Montemorelos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico
Is Airbnb profitable in Montemorelos in 2025? Explore comprehensive Airbnb analytics for Montemorelos, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for Montemorelos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Montemorelos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montemorelos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montemorelos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montemorelos (2025)
Understanding the monthly revenue variations for Airbnb listings in Montemorelos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montemorelos is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montemorelos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,828 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,202 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $331, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montemorelos
Montemorelos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montemorelos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montemorelos:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montemorelos
Average Daily Rate (ADR) Airbnb Trends in Montemorelos (2025)
Effective short term rental pricing strategy in Montemorelos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montemorelos typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $298 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Montemorelos
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Airbnb Seasonality Analysis & Trends in Montemorelos (2025)
Peak Season (August, May, April)
- Revenue averages $3,925 per month
- Occupancy rates average 32.3%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,413 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $238
Low Season (January, February, October)
- Revenue drops to average $1,171 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $228
Seasonality Insights for Montemorelos
- The Airbnb seasonality in Montemorelos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montemorelos's highest earning potential, with monthly revenues capable of climbing to $4,522, occupancy reaching a high of 42.9%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,063, occupancy could drop to 17.3%, and ADRs may adjust down to $226.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montemorelos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montemorelos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montemorelos (2025)
Exploring the top neighborhoods for short-term rentals in Montemorelos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Montemorelos features rich cultural heritage and is a focal point for tourists. Visitors are attracted to the charm of colonial architecture and local shops. | Parroquia de Santiago Apostol, Calle Hidalgo, Plaza Principal, Mercado Zaragoza, Museo de Montemorelos |
| Cerro de la Silla Viewpoints | This area offers stunning views of the iconic Cerro de la Silla mountain and is popular for outdoor activities. It attracts tourists who enjoy nature and photography. | Mirador del Cerro de la Silla, Hiking trails, Nature Parks, Picnic areas |
| Cultural District | This vibrant district showcases local arts, culture, and traditions. It's perfect for visitors wanting to explore the local lifestyle and participate in cultural events. | Local artisan shops, Cultural museums, Festivals and local events, Theater and performance venues |
| Gastronomy Zone | Montemorelos is famous for its delicious local cuisine, attracting foodies and culinary tourists. This area is filled with restaurants that offer traditional dishes. | Local restaurants, Food markets, Culinary tours, Cooking classes |
| Recreational Parks | These parks provide a relaxing environment for families and individuals looking to enjoy the outdoors. They are ideal for leisure activities and gatherings. | Parque Ecológico, Cancha de futbol, Children's playgrounds, Walking paths |
| Agricultural Tours | Montemorelos is surrounded by beautiful farms and agricultural sites, making it appealing for those interested in agritourism and nature experiences. | Farm tours, Fruit picking, Local produce markets, Countryside walks |
| Events and Festivals | Montemorelos hosts several events and festivals throughout the year, making it a lively destination for visitors seeking local culture and celebration. | Annual fairs, Cultural festivals, Traditional celebrations, Local music events |
| Shopping Destinations | This area has various shopping options from local markets to modern shopping centers, attracting tourists looking for unique finds and souvenirs. | Local crafts, Markets, Fashion boutiques, Shopping malls |
Understanding Airbnb License Requirements & STR Laws in Montemorelos (2025)
While Montemorelos, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montemorelos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Montemorelos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montemorelosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quinta El Paradiso Escondido
Entire Place • 3 bedrooms
Quinta Los Alaskas
Entire Place • 4 bedrooms
Beautiful Casa de Campo | Designer & Luxury | Alberca
Entire Place • 2 bedrooms
Villedén: Villa Imperial
Entire Place • 5 bedrooms
Excellent dreaming space, vacivelo.
Entire Place • 3 bedrooms
Cabaña Oro Aldea Río Pilón
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montemorelos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montemorelos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angela | 2 | $73,194 | 17 | 4.36/5.0 |
| Jessica | 1 | $61,798 | 22 | 5.00/5.0 |
| Myriam | 1 | $54,004 | 3 | 5.00/5.0 |
| Manuel | 1 | $50,950 | 55 | 4.95/5.0 |
| Edgar | 1 | $48,868 | 33 | 4.91/5.0 |
| Javier | 1 | $40,668 | 8 | 5.00/5.0 |
| Kataleen | 1 | $38,021 | 19 | 4.89/5.0 |
| Host #404218227 | 1 | $22,412 | 0 | 0.00/5.0 |
| Ricardo | 2 | $14,380 | 22 | 4.91/5.0 |
| Elisa | 2 | $11,921 | 35 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montemorelos.
Dive Deeper: Advanced Montemorelos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montemorelos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontemorelos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montemorelos
- The Montemorelos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montemorelos, Outdoor/Unique properties are the most common (36.8%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Montemorelos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montemorelos
- The dominant room capacity in Montemorelos is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Montemorelos, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montemorelos.
Montemorelos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montemorelos
- The most common guest capacity trend in Montemorelos vacation rentals is listings accommodating 8+ guests (42.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Montemorelos STR market, accounting for 63.2% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montemorelos.
- On average, properties in Montemorelos are equipped to host 5.5 guests.
Montemorelos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montemorelos
- The most common availability pattern in Montemorelos falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Montemorelos (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montemorelos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
94.7% of total
2 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Montemorelos is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Montemorelos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Montemorelos hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montemorelos.
Montemorelos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
44.4% of total
Moderate
6 listings
33.3% of total
Firm
2 listings
11.1% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Montemorelos
- The prevailing Airbnb cancellation policy trend in Montemorelos is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 77.7% of listings offering Flexible or Moderate policies. This suggests guests in Montemorelos may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Montemorelos.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Montemorelos.
Montemorelos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montemorelos
- The overall average booking lead time for vacation rentals in Montemorelos is 26 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Montemorelos.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Montemorelos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montemorelos (2025)
Amenity Prevalence
Amenity Insights for Montemorelos
- Essential amenities in Montemorelos that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montemorelos: TV.
- Consider adding popular differentiators like Air conditioning or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montemorelos to stay competitive.
Montemorelos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montemorelos
- The typical guest profile for Airbnb in Montemorelos consists of primarily domestic travelers (83%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 82.5% of guests.
- Key international markets include Mexico (82.5%) and United States (14.3%).
- Top languages spoken are Spanish (46.4%) followed by English (43.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Monterrey and San Nicolás de los Garza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montemorelos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,288 | $301.81 | 36% |
| El Barrial | 11 | $3,326 | $348.33 | 40% |
| El Cercado | 13 | $2,257 | $204.37 | 35% |
| General Zuazua | 21 | $2,119 | $274.95 | 26% |
| Alton | 15 | $2,024 | $357.31 | 34% |
| Jame | 10 | $1,752 | $163.88 | 34% |
| Los Rodriguez | 12 | $1,675 | $164.58 | 29% |
| Mesa de tablas | 38 | $1,672 | $294.63 | 20% |
| Arteaga | 84 | $1,658 | $195.56 | 28% |
| Mission | 112 | $1,575 | $137.09 | 41% |