevo León, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Nicolás de los Garza? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Nicolás de los Garza:
How much do Airbnb hosts make on average per month in San Nicolás de los Garza?
The short-term rental market in San Nicolás de los Garza shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $630 per month
- Strong performing properties (top 25%) make $1,094 or more
- Best-in-class properties (top 10%) achieve $1,446+ monthly
- Entry-level properties (bottom 25%) typically earn around $292
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Nicolás de los Garza
The market in San Nicolás de los Garza shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Nicolás de los Garza
Daily rates in San Nicolás de los Garza vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $39 per night
- Strong performing properties (top 25%) secure $52 or more
- Best-in-class properties (top 10%) pull in $77+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in San Nicolás de los Garza
Peak Season (June, July, April)
- Revenue peaks at $1027.58 per month
- Occupancy rates reach 53.47%
- Daily rates average $51.13
Shoulder Season
- Revenue averages $762.97 per month
- Occupancy maintains 44.06%
- Daily rates hold at $46.89
Low Season (October, September, January)
- Revenue drops to $454.86 per month
- Occupancy decreases to 34.54%
- Daily rates adjust to $42.15
Is it still profitable to do Airbnb in San Nicolás de los Garza in 2025?
Yes! San Nicolás de los Garza demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $763 and With 272 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Nicolás de los Garza
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de San Nicolás | The heart of San Nicolás, where visitors can enjoy shopping, dining, and cultural attractions. It offers a vibrant atmosphere with easy access to local events and activities. | Macroplaza, Catedral de San Nicolás, Museo del Mercado, Plaza de los Fundadores |
| Colonia La Huasteca | A scenic area known for its natural beauty and proximity to La Huasteca park, perfect for outdoor enthusiasts and those seeking a peaceful retreat close to the city. | La Huasteca Park, Mirador de la Huasteca, Climbing routes, Natural scenery |
| Colonia San Agustín | An upscale neighborhood with a mix of traditional and modern housing. Popular among business travelers and families due to its amenities and close distance to Monterrey. | Parque de San Agustín, Shopping centers, Restaurants, Cinemas |
| Colonia Valle de Lincoln | A residential area that has become increasingly popular for Airbnb due to its proximity to Monterrey and various local attractions. | Cerro del Topo Chico, Nearby recreational parks, Local dining options |
| Colonia Jardines de San Nicolás | A family-friendly neighborhood with parks and schools. Ideal for longer stays and attracting families visiting the area. | Parque Jardines de San Nicolás, Local markets, Family-oriented activities |
| Colonia La-Florida | Known for its peaceful suburban environment, making it great for families and those looking for a quiet stay while still being close to city amenities. | Parks, Community centers, Local coffee shops |
| Colonia Santa Clara | A vibrant community with easy access to the main roads, shopping centers, and dining options, making it convenient for all types of travelers. | Nearby shopping centers, Restaurants, Cultural events |
| Colonia El Uro | A semi-rural area that's becoming popular for its scenic views and spacious homes, ideal for a relaxing getaway. | Cerro de la Silla, Natural parks, Hiking trails |
Do you need a license for Airbnb in San Nicolás de los Garza?
We recommend checking directly with San Nicolás de los Garza's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Nicolás de los Garza
Charming house with a pool
Entire Place • 3 bedrooms
Large full residence across from the park.
Entire Place • 4 bedrooms
Casa residencial Anahuac
Entire Place • 2 bedrooms
Spacious HOUSE ideal for groups WITH TINACO
Entire Place • 3 bedrooms
Super Confortable Nuevo Apt. 15 min from Fundidora
Entire Place • 1 bedroom
Casa Moderna y familiar con espacios amplios
Entire Place • 3 bedrooms
Top Performing Professional Hosts in San Nicolás de los Garza
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 191963141 | 11 | $92,365 | 823 | 4.73/5.0 |
| Jose De Jesus | 8 | $79,190 | 435 | 4.91/5.0 |
| Sando | 5 | $74,453 | 567 | 4.98/5.0 |
| Shio | 14 | $51,940 | 452 | 3.91/5.0 |
| Anna Berlanga | 5 | $40,551 | 849 | 4.85/5.0 |
| Nelson | 3 | $40,010 | 168 | 4.94/5.0 |
| Grecia P | 3 | $39,828 | 70 | 4.76/5.0 |
| Sandra | 1 | $33,973 | 21 | 4.90/5.0 |
| Dave | 3 | $31,324 | 61 | 3.10/5.0 |
| Fabiola | 1 | $30,721 | 36 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Nicolás de los Garza
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71%), with apartment & condo and house properties comprising 92.3% of inventory
- Untapped potential in others, boutique & hotels segments (7.7% combined)
Room Capacity Distribution
Analysis of 272 properties in San Nicolás de los Garza shows that 1 bedroom properties are most prevalent, making up 40.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.6% of all listings.
Key Insights
- Most common: 1 bedroom (40.4%)
- Least common: 4 bedrooms (1.1%)
- Market concentration: 67.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 272 properties in San Nicolás de los Garza reveals that 2 guests properties dominate the market, representing 32% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (32% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 272 properties in San Nicolás de los Garza, the most common availability pattern is 271-366 days (39% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (39%)
- Most common booking duration: 181-270 days (29.8%)
- Properties with high availability (180+ days): 65.8%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
123 listings
51.7% of total
2 Nights
60 listings
25.2% of total
3 Nights
32 listings
13.4% of total
4-6 Nights
7 listings
2.9% of total
7-29 Nights
12 listings
5% of total
30+ Nights
4 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.9%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (1.7%) suggest a stable extended-stay market
- High market flexibility with 90.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
94 listings
41.8% of total
Moderate
52 listings
23.1% of total
Firm
23 listings
10.2% of total
Strict
56 listings
24.9% of total
Key Insights
- Flexible is the preferred policy at 41.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Apr, averaging 37 days
- Shortest booking windows are in Jun, Sep, May, averaging 14 days
- Spring shows the longest average booking window at 34 days, while Fall has the shortest at 17 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 34 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jun-May when lead times are shortest
Popular Airbnb Amenities in San Nicolás de los Garza
Below is the distribution of amenities across listings in San Nicolás de los Garza:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (10.5%) and Canada (0.4%)
- Spanish is the top language at 62.4%, followed by English (33.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Monterrey and Mexico City markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Nicolás de los Garza. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,441 | $296.52 | 37% |
| El Barrial | 13 | $2,977 | $345.54 | 37% |
| General Zuazua | 21 | $2,375 | $282.54 | 27% |
| El Cercado | 13 | $2,294 | $202.56 | 35% |
| Jame | 10 | $1,917 | $164.80 | 34% |
| Montemorelos | 20 | $1,915 | $257.95 | 28% |
| Los Rodriguez | 12 | $1,861 | $161.33 | 31% |
| Mesa de tablas | 38 | $1,792 | $296.03 | 21% |
| Arteaga | 86 | $1,736 | $193.06 | 30% |
| García | 36 | $1,531 | $130.44 | 36% |
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