Monterrey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico
Is Airbnb profitable in Monterrey in 2025? Explore comprehensive Airbnb analytics for Monterrey, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for Monterrey, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,577 active listings.
Whether you're considering an Airbnb investment in Monterrey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monterrey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monterrey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monterrey (2025)
Understanding the monthly revenue variations for Airbnb listings in Monterrey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterrey is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterrey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,948+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $742 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $383, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterrey
Monterrey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monterrey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterrey:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterrey
Average Daily Rate (ADR) Airbnb Trends in Monterrey (2025)
Effective short term rental pricing strategy in Monterrey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterrey typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $105+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $72 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Monterrey
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Airbnb Seasonality Analysis & Trends in Monterrey (2025)
Peak Season (April, June, May)
- Revenue averages $1,267 per month
- Occupancy rates average 41.9%
- Daily rates average $70
Shoulder Season
- Revenue averages $1,026 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $69
Low Season (January, February, March)
- Revenue drops to average $790 per month
- Occupancy decreases to average 45.6%
- Daily rates adjust to average $67
Seasonality Insights for Monterrey
- The Airbnb seasonality in Monterrey shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterrey's highest earning potential, with monthly revenues capable of climbing to $1,285, occupancy reaching a high of 57.1%, and ADRs peaking at $72.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $753, occupancy could drop to 40.7%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterrey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monterrey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monterrey (2025)
Exploring the top neighborhoods for short-term rentals in Monterrey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center is the cultural heart of Monterrey, filled with colonial architecture, museums, and local dining. It attracts tourists seeking to explore the city's rich history and urban vibe. | Macroplaza, MARCO (Museum of Contemporary Art), Palacio de Gobierno, Catedral Metropolitana de Monterrey, Plaza Zaragoza |
| San Pedro Garza García | This affluent suburb is known for its luxury shopping, fine dining, and exclusive neighborhoods. It's perfect for business travelers and tourists looking for upscale accommodations close to Monterrey's key business areas. | Plaza Fiesta San Agustín, Parque Rufino Tamayo, San Pedro Chapel, Cinepolis, Metropolitan Museum of Monterrey |
| Monterrey Norte | A growing area with easy access to the highway and key industrial zones, making it ideal for business travelers and workers looking for convenient lodging. | Cintermex, Parque Fundidora, Arena Monterrey, Museo del Acero, Cultural Center of Monterrey |
| Monterrey Sur | Known for its lively atmosphere and modern developments, this area is popular with locals and visitors for its dining and entertainment options, appealing to long-term stays. | Plaza Sesamo, Ecomundo, Parque La Huasteca, Cumbres de Monterrey National Park, Cumbres Park |
| Colonia Roma | A trendy neighborhood renowned for its bohemian vibe, art galleries, and cafes, it draws young travelers and creatives looking for a unique cultural experience. | Plaza de las Artes, Galerías Monterrey, Mercado de Independencia, Museo de Arte Contemporáneo de Monterrey |
| Valle Oriente | This bustling area blends business and leisure, making it ideal for tourists and corporate guests. It features modern amenities and is in close proximity to major attractions. | Paseo San Pedro, Plaza de la Tecnología, Cinemex, Parque de Valle Oriente, Monterrey Arena |
| Santa Catarina | This region offers a mix of urban and nature experiences, perfect for those seeking outdoor activities while still being near the city. It's ideal for adventure seekers and nature lovers. | Cerro de la Silla, Parque de la Loma Larga, Parque Nacional Cumbres de Monterrey |
| Hacienda del Parque | A rising neighborhood that offers a blend of suburban ambiance with close proximity to urban conveniences. It is becoming popular among families and business visitors alike. | Plaza Senorial, Parque Alamedas, Cumbres Park, Shopping Centers |
Understanding Airbnb License Requirements & STR Laws in Monterrey (2025)
While Monterrey, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monterrey to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monterrey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monterreybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious and Comfortable House with All MY Services
Entire Place • 5 bedrooms
Private Hab with or without support service
Private Room • 1 bedroom
Comfortable hab priv. with or without support
Private Room • 1 bedroom
Private Hab with or without support service
Private Room • 1 bedroom
C. Central Spacious and comfortable Department
Private Room • 2 bedrooms
The Mansion of Santiago
Entire Place • 15 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monterrey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monterrey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edgar | 9 | $1,407,822 | 392 | 4.47/5.0 |
| Rosy Cuellar | 48 | $772,953 | 3564 | 4.81/5.0 |
| Alejandra | 47 | $622,416 | 2325 | 4.39/5.0 |
| Gerardo | 29 | $487,052 | 1318 | 4.79/5.0 |
| Ramon Gerardo | 21 | $433,989 | 2571 | 4.78/5.0 |
| Purisima 5.0 | 53 | $403,782 | 6821 | 4.64/5.0 |
| Belinda | 8 | $365,844 | 358 | 4.63/5.0 |
| Manager | 29 | $309,644 | 862 | 4.64/5.0 |
| Puertas Abiertas | 15 | $234,554 | 1069 | 4.75/5.0 |
| Alan | 22 | $209,789 | 925 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterrey.
Dive Deeper: Advanced Monterrey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterrey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterrey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterrey
- The Monterrey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 2,577 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterrey, Apartment/Condo properties are the most common (72.1%), reflecting the local real estate landscape.
- Houses represent a significant 17.3% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.8%) offer potential for unique stay experiences.
Monterrey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterrey
- The dominant room capacity in Monterrey is 1 bedroom listings, making up 52.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Monterrey, indicating a high concentration in these sizes.
- With over half the market (52.5%) consisting of studios or 1-bedroom units, Monterrey is particularly well-suited for individuals or couples.
Monterrey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterrey
- The most common guest capacity trend in Monterrey vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Monterrey STR market, accounting for 51.0% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterrey.
- On average, properties in Monterrey are equipped to host 3.3 guests.
Monterrey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterrey
- The most common availability pattern in Monterrey falls within the 91-180 days range, representing 30.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Monterrey (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monterrey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1109 listings
46% of total
2 Nights
743 listings
30.8% of total
3 Nights
177 listings
7.3% of total
4-6 Nights
92 listings
3.8% of total
7-29 Nights
67 listings
2.8% of total
30+ Nights
222 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Monterrey is 1 Night, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.8%) of the Monterrey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46% of Monterrey hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterrey.
Monterrey Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.1% of total
Flexible
814 listings
35.3% of total
Moderate
704 listings
30.5% of total
Firm
351 listings
15.2% of total
Strict
436 listings
18.9% of total
Cancellation Policy Insights for Monterrey
- The prevailing Airbnb cancellation policy trend in Monterrey is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (65.8%) and stricter (34.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Monterrey.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterrey.
Monterrey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterrey
- The overall average booking lead time for vacation rentals in Monterrey is 23 days.
- Guests book furthest in advance for stays during November (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Monterrey.
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Monterrey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monterrey (2025)
Amenity Prevalence
Amenity Insights for Monterrey
- Essential amenities in Monterrey that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterrey: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterrey to stay competitive.
Monterrey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monterrey
- The typical guest profile for Airbnb in Monterrey consists of primarily domestic travelers (86%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 86.0% of guests.
- Key international markets include Mexico (86%) and United States (10.3%).
- Top languages spoken are Spanish (56.9%) followed by English (35.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Monterrey and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monterrey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,288 | $301.81 | 36% |
| El Barrial | 11 | $3,326 | $348.33 | 40% |
| El Cercado | 13 | $2,257 | $204.37 | 35% |
| General Zuazua | 21 | $2,119 | $274.95 | 26% |
| Montemorelos | 19 | $1,899 | $257.78 | 28% |
| Jame | 10 | $1,752 | $163.88 | 34% |
| Los Rodriguez | 12 | $1,675 | $164.58 | 29% |
| Mesa de tablas | 38 | $1,672 | $294.63 | 20% |
| Arteaga | 84 | $1,658 | $195.56 | 28% |
| El Diamante | 17 | $1,425 | $175.65 | 23% |